Semantic Coherence: Maison Louis Marie – Signal Evidence & AI Readability

Maison Louis Marie

(https://maisonlouismarie.com) 📸 Data Snapshot: May 25, 2026
Semantic Coherence — The Lens

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Semantic Coherence Homepage promise vs. Sub-page reality.
17 Impact Weight: 20 / 100
85% Reputation

There is very little semantic drift between the homepage promise and the sub-page reality. The H1 ‘Maison Louis Marie® Official Site – Fragrances’ leads directly to a catalog that supports the ‘luxury clean’ signal with $100 price points and explicit ‘formulated without’ disclaimers. The hero section’s claim of a ‘botanical tradition since 1792’ is the only significant drift, as it remains a historical assertion without any archival evidence or ‘Our Story’ sub-page to validate the 200-year-plus timeline. Cross-page consistency is maintained through a unified minimalist aesthetic and coherent fragrance family categorization.

Semantic Coherence is read from the heading hierarchy first: what each page announces in its H1 and headings, then whether the body actually delivers on it. Below is the structure the engine mapped, followed by the clean text to check for drift between promise and reality.

🏗️ Semantic Structure — heading hierarchy & page identity (the promise the page makes)
HOMEPAGE Luxury Clean Fragrance: Perfumes for Women, Home Fragrance & Body Care – Maison Louis Marie® Official Site – Fragrances (https://maisonlouismarie.com)
Title

Luxury Clean Fragrance: Perfumes for Women, Home Fragrance & Body Care – Maison Louis Marie® Official Site – Fragrances

Meta

Discover Maison Louis Marie's collection of perfumes, candles & body care products, crafted from a rich botanical heritage for an unique sensory experience.

H1 Maison Louis Marie® Official Site – Fragrances
H2 Shopping Bag 0
H2 Summary
H2 Shop by
H4 Try Before You Buy
H4 Complimentary Samples
H4 Give $20, Get $20
H4 Take Our Quiz
NAV_HEADER_HEADING_REPEATED_FOOTER Maison Louis Marie | Loyalty & Rewards – Maison Louis Marie® Official Site – Fragrances (https://maisonlouismarie.com/pages/rewards/)
Title

Maison Louis Marie | Loyalty & Rewards – Maison Louis Marie® Official Site – Fragrances

H2 Shopping Bag 0
H2 Summary
H2 FAQ
H3 signing up
H3 account
H3 Earning & Redeeming
H3 Program Limitations
H3 Returns
H3 Do points ever expire?
H3 VIP Program Questions
H3 Tier Expiration
H3 Troubleshooting
H3 Birthday Reward
H3 Checkout
REPEATED_BODY Eau de Parfum – No.04 Bois de Balincourt – Maison Louis Marie® Official Site – Fragrances (https://maisonlouismarie.com/products/no-04-bois-de-balincourt-eau-de-parfum/)
Title

Eau de Parfum – No.04 Bois de Balincourt – Maison Louis Marie® Official Site – Fragrances

Meta

Maison Louis Marie composes delicate scented fragrances to enchant your lifestyle; a floral tradition since 1792… This fruity fragrance begins with a black pepper note

H1 Eau de Parfum No.04 Bois de Balincourt Sandalwood, Vetiver, Amber Wood
H2 Shopping Bag 0
H2 Summary
H4 Complimentary Samples
H4 Give $20, Get $20
H4 Take Our Quiz
HEADER_HEADING_REPEATED_FOOTER Wishlist | Save Your Favorite Maison Louis Marie Scents – Maison Louis Marie® Official Site – Fragrances (https://maisonlouismarie.com/pages/wishlist/)
Title

Wishlist | Save Your Favorite Maison Louis Marie Scents – Maison Louis Marie® Official Site – Fragrances

Meta

Keep perfumes, candles, and body care you love in one place. Save your Maison Louis Marie favorites and return when you’re ready to shop.

H1 Wishlist
H2 Shopping Bag 0
H2 Summary
📝 The Narrative — clean text per page (homepage promise vs. sub-page reality)
HOMEPAGE (https://maisonlouismarie.com) Luxury Clean Fragrance: Perfumes for Women, Home Fragrance & Body Care – Maison Louis Marie® Official Site – Fragrances
[H1]
The May Edit

A freshly cut bouquet. A sun-drenched room. A fragrant embrace. Explore a curated collection of scents that echo the soft rituals of spring.

