Trust & Proof: Memo Paris – Signal Evidence & AI Readability

Memo Paris

(https://memoparis.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
14 Impact Weight: 20 / 100
70% Reputation

The site displays a high review count of 543, and the schema data provides external verification via a Google Places aggregate rating of 4.7 from 195 reviews. This reduces trust theatre risk significantly. However, the claims regarding natural ingredients and precious raw materials are not supported by third-party sourcing certifications or lab documentation within the crawl data, preventing a perfect score in this pillar.

The ratio of substance to fluff is superior to industry averages. Every product description includes a list of key notes and an inspiration story. The naming of four distinct perfumers with their professional backgrounds serves as a primary proof point for the brand’s niche status, rather than relying on anonymous manufacturing.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
2148Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 543 2
/pages/our-story/ 537 2
/search/ 533 2
/pages/archive-sales/ 535 2
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.memoparis.com"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Memo Paris",
        "url": "https://www.memoparis.com",
        "logo": "https://cdn.shopify.com/s/files/1/0425/7624/8991/files/Logo_Noir_Memo_3cm_2_34d53257-0d84-45f2-ba58-0312ac6a56ba.png?v=1770636496",
        "foundingDate": "2007",
        "founders": [
            {
                "@type": "Person",
                "name": "John Molloy"
            },
            {
                "@type": "Person",
                "name": "Clara Molloy"
            }
        ],
        "description": "Memo Paris is a French niche fragrance house founded in 2007, inspired by travel and global destinations.",
        "sameAs": [
            "https://www.facebook.com/MemoParisFragrances/",
            "https://www.instagram.com/memo.paris/",
            "https://www.tiktok.com/@memoparisofficial",
            "https://open.spotify.com/user/316hsgr374s6nfdxkflp7vt3f7ra"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Memo Paris",
        "url": "https://www.memoparis.com",
        "inLanguage": "en",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.memoparis.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    [
        {
            "@context": "https://schema.org",
            "@type": "ClothingStore",
            "@id": "https://www.memoparis.com/#location",
            "name": "Memo Paris",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "24 Rue Cambon",
                "addressLocality": "Paris",
                "postalCode": "75001",
                "addressCountry": "FR"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "48.8678894",
                "longitude": "2.3267263"
            },
            "telephone": "+33 1 44 54 91 72",
            "url": "http://www.memoparis.com/",
            "sameAs": [
                "https://maps.google.com/?cid=5049434626399796105&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA"
            ],
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Sunday"
                    ],
                    "opens": "11:00",
                    "closes": "19:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Monday",
                        "Tuesday",
                        "Wednesday",
                        "Thursday",
                        "Friday",
                        "Saturday"
                    ],
                    "opens": "10:00",
                    "closes": "19:00"
                }
            ],
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "4.7",
                "reviewCount": "195",
                "bestRating": "5",
                "worstRating": "1"
            },
            "additionalType": [
                "Store"
            ],
            "identifier": {
                "@type": "PropertyValue",
                "name": "Google Places ID",
                "value": "ChIJwx15QjJu5kcRifsdJwoyE0Y"
            },
            "parentOrganization": {
                "@type": "Organization",
                "@id": "https://www.memoparis.com/#organization",
                "url": "https://www.memoparis.com/",
                "name": "Memo Paris"
            }
        }
    ],
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "url": "https://www.memoparis.com/",
        "@id": "https://www.memoparis.com//#website",
        "name": "Memo Paris",
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://www.memoparis.com/search?q={search_term_string}"
            },
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "url": "https://www.memoparis.com/",
        "@id": "https://www.memoparis.com/#organization",
        "name": "Memo Paris",
        "logo": "https://www.memoparis.com/cdn/shop/files/Memo_MONO_blanc.jpg?v=1774437116&width=2944",
        "image": "https://www.memoparis.com/cdn/shop/files/Memo_MONO_blanc.png?v=1774437155&width=2944",
        "slogan": "Travel Notes",
        "hasMerchantReturnPolicy": {
            "@type": "MerchantReturnPolicy",
            "url": "https://www.memoparis.com/policies/refund-policy",
            "returnPolicyCountry": "CH",
            "applicableCountry": [
                "US",
                "GB",
                "JP",
                "DE",
                "FR",
                "CA",
                "BR",
                "AU",
                "ES",
                "IT",
                "NL",
                "SE",
                "NO",
                "HR",
                "EE",
                "AT",
                "SA",
                "AE",
                "ZA",
                "CZ",
                "IL",
                "AR",
                "CL",
                "CO",
                "GR",
                "RO",
                "PE",
                "CH"
            ],
            "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
            "merchantReturnLink": "https://www.memoparis.com/policies/refund-policy",
