Information Density: Laura Mercier – Signal Evidence & AI Readability

Laura Mercier

(https://lauramercier.com) 📸 Data Snapshot: May 30, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
23 Impact Weight: 30 / 100
77% Reputation

Information density is relatively high for the category; while hero sections use fluff like ‘An Artistry Icon’ and ‘The wait is over,’ product descriptions contain specific technical claims such as ’16HR wear’ and ’24-hour shine control.’ The body substance ratio is bolstered by the presence of specific active ingredients like Hyaluronic Acid, Ceramide-infused powders, and Squalane. However, power word saturation remains present in headings such as ‘Coverage That Cares’ and ‘NEW & BESTSELLING FORMULAS.’ Specificity is maintained through quantitative review data and shade counts rather than vague qualitative promises.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://lauramercier.com) Laura Mercier | Artistry Makeup, Skincare & Cosmetics
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NEW SECRET CAMOUFLAGE™
COMPLEXION PERFECTOR

NEW SECRET CAMOUFLAGE™
COMPLEXION PERFECTOR

An Artistry IconFor 30 Years

An Artistry IconFor 30 Years

Back and better than ever — now with three creamy, full-coverage shades to mix, match and erase any imperfection.

Back and better than ever — now with three creamy, full-coverage shades to mix, match and erase any imperfection.

SHOP NOW

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[H3] New at LauraMercier.com

THE WAIT IS OVER

[H3] Secret Camouflage™
Complexion Perfector

The fan-favorite must-have is back and better than ever.

Shop Now

NEW FROM THE #1 SETTING POWDER BRAND

[H3] Ultra-Blur Setting Powder Mint

Instantly correct redness, hydrate skin and set makeup for 16HRS

TRANSFORM YOUR SKIN

NEW

[H3] Blush Color Infusion Duo

Sllky-smooth, Ceramide-infused powder blush for a 16HR* flush that looks alive, not applied.

FIND YOUR FLUSH

New & Limited Edition

[H3] Spring Sets

Curated sets of cult-favorites in mini sizes to make artistry effortless, anywhere, all season.

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THE LATEST TO LOVE

[H3] Reintroducing, Mercier Muses

Discover even more ways to earn points and exclusive rewards.

Join Now

[H2]
What's new

NEW & IMPROVED

[H3]
Secret Camouflage Complexion Perfector
Our brand-launching concealer palette now with 3 shades for seamless mix-and-match coverage.

Shop Now

[H3]
Ultra-Blur Setting Powder Mint
Our blurring bestseller, now in a new shade made to instantly correct redness and set makeup for 16HRs while hydrating skin with a Hyaluronic Acid-infused formula.

Shop Now

[H3]
Blush Color Infusion Duo
Ceramide-infused for a uniquely creamy feel, each shade blends two dimensional finishes for a 16HR* flush that looks alive, not applied.

Shop Now

[H3]
Tinted Blur Balm
An all-over blurring skin tint with a unique balm-to-powder texture and 12HR coverage in a natural matte finish.

Shop Now

What's new

NEW & IMPROVED

Secret Camouflage Complexion Perfector

Our brand-launching concealer palette now with 3 shades for seamless mix-and-match coverage.

Shop Now

Ultra-Blur Setting Powder Mint

Our blurring bestseller, now in a new shade made to instantly correct redness and set makeup for 16HRs while hydrating skin with a Hyaluronic Acid-infused formula.

Shop Now

Blush Color Infusion Duo

Ceramide-infused for a uniquely creamy feel, each shade blends two dimensional finishes for a 16HR* flush that looks alive, not applied.

Shop Now

Tinted Blur Balm

An all-over blurring skin tint with a unique balm-to-powder texture and 12HR coverage in a natural matte finish.

Shop Now

[IMG: Coverage That Cares]

[H2]
NEW & BESTSELLING FORMULAS

[H3]
Coverage That Cares

Where buildable coverage and long-lasting wear meet everyday skincare - this is makeup that does more for skin.

Shop Now

[H2]

[H2]

Select Shade

Product added to wishlist
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SUB-PAGE (https://lauramercier.com/collections/all-body/) Bath & Body: Nourishing Oils, Perfumes & Pampering
[H1]
Bath & Body

Build your essential body care routine with our exfoliating body wash. Indulge in hydrating body & hand creams. Finally, create a sanctuary with our eau de parfum line.

