Morphe
(https://morphe.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
Authority is primarily brand-led rather than expert-led; there are no named dermatologists or chemists with a digital footprint in the schema_json. The Organization schema is basic and lacks SameAs links to high-authority social profiles or corporate entity documentation. While the technical implementation is clean, the lack of Person schema for founders or lead formulators creates a gap in verifiable expertise.
The boldest claims, such as waterproof and sweatproof, are backed by perception studies of only 33 people. This creates a disconnect between the absolute marketing tone (Lifeproof) and the reality of small-group subjective feedback. The site relies on the 16-hour duration claim heavily across both H2 and H3 headings without providing a publicly accessible white paper or methodology disclosure.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Morphe US",
"url": "https://www.morphe.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Morphe US",
"url": "https://www.morphe.com",
"logo": "https://www.morphe.com/cdn/shop/t/1062/assets/logo.png?v=139902",
"sameAs": [
null,
null,
null,
null
]
}
]
/collections/cheek/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Morphe US",
"url": "https://www.morphe.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Morphe US",
"url": "https://www.morphe.com",
"logo": "https://www.morphe.com/cdn/shop/t/1062/assets/logo.png?v=139902",
"sameAs": [
null,
null,
null,
null
]
}
]
/products/liplock-glossy-lipstick/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Morphe US",
"url": "https://www.morphe.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Morphe US",
"url": "https://www.morphe.com",
"logo": "https://www.morphe.com/cdn/shop/t/1062/assets/logo.png?v=139902",
"sameAs": [
null,
null,
null,
null
]
},
{
"@context": "http://schema.org/",
"@id": "/products/liplock-glossy-lipstick#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Morphe"
},
"category": "Lipsticks",
"description": "Color, locked. Gloss, loaded. Liplock Glossy Lipstick—powered by an innovative Double-Locking System—glides on two locking technologies for one lasting look: A clear gloss layer that bonds with high-shine impact and a pigment-packed color layer that stays locked on your lips—even after the gloss wears off. The lightweight, nonsticky, nonfeathering,* conditioning blend that’s enriched with meadowfoam and sunflower seed oils improves moisture retention immediately and over time** for a visibly hydrated, smoothed effect. Apply and wait 2 minutes for best-wear results.\n \n \n\n\nCaught Rose (Light pink beige)\n\nHitched Honey (Light honey nude)\n\nClutched Pearls (Sheer soft pink)\n\nSealed Kiss (Warm rose)\n\nChain Reaction (Cool-toned mauve)\n\nTied Knot (Berry)\n\nWhipped Together (Midtoned mauve)\n\nHeart-Riveting (Soft brick red)\n\nLovers' Bond (Spiced brown)\n\nBerry Bolted (Mulberry)\n\n \n \n*Based on a 33-person consumer perception study.**Based on a 33-person clinical study at 30-minute and 4-hour intervals.",
"hasVariant": [
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507363400#variant",
"@type": "Product",
"gtin": "192608262079",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Caught Rose",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507363400#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507363400"
},
"sku": "26207"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507396168#variant",
"@type": "Product",
"gtin": "192608262086",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Hitched Honey",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507396168#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507396168"
},
"sku": "26208"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507428936#variant",
"@type": "Product",
"gtin": "192608262093",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Clutched Pearls",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507428936#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507428936"
},
"sku": "26209"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507461704#variant",
"@type": "Product",
"gtin": "192608262109",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Sealed Kiss",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507461704#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507461704"
},
"sku": "26210"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507494472#variant",
"@type": "Product",
"gtin": "192608262116",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Chain Reaction",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507494472#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507494472"
},
"sku": "26211"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507560008#variant",
"@type": "Product",