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[H2] Shop by

Bestsellers

New Arrivals

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[IMG: Eau de Parfum - No.04 Bois de Balincourt]

[IMG: Eau de Parfum - No.04 Bois de Balincourt]

Eau de Parfum

$100.00

No.04 Bois de Balincourt

–

Sandalwood, Vetiver, Amber Wood

[IMG: Perfume Oil - No.04 Bois de Balincourt]

[IMG: Perfume Oil - No.04 Bois de Balincourt]

Perfume Oil

$65.00

No.04 Bois de Balincourt

–

Sandalwood, Vetiver, Amber Wood

[IMG: Candle - No.04 Bois de Balincourt]

[IMG: Candle - No.04 Bois de Balincourt]

Candle

$40.00

No.04 Bois de Balincourt

–

Sandalwood, Vetiver, Amber Wood

[IMG: Eau de Parfum - No.14 Icila]

[IMG: Eau de Parfum - No.14 Icila]

Eau de Parfum

$100.00

No.14 Icila

–

Jasmine, Dark Plum, Vanilla Flower

[IMG: Perfume Oil - No.09 Vallée de Farney]

[IMG: Perfume Oil - No.09 Vallée de Farney]

Perfume Oil

$65.00

No.09 Vallée de Farney

–

Grapefruit, Patchouli, Vetiver

[IMG: Mini Travel Set - No.04 Bois de Balincourt]

[IMG: Mini Travel Set - No.04 Bois de Balincourt]
$49 Value

Mini Travel Set

$36.00

No.04 Bois de Balincourt

–

Sandalwood, Vetiver, Amber Wood

Bestsellers

New Arrivals

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[IMG: Marie]

[IMG: Marie]
New

Marie's Essential Bundle

$169.00

[IMG: Candle - Liane de Tomate]

[IMG: Candle - Liane de Tomate]

Candle

$40.00

Liane de Tomate

–

Verbena Root, Clove, Linden Flower

[IMG: Perfume Oil - No.15 Vanille Infinie, Mini]

[IMG: Perfume Oil - No.15 Vanille Infinie, Mini]

Perfume Oil

$17.00

No.15 Vanille Infinie, Mini

–

Citron, Sugared Amber, Vanilla Flower

[IMG: Eau de Parfum - No.15 Vanille Infinie, Travel Spray]

[IMG: Eau de Parfum - No.15 Vanille Infinie, Travel Spray]

Eau de Parfum

$32.00

No.15 Vanille Infinie, Travel Spray

–

Citron, Sugared Amber, Vanilla Flower

[IMG: Perfume Oil - No.15 Vanille Infinie]

[IMG: Perfume Oil - No.15 Vanille Infinie]

Perfume Oil

$65.00

No.15 Vanille Infinie

–

Citron, Sugared Amber, Vanilla Flower

[IMG: Candle - No.15 Vanille Infinie]

[IMG: Candle - No.15 Vanille Infinie]

Candle

$40.00

No.15 Vanille Infinie

–

Citron, Sugared Amber, Vanilla Flower

Keep the Glow Going

Save 10% when you subscribe to your signature scent, candle, or body ritual.

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[H4]
Try Before You Buy

Experience our full collection in miniature, then commit only to the ones you love.

Discovery Sets
Discovery Sets

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Fragrance families

Gourmand

Earthy & Woody

Floral

Fresh

Warm & Spicy

Softly indulgent, intimate, and quietly seductive. This family blends delicate sweetness with warmth and depth, unfolding like vanilla, woods, and the natural scent of skin. Understated yet addictive. For those drawn to closeness, warmth, and modern sensuality.

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[IMG: Perfume Oil - No.15 Vanille Infinie, Mini]

Perfume Oil

No.15 Vanille Infinie, Mini

$17

[IMG: Eau de Parfum - No.15 Vanille Infinie]

Eau de Parfum

No.15 Vanille Infinie

$100

[IMG: Hair and Body Mist - Fleur de Vanille]

Hair and Body Mist

Fleur de Vanille

$30

[IMG: Eau de Parfum - No.15 Vanille Infinie, Travel Spray]

Eau de Parfum

No.15 Vanille Infinie, Travel Spray

$32

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Fragrance families

Gourmand

Earthy & Woody

Floral

Fresh

Warm & Spicy

Grounded, warm, and quietly sensual—this family evokes walks through ancient forests, sun-warmed bark, and the soft pull of the natural world. Perfect for those drawn to depth, stillness, and a sense of connection.