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Product Collection
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[IMG: Hand Cream and Body Cream Bundle View 1]

[H2]
Hand Cream and Body Cream Bundle

Regular price

$87.75

Sale price

$117.00

Regular price

Unit price

/
per

$117
Value

Shop Now

{"id":9325107511535,"title":"Honey Bath and Body Wash Bundle","handle":"honey-bath-and-body-wash-bundle","description":"\u003cp\u003eElevate your bath experience with our iconic Honey Bath and Body Wash bundle.\u003c\/p\u003e","published_at":"2026-04-20T16:54:25-04:00","created_at":"2026-03-24T10:59:25-04:00","vendor":"Laura Mercier - US","type":"bundle","tags":["bundle parent"],"price":10600,"price_min":10600,"price_max":10600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":48194588639471,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Honey Bath and Body Wash Bundle","public_title":null,"options":["Default Title"],"price":10600,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q26_Mothers_Day_2026_Site_PDP_1_HoneyBath_BodyWash_3000x3000_e7fa5bf3-9c23-49b9-82ed-8ee3d8e079ec.png?v=1775140782"],"featured_image":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q26_Mothers_Day_2026_Site_PDP_1_HoneyBath_BodyWash_3000x3000_e7fa5bf3-9c23-49b9-82ed-8ee3d8e079ec.png?v=1775140782","options":["Title"],"media":[{"alt":null,"id":38487231234287,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3000,"width":3000,"src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q26_Mothers_Day_2026_Site_PDP_1_HoneyBath_BodyWash_3000x3000_e7fa5bf3-9c23-49b9-82ed-8ee3d8e079ec.png?v=1775140782"},"aspect_ratio":1.0,"height":3000,"media_type":"image","src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q26_Mothers_Day_2026_Site_PDP_1_HoneyBath_BodyWash_3000x3000_e7fa5bf3-9c23-49b9-82ed-8ee3d8e079ec.png?v=1775140782","width":3000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eElevate your bath experience with our iconic Honey Bath and Body Wash bundle.\u003c\/p\u003e"}
{"id":9325107511535,"title":"Honey Bath and Body Wash Bundle","handle":"honey-bath-and-body-wash-bundle","description":"\u003cp\u003eElevate your bath experience with our iconic Honey Bath and Body Wash bundle.\u003c\/p\u003e","published_at":"2026-04-20T16:54:25-04:00","created_at":"2026-03-24T10:59:25-04:00","vendor":"Laura Mercier - US","type":"bundle","tags":["bundle parent"],"price":10600,"price_min":10600,"price_max":10600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":48194588639471,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Honey Bath and Body Wash Bundle","public_title":null,"options":["Default Title"],"price":10600,"weight":0,"compare_at_price":null,"inventory_management":null,"barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q26_Mothers_Day_2026_Site_PDP_1_HoneyBath_BodyWash_3000x3000_e7fa5bf3-9c23-49b9-82ed-8ee3d8e079ec.png?v=1775140782"],"featured_image":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q26_Mothers_Day_2026_Site_PDP_1_HoneyBath_BodyWash_3000x3000_e7fa5bf3-9c23-49b9-82ed-8ee3d8e079ec.png?v=1775140782","options":["Title"],"media":[{"alt":null,"id":38487231234287,"position":1,"preview_image":{"aspect_ratio":1.0,"height":3000,"width":3000,"src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q26_Mothers_Day_2026_Site_PDP_1_HoneyBath_BodyWash_3000x3000_e7fa5bf3-9c23-49b9-82ed-8ee3d8e079ec.png?v=1775140782"},"aspect_ratio":1.0,"height":3000,"media_type":"image","src":"\/\/www.lauramercier.com\/cdn\/shop\/files\/LM_1Q26_Mothers_Day_2026_Site_PDP_1_HoneyBath_BodyWash_3000x3000_e7fa5bf3-9c23-49b9-82ed-8ee3d8e079ec.png?v=1775140782","width":3000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eElevate your bath experience with our iconic Honey Bath and Body Wash bundle.\u003c\/p\u003e"}

[IMG: Honey Bath and Body Wash Bundle View 1]

[H2]
Honey Bath and Body Wash Bundle

Elevate your bath experience with our iconic Honey Bath and Body Wash bundle.

