Based on 1456 businesses audited.
Kracie has 17.3 points more reputation than the average for Beauty, Cosmetics & Personal Care.
Beauty, Cosmetics & Personal Care Reputation: Kracie (kracie.co.jp)
Kracie is a rare example of a corporate site where the substance actually outpaces the signal. By including product recalls and specific research survey results in their primary news feed, they demonstrate a level of transparency that neutralizes most standard cosmetic industry fluff.
Beauty, Cosmetics & Personal Care Reputation: Kracie (kracie.co.jp)
The site perfectly aligns with the Beauty, Cosmetics & Personal Care industry, while also spanning into pharmaceuticals (Kampo) and food products. The content emphasizes research-based hair care, medicinal efficacy, and skin-health narratives typical of large Japanese conglomerates in this space.
“The score of 72 is driven primarily by the high degree of transparency (Pillar 3) and the specificity of the news and research updates (Pillar 1). Minor penalties were applied for the lack of structured schema data (Pillar 5) and the use of standard industry clichés in brand descriptions (Pillar 4). The site's willingness to publish negative news (recalls) alongside marketing significantly lowers the BS score.”