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[IMG: Candle - No.04 Bois de Balincourt]

Candle

No.04 Bois de Balincourt

$40

[IMG: Perfume Oil - No.04 Bois de Balincourt]

Perfume Oil

No.04 Bois de Balincourt

$65

[IMG: Eau de Parfum - No.04 Bois de Balincourt]

Eau de Parfum

No.04 Bois de Balincourt

$100

[IMG: Mini Travel Set - No.04 Bois de Balincourt]

Mini Travel Set

No.04 Bois de Balincourt

$36

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Fragrance families

Gourmand

Earthy & Woody

Floral

Fresh

Warm & Spicy

Delicate, expressive, and quietly romantic—this family captures the feeling of fresh blooms, sunlit gardens, and soft petals brushing the skin. Ideal for those who are drawn to beauty, elegance, and a gentle sense of escape.

Shop all
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[IMG: Candle - Antidris Cassis]

Candle

Antidris Cassis

$40

[IMG: Candle - No.05 Kandilli]

Candle

No.05 Kandilli

$40

[IMG: Perfume Oil - No.05 Kandilli, Mini]

Perfume Oil

No.05 Kandilli, Mini

$17

[IMG: Candle - Antidris Jasmine]

Candle

Antidris Jasmine

$40

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Fragrance families

Gourmand

Earthy & Woody

Floral

Fresh

Warm & Spicy

Clean, airy, and effortlessly uplifting—this family evokes crisp mornings, open windows, and the feeling of lightness. Perfect for those who seek clarity, energy, and a modern sense of simplicity.

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[IMG: Perfume Oil - No.13 Nouvelle Vague, Mini]

Perfume Oil

No.13 Nouvelle Vague, Mini

$17

[IMG: Perfume Oil - No.12 Bousval, Mini]

Perfume Oil

No.12 Bousval, Mini

$17

[IMG: Candle - No.01 Scalpay]

Candle

No.01 Scalpay

$40

[IMG: Eau de Parfum - No.13 Nouvelle Vague]

Eau de Parfum

No.13 Nouvelle Vague

$100

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Fragrance families

Gourmand

Earthy & Woody

Floral

Fresh

Warm & Spicy

Cozy, intriguing, and softly smoldering—this family evokes golden light, worn-in sweaters, and the quiet comfort of something familiar yet unexpected. For those drawn to depth, warmth, and a subtle sense of mystery.

Shop all
Shop all

[IMG: Candle - No.03 L]

Candle

No.03 L'Etang Noir

$40

[IMG: Candle - No.10 Aboukir]

Candle

No.10 Aboukir

$40

[IMG: Perfume Oil - No.03 L]

Perfume Oil

No.03 L'Etang Noir, Mini

$17

[IMG: Perfume Oil - No.03 L]

Perfume Oil

No.03 L'Etang Noir

$65

Perfume

Home Fragrance

Body Care

Gifts & Sets

A botanical tradition since 1792 — Maison Louis Marie was founded on the principles of composing clean luxury fragrances while doing good for the planet.

[H4]
Complimentary Samples

All purchases $50 and over receive free samples of our signature scents at checkout. - Shop Now

[H4]
Give $20, Get $20

Earn 200 points for each successful friend referral when you share your VIP link as a loyalty member. Share Now

[H4]
Take Our Quiz

Find the fragrance best suited for you, or to gift to a friend. Take the quiz
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SUB-PAGE (https://maisonlouismarie.com/pages/rewards/) Maison Louis Marie | Loyalty & Rewards – Maison Louis Marie® Official Site – Fragrances
[H2] FAQ

[H3] signing up

How do I sign up for the rewards program?

Signing up is easy! Simply create an account here:https://maisonlouismarie.com/pages/rewards and enter your name, email, and password. It’s free to join and you will automatically be signed up to receive emails with insider access to sales, promotions, and all of our newest drops. If you currently have an account or email subscription with us - you’ve already been enrolled in our rewards program so you can kick back, sign in, and start earning Points!