Regular price

$79.50

Sale price

$106.00

Regular price

Unit price

/
per

$106
Value

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{"id":7994712424687,"title":"Almond Coconut Serum Body Cream","handle":"almond-coconut-serum-body-cream","description":"\u003cp\u003eLaura’s fragrance inspiration combines two of her favorite notes to create a unique interpretation all her own. Inspired by the aroma of Almond and Coconut, Laura Mercier created this seductive, warm and comforting blend of aromas. Discover succulent notes of Coconut, Almond and Vanilla, combined with Heliotrope and Musk for a rich, sensual and alluring experience.\u003cbr\u003e\u003cbr\u003eLaura Mercier’s Serum Body Cream provides intense nourishment to skin. Shea Butter and Squalane deliver a silky feel for skin that is immediately hydrated for up to 48 hours. The addition of French Olive Oil, French Plum Seed Oil and Glycerin combine to help restore the skin’s elasticity. 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Though this means textures and scents have evolved, the new collection provides an even more indulgent experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTOPLINE BENEFITS\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly hydrates skin and up to 48 hours\u003c\/li\u003e\n\u003cli\u003eInstantly soothes cracked, dry skin\u003c\/li\u003e\n\u003cli\u003eProven to form a protective layer to rescue dry skin\u003c\/li\u003e\n\u003cli\u003eQuickly penetrates into the skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCLAIMS:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly hydrates and softens skin\u003c\/li\u003e\n\u003cli\u003eImproves hydration for up to 48 hours\u003c\/li\u003e\n\u003cli\u003eImproves skins barrier for up to 48 hours\u003c\/li\u003e\n\u003cli\u003eVisibly smooths skin for up to 48 hours\u003c\/li\u003e\n\u003cli\u003eIncreases skins radiance for up to 48 hours\u003c\/li\u003e\n\u003cli\u003eInstantly soothes cracked, dry skin (100%)\u003c\/li\u003e\n\u003cli\u003eInstantly conditions and nourishes skin to restore skin's suppleness (91%)\u003c\/li\u003e\n\u003cli\u003eSkin appears plumped with hydration (100%)\u003c\/li\u003e\n\u003cli\u003eSkin feels deeply hydrated\/moisturized (100%)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSOURCE\u003c\/strong\u003e: Based on an independent US consumer study on 33 participants\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTECHNOLOGIES: \u003c\/strong\u003eSkin-friendly naturals that support the body’s cellular turnover for healthy, glowing skin\u003c\/p\u003e","published_at":"2023-04-17T11:16:35-04:00","created_at":"2023-02-08T16:39:50-05:00","vendor":"Laura Mercier - US","type":"Bath \u0026 Body","tags":["Body","BodyCream Loop Exchange","BWP","duel-collection","F\u0026F","LMCA_CRM","Not Holiday","Subscription"],"price":7800,"price_min":7800,"price_max":7800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43765528133871,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"42304467101","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Almond Coconut Serum Body Cream","public_title":null,"options":["Default Title"],"price":7800,"weight":2948,"compare_at_price":null,"inventory_management":"shopify","barcode":"194250048148​","requires_selling_plan":false,"selling_plan_allocations":[{"price_adjustments":[{"position":1,"price":7020}],"price":7020,"compare_at_price":7800,"per_delivery_price":7020,"selling_plan_id":3546808559,"selling_plan_group_id":"bc6478a662ffae32b3be35b3fe566fa707984433"},{"price_adjustments":[{"position":1,"price":7020}],"price":7020,"compare_at_price":7800,"per_delivery_price":7020,"selling_plan_id":3822059759,"selling_plan_group_id":"bc6478a662ffae32b3be35b3fe566fa707984433"},{"price_adjustments":[{"position":1,"price":7020}],"price":7020,"compare_at_price":7800,"per_delivery_price":7020,"selling_plan_id":3822092527,"selling_plan_group_id":"bc6478a662ffae32b3be35b3fe566fa707984433"},{"price_adjustments":[{"position":1,"price":7020}],"price":7020,"compare_at_price":7800,"per_delivery_price":7020,"selling_plan_id":3822125295,"selling_plan_group_id":"bc6478a662ffae32b3be35b3fe566fa707984433"},{"price_adjustments":[{"position":1,"price":7020}],"price":7020,"compare_at_price":7800,"per_delivery_price":7020,"selling_plan_id":3822158063,"selling_plan_group_id":"bc6478a662ffae32b3be35b3fe566fa707984433"},{"price_adjustments":[{"position":1,"price":7020}],"price":7020,"compare_at_price":7800,"per_delivery_price":7020,"selling_plan_id":3822190831,"selling_plan_group_id":"bc6478a662ffae32b3be35b3fe566fa707984433"}],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.lauramercier.com\/cdn\/shop\/products\/LM_SP23_BB_Silo_BodyCreme_AlmondCoconut_3000x3000_R300.png?v=1762198017","\/\/www.lauramercier.com\/cdn\/shop\/products\/LM_SP23_BB_Texture_BodyCreme_AlmondCoconut_0
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SUB-PAGE (https://lauramercier.com/products/translucent-loose-setting-powder-ultra-blur/) Laura Mercier Ultra Blur Powder | Ultra-Blurring Setting Powder
Makeup/