            "merchantReturnDays": 30,
            "refundType": "https://schema.org/FullRefund",
            "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
            "returnMethod": "https://schema.org/ReturnByMail"
        },
        "description": "A Parisian house, Memo Paris imagines perfumes as travel notes, redrawing the map of a fragrant, sensitive and enchanting world.",
        "sameAs": [
            "https://www.facebook.com/MemoParisFragrances/",
            "https://www.instagram.com/memo.paris/",
            "https://www.tiktok.com/@memoparisofficial"
        ]
    }
]
/pages/our-story/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.memoparis.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Our story",
                "item": "https://www.memoparis.com/pages/our-story"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Memo Paris",
        "url": "https://www.memoparis.com",
        "logo": "https://cdn.shopify.com/s/files/1/0425/7624/8991/files/Logo_Noir_Memo_3cm_2_34d53257-0d84-45f2-ba58-0312ac6a56ba.png?v=1770636496",
        "foundingDate": "2007",
        "founders": [
            {
                "@type": "Person",
                "name": "John Molloy"
            },
            {
                "@type": "Person",
                "name": "Clara Molloy"
            }
        ],
        "description": "Memo Paris is a French niche fragrance house founded in 2007, inspired by travel and global destinations.",
        "sameAs": [
            "https://www.facebook.com/MemoParisFragrances/",
            "https://www.instagram.com/memo.paris/",
            "https://www.tiktok.com/@memoparisofficial",
            "https://open.spotify.com/user/316hsgr374s6nfdxkflp7vt3f7ra"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Memo Paris",
        "url": "https://www.memoparis.com",
        "inLanguage": "en",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.memoparis.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    [
        {
            "@context": "https://schema.org",
            "@type": "ClothingStore",
            "@id": "https://www.memoparis.com/#location",
            "name": "Memo Paris",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "24 Rue Cambon",
                "addressLocality": "Paris",
                "postalCode": "75001",
                "addressCountry": "FR"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "48.8678894",
                "longitude": "2.3267263"
            },
            "telephone": "+33 1 44 54 91 72",
            "url": "http://www.memoparis.com/",
            "sameAs": [
                "https://maps.google.com/?cid=5049434626399796105&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA"
            ],
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Sunday"
                    ],
                    "opens": "11:00",
                    "closes": "19:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Monday",
                        "Tuesday",
                        "Wednesday",
                        "Thursday",
                        "Friday",
                        "Saturday"
                    ],
                    "opens": "10:00",
                    "closes": "19:00"
                }
            ],
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "4.7",
                "reviewCount": "195",
                "bestRating": "5",
                "worstRating": "1"
            },
            "additionalType": [
                "Store"
            ],
            "identifier": {
                "@type": "PropertyValue",
                "name": "Google Places ID",
                "value": "ChIJwx15QjJu5kcRifsdJwoyE0Y"
            },
            "parentOrganization": {
                "@type": "Organization",
                "@id": "https://www.memoparis.com/#organization",
                "url": "https://www.memoparis.com/",
                "name": "Memo Paris"
            }
        }
    ],
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "url": "https://www.memoparis.com/",
        "@id": "https://www.memoparis.com/#organization",
        "name": "Memo Paris",
        "logo": "https://www.memoparis.com/cdn/shop/files/Memo_MONO_blanc.jpg?v=1774437116&width=2944",
        "image": "https://www.memoparis.com/cdn/shop/files/Memo_MONO_blanc.png?v=1774437155&width=2944",
        "slogan": "Travel Notes",
        "hasMerchantReturnPolicy": {
            "@type": "MerchantReturnPolicy",
            "url": "https://www.memoparis.com/policies/refund-policy",
            "returnPolicyCountry": "CH",
            "applicableCountry": [
                "US",
                "GB",
                "JP",
                "DE",
                "FR",
                "CA",
                "BR",
                "AU",
                "ES",
                "IT",
                "NL",
                "SE",
                "NO",
                "HR",
                "EE",
                "AT",
                "SA",
                "AE",
                "ZA",
                "CZ",
                "IL",
                "AR",
                "CL",
                "CO",
                "GR",
                "RO",
                "PE",
                "CH"
            ],
            "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
            "merchantReturnLink": "https://www.memoparis.com/policies/refund-policy",
            "merchantReturnDays": 30,
            "refundType": "https://schema.org/FullRefund",
            "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
            "returnMethod": "https://schema.org/ReturnByMail"
        },
        "description": "A Parisian house, Memo Paris imagines perfumes as travel notes, redrawing the map of a fragrant, sensitive and enchanting world.",
        "sameAs": [
            "https://www.facebook.com/MemoParisFragrances/",
            "https://www.instagram.com/memo.paris/",
            "https://www.tiktok.com/@memoparisofficial"
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "BreadcrumbList",
