Identity & Authority: Nasomatto – Signal Evidence & AI Readability

Nasomatto

(https://nasomatto.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
9 Impact Weight: 15 / 100
60% Reputation

There is a notable authority gap regarding the ‘expert’ behind the ‘project.’ While schema_json correctly identifies the brand as Nasomatto, there is no Person schema or mention of a lead perfumer (e.g., Alessandro Gualtieri) to ground the ‘project’ in human expertise. The technical execution is also marred by a missing H1 on the homepage and duplicated H2 tags for policy headers, suggesting a template-heavy setup rather than bespoke technical excellence.

The site makes psychological performance claims (e.g., ‘stimulate irresponsible behaviour’) that are treated as product outcomes. In the context of the Beauty industry patterns, these function as ‘revolutionary formula’ claims but are shielded by the subjective nature of scent. There is a total absence of evidence for these evocative results, relying entirely on the consumer’s willingness to accept the ‘project’s’ narrative.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "http://schema.org",
    "@type": "WebSite",
    "name": "Nasomatto",
    "potentialAction": {
        "@type": "SearchAction",
        "target": "https://nasomatto.com/search?q={search_term_string}",
        "query-input": "required name=search_term_string"
    },
    "url": "https://nasomatto.com"
}
/products/4ml-set/
{
    "@context": "http://schema.org/",
    "@type": "Product",
    "name": "PERFUME OIL SET",
    "url": "https://nasomatto.com/products/4ml-set",
    "image": [
        "https://nasomatto.com/cdn/shop/files/3_1.webp?v=1754470289&width=3000"
    ],
    "description": "This customisable set lets you choose three 4 ml perfume oils from the collection to create a personal fragrance experience.",
    "sku": "NA0507",
    "brand": {
        "@type": "Brand",
        "name": "Nasomatto"
    },
    "offers": [
        {
            "@type": "Offer",
            "sku": "NA0507",
            "availability": "http://schema.org/InStock",
            "price": 148,
            "priceCurrency": "EUR",
            "url": "https://nasomatto.com/products/4ml-set?variant=51602291589386"
        }
    ]
}
/products/absinth/
{
    "@context": "http://schema.org/",
    "@type": "Product",
    "name": "ABSINTH",
    "url": "https://nasomatto.com/products/absinth",
    "image": [
        "https://nasomatto.com/cdn/shop/files/Absinth-ProductPage3-30ML.jpg?v=1739801617&width=1500"
    ],
    "description": "This bottle of perfume is part of the project Nasomatto. The fragrance aims to evoke degrees of hysteria. It is the result of a quest to stimulate irresponsible behaviour.",
    "sku": "NA0015",
    "brand": {
        "@type": "Brand",
        "name": "Nasomatto"
    },
    "offers": [
        {
            "@type": "Offer",
            "sku": "NA0015",
            "gtin13": 8717774840047,
            "availability": "http://schema.org/InStock",
            "price": 130,
            "priceCurrency": "EUR",
            "url": "https://nasomatto.com/products/absinth?variant=45256481472778"
        },
        {
            "@type": "Offer",
            "sku": "NA0025",
            "gtin13": 8717774840641,
            "availability": "http://schema.org/InStock",
            "price": 55,
            "priceCurrency": "EUR",
            "url": "https://nasomatto.com/products/absinth?variant=45256481505546"
        }
    ]
}
/products/baraonda/
{
    "@context": "http://schema.org/",
    "@type": "Product",
    "name": "BARAONDA",
    "url": "https://nasomatto.com/products/baraonda",
    "image": [
        "https://nasomatto.com/cdn/shop/files/Baroanda-ProductPage3-30ML.jpg?v=1739799831&width=1500"
    ],
    "description": "This bottle of perfume is part of the project Nasomatto. The fragrance encourages a raw taste sensation. It is the result of a quest to evoke the powerful and mighty whisper of an olfactory stirring, which magically rejoins the whole and the nothing.",
    "sku": "NA0040",
    "brand": {
        "@type": "Brand",
        "name": "Nasomatto"
    },
    "offers": [
        {
            "@type": "Offer",
            "sku": "NA0040",
            "gtin13": 8717774840320,
            "availability": "http://schema.org/InStock",
            "price": 130,
            "priceCurrency": "EUR",
            "url": "https://nasomatto.com/products/baraonda?variant=45256494579978"
        },
        {
            "@type": "Offer",
            "sku": "NA0041",
            "gtin13": 8717774840504,
            "availability": "http://schema.org/InStock",
            "price": 55,
            "priceCurrency": "EUR",
            "url": "https://nasomatto.com/products/baraonda?variant=45256494612746"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
31Review mentions (all pages)
7External proof links (all pages)
PageReviewsProof links
/ (home) 3 1
/products/4ml-set/ 8 2
/products/absinth/ 10 2
/products/baraonda/ 10 2