What are the advantages of becoming a rewards member?

Our rewards program is a tiered program that allows members to earn more perks the more they engage with us. Members receive reward points for each purchase, which can then be redeemed towards the cost of future purchases.You also earn points for sharing with friends, following us on social media, leaving product reviews, and are even gifted with bonus points just for having a birthday! You can view the full list of perks on our rewards page.

[H3] account

I already have an account. Do I need to create a new one to earn rewards?

We took care of that for you! All customers with an active account were automatically enrolled in our rewards program. If you have had more than one customer account with us, please note that only one rewards account was created per person.

Where can I find all of my rewards account info?

The rewards page is your roadmap to all your points and perks. You can access all your info by visiting our rewards page: https://maisonlouismarie.com/pages/rewards

Will I receive points for purchases I made prior to creating my rewards account?

You will only receive points for purchases made after creating your rewards account, or after our loyalty program launched on 6/12. Make sure to create an account before placing an order so you can receive points!

What if I have an old email address or multiple email addresses and want to combine my accounts & earnings?

Contact customer service by emailing and our team will be happy to assist you with merging your accounts.

Does it cost anything to begin earning points?

Absolutely not! Sign-up is 100% free, and it will never cost you anything to earn points. Make sure to visit https://maisonlouismarie.com/pages/rewards to get started.

[H3] Earning & Redeeming

How do I redeem my points?

Exchanging your points for great rewards couldn't be easier! Simply visit https://maisonlouismarie.com/pages/rewards to view all of our great reward options and click the 'Redeem' button to redeem your chosen reward.

How do points convert to dollars?

100 points earned = $10 dollars off.Higher tiers in the VIP tier program earn more points at a quicker rate. For Example, as a Pearl member, you will earn 1 points for every dollar you spend. So, if you spend $100, you'll earn 100 points.When you move up to become a Sapphire, you will be earning points 1.25x as fast, ex. spend $100→ earn 125 points.Diamond members will earn 1.5x as fast, ex. spend $100→ earn 150 points.

What are the easy ways to earn points?

For starters - each member gets a reward just for joining our rewards program. Aside from earning points through purchases, you can add your birthday to your account to earn points, leave us a review, or follow us on social media. Access all the ways to earn under the rewards page.

Will I be able to use my points/rewards in-store?

You will not be able to earn or apply rewards points toward purchases in any retail store.

[H3] Program Limitations

Is there a limit to how many points I can earn?

Nope! That’s the best part about being a rewards member! You will always have an opportunity to earn more points by shopping with us, engaging with our brand and community online, and through seasonal sales.

[H3] Returns

Can I return my order if I redeemed rewards points for a discount?

Yes. If you are returning the entire order, we will refund you the total dollar amount spent after the discount was applied. The points you used to redeem the discount will also be added back to your rewards account.

I earned points/VIP tier with my last purchase, but now I want to return it. What will happen to my reward?

If you use your rewards towards a purchase and later decide to return that item, your rewards will be credited back to your rewards account. For example, if you use a $10 coupon towards a $100 purchase that you decide to return, the $90 balance will be refunded to your credit card and the $10 reward credit will be deposited back into your rewards account.

[H3] Do points ever expire?

Points expire after 1 year of inactivity with a rolling calendar year

Rewards points are valid for the remainder of the calendar year in which they are earned, plus the following calendar year.For example: points earned anytime during the year 2024 are valid for the remainder of 2024, plus all of 2025. Points will start over at 0 on January 1, 2026.Rewards points will expire after 12 months of Rewards account inactivity. This means that if there is no change to your Rewards account balance (through either the addition or redemption of Rewards), all Rewards earned in the previous 12 months will automatically be removed from your account.

[H3] VIP Program Questions

How is my VIP tier determined?

Your VIP tier is determined by the amount you spend in a calendar year.Pearl: you are automatically enrolled as a Pearl Member upon creating an account.Sapphire: you must spend $300 within 12 months from the day you enrolled in PearlDiamond: you must spend $500 within 12 months from the day you enrolled in SapphireOnce you qualify, you will instantly move up and have access to that tier's perks through the next 12 months. As you move up in the VIP Tiers, you will retain all benefits from your previous tier.

How do I know which Rewards tier I am currently a member of?

