Nice 'N CLEAN Wipes
(https://nicencleanwipes.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority gaps exist where the brand makes expert-level claims (e.g., dermatologist-tested) without naming a specific professional or providing Person schema for a lead scientist or founder. While the technical implementation of schema (Organization and Product) is clean, the lack of sameAs links to external laboratory validations or named technical authorities creates a minor verification gap for their clinical claims.
The performance claims are remarkably grounded; the site avoids the vague revolutionary or transform your life rhetoric common in the industry. Instead, it uses measurable comparative claims such as 25% faster than leading brands and 64% larger than the leading household wipe. This disconnect is actually positive, as the substance (numbers) outweighs the marketing signal.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Website",
"url": "https://nicencleanwipes.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://nicencleanwipes.com/search?q={query}",
"query-input": "required name=query"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Nice 'N CLEAN Wipes",
"url": "https://nicencleanwipes.com",
"description": "Helping families stay healthy and well one wipe at a time",
"logo": "https://smartseo-store-logos.s3.eu-central-1.amazonaws.com/nicencleanwipes.com-nicenclean-logo_150x.png",
"image": "https://smartseo-store-logos.s3.eu-central-1.amazonaws.com/nicencleanwipes.com-nicenclean-logo_150x.png",
"sameAs": [
"https://www.facebook.com/NiceNCleanWipes",
"https://www.instagram.com/nicencleanwipes/",
"https://twitter.com/nicencleanwipes"
],
"telephone": "800-444-6725"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://nicencleanwipes.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://nicencleanwipes.com/search?q={search_term}",
"query-input": "required name=search_term"
}
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Nice 'N CLEAN",
"url": "https://nicencleanwipes.com/",
"logo": "https://cdn.shopify.com/s/files/1/0416/4170/5623/files/nicenclean-logo_150x.png?v=1592880213",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "(800) 444-6725",
"contactType": "customer service",
"contactOption": "TollFree",
"areaServed": "US",
"availableLanguage": "en"
},
"sameAs": [
"https://www.facebook.com/NiceNCleanWipes",
"https://twitter.com/nicencleanwipes",
"https://www.instagram.com/nicencleanwipes/",
""
]
}
]
/products/disinfecting-wipes/
[
{
"@context": "http://schema.org/",
"@type": "Product",
"@id": "https://nicencleanwipes.com/products/disinfecting-wipes",
"productId": "001 74887 73820 9",
"mpn": "001 74887 73820 9",
"url": "https://nicencleanwipes.com/products/disinfecting-wipes",
"name": "Disinfecting Wipes | Disinfectant Wipes | Nice 'N CLEAN",
"image": "https://nicencleanwipes.com/cdn/shop/products/NNC-Wipes-Disinfecting-BOTH-Angle_1.png?v=1627915231",
"description": "Nice 'N CLEAN® DISINFECTING Wipes clean, deodorize, sanitize, and disinfect. Our wipes have been clinically shown to kill bacteria & viruses, including COVID-19",
"brand": {
"name": "nicencleanwipes.com"
},
"sku": "M2032S304",
"weight": "8.35lb",
"offers": [
{
"@type": "Offer",
"mpn": "001 74887 73820 9",
"priceCurrency": "USD",
"price": "19.99",
"priceValidUntil": "2026-08-22",
"availability": "http://schema.org/OutOfStock",
"itemCondition": "http://schema.org/NewCondition",
"sku": "M2032S304",
"name": "Combo 4-Pack - 304 Wipes",
"url": "https://nicencleanwipes.com/products/disinfecting-wipes?variant=40477889790103",
"seller": {
"@type": "Organization",
"name": "Nice 'N CLEAN Wipes"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://nicencleanwipes.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "WebPage",
