Mitchum
(https://mitchum.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the brand is an established entity under Revlon, the digital footprint on mitchum.com lacks specific expert authority. There are no named formulators or dermatologists associated with the Dermatologist tested claims, nor is there Person schema to connect the ‘expertise’ to a verifiable human. The schema_json provided is basic Organization schema with no expertise or founder properties, failing to leverage the brand’s long-standing history as an authority. The technical implementation is marred by broken heading structures (H2 Currency), which contradicts the ‘expertly formulated’ brand positioning.
The site makes bold performance claims like shield against odor from heat, motion and stress and ultrapowerful 72H odor protection without providing a single case study or clinical trial summary to demonstrate these outcomes. The disconnect between the aggressive performance language and the total lack of data-backed substance is significant. Marketing tone is clinical (Expertly formulated), but the actual content demonstrated is purely transactional.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.mitchum.co.uk",
"logo": "https://www.mitchum.com/cdn/shop/files/favicon.jpg",
"image": "https://www.mitchum.com/cdn/shop/files/favicon.jpg",
"name": "Mitchum",
"description": "Enhanced with Triple Odor Defense technology providing a shield against odor from heat, motion and stress. Expertly formulated for ultra-powerful 48 hour sweat + odor control. Dermatologist tested",
"email": "david.nguyen@revlon.com",
"telephone": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "55 Water Street",
"addressLocality": "New York",
"addressCountry": "US",
"addressRegion": "New York",
"postalCode": "10041"
},
"sameAs": [
"https://www.instagram.com/mitchum/",
"https://www.facebook.com/mitchum/",
"https://www.youtube.com/user/mitchumuk3674",
"https://co.pinterest.com/mitchum/",
"https://www.tiktok.com/@mitchum",
"https://twitter.com/mitchum"
]
}
/collections/men/
[
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"name": "Men",
"_truncated": true,
"_original_size": 11049
},
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"@id": "https://www.mitchum.com/collections/men#page",
"name": "Men",
"url": "https://www.mitchum.co.uk/collections/men",
"description": "",
"isPartOf": {
"@type": "WebSite",
"name": "Mitchum",
"url": "https://www.mitchum.co.uk"
},
"mainEntity": {
"@type": "ItemList",
"@id": "https://www.mitchum.com/collections/men#list",
"name": "Men",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-men-ultimate-72h-solid-stick-clean-control-76gr#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "",
"description": "Mitchum Antiperspirant and deodorant with ultrapowerful 72H odor protection. Enhanced with a fragrance technology that prevents odor transfer on clothes",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Men Ultimate 72H Solid Stick Clean Control 76gr",
"productGroupID": "9732723769584",
"url": "https://www.mitchum.com/products/mitchum-men-ultimate-72h-solid-stick-clean-control-76gr"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-men-ultimate-72h-solid-stick-bold-energy-76gr#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "",
"description": "Mitchum Antiperspirant and deodorant with ultrapowerful 72H odor protection. Enhanced with a fragrance technology that prevents odor transfer on clothes",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Men Ultimate 72H Solid Stick Bold Energy 76gr",
"productGroupID": "9732724031728",
"url": "https://www.mitchum.com/products/mitchum-men-ultimate-72h-solid-stick-bold-energy-76gr"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-men-natural-power-solid-stick-cedarwood-76gr#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "",
"description": "Mitchum Natural deodorant with 24 hours protection, 0% aluminium and 96% naturally derived ingredients. Powered by bamboo for wetness absorption.",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Men 24H Natural Power Solid Stick Cedarwood 76gr",
"productGroupID": "9732725735664",
"url": "https://www.mitchum.com/products/mitchum-men-natural-power-solid-stick-cedarwood-76gr"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-men-core-48h-roll-on-unscented-100ml#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "",
"description": "Mitchum Antiperspirant and deodorant with 48H sweat and odor protection. \nFeatures our Triple Odor Protection to control wetness, neutralize odor and provide a lasting freshness.",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Men 48H Roll-On Unscented 100ml",
"productGroupID": "9732728586480",