All Face/

Setting Powders & Sprays/
Translucent Loose Talc-Free Setting Powder Ultra-Blur

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[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

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[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

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[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]

[H6]
Translucent
• For light to medium skin tones

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Bestseller

[H1] Translucent Loose Talc-Free Setting Powder Ultra-Blur

Regular price

$48.00

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$48.00

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4.7 Rated 4.7 out of 5 stars4.7 Stars (1,635 Reviews)

Talc-free, 16HR Hydrating Wear, Natural Finish

Non-comedogenic

Fragrance Free

Longwear

Translucent

Translucent

Translucent Honey

Translucent Honey

Translucent Medium Deep

Translucent Medium Deep

Tone-Up Rose

Tone-Up Rose

Mint

Mint

Translucent•
For light to medium skin tones

Select your shade:

Translucent•
For light to medium skin tones

Translucent Honey•
For medium skin tones

Translucent Medium Deep•
For medium to deep skin tones

Tone-Up Rose•
For light to medium skin tones

Mint•
Soft Mint Green

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[H2] Translucent Loose Talc-Free Setting Powder Ultra-Blur

Translucent

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[H3]
Have oily skin? Try our Original Translucent Loose Setting Powder
The #1 Setting Powder, now with 24HR Shine Control!
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Details

#1 Setting Powder Brand in the US*.Talc-Free Formula.16HR Ultra-Blurring Wear.
The cult-favorite Translucent Loose Setting Powder, now talc-free with ultra-blurring power. Instantly blur the look of pores, fine lines and imperfections while extending makeup wear up to 16 hours, with our Ultra-Blur Loose Setting Powder. Infused with Hyaluronic Acid to deliver hydrating, all-day comfort, while controlling shine with a natural finish. Hydrating Hyaluronic Acid provides all-day comfort on all skin types, even dry skin!
Key Claims:
Blurs texture, fine lines and imperfections
Clinically proven to improve skin barrier*
Clinically proven to help hydrate skin all day*
100% said it's the key to long-lasting makeup**
97% said it controls the look of shine**
99% said it feels comfortable**
Translucent, Honey, Medium Deep:
Sets Makeup for 16HRs
Helps hydrate and blur skin
24-hour shine control
Talc Free
For normal to dry skin
Rose:
Peachy pink pigments brighten and color correct
Sets Makeup for 16HRs
Helps hydrate and blur skin
24-hour shine control
Talc Free
For normal to dry skin
Mint:
Instantly color corrects redness
Sets Makeup for 16HRs
Helps hydrate and Blurs skin
24-hour shine control
Talc Free
For normal to dry skin
*Clinical study of 30 panelists at independent laboratory after foundation application**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur
Five Shades for Virtually All Skintones • Translucent: Perfect for Fair to Medium Skin Tones.• Translucent Honey: Sets medium skin tones with olive and golden undertones.• Translucent Medium Deep: Ideal for medium-deep to deep skin tones.• Tone-Up Rose: Ideal for light to medium skin tones.• Mint: Color corrects redness for fair to medium skin-tones

