Lakmē India
(https://lakmeindia.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
A notable authority gap exists as no dermatologists, formulators, or specific scientific experts are named to back the science-backed tone of the skincare range. The schema data is technically sound, correctly identifying Hindustan Unilever Ltd and various manufacturers, but lacks sameAs links to external professional credentials or authoritative profiles. The technical implementation is functional for retail but leans heavily on automated SEO-bloated heading structures.
The site makes several performance claims that lack demonstration, such as blurs imperfections and zero smudging, without before-and-after evidence that meets industry proof expectations. These claims are treated as intrinsic product properties rather than demonstrated results from controlled user trials. The disconnect is most visible in the absence of cited third-party lab documentation for the long-wear and skin-barrier claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lakmeindia.com"
}
]
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Lakmē",
"url": "https://www.lakmeindia.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.lakmeindia.com/?s{search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/products/lakme-9to5-powerplay-priming-foundation/
[
{
"@context": "http://schema.org",
"@type": "Product",
"offers": {
"0": {
"@type": "Offer",
"name": "C100 Cool Ivory",
"availability": "https://schema.org/OutOfStock",
"price": 594,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "24451",
"url": "/products/lakme-9to5-powerplay-priming-foundation?variant=40279174381703"
},
"1": {
"@type": "Offer",
"name": "W120 Warm Crème",
"availability": "https://schema.org/OutOfStock",
"price": 594,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "24452",
"url": "/products/lakme-9to5-powerplay-priming-foundation?variant=40279174414471"
},
"2": {
"@type": "Offer",
"name": "C140 Cool Rose",
"availability": "https://schema.org/OutOfStock",
"price": 455,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "24453",
"url": "/products/lakme-9to5-powerplay-priming-foundation?variant=40279174447239"
},
"3": {
"@type": "Offer",
"name": "W160 Warm Sand",
"availability": "https://schema.org/OutOfStock",
"price": 455,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "24454",
"url": "/products/lakme-9to5-powerplay-priming-foundation?variant=40279174480007"
},
"4": {
"@type": "Offer",
"name": "W180 Warm Natural",
"availability": "https://schema.org/OutOfStock",
"price": 455,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "24455",
"url": "/products/lakme-9to5-powerplay-priming-foundation?variant=40279174512775"
},
"_items_truncated": true
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.0",
"reviewCount": "6",
"worstRating": "1.0",
"bestRating": "5.0"
},
"gtin13": "8901030985690",
"productId": "8901030985690",
"brand": {
"name": "Lakme India"
},
"name": "Lakmē 9to5 Powerplay Priming Foundation",
"description": "\"It’s time to feel natural and comfortable in your skin with the all-new Lakmé 9to5 Powerplay Priming Foundation. Lakme’s first-ever foundation with a built-in primer that glides on your skin for a smooth and even skin tone. It blends effortlessly on your skin for a perfect|| natural look. A foundation so versatile your skin is bound to love it as well as look flawless no matter what! Lakme 9to5 Powerplay Priming Foundation is available in 16 shades that suit 100% of Indian skin tones that looks",
"category": "Face",
"url": "/products/lakme-9to5-powerplay-priming-foundation",
"sku": "24451",
"image": {
"@type": "ImageObject",
"url": "https://www.lakmeindia.com/cdn/shop/files/24451_H-8901030742436_1024x.jpg?v=1712053120",
"image": "https://www.lakmeindia.com/cdn/shop/files/24451_H-8901030742436_1024x.jpg?v=1712053120",
"name": "c100-cool-ivory",
"width": "1024",
"height": "1024"
},
"_truncated": true,
"_original_size": 10160
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lakmeindia.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lakmē 9to5 Powerplay Priming Foundation",
"item": "https://www.lakmeindia.com/products/lakme-9to5-powerplay-priming-foundation"
}
],
"_truncated": true,
"_original_size": 10160
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Lakmē 9to5 Powerplay Priming Foundation",
"image": "https://www.lakmeindia.com/cdn/shop/files/24451_H-8901030742436.jpg?v=1712053120",
"description": [