        "name": "Memo Paris Breadcrumbs",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "WebPage",
                    "@id": "https://www.memoparis.com/",
                    "name": "Memo Paris",
                    "url": "https://www.memoparis.com/"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "WebPage",
                    "@id": "https://www.memoparis.com/pages/our-story",
                    "name": "Unique fragrance stories blending beauty with emotion",
                    "url": "https://www.memoparis.com/pages/our-story"
                }
            }
        ]
    }
]
/search/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.memoparis.com"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Memo Paris",
        "url": "https://www.memoparis.com",
        "logo": "https://cdn.shopify.com/s/files/1/0425/7624/8991/files/Logo_Noir_Memo_3cm_2_34d53257-0d84-45f2-ba58-0312ac6a56ba.png?v=1770636496",
        "foundingDate": "2007",
        "founders": [
            {
                "@type": "Person",
                "name": "John Molloy"
            },
            {
                "@type": "Person",
                "name": "Clara Molloy"
            }
        ],
        "description": "Memo Paris is a French niche fragrance house founded in 2007, inspired by travel and global destinations.",
        "sameAs": [
            "https://www.facebook.com/MemoParisFragrances/",
            "https://www.instagram.com/memo.paris/",
            "https://www.tiktok.com/@memoparisofficial",
            "https://open.spotify.com/user/316hsgr374s6nfdxkflp7vt3f7ra"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Memo Paris",
        "url": "https://www.memoparis.com",
        "inLanguage": "en",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.memoparis.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    [
        {
            "@context": "https://schema.org",
            "@type": "ClothingStore",
            "@id": "https://www.memoparis.com/#location",
            "name": "Memo Paris",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "24 Rue Cambon",
                "addressLocality": "Paris",
                "postalCode": "75001",
                "addressCountry": "FR"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "48.8678894",
                "longitude": "2.3267263"
            },
            "telephone": "+33 1 44 54 91 72",
            "url": "http://www.memoparis.com/",
            "sameAs": [
                "https://maps.google.com/?cid=5049434626399796105&g_mp=CiVnb29nbGUubWFwcy5wbGFjZXMudjEuUGxhY2VzLkdldFBsYWNlEAIYBCAA"
            ],
            "openingHoursSpecification": [
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Sunday"
                    ],
                    "opens": "11:00",
                    "closes": "19:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Monday",
                        "Tuesday",
                        "Wednesday",
                        "Thursday",
                        "Friday",
                        "Saturday"
                    ],
                    "opens": "10:00",
                    "closes": "19:00"
                }
            ],
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "4.7",
                "reviewCount": "195",
                "bestRating": "5",
                "worstRating": "1"
            },
            "additionalType": [
                "Store"
            ],
            "identifier": {
                "@type": "PropertyValue",
                "name": "Google Places ID",
                "value": "ChIJwx15QjJu5kcRifsdJwoyE0Y"
            },
            "parentOrganization": {
                "@type": "Organization",
                "@id": "https://www.memoparis.com/#organization",
                "url": "https://www.memoparis.com/",
                "name": "Memo Paris"
            }
        }
    ],
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "url": "https://www.memoparis.com/",
        "@id": "https://www.memoparis.com/#organization",
        "name": "Memo Paris",
        "logo": "https://www.memoparis.com/cdn/shop/files/Memo_MONO_blanc.jpg?v=1774437116&width=2944",
        "image": "https://www.memoparis.com/cdn/shop/files/Memo_MONO_blanc.png?v=1774437155&width=2944",
        "slogan": "Travel Notes",
        "hasMerchantReturnPolicy": {
            "@type": "MerchantReturnPolicy",
            "url": "https://www.memoparis.com/policies/refund-policy",
            "returnPolicyCountry": "CH",
            "applicableCountry": [
                "US",
                "GB",
                "JP",
                "DE",
                "FR",
                "CA",
                "BR",
                "AU",
                "ES",
                "IT",
                "NL",
                "SE",
                "NO",
                "HR",
                "EE",
                "AT",
                "SA",
                "AE",
                "ZA",
                "CZ",
                "IL",
                "AR",
                "CL",
                "CO",
                "GR",
                "RO",
                "PE",
                "CH"
            ],
            "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
            "merchantReturnLink": "https://www.memoparis.com/policies/refund-policy",
            "merchantReturnDays": 30,
            "refundType": "https://schema.org/FullRefund",
            "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
            "returnMethod": "https://schema.org/ReturnByMail"
        },
        "description": "A Parisian house, Memo Paris imagines perfumes as travel notes, redrawing the map of a fragrant, sensitive and enchanting world.",
        "sameAs": [
            "https://www.facebook.com/MemoParisFragrances/",
            "https://www.instagram.com/memo.paris/",
            "https://www.tiktok.com/@memoparisofficial"
        ]
    }
]
/pages/archive-sales/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://www.memoparis.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Archive Sales",