Key Ingredients
•Silica Powders: Instantly create soft-focus effect on fine lines, pores, and imperfections
•Amino Acids: Skin-compatible composition for undetectable, longwear benefits.
•Hyaluronic Acid: Makes the powder comfortable for all skin types, even dry skin
• Ultra, Finely-milled Texture: Becomes one with skin, without emphasizing texture, imperfections, or dry patches
• Fragrance free. Does not clog pores. Dermatologist-tested. Non-comedogenic.
*Source: Circana, LLC, US Prestige Beauty Total Department/Specialty, Makeup Setting Powder by Brand, Makeup Form: Loose Powder and Pressed Powder Compact Combined, Dollar and Unit Sales, January – December 2024
**Based on 3-day consumer testing with 71 women using Translucent Loose Setting Powder Ultra-Blur

Usage

To achieve the Flawless Face, saturate the Velour Puff with Translucent Loose Setting Powder Ultra-Blur, working powder into puff by folding and rubbing the halves together. Tap off excess. Press puff onto skin using a rolling motion to set makeup. To smooth skin and neutralize redness, apply with fluffy powder brush or velour puff. To correct redness in certain areas, apply with flat Secret Brightening Powder Brush.Pro Tip:Double set areas that need more blurring, like fine lines, large pores, and texture. Spot set difficult-to-reach areas, like around nostrils, with a small flat tapered brush like the Secret Brightening Powder Brush.

Awards

Best of Beauty
Allure (2025)

Ingredients

Amino Acid
Skin-compatible composition for undetectable longwear benefits

Silica Powders
Instantly create a soft-focus effect on fine lines, pores and imperfections.

Hyaluronic Acid
Makes the powder comfortable for all skin types, including dry skin.

MICA, LAUROYL LYSINE, ZINC STEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, SILICA, C13-15 ALKANE, ETHYLHEXYLGLYCERIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TOCOPHEROL, SODIUM HYALURONATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR/(+/-): BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491, CI 77492, CI 77499), MANGANESE VIOLET (CI 77742), RED 7 (CI 15850), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140).Tone-Up Rose: MICA, LAUROYL LYSINE, ZINC STEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, SILICA, C13-15 ALKANE, ETHYLHEXYLGLYCERIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TOCOPHEROL, SODIUM HYALURONATE, SORBIC ACID. MAY CONTAIN/PEUT CONTENIR/(+/-): BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491, CI 77492, CI 77499), MANGANESE VIOLET (CI 77742), RED 7 (CI 15850), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140).Mint: MICA, LAUROYL LYSINE, ZINC STEARATE, ALUMINUM STARCH OCTENYLSUCCINATE, SILICA, C13-15 ALKANE, ETHYLHEXYLGLYCERIN, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, TOCOPHEROL, SODIUM HYALURONATE, SORBIC ACID, ALUMINA. MAY CONTAIN/PEUT CONTENIR/(+/-): BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491, CI 77492, CI 77499), MANGANESE VIOLET (CI 77742), RED 7 (CI 15850), RED 7 LAKE (CI 15850), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140), FERRIC AMMONIUM FERROCYANIDE (CI 77510).

Size

0.7 oz / 20 g

Add On

Show More

[H3] Blur Your Way

[H5] Translucent Hydrating Setting Spray Ultra-Blur

Set makeup, control shine and hydrate skin for 24HRs**.

Shop Now

[H5] Translucent Pressed Talc-Free Waterproof Setting Powder Ultra-Blur

The iconic blurring powder you love, pressed with an included puff.

Shop Now

[H5] Translucent Loose Setting Powder

Vitamin C and E-infused setting powder with iconic 24HR shine control and 16HR wear.

Shop Now

[H2]
My Absolute Dream Come True!
"This truly blurs the skin and makes everything looks super smooth. I wear my makeup daily from 7AM-7PM and throughout the 12 hours, my face doesn't look cakey or feel dry."
- Flavia C.

Before

After

[H2]
NEVER Misses
"This truly blurs the skin and makes everything looks super smooth.”
- Evian R.

Before

After

[IMG: After]

[IMG: Before]

Before
After

[H6] Real Results

[H2] 97%
Said it controls the look of shine**

[H2] 99%
Said it feels comfortable**

[H2] 100%
Said it’s the key to long-lasting makeup**

LAURA'S TECHNIQUE

The Mint Sandwich Technique

We revolutionized redness reduction. With new Ultra-Blur Setting Powder Mint, color correction comes to life in layers – after skincare, then again after foundation.

