Semantic Coherence: Naty – Signal Evidence & AI Readability

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[H2] More Than Comfort.
[H2] It’s Care That Starts on Skin.

- Only nappy certified 100%biobased materials on skin- Improved absorbency and closingtabs, new design- Certified for skin safety- Breathable softness

Shop here

BioEmbrace Nappies

FreeMovers Nappy Pants

Bamboo Nappies & Pants

For Women

Wipes

[H1] OUR STORY

A Swedish Tale of Biobased InnovationNaty began in 1994 with a Swedish mother's bold idea—to replace fossil-based plastics in nappies with biobased, skin safe materials. Today, we’re a global leader in certified biobased hygiene care for babies and women, committed to safer products for every body—and the world we share.

About us

[H1] What do we mean by biobased?

From nappies to wipes – our products start with plants. Certified, skin-safe, and designed with babies, women and the planet in mind. Discover why biobased on skin matters and how it sets us apart.

Learn more

[H1] Proven skin-safe

[H3] Certified, skin-safe products. Since 1994, Naty has gone beyond legal requirements, with products certified by independent experts such as OEKO-TEX® and Dermatest® to ensure they are safe even for sensitive skin. No empty promises. Just proven skin-safe products.

[H1] Find Naty Near You

From our webshop to trusted retailers near you – Naty is available where conscious consumers shop.

Shop here

[H3]
[H2] Follow @naty and tag us in your photos
[H2] using the hashtag #naty
[H3]
[H3]

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[H2] More Than Comfort.
[H2] It’s Care That Starts on Skin.

- Only nappy certified 100%biobased materials on skin- Improved absorbency and closingtabs, new design- Certified for skin safety- Breathable softness

Shop here

BioEmbrace Nappies

FreeMovers Nappy Pants

Bamboo Nappies & Pants

For Women

Wipes

[H1] OUR STORY

A Swedish Tale of Biobased InnovationNaty began in 1994 with a Swedish mother's bold idea—to replace fossil-based plastics in nappies with biobased, skin safe materials. Today, we’re a global leader in certified biobased hygiene care for babies and women, committed to safer products for every body—and the world we share.

About us

[H1] What do we mean by biobased?

From nappies to wipes – our products start with plants. Certified, skin-safe, and designed with babies, women and the planet in mind. Discover why biobased on skin matters and how it sets us apart.

Learn more

[H1] Proven skin-safe

[H3] Certified, skin-safe products. Since 1994, Naty has gone beyond legal requirements, with products certified by independent experts such as OEKO-TEX® and Dermatest® to ensure they are safe even for sensitive skin. No empty promises. Just proven skin-safe products.

[H1] Find Naty Near You

From our webshop to trusted retailers near you – Naty is available where conscious consumers shop.

Shop here

[H3]
[H2] Follow @naty and tag us in your photos
[H2] using the hashtag #naty
[H3]
[H3]

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[H1] ABOUT NATY

CARE THAT LEADS WITH NATURE AND ENDS WITH TRUST.
[H4] Naty redefines hygiene for every body—babies, women, and beyond. Founded by a Swedish mother in 1994, we’ve led the shift to certified safe and biobased care. “Naty was born from a mother’s determination to create better care — and that spirit still drives us. As a team led by mainly women, we carry her legacy forward with boldness and purpose.”
[H4] — Johanna Sjöborg, CEO of Naty
[H4] Always skin-first. Always planet-considerate.

[H2] CERTIFIED SAFE. MADE FOR SKIN. BUILT FOR TRUST.
[H4] Most people don’t realize that conventional nappies, pads, and wipes contain fossil-based plastic—directly against the skin. At Naty, we do things differently. Our products are made with biobased materials on skin and, where possible, throughout the product—always verified by third-party certifications and tested to the highest skin safety standards. We combine biobased materials with modern performance to deliver comfort without compromise. Our mission? Raise the bar for hygiene care—across all stages of life.

[H3] CERTIFIED CARE FOR MODERN FAMILIES

[H4] Every Naty product is backed by independent certification—because safety shouldn’t be a guessing game. From nappies and wipes to pads and tampons, our materials are tested for skin compatibility, traceability, and transparency. We use FSC-certified pulp, GOTS-certified organic cotton, and biobased plastics like sugarcane-derived bioPE. Our wipes are compostable and certified by TÜV Austria for both home and industrial systems. And our products meet Oeko-Tex, Dermatest, COSMOS Natural, and Vegan standards. We're not here to follow trends—we're here to offer better care for you, your baby, and the world you share.

[H2] A NEW STANDARD FOR HYGIENE
[H4] Hygiene care hasn’t evolved fast enough. Naty exists to change that. We combine high-performance, biobased materials with skin safety, and a commitment to third-party verification. While most brands still rely on fossil plastics and vague claims, we offer a proven, certified alternative. From fossil-free layers against skin to compostable wipes and pads, we’re building the future of hygiene—one that’s safer, smarter, and trusted by women and families who expect better.
[H2] BIOBASED CARE. CERTIFIED THROUGH AND THROUGH.

[H3] WE’RE NOT WAITING FOR STANDARDS. WE’RE SETTING THEM.