"gtin": "192608265810",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Tied Knot",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507560008#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507560008"
},
"sku": "26581"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507527240#variant",
"@type": "Product",
"gtin": "192608262123",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Whipped Together",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507527240#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507527240"
},
"sku": "26212"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507658312#variant",
"@type": "Product",
"gtin": "192608265841",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Heart-Riveting",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507658312#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507658312"
},
"sku": "26584"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507592776#variant",
"@type": "Product",
"gtin": "192608265827",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Lovers' Bond",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507592776#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507592776"
},
"sku": "26582"
},
{
"@id": "/products/liplock-glossy-lipstick?variant=41056507625544#variant",
"@type": "Product",
"gtin": "192608265834",
"image": "https://www.morphe.com/cdn/shop/files/M_LipLock_GlossyLipstick_BerryBolted_Silo_Open.jpg?v=1776811985&width=1920",
"name": "Liplock Glossy Lipstick - Berry Bolted",
"offers": {
"@id": "/products/liplock-glossy-lipstick?variant=41056507625544#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick?variant=41056507625544"
},
"sku": "26583"
}
],
"name": "Liplock Glossy Lipstick",
"productGroupID": "7036646588488",
"url": "https://www.morphe.com/products/liplock-glossy-lipstick"
}
]
/products/lifeproof-16-hr-wear-continuous-setting-mist/
[
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Morphe US",
"url": "https://www.morphe.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Morphe US",
"url": "https://www.morphe.com",
"logo": "https://www.morphe.com/cdn/shop/t/1062/assets/logo.png?v=139902",
"sameAs": [
null,
null,
null,
null
]
},
{
"@context": "http://schema.org/",
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Morphe"
},
"category": "Makeup Finishing Sprays",
"description": "Lifeproof your look with 16-hour setting power* that's waterproof, sweatproof, and transfer-resistant.* This air-powered, alcohol-free, micro-fine mist goes on weightlessly to form a nondrying, invisible shield that sets and secures makeup with a comfortable, skin-like finish.\n \n*Based on multiple 31-subject clinical studies\n \nMay only be shipped to addresses within the Continental US, and only via ground shipping. Cannot be shipped to PO Boxes, APO/FPO addresses, Alaska, Hawaii, Puerto Rico or any international address.",
"hasVariant": [
{
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41005228097608#variant",
"@type": "Product",
"gtin": "192608268057",
"image": "https://www.morphe.com/cdn/shop/files/M_Lifeproof_ContinousSettingMist_Silo_Closed_Regular.jpg?v=1770074539&width=1920",
"name": "Lifeproof 16-Hour Continuous Setting Mist - Regular - 2.8 Oz",
"offers": {
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41005228097608#offer",
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": "20.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41005228097608"
},
"sku": "26805"
},
{
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41035538628680#variant",
"@type": "Product",
"gtin": "192608268071",
"image": "https://www.morphe.com/cdn/shop/files/M_Lifeproof_ContinousSettingMist_Silo_Closed_Mini.jpg?v=1770845160&width=1920",
"name": "Lifeproof 16-Hour Continuous Setting Mist - Mini - 1.3 Oz",
"offers": {
"@id": "/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41035538628680#offer",
"@type": "Offer",
"availability": "http://schema.org/OutOfStock",
"price": "15.00",
"priceCurrency": "USD",
"url": "https://www.morphe.com/products/lifeproof-16-hr-wear-continuous-setting-mist?variant=41035538628680"
},
"sku": "26807"
}
],
"name": "Lifeproof 16-Hour Continuous Setting Mist",
"productGroupID": "7023307718728",
"url": "https://www.morphe.com/products/lifeproof-16-hr-wear-continuous-setting-mist"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
2408Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 214 | 1 |
| /collections/cheek/ | 206 | 1 |
| /products/liplock-glossy-lipstick/ | 1045 | 1 |
| /products/lifeproof-16-hr-wear-continuous-setting-mist/ | 943 | 1 |
Explore the other reputation pillars for Morphe
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Morphe, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Morphe: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://morphe.com to view the most current version of its content and see directly what this company is about and what it offers.