Step 1

Apply skincare like normal.

Step 2

Control redness by working powder into a Velour Puff, folding and rubbing the halves together, then tapping off excess and pressing and rolling onto skin after skincare.

Step 3

Apply your favorite Laura Mercier foundation or tinted moisturizer.

Step 4

Set makeup for 16HRsand keep redness controlled by pressing and rolling a final layer of powder on to skin.

[H6]
Ingredients

[H3]
Amino Acid
Skin-compatible composition for undetectable longwear benefits

[H3]
Silica Powders
Instantly create a soft-focus effect on fine lines, pores and imperfections.

[H3]
Hyaluronic Acid
Makes the powder comfortable for all skin types, including dry skin.

[H2]
Reviews & Questions
Filters Write a Review (Opens in a new window) 1,635 reviews Sort Sheila J. S. Verified Buyer
[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]
Reviewing Translucent Loose Talc-Free Setting Powder Ultra-Blur Translucent Skin Tone Fair Skin Type Combination Best To Use For Natural Finish, On-The-Go, All Day Wear Age 51-60 Rated 3 out of 5 stars2 days agoGood Stuff!I received the plain translucent shade, but I intended to purchase the warm shade instead. However, I still love the product.Read MoreRead more about this review Stephanie J. Verified Buyer
[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]
Reviewing Translucent Loose Talc-Free Setting Powder Ultra-Blur Mint I recommend this product Skin Tone Light Skin Type Combination Best To Use For Shine Finish Age over 60 Rated 4 out of 5 stars4 days agoGood product, lacks an applicatorI like how this works. Nice finish. Helps neutralize redness. I don’t like that it doesn’t come with an applicator. I ordered the separate powder puff for another $18, but it’s too large for the container, so it’s very messy to use. Packaging needs attention. Read MoreRead more about this review Becky L. L. Verified Buyer
[IMG: Translucent Loose Talc-Free Setting Powder Ultra-Blur]
Reviewing Translucent Loose Talc-Free Setting Powder Ultra-Blur Mint I recommend this product Skin Tone Medium Skin Type Combination Best To Use For Blends Well, Sheer Coverage, Medium Coverage, Matte Finish, Quick Application Age over 60 Rated 5 out of 5 stars1 week agoMint anti red blurring ? Perfect for my flushed cheeks! Read MoreRead more about this review Loading... Loading...

[H2] FAQs

What finish and wear time does Ultra-Blur provide?

It delivers a natural, ultra-blurring finish that sets makeup for up to 16 hours while controlling shine.

Is this powder talc-free and gentle on skin?

Yes—it's talc-free, fragrance free, dermatologist-tested, and non-comedogenic.

Which skin types is Ultra-Blur best for?

It’s ideal for normal to dry skin and feels comfortable on all skin types, even dry skin.

How do I apply it for the best results?

Saturate a Velour Puff, press and roll to set; double set areas with texture or fine lines, and spot set around nostrils with a small tapered brush.

How does Ultra-Blur differ from the Original Translucent Loose Setting Powder?

Ultra-Blur is talc-free with added hydrating and ultra-blurring benefits; for oily skin, we recommend our Original Translucent Loose Setting Powder with 24-hour shine control.

Does it help blur pores and fine lines?

Yes—silica powders and amino acids create a soft-focus effect that visibly blurs pores, fine lines, and imperfections.

Does it control shine without looking heavy?

Yes—expect 24-hour shine control with a breathable, comfortable feel.

What shades are available and how do I choose?

Choose Translucent (fair to medium), Translucent Honey (medium with olive/golden undertones), Translucent Medium Deep (medium-deep to deep). To brighten, choose Tone-Up Rose (light to medium), or for redness choose Mint (soft mint green).

What are the key skincare benefits?

Infused with Hyaluronic Acid, it’s clinically proven to improve the skin barrier and help hydrate all day.

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🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
Generic Claims: visible results, transform your skin, unlock your natural beauty, trusted by millions, the secret to radiant skin, look younger in days…
Red Flags: before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure, transformation timelines without disclaimer, anti-aging claims promising reversal of biological aging…
Semantic Drift Patterns: homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations: full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure, specific percentages of active ingredients, third-party lab testing documentation…