"<p>\"It’s time to feel natural and comfortable in your skin with the all-new Lakmé 9to5 Powerplay Priming Foundation. Lakme’s first-ever foundation with a built-in primer that glides on your skin for a smooth and even skin tone. It blends effortlessly on your skin for a perfect|| natural look. A foundation so versatile your skin is bound to love it as well as look flawless no matter what! Lakme 9to5 Powerplay Priming Foundation is available in 16 shades that suit 100% of Indian skin tones that lo",
"</p>\n<p>Step 1: Twist the cap gently and take the required quantity of the product on hand.<br>Step 2: Altenatively || place the drops of foundation on face with an applicator on face and neck area.<br>Step 3: Blend the foundation using fingers/makeup sponge or brushes.</p>"
],
"brand": {
"@type": "Brand",
"name": "Lakmé India"
},
"sku": "24451",
"gtin": "8901030985690",
"offers": {
"@type": "Offer",
"priceCurrency": "INR",
"price": 594,
"availability": "http://schema.org/OutOfStock",
"url": "https://www.lakmeindia.com/products/lakme-9to5-powerplay-priming-foundation",
"seller": {
"@type": "Organization",
"name": "Lakmē"
},
"priceValidUntil": "2027-05-28"
},
"_truncated": true,
"_original_size": 10160
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Lakmē",
"url": "https://www.lakmeindia.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.lakmeindia.com/?s{search_term_string}",
"query-input": "required name=search_term_string"
},
"_truncated": true,
"_original_size": 10160
}
]
/products/lakme-xtraordin-airy-lip-mousse-4/
[
{
"@context": "http://schema.org",
"@type": "Product",
"offers": {
"0": {
"@type": "Offer",
"name": "Lets Talk Nude",
"availability": "https://schema.org/OutOfStock",
"price": 490,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29776",
"url": "/products/lakme-xtraordin-airy-lip-mousse-4?variant=40863514361991"
},
"1": {
"@type": "Offer",
"name": "Love struck Red",
"availability": "https://schema.org/OutOfStock",
"price": 490,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29765",
"url": "/products/lakme-xtraordin-airy-lip-mousse-4?variant=40863514001543"
},
"2": {
"@type": "Offer",
"name": "The One Red",
"availability": "https://schema.org/OutOfStock",
"price": 630,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29766",
"url": "/products/lakme-xtraordin-airy-lip-mousse-4?variant=40863514034311"
},
"3": {
"@type": "Offer",
"name": "Love Me Red",
"availability": "https://schema.org/OutOfStock",
"price": 490,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29767",
"url": "/products/lakme-xtraordin-airy-lip-mousse-4?variant=40863514067079"
},
"4": {
"@type": "Offer",
"name": "Rebound Red",
"availability": "https://schema.org/OutOfStock",
"price": 630,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29768",
"url": "/products/lakme-xtraordin-airy-lip-mousse-4?variant=40863514099847"
},
"_items_truncated": true
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.5",
"reviewCount": "6",
"worstRating": "1.0",
"bestRating": "5.0"
},
"gtin13": "8901030993565",
"productId": "8901030993565",
"brand": {
"name": "Lakme India"
},
"name": "Lakmē Xtraordin-airy Lip Mousse",
"description": "\"Xtra love for the extraordinary you with Lakme Xtraordin-airy Lip Mousse in a range of 14 new, highly desirable hues. A light-as-air, velvet matte lipstick that's whipped to perfection, just for you. Indulge in its super-soft mousse texture that effortlessly hugs your lips and leaves them feeling oh-so-luxe. \nFeel the magic of self-love in every swipe as the velvet smooth texture glides effortlessly, leaving you with lips that look bold yet feel cushiony soft and light. Infused with Cocoa Butte",
"category": "Lips",
"url": "/products/lakme-xtraordin-airy-lip-mousse-4",
"sku": "29776",
"image": {
"@type": "ImageObject",
"url": "https://www.lakmeindia.com/cdn/shop/files/29776_S1-8901030993565_1024x.jpg?v=1735018132",
"image": "https://www.lakmeindia.com/cdn/shop/files/29776_S1-8901030993565_1024x.jpg?v=1735018132",
"name": "lets-talk-nude",
"width": "1024",
"height": "1024"
},
"_truncated": true,
"_original_size": 11163
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lakmeindia.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lakmē Xtraordin-airy Lip Mousse",
"item": "https://www.lakmeindia.com/products/lakme-xtraordin-airy-lip-mousse-4"
}
],
"_truncated": true,
"_original_size": 11163
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Lakmē Xtraordin-airy Lip Mousse",
"image": "https://www.lakmeindia.com/cdn/shop/files/29776_S1-8901030993565.jpg?v=1735018132",
"description": [