                "item": "https://www.memoparis.com/pages/archive-sales"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Memo Paris",
        "url": "https://www.memoparis.com",
        "logo": "https://cdn.shopify.com/s/files/1/0425/7624/8991/files/Logo_Noir_Memo_3cm_2_34d53257-0d84-45f2-ba58-0312ac6a56ba.png?v=1770636496",
        "foundingDate": "2007",
        "founders": [
            {
                "@type": "Person",
                "name": "John Molloy"
            },
            {
                "@type": "Person",
                "name": "Clara Molloy"
            }
        ],
        "description": "Memo Paris is a French niche fragrance house founded in 2007, inspired by travel and global destinations.",
        "sameAs": [
            "https://www.facebook.com/MemoParisFragrances/",
            "https://www.instagram.com/memo.paris/",
            "https://www.tiktok.com/@memoparisofficial",
            "https://open.spotify.com/user/316hsgr374s6nfdxkflp7vt3f7ra"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Memo Paris",
        "url": "https://www.memoparis.com",
        "inLanguage": "en",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.memoparis.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org/",
        "@type": "Organization",
        "url": "https://www.memoparis.com/",
        "@id": "https://www.memoparis.com/#organization",
        "name": "Memo Paris",
        "logo": "https://www.memoparis.com/cdn/shop/files/Memo_MONO_blanc.jpg?v=1774437116&width=2944",
        "image": "https://www.memoparis.com/cdn/shop/files/Memo_MONO_blanc.png?v=1774437155&width=2944",
        "slogan": "Travel Notes",
        "hasMerchantReturnPolicy": {
            "@type": "MerchantReturnPolicy",
            "url": "https://www.memoparis.com/policies/refund-policy",
            "returnPolicyCountry": "CH",
            "applicableCountry": [
                "US",
                "GB",
                "JP",
                "DE",
                "FR",
                "CA",
                "BR",
                "AU",
                "ES",
                "IT",
                "NL",
                "SE",
                "NO",
                "HR",
                "EE",
                "AT",
                "SA",
                "AE",
                "ZA",
                "CZ",
                "IL",
                "AR",
                "CL",
                "CO",
                "GR",
                "RO",
                "PE",
                "CH"
            ],
            "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
            "merchantReturnLink": "https://www.memoparis.com/policies/refund-policy",
            "merchantReturnDays": 30,
            "refundType": "https://schema.org/FullRefund",
            "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
            "returnMethod": "https://schema.org/ReturnByMail"
        },
        "description": "A Parisian house, Memo Paris imagines perfumes as travel notes, redrawing the map of a fragrant, sensitive and enchanting world.",
        "sameAs": [
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            "https://www.instagram.com/memo.paris/",
            "https://www.tiktok.com/@memoparisofficial"
        ]
    },
    [
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            "@type": "ClothingStore",
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            "address": {
                "@type": "PostalAddress",
                "streetAddress": "24 Rue Cambon",
                "addressLocality": "Paris",
                "postalCode": "75001",
                "addressCountry": "FR"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "48.8678894",
                "longitude": "2.3267263"
            },
            "telephone": "+33 1 44 54 91 72",
            "url": "http://www.memoparis.com/",
            "sameAs": [
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            ],
            "openingHoursSpecification": [
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                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
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                    ],
                    "opens": "11:00",
                    "closes": "19:00"
                },
                {
                    "@type": "OpeningHoursSpecification",
                    "dayOfWeek": [
                        "Monday",
                        "Tuesday",
                        "Wednesday",
                        "Thursday",
                        "Friday",
                        "Saturday"
                    ],
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                    "closes": "19:00"
                }
            ],
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "4.7",
                "reviewCount": "195",
                "bestRating": "5",
                "worstRating": "1"
            },
            "additionalType": [
                "Store"
            ],
            "identifier": {
                "@type": "PropertyValue",
                "name": "Google Places ID",
                "value": "ChIJwx15QjJu5kcRifsdJwoyE0Y"
            },
            "parentOrganization": {
                "@type": "Organization",
                "@id": "https://www.memoparis.com/#organization",
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        }
    ],
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        "@type": "BreadcrumbList",
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                "item": {
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                    "url": "https://www.memoparis.com/"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "WebPage",
                    "@id": "https://www.memoparis.com/pages/archive-sales",
                    "name": "Archive Sales for Past Fragrance Memories",
                    "url": "https://www.memoparis.com/pages/archive-sales"
                }
            }
        ]
    }
]