[H4] For 30 years, we’ve developed certified care that begins with plants—not oil. We partner with global experts to source and test the most advanced materials. There’s no specific regulation requiring skin-safe absorbent hygiene products—but we act as if there were. Because what goes on your baby’s skin or your body for hours matters. No shortcuts. No confusion. Just care, proven and verified.
[H4]
[H4] NEW TO BIOBASED CARE? Learn more HERE
[H4] EXPLORE OUR CERTIFICATIONS HERE
[H4] READY TO SWITCH? FIND NATY NEAR YOU HERE

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[H2] Biobased Hygiene Care

[H3] CARE THAT LEADS WITH NATURE AND ENDS WITH TRUST.

[H3] SETTING A NEW STANDARD IN EVERYDAY CARE

At Naty, we pioneered biobased hygiene care to offer a safer, more responsible alternative to conventional
products made with fossil-based plastic. For over 30 years, we've led with nature, using biobased materials on
skin, and where possible fully in product, and backing every claim with certifications and tests. We don’t wait
for the industry to change. We build what’s next. From nappies to period care, our products are made to meet the
highest standards — because body and planet deserves better.

[H2] WHAT IS BIOBASED HYGIENE CARE?

Biobased hygiene care is an emerging category of nappies, wipes, liners, tampons, and more — made from
bio-based
materials instead of fossil-based plastics. While this category is gaining attention, it still lacks clear
regulation and consistent naming.
Over the years, terms like “eco,” “natural,” and “organic” have been widely used — but often without definition
or proof. In reality:

There are no legally defined “eco” hygiene products
“Natural” or “organic” only applies to specific components, such as organic cotton — and even then, only in
limited parts of the product
Many products that use these terms still rely on fossil-based plastics on skin

That’s why at Naty, we choose to lead with “biobased” — a term that is measurable, verifiable, and certifiable.
We believe this is the most honest and transparent way to describe hygiene care that prioritizes renewable
materials, performance, and skin safety. It’s not just a label — it’s a commitment to facts.
While the disposable hygiene industry has existed for over 70 years, Naty helped pioneer this biobased path
back
in 1994 — long before the category had a name. We’ve spent over 30 years building this movement and raising the
bar for what hygiene care should be.

[H2] FROM PLANT TO PRODUCT — AND WHAT’S POSSIBLE NEXT

We work with global experts to source biobased materials that perform — safely, softly, and without
compromise. This includes:
Nappies: Two high-performance options — one with a 100% biobased polyethylene (bioPE) made
from sugarcane in contact with the skin, and another with bamboo viscose in both the topsheet and backsheet.

Wipes: Cellulose based, made from FSC® certified fibers, certified OK Compost Home &
Industrial, ensuring clean degradation with no harmful residues, and formulated with ultrapure water
Sanitary pads: Organic cotton top sheet, FSC® pulp, biobased & compostable backsheet and
wrap
Tampons: 100% GOTS-certified organic cotton
Toiletries: COSMOS Natural-certified with 98% of natural origin of the total.
Biobased is a major step forward — but compostable isn’t the same. Today, no fully compostable
disposable nappies exist at commercial scale. Why?

Composting infrastructure is limited and would require massive investment
A full product redesign would double costs and compromise on absorbency and leakage

We won’t overpromise. When safe, high-performing circular solutions become truly viable, we’ll lead. Until
then, we’ll keep making the best biobased care possible.

[IMG: Safety winning nappies image]

[H2] HOW WE PROVE OUR BIOBASED CLAIMS

We don’t just say “biobased” — we prove it. Every claim is backed by internationally recognized certifications
that verify our materials, sourcing, and composition:

DIN CERTCO –Confirms the exact percentage of biobased content in materials like our
sugarcane-based bioPE
FSC® – Guarantees that the pulp used in our nappies, wipes, and liners is sourced from
responsibly managed forests
GOTS –Validates that our tampons are made from 100% certified organic cotton
OK Biobased (TÜV Austria) –Confirms that our wipes, sanitary pads and liners are made from
renewable biological sources
OK Compost Home & Industrial (TÜV Austria) –Certifies that selected wipes, wrappers, and
bags
meet strict compostability standards
OK Biodegradable Water (TÜV Austria) –Confirms that our flushable wipes break down safely
in
aquatic environments

We also work with material experts to ensure our products perform reliably — without greenwashing or
guesswork.
Want to learn more about how we test for skin safety? See here

[IMG: Safety winning nappies image]

[IMG: Safety winning nappies image]

[H2] SMARTER CARE, SMARTER DISPOSAL

Biobased care reduces fossil plastic use — but smart disposal matters too. Here's how to dispose of Naty
products responsibly, depending on your local waste system:

Nappies: General waste
Pads & Liners: Used → general waste. Wrapper → compostable
Tampons: General waste (do not flush)
Compostable Wipes: read here
Flushable Wipes: read here
Toiletries: Bottles recyclable in plastic stream
Disposal Bags: Compostable → organic waste (if accepted)
All Naty packaging and individual wrapping is recyclable.

Always check your local waste guidelines for the correct disposal of product and packaging.

EXPLORE OUR SKIN SAFETY HERE
OUR PRODUCT RANGE FOUND HERE
READY TO SWITCH? FIND NATY NEAR YOU HERE