"@id": "https://nicencleanwipes.com/products/disinfecting-wipes",
"name": "Disinfecting Wipes"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Nice 'N CLEAN Wipes",
"url": "https://nicencleanwipes.com",
"description": "Helping families stay healthy and well one wipe at a time",
"logo": "https://smartseo-store-logos.s3.eu-central-1.amazonaws.com/nicencleanwipes.com-nicenclean-logo_150x.png",
"image": "https://smartseo-store-logos.s3.eu-central-1.amazonaws.com/nicencleanwipes.com-nicenclean-logo_150x.png",
"sameAs": [
"https://www.facebook.com/NiceNCleanWipes",
"https://www.instagram.com/nicencleanwipes/",
"https://twitter.com/nicencleanwipes"
],
"telephone": "800-444-6725"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://nicencleanwipes.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://nicencleanwipes.com/search?q={search_term}",
"query-input": "required name=search_term"
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"@id": "https://nicencleanwipes.com/products/disinfecting-wipes",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/OutOfStock",
"price": "19.99",
"priceCurrency": "USD",
"priceValidUntil": "2026-06-03",
"url": "https://nicencleanwipes.com/products/disinfecting-wipes"
},
"brand": "nicencleanwipes.com",
"sku": "M2032S304",
"name": "Disinfecting Wipes",
"description": " \n \n Buy On Amazon \n Find A Store Near You \nNice 'N CLEAN® Disinfecting Wipes are pre-moistened wipes that contain a proprietary solution specially developed to clean, deodorize, sanitize, and disinfect. They have regular and scrubbing applicators designed to help you tackle a variety of cleaning challenges at home, at the office, and at school - wherever you need a convenient way to clean. Our wipes have been clinically shown to kill viruses* and bacteria**. They come in soft-pack packages that are easier to take on-the-go. One-step cleaning, sanitizing, deodorizing, and disinfecting Kills 99.9% of the COVID-19 Virusɸ in 3 minutes Proven to kill viruses* and bacteria** 25% faster than leading brands (3 minutes vs. 4 minutes) 64% larger than the leading household wipe (9.8\" x 8.2\" vs. 7\" x 7\") Safe on hard, nonporous surfaces Made from renewable plant-based fibers Infused with aloe and vitamin E Available options: Fresh Air Scent: 80 wipes per soft-pack Lemon Scent (with scrubby texture): 72 wipes per soft-pack Combo 4-Pack: 2 Packs Fresh Air Scent + 2 Packs Lemon Scent (304 total wipes) \n *Effective against common cold virus caused by Coronavirus and common flu virus caused by Influenza A H3N2 Virus**Effective against Escherichia coli (E. coli), Salmonella enterica (Salmonella), Staphylococcus aureus (Staph), Pseudomonas aeruginosa, Listeria monocytogenes (Listeria), Streptococcus pyogenes (Strep), Methicillin-Resistant Staphylococcus aureus (MRSA) ɸKills SARS-CoV-2 on hard, nonporous surfaces Note: Packaging may differ from image shown. Ingredients Active Ingredients:n-Alkyl (68% C12, 32% C14) dimethyl ethylbenzyl ammonium chlorides..........0.14%n-Alkyl (60% C14, 30% C16, 5% C12, 5% C18) dimethyl benzyl ammonium chlorides....................0.14%Other Ingredients...................................99.72%TOTAL..........................................................100.00% Ingredient Disclosures ",
"category": "",
"url": "https://nicencleanwipes.com/products/disinfecting-wipes",
"mpn": "001 74887 73820 9",
"productId": "001 74887 73820 9",
"image": {
"@type": "ImageObject",
"url": "https://nicencleanwipes.com/cdn/shop/products/NNC-Wipes-Disinfecting-BOTH-Angle_1_1024x1024.png?v=1627915231",
"image": "https://nicencleanwipes.com/cdn/shop/products/NNC-Wipes-Disinfecting-BOTH-Angle_1_1024x1024.png?v=1627915231",
"name": "Disinfecting Wipes",
"width": 1024,
"height": 1024
}
}
]