When you are signed into your rewards account, your home page will list all of the rewards tiers. Your current tier and perks will be highlighted with a box around it.

How will I know when I have reached a new tier?

When your total points cross a tier threshold you will receive an email welcoming you into the new tier. If the tier that you have crossed into is Diamond, this email will also include a unique coupon code for you to redeem your one-time rewards coupon. Keep in mind that coupons cannot be used in addition to the redemption of points.

[H3] Tier Expiration

Rolling Year (12-month period starting when you reach a certain tier)

Once you are in Pearl, Sapphire or Diamond, you will be in that tier for one year from the date you earned it. Make sure to keep interacting with our program to maintain your status (or even move up a tier)!

[H3] Troubleshooting

Why didn’t I earn points on my purchase?

Double-check you were signed into your rewards account and didn’t accidentally check out as a guest. You must be logged in when making purchases to earn points. If you have done this in error, contact us to help apply your points to your account. You also won’t receive points if you return your purchase or your purchase is canceled for any reason. Please note that any points you earn on a purchase you later return will be deducted from your point balance.

I should have earned points for a purchase/incentive but I didn’t see my account balance change. Did I get credit?

Yes! You work hard to earn points and we want you to feel confident that all of your points are in your account! The first thing to note is that there may be a delay in our systems communication and points could take anywhere from minutes to several hours to appear in your account. However, if you feel like you have earned points but they are not showing up in your account you can also troubleshoot it with these tricks:Try to refresh your browser.Try to log out and then back in to your account.Check your ‘Rewards history’ in your Rewards account to see if the points were added without you realizing it. Your ‘Rewards history’ will show you the number of points earned, how and when they were earned, as well as any redemptions of points made on your account.If you still feel like your points balance is not accurate you can contact our team and they will look into the issue for you.

I received an error message when referring friends through the email referral box. What went wrong?

We are sorry to hear that. There are a couple of scenarios that could have triggered the error message.The first possible scenario is that there was a mistype in one of the email addresses that you entered or you forgot to put commas between multiple emails to separate them.To eliminate confusion over what occurred, we recommend that you go back and enter each email address one at a time, clicking ‘send’ after each one rather than uploading them all at once.If you are still having problems using the email referrals we recommend using your unique referral link or sharing the referral through Facebook, Twitter, or Messenger to receive credit. Please contact us if you need further assistance.

I’ve referred several friends but haven’t received any points for it. Is there something else I need to do?

Thank you so much for sharing us with your friends! We really appreciate it.Referred friends must be first-time customers in order for both of you to receive the referral rewards. In addition, the referral must be initiated through our rewards referral box on your personal rewards page or through the use of your unique referral link also found there.Points will be added to your account as soon as your friend completes their first purchase on our website.When this happens you will receive an email letting you know that one of your referrals made a purchase using your code and that a reward was added to your account. You can also check your ‘Rewards History’ to see a list of any points that you have received for referrals.

[H3] Birthday Reward

How can I get a birthday reward?

Add your birthday under ways to earn points on the Rewards Page. On your birthday we will send you a special discount code via email valid for 30 days from the date of your b-day!*Your birthday code is non-transferable and may not be sold or assigned to anyone else. If we feel someone is trying to manipulate the program, we reserve the right to terminate your account at our discretion.

I signed up for the Birthday Bonus but I didn’t receive it.

Happy Birthday! We’re so glad that you have chosen to celebrate with us through our rewards program. In order for you to receive your birthday bonus on your birthday, you must register your birthday at least 30 days prior to your birthday.If your birthday falls between the day that you registered and the 30-day waiting period afterward, you will receive your birthday bonus 30 days after your registration. This delay is only applicable for the first year that you signed up.All successive birthday bonuses will be emailed to you on your birthday. If you register your birthday through your rewards account any time after it has passed in the current calendar year, rewards will not be added to your account until the day of your birthday in the following year.Remember, the birthday reward is determined by the Rewards member tier that you are part of on the date of your birthday. If it has been more than 30 days since you registered for your birthday reward and you still have not received the additional points in your account, pleasecontactand we will be happy to assist you.

[H3] Checkout

How do I redeem my rewards at checkout?

To redeem your points in checkout, use the slider directly above your cart total to choose the amount you would like to apply, then click the "APPLY" button.

How do I redeem my points?