"url": "https://www.mitchum.com/products/mitchum-men-core-48h-roll-on-unscented-100ml"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-men-core-48h-gel-cream-unscented-96gr-x-2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "Anti-Perspirant",
"description": "Mitchum Antiperspirant and deodorant with 48H sweat and odor protection. \nFeatures our Triple Odor Protection to control wetness, neutralize odor and provide a lasting freshness.",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Men 48H Gel Cream Unscented 96gr x 2",
"productGroupID": "9732732027120",
"url": "https://www.mitchum.com/products/mitchum-men-core-48h-gel-cream-unscented-96gr-x-2"
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 11049
}
]
/collections/women/
[
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"name": "Women",
"_truncated": true,
"_original_size": 11354
},
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"@id": "https://www.mitchum.com/collections/women#page",
"name": "Women",
"url": "https://www.mitchum.co.uk/collections/women",
"description": "",
"isPartOf": {
"@type": "WebSite",
"name": "Mitchum",
"url": "https://www.mitchum.co.uk"
},
"mainEntity": {
"@type": "ItemList",
"@id": "https://www.mitchum.com/collections/women#list",
"name": "Women",
"itemListOrder": "https://schema.org/ItemListOrderAscending",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-women-ultimate-72h-solid-stick-pure-fresh-76gr#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "",
"description": "Mitchum Antiperspirant and deodorant with ultrapowerful 72H odor protection. Enhanced with a fragrance technology that prevents odor transfer on clothes",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Women Ultimate 72H Solid Stick Pure Fresh 76gr",
"productGroupID": "9732710039792",
"url": "https://www.mitchum.com/products/mitchum-women-ultimate-72h-solid-stick-pure-fresh-76gr"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-women-ultimate-72h-solid-stick-floral-citrus-76gr#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "",
"description": "Mitchum Antiperspirant and deodorant with ultrapowerful 72H odor protection. Enhanced with a fragrance technology that prevents odor transfer on clothes",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Women Ultimate 72H Solid Stick Floral Citrus 76gr",
"productGroupID": "9732710498544",
"url": "https://www.mitchum.com/products/mitchum-women-ultimate-72h-solid-stick-floral-citrus-76gr"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-women-natural-power-solid-stick-eucalyptus-76gr#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "",
"description": "Mitchum Natural deodorant with 24 hours protection, 0% aluminium and 96% naturally derived ingredients. Powered by bamboo for wetness absorption.",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Women 24H Natural Power Solid Stick Eucalyptus 76gr",
"productGroupID": "9732713087216",
"url": "https://www.mitchum.com/products/mitchum-women-natural-power-solid-stick-eucalyptus-76gr"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-women-core-48h-roll-on-powder-fresh-50ml-us#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "",
"description": "Mitchum Antiperspirant and deodorant with 48H sweat and odor protection. \nFeatures our Triple Odor Protection to control wetness, neutralize odor and provide a lasting freshness.",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Women 48H Roll-On Powder Fresh 50ml - US",
"productGroupID": "9732717543664",
"url": "https://www.mitchum.com/products/mitchum-women-core-48h-roll-on-powder-fresh-50ml-us"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@context": "http://schema.org/",
"@id": "/products/mitchum-women-core-48h-gel-cream-shower-fresh-96gr-x-2#product",
"@type": "ProductGroup",
"brand": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
},
"category": "",
"description": "Mitchum Antiperspirant and deodorant with 48H sweat and odor protection. \nFeatures our Triple Odor Protection to control wetness, neutralize odor and provide a lasting freshness.",
"hasVariant": [
"[DEPTH_TRUNCATED]"
],
"name": "MITCHUM Women 48H Gel Cream Shower Fresh 96gr x 2",
"productGroupID": "9732718887152",
"url": "https://www.mitchum.com/products/mitchum-women-core-48h-gel-cream-shower-fresh-96gr-x-2"
}
},
"_items_truncated": true
}
},
"_truncated": true,
"_original_size": 11354
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /pages/contact/ | 1 | 1 |
| /collections/men/ | 2 | 1 |
| /collections/women/ | 2 | 1 |
This page presents a snapshot of public data from Mitchum, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mitchum: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://mitchum.com to view the most current version of its content and see directly what this company is about and what it offers.