Based on 1453 businesses audited.
Beauty, Cosmetics & Personal Care Reputation: Miller Harris (millerharris.com)
Miller Harris is a ‘High Substance’ brand that manages to maintain luxury branding without retreating into the usual vaporous claims of the perfume industry. The inclusion of full ingredient lists and third-party sustainability audits makes their ‘Artistry’ claim more than just hot air.
Beauty, Cosmetics & Personal Care Reputation: Miller Harris (millerharris.com)
The site perfectly aligns with the Beauty and Fragrance category, focusing on olfactive descriptions, ingredient transparency (INCI), and luxury retail experiences. It utilizes industry-standard terminology like ‘Extrait de Parfum,’ ‘Head Notes,’ and ‘Sillage’ correctly within its product-specific context.
“The low score of 85 is driven by high proof density and third-party certification. Minor points were deducted for the absence of schema on the homepage and the use of common luxury industry adjectives in secondary headings.”