/collections/flushable-wipes/
[
{
"@context": "http://schema.org",
"@type": "ItemList",
"name": "Flushable Wipes",
"url": "https://nicencleanwipes.com/collections/flushable-wipes",
"description": "Thick and soft Nice ‘N CLEAN® Flushable Wipes provide a fresh and soothing experience. Each ultra-strong and gentle wipe is infused with aloe and vitamin E. This moist toilet tissue provides a more effective and cleaner wiping experience than toilet paper does.",
"image": "https://nicencleanwipes.com/cdn/shop/collections/NNC_TUSH-BOX-Render-medium.png?v=1627915222",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://nicencleanwipes.com/collections/flushable-wipes"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://nicencleanwipes.com/products/secureflush-alcohol-free-flushable-wipes"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://nicencleanwipes.com/products/secureflush-wipes"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://nicencleanwipes.com/products/flushable-wipes"
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://nicencleanwipes.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://nicencleanwipes.com/collections/flushable-wipes",
"name": "Flushable Wipes"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://nicencleanwipes.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://nicencleanwipes.com/search?q={search_term}",
"query-input": "required name=search_term"
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"@id": "https://nicencleanwipes.com/products/secureflush-alcohol-free-flushable-wipes",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "18.99",
"priceCurrency": "USD",
"priceValidUntil": "2026-06-03",
"url": "https://nicencleanwipes.com/products/secureflush-alcohol-free-flushable-wipes"
},
"brand": "nicencleanwipes.com",
"sku": "A2016S252M",
"name": "SecureFLUSH Alcohol-Free Flushable Wipes",
"description": " \n Buy On Amazon \n More Online Stores Walmart HEB \n Find A Store Near You \nDON'T FEAR THE FLUSH!™Nice 'N CLEAN® SecureFLUSH® Technology Flushable Wipes are now ALCOHOL-FREE. Our 100% flushable* plant-based wipes break apart 5 times faster than the leading toilet paper. They're also hypoallergenic, impressively durable, and perfectly gentle, leaving you confidently clean and delightfully refreshed. 100% ALCOHOL-FREE FLUSHABLE WIPES: Innovative Nice ’N CLEAN® SecureFLUSH® Technology Alcohol-Free Flushable Wipes are plastic-free and made from 100% plant-based fibers. SAFE FOR WELL-MAINTAINED SEWER AND SEPTIC SYSTEMS: Our flushable wipes are made with SecureFLUSH® technology. They break apart 5 times faster than the leading toilet paper and the leading flushable wipe. You can flush up to five wipes at a time. REFRESHING, GENTLE, AND DURABLE: Your tush deserves to feel nice and be clean! Made from durable material, each wipe is enriched with moisturizing aloe, vitamin E, and naturally derived cleansing agents that are gentle on your skin. They are alcohol-free, paraben-free, hypoallergenic, and dermatologist-tested. Use them alone or as a complement to toilet paper. RECIPIENT OF INDA INNOVATION AWARD: We are proud to share that this product is the winner of the 2022 INDA World of Wipes Innovation Award for most innovative product! RESEALABLE FLIP-TOP PACKAGING: Our resealable soft-packs feature a convenient flip-top moisture-lock lid that helps prevent wipes from drying out. It’s designed to be easily opened and closed with one hand. PROUDLY MADE IN THE USA: Nice ’N CLEAN® Wipes are proudly manufactured in the USA with domestic and imported materials. Available options: 120 Wipes: 2 packs of 60-count soft-packs 252 Wipes: 6 packs of 42-count soft-packs *Safe for well-maintained sewers and septic systems. Not recommended for use with basement pump systems. **When disposed of in the toilet \n Ingredients ",