"<p>\"Xtra love for the extraordinary you with Lakme Xtraordin-airy Lip Mousse in a range of 14 new, highly desirable hues. A light-as-air, velvet matte lipstick that's whipped to perfection, just for you. Indulge in its super-soft mousse texture that effortlessly hugs your lips and leaves them feeling oh-so-luxe. \nFeel the magic of self-love in every swipe as the velvet smooth texture glides effortlessly, leaving you with lips that look bold yet feel cushiony soft and light. Infused with Cocoa Bu",
"</p>\n<p>Step 1: Use the applicator for a daring, bold look.<br>Step 2: For a soft, diffused look, dab the mousse onto lips with the applicator then blend with your fingers.</p>"
],
"brand": {
"@type": "Brand",
"name": "Lakmé India"
},
"sku": "29776",
"gtin": "8901030993565",
"offers": {
"@type": "Offer",
"priceCurrency": "INR",
"price": 490,
"availability": "http://schema.org/OutOfStock",
"url": "https://www.lakmeindia.com/products/lakme-xtraordin-airy-lip-mousse-4",
"seller": {
"@type": "Organization",
"name": "Lakmē"
},
"priceValidUntil": "2027-05-28"
},
"_truncated": true,
"_original_size": 11163
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Lakmē",
"url": "https://www.lakmeindia.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.lakmeindia.com/?s{search_term_string}",
"query-input": "required name=search_term_string"
},
"_truncated": true,
"_original_size": 11163
}
]
/products/lakme-rouge-bloom-powder-matte-bullet/
[
{
"@context": "http://schema.org",
"@type": "Product",
"offers": [
{
"@type": "Offer",
"name": "Nude Nectar 201",
"availability": "https://schema.org/InStock",
"price": 749,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29966",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029037703"
},
{
"@type": "Offer",
"name": "Pink Poppy 202",
"availability": "https://schema.org/OutOfStock",
"price": 749,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29967",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029070471"
},
{
"@type": "Offer",
"name": "Pink Tulip 203",
"availability": "https://schema.org/OutOfStock",
"price": 999,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29968",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029103239"
},
{
"@type": "Offer",
"name": "Cocoa Carnation 204",
"availability": "https://schema.org/OutOfStock",
"price": 999,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29969",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029136007"
},
{
"@type": "Offer",
"name": "Peach Petal 205",
"availability": "https://schema.org/OutOfStock",
"price": 999,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29970",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029168775"
},
{
"@type": "Offer",
"name": "Blush Peony 206",
"availability": "https://schema.org/OutOfStock",
"price": 999,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29971",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029201543"
},
{
"@type": "Offer",
"name": "Cherry Blossom 207",
"availability": "https://schema.org/OutOfStock",
"price": 749,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29972",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029234311"
},
{
"@type": "Offer",
"name": "Plum Garden 208",
"availability": "https://schema.org/OutOfStock",
"price": 999,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29973",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029267079"
},
{
"@type": "Offer",
"name": "Scarlet Rose 209",
"availability": "https://schema.org/OutOfStock",
"price": 749,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29974",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029299847"
},
{
"@type": "Offer",
"name": "Brick Bloom 210",
"availability": "https://schema.org/OutOfStock",
"price": 999,
"priceCurrency": "INR",
"priceValidUntil": "2026-06-10",
"sku": "29975",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet?variant=41918029332615"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": "1",
"worstRating": "1.0",
"bestRating": "5.0"
},
"gtin13": "8909106015982",
"productId": "8909106015982",
"brand": {
"name": "Lakme India"
},
"name": "Lakmē Rouge Bloom Powder Matte Bullet",