Rewards points can be redeemed during the checkout process. Before checking out, ensure that you are signed in to your account.Once you get to the checkout screen you will see your total available Rewards points in a slide bar on the top left of the page. To use your rewards, slide the points redemption bar to select the number of points you would like to redeem on the order you are placing, then continue with the checkout process. To redeem all available Rewards slide the bar all the way to the right.You must have a minimum balance of at least 100+ points each time you would like to make a redemption, and points must be redeemed in increments of 50 ($5).Your points may be redeemed up to {0 points below the total value of the cart unless the total of your cart hits the 50 points ($5.00) threshold exactly. Because of this, almost all orders will have a balance between $1-$4.99 (10-49 points) that will need to be paid, in addition to any relevant tax and shipping charges, with your preferred method of payment.
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SUB-PAGE (https://maisonlouismarie.com/products/no-04-bois-de-balincourt-eau-de-parfum/) Eau de Parfum – No.04 Bois de Balincourt – Maison Louis Marie® Official Site – Fragrances
[H1]
Eau de Parfum

No.04 Bois de Balincourt

Sandalwood, Vetiver, Amber Wood

Top Notes:
Sandalwood, Cedarwood

Middle Notes:
Vetiver, Nutmeg, Cinnamon

Base Notes:
Amber Wood

Description

Fragrance that evolves with you.
Spray as desired onto pulse points — wrists, neck, or the creases of your elbows and knees — where your body’s warmth allows the scent to bloom. Wear alone or layer with our Perfume Oil to build depth and longevity.

Layer with

[IMG: Body Oil - No.04 Bois de Balincourt]

[IMG: Body Oil - No.04 Bois de Balincourt]

Body Oil

$50.00

No.04 Bois de Balincourt

Sandalwood, Vetiver, Amber Wood

[IMG: Perfume Oil - No.02 Le Long Fond]

[IMG: Perfume Oil - No.02 Le Long Fond]

Perfume Oil

$65.00

No.02 Le Long Fond

Hinoki Wood, Patchouli, Cedarwood

[IMG: Perfume Oil - No.09 Vallée de Farney]

[IMG: Perfume Oil - No.09 Vallée de Farney]

Perfume Oil

$65.00

No.09 Vallée de Farney

Grapefruit, Patchouli, Vetiver

Scent story

Bois de Balincourt is inspired by our family home, nestled deep within an ancient forest. Along a trail we fondly called Lover’s Lane, generations wandered under towering trees, surrounded by stillness and memory. This signature scent layers creamy sandalwood and cedar with warming cinnamon and nutmeg, anchored by earthy vetiver — a romantic, comforting fragrance with effortless depth.

Ingredients

Alcohol Denat., Parfum/Fragrance, Aqua/Water/Eau, Benzyl Benzoate, Geraniol, Limonene
Formulated without: Parabens, Sulfates & Phthalates
Our promise: Vegan & Cruelty-free, Mindful of your body and the environment.

Recycling instructions

Due to its clamped-on sprayer design, this product is unlikely to be curbside recyclable. The good news is our partners at Pact can take care of recycling it. Find a convenient drop-off location here. The box is made from 100% FSC-certified paper and can be recycled with your curbside paper goods.

Email for size help

Timeless. Endlessly wearable. Deeply personal.

A warm woody scent with sandalwood, vetiver, and amber wood. Creamy, earthy, and quietly addictive.

Timeless. Endlessly wearable. Deeply personal.

A warm woody scent with sandalwood, vetiver, and amber wood. Creamy, earthy, and quietly addictive.

This sections shows a video. Your browser does not support the video tag.

This sections shows a video. Your browser does not support the video tag.

[H4]
Complimentary Samples

All purchases $50 and over receive free samples of our signature scents at checkout. - Shop Now

[H4]
Give $20, Get $20

Earn 200 points for each successful friend referral when you share your VIP link as a loyalty member. Join Now

[H4]
Take Our Quiz

Find the fragrance best suited for you, or to gift to a friend. Take the quiz

[H2]

You may also like
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SUB-PAGE · THIN (https://maisonlouismarie.com/pages/wishlist/) Wishlist | Save Your Favorite Maison Louis Marie Scents – Maison Louis Marie® Official Site – Fragrances
[H1] Wishlist
13 chars