"category": "",
"url": "https://nicencleanwipes.com/products/secureflush-alcohol-free-flushable-wipes",
"image": {
"@type": "ImageObject",
"url": "https://nicencleanwipes.com/cdn/shop/files/IMG-6269_1024x1024.jpg?v=1696189161",
"image": "https://nicencleanwipes.com/cdn/shop/files/IMG-6269_1024x1024.jpg?v=1696189161",
"name": "SecureFLUSH Alcohol-Free Flushable Wipes",
"width": 1024,
"height": 1024
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"@id": "https://nicencleanwipes.com/products/secureflush-wipes",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "15.99",
"priceCurrency": "USD",
"priceValidUntil": "2026-06-03",
"url": "https://nicencleanwipes.com/products/secureflush-wipes"
},
"brand": "nicencleanwipes.com",
"sku": "A1033S252M",
"name": "SecureFLUSH Flushable Wipes",
"description": " \n Buy On Amazon \n More Online Stores HEB \n Find A Store Near You \nDON'T FEAR THE FLUSH!™ Nice 'N CLEAN® SecureFLUSH® Technology Flushable Wipes break apart 5 times faster than the leading toilet paper. Our 100% flushable* plant-based wipes are hypoallergenic, impressively durable, and perfectly gentle, leaving you confidently clean and delightfully refreshed. 100% PLANT-BASED FLUSHABLE WIPES: Innovative Nice ’N CLEAN® SecureFLUSH® Technology Flushable Wipes are plastic-free and made from 100% plant-based fibers. SAFE FOR WELL-MAINTAINED SEWER AND SEPTIC SYSTEMS: Our flushable wipes are made with SecureFLUSH® technology. They break apart 5 times faster than the leading toilet paper and the leading flushable wipe. You can flush up to five wipes at a time. REFRESHING, GENTLE, AND DURABLE: Your tush deserves to feel nice and be clean! Made from durable material, each wipe is enriched with moisturizing aloe, vitamin E, and naturally derived cleansing agents that are gentle on your skin. They are paraben-free, hypoallergenic, and dermatologist-tested. Use them alone or as a complement to toilet paper. RESEALABLE FLIP-TOP PACKAGING: Our resealable soft-packs feature a convenient flip-top moisture-lock lid that helps prevent wipes from drying out. It’s designed to be easily opened and closed with one hand. Our flushable wipes are packaged in soft-packs of 42 wipes so they can be taken on-the-go for use at work, at the gym, or anywhere else you might need them. RECIPIENT OF INDA INNOVATION AWARD: We are proud to share that this product is the winner of the 2022 INDA World of Wipes Innovation Award for most innovative product! PROUDLY MADE IN THE USA: Nice ’N CLEAN® Wipes are proudly manufactured in the USA with domestic and imported materials. Available option: 252 Wipes: 6 packs of 42-count soft-packs *Safe for well-maintained sewers and septic systems. Not recommended for use with basement pump systems. **When disposed of in the toilet\n Ingredients Water, Dipropylene Glycol, Alcohol Denat., Glycereth-26, Calcium Chloride, Phenoxyethanol, Sodium Benzoate, Polysorbate 20, Fragrance, Lactic Acid, Tetrasodium Glutamate Diacetate, Caprylic/Capric Triglyceride, Sodium Lactate, Coco-Glucoside, Glyceryl Oleate, Tocopheryl Acetate, Sodium Bicarbonate, Aloe Barbadensis Leaf Juice ",
"category": "",
"url": "https://nicencleanwipes.com/products/secureflush-wipes",
"mpn": "100-74887-73940-4",
"productId": "100-74887-73940-4",
"image": {
"@type": "ImageObject",
"url": "https://nicencleanwipes.com/cdn/shop/products/NNC-No-NEW-Web_1024x1024.jpg?v=1660676782",
"image": "https://nicencleanwipes.com/cdn/shop/products/NNC-No-NEW-Web_1024x1024.jpg?v=1660676782",
"name": "SecureFLUSH Flushable Wipes",
"width": 1024,
"height": 1024
}
},
{
"@context": "http://schema.org",
"@type": "Product",
"@id": "https://nicencleanwipes.com/products/flushable-wipes",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"price": "15.99",