"description": "In a world that never slows down, Lakmé Rouge Bloom Powder Matte Bullet Lipstick is your bold declaration of taking time to savor your own self. It’s time to embrace the blossom of beauty in slow with a lipstick that reflects your commitment to self-care and elegance. Infused with Vita-Rose, an extract from the English tea rose, this beautiful lipstick offers ten stunning shades that promise a smooth and easy to apply experience. Each shade not only blurs imperfections but also provides full, even coverage with just one swipe, ensuring a flawless look with minimal effort. Experience the luxury of up to 10 hours of long wear, featuring a high-impact matte finish that combines petal-light powders for a weightless feel and a color payoff as deep and intense as ink. This innovative formula guarantees zero smudging or flaking, so your lips maintain a beautifully bold and flawless appearance throughout the day. With its transfer-resistant properties, The Lakmé Rouge Bloom Bullet Lipstick is perfect for any occasion, season, or reason. Embrace a striking, long-lasting color that makes you look and feel your best no matter where the day takes you. Discover the ultimate in lip color sophistication with Lakmé Rouge Bloom Powder Matte Bullet.\n\nStep 1: Apply directly to lips for full coverage, staring from the center and working outwards",
"category": "Lips",
"url": "/products/lakme-rouge-bloom-powder-matte-bullet",
"sku": "29966",
"image": {
"@type": "ImageObject",
"url": "https://www.lakmeindia.com/cdn/shop/files/5_c8c8d42d-121e-4574-92e7-4ca8b2d47bae_1024x.png?v=1727952202",
"image": "https://www.lakmeindia.com/cdn/shop/files/5_c8c8d42d-121e-4574-92e7-4ca8b2d47bae_1024x.png?v=1727952202",
"name": "Lakmē Rouge Bloom Powder Matte Bullet",
"width": "1024",
"height": "1024"
}
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.lakmeindia.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Lakmē Rouge Bloom Powder Matte Bullet",
"item": "https://www.lakmeindia.com/products/lakme-rouge-bloom-powder-matte-bullet"
}
]
},
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Lakmē Rouge Bloom Powder Matte Bullet",
"image": "https://www.lakmeindia.com/cdn/shop/files/5_c8c8d42d-121e-4574-92e7-4ca8b2d47bae.png?v=1727952202",
"description": [
"<p>In a world that never slows down, Lakmé Rouge Bloom Powder Matte Bullet Lipstick is your bold declaration of taking time to savor your own self. It’s time to embrace the blossom of beauty in slow with a lipstick that reflects your commitment to self-care and elegance. Infused with Vita-Rose, an extract from the English tea rose, this beautiful lipstick offers ten stunning shades that promise a smooth and easy to apply experience. Each shade not only blurs imperfections but also provides full, even coverage with just one swipe, ensuring a flawless look with minimal effort. Experience the luxury of up to 10 hours of long wear, featuring a high-impact matte finish that combines petal-light powders for a weightless feel and a color payoff as deep and intense as ink. This innovative formula guarantees zero smudging or flaking, so your lips maintain a beautifully bold and flawless appearance throughout the day. With its transfer-resistant properties, The Lakmé Rouge Bloom Bullet Lipstick is perfect for any occasion, season, or reason. Embrace a striking, long-lasting color that makes you look and feel your best no matter where the day takes you. Discover the ultimate in lip color sophistication with Lakmé Rouge Bloom Powder Matte Bullet.</p>\n<p>",
"</p>\n<p>Step 1: Apply directly to lips for full coverage, staring from the center and working outwards</p>"
],
"brand": {
"@type": "Brand",
"name": "Lakmé India"
},
"sku": "29966",
"gtin": "8909106015982",
"offers": {
"@type": "Offer",
"priceCurrency": "INR",
"price": 749,
"availability": "http://schema.org/InStock",
"url": "https://www.lakmeindia.com/products/lakme-rouge-bloom-powder-matte-bullet",
"seller": {
"@type": "Organization",
"name": "Lakmē"
},
"priceValidUntil": "2027-05-28"
}
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Lakmē",
"url": "https://www.lakmeindia.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.lakmeindia.com/?s{search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
11337Review mentions (all pages)
25External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7463 | 2 |
| /products/lakme-9to5-powerplay-priming-foundation/ | 1220 | 8 |
| /products/lakme-xtraordin-airy-lip-mousse-4/ | 1274 | 7 |
| /products/lakme-rouge-bloom-powder-matte-bullet/ | 1380 | 8 |
Explore the other reputation pillars for Lakmē India
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Lakmē India, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Lakmē India: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://lakmeindia.com to view the most current version of its content and see directly what this company is about and what it offers.