"priceCurrency": "USD",
"priceValidUntil": "2026-06-03",
"url": "https://nicencleanwipes.com/products/flushable-wipes"
},
"brand": "nicencleanwipes.com",
"sku": "A1030S42",
"name": "Flushable Wipes",
"description": " \n Buy On Amazon \n More Online Stores Walmart \n Find A Store Near You Septic-safe* and soft on your bottom, our thick and moist Nice ‘N CLEAN® Flushable Wipes are specially designed to ensure a clean, refreshing, and soothing restroom experience! \n Septic-Safe* with EcoFlush® technology Ultra-strong, soft, and soothing Infused with aloe & vitamin E Renewable plant-based fibers Hypoallergenic, alcohol-free, free of chemical binders 42-count soft-packs have moisture-lock flip-top lid that opens and closes easily; 16-count soft-packs have reseal label that retains moisture Available options: 16 Wipes 336 Wipes: 8 packs of 42-count soft-packs 504 Wipes: 12 packs of 42-count soft-packs *Safe for well-maintained sewers and septic systems. Flush only one wipe at a time. Not recommended for use with motor home or basement pump systems. Note: New packaging is coming soon. Packaging may differ from image shown.\n Ingredients Water, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Disodium Cocoamphodiacetate, Polysorbate 20, Fragrance, Citric Acid, Disodium Phosphate, Disodium EDTA, Phenoxyethanol, Sodium Benzoate ",
"category": "",
"url": "https://nicencleanwipes.com/products/flushable-wipes",
"mpn": "100 74887 73870 4",
"productId": "100 74887 73870 4",
"image": {
"@type": "ImageObject",
"url": "https://nicencleanwipes.com/cdn/shop/products/NNC_TUSH-Lifestyle2_ad66ee7f-518e-46dc-a4a3-2001cb827d36_1024x1024.png?v=1627915229",
"image": "https://nicencleanwipes.com/cdn/shop/products/NNC_TUSH-Lifestyle2_ad66ee7f-518e-46dc-a4a3-2001cb827d36_1024x1024.png?v=1627915229",
"name": "Flushable Wipes",
"width": 1024,
"height": 1024
}
}
]
/collections/hand-wipes/
[
{
"@context": "http://schema.org",
"@type": "ItemList",
"name": "Hand Wipes",
"url": "https://nicencleanwipes.com/collections/hand-wipes",
"description": "Nice ‘N CLEAN® Hand Wipes are clinically proven to kill and remove 99.9% of the most common bacteria on hands. Our plant-based hand wipes are more effective than hand gels in removing bacteria, dirt, grime, and other impurities from hands.",
"image": "https://nicencleanwipes.com/cdn/shop/collections/NNC-Antibac-100ct-5x20-Straight-Box-Render-medium.png?v=1602264742",
"mainEntityOfPage": {
"@type": "CollectionPage",
"@id": "https://nicencleanwipes.com/collections/hand-wipes"
},
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://nicencleanwipes.com/products/antibacterial-hand-wipes"
}
]
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Website",
"@id": "https://nicencleanwipes.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://nicencleanwipes.com/collections/hand-wipes",
"name": "Hand Wipes"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://nicencleanwipes.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://nicencleanwipes.com/search?q={search_term}",
"query-input": "required name=search_term"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
88Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 20 | 3 |
| /products/disinfecting-wipes/ | 53 | 4 |
| /collections/flushable-wipes/ | 10 | 3 |
| /collections/hand-wipes/ | 5 | 3 |
Explore the other reputation pillars for Nice 'N CLEAN Wipes
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Nice 'N CLEAN Wipes, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Nice 'N CLEAN Wipes: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nicencleanwipes.com to view the most current version of its content and see directly what this company is about and what it offers.