Nicky (Sofidel Group)
(https://nicky.eu) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The Schema.org data is extremely basic, lacking sameAs links to the parent company (Sofidel) or official sustainability bodies which would verify its claims. While it mentions Ruben (a chef) in the blog, there is no Person schema or professional verification linking him to the brand’s authority. The technical implementation shows a cluttered heading hierarchy with repeated H4 tags in the navigation, undermining the ‘Innovative’ and ‘Smart’ brand positioning.
Claims of being ‘Innovative’ and using ‘the most innovative cartiera technologies’ are never explained with specific patent mentions or machine names. The assertion that the brand has ‘conquered numerous markets’ is backed by a list of four countries, but lacks market share data or growth percentages to substantiate the ‘conquest’ tone. The marketing tone is hyper-confident for a site providing very basic household utility information.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nicky.eu/it/",
"url": "https://nicky.eu/it/",
"name": "Scopri la gamma di carta igienica e asciugatutto di alta qualità Nicky",
"isPartOf": {
"@id": "https://nicky.eu/it/#website"
},
"about": {
"@id": "https://nicky.eu/it/#organization"
},
"datePublished": "2021-08-24T12:55:13+00:00",
"dateModified": "2025-12-24T05:40:38+00:00",
"description": "Scopri la gamma di carta igienica e asciugatutto di alta qualità di Nicky. Scegli il comfort e l'igiene per la tua casa con Nicky.eu.",
"breadcrumb": {
"@id": "https://nicky.eu/it/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nicky.eu/it/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nicky.eu/it/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://nicky.eu/it/#website",
"url": "https://nicky.eu/it/",
"name": "Nicky",
"description": "",
"publisher": {
"@id": "https://nicky.eu/it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nicky.eu/it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://nicky.eu/it/#organization",
"name": "Nicky",
"url": "https://nicky.eu/it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://nicky.eu/it/#/schema/logo/image/",
"url": "https://nicky.eu/wp-content/uploads/2022/11/logo.svg",
"contentUrl": "https://nicky.eu/wp-content/uploads/2022/11/logo.svg",
"width": 87,
"height": 61,
"caption": "Nicky"
},
"image": {
"@id": "https://nicky.eu/it/#/schema/logo/image/"
}
}
]
}
/it/linea-bamboo/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nicky.eu/it/linea-bamboo/",
"url": "https://nicky.eu/it/linea-bamboo/",
"name": "Linea Nature Bamboo - Nicky",
"isPartOf": {
"@id": "https://nicky.eu/it/#website"
},
"datePublished": "2025-11-20T08:34:47+00:00",
"dateModified": "2025-11-28T10:07:30+00:00",
"breadcrumb": {
"@id": "https://nicky.eu/it/linea-bamboo/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nicky.eu/it/linea-bamboo/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nicky.eu/it/linea-bamboo/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nicky.eu/it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Linea Nature Bamboo"
}
]
},
{
"@type": "WebSite",
"@id": "https://nicky.eu/it/#website",
"url": "https://nicky.eu/it/",
"name": "Nicky",
"description": "",
"publisher": {
"@id": "https://nicky.eu/it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nicky.eu/it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://nicky.eu/it/#organization",
"name": "Nicky",
"url": "https://nicky.eu/it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://nicky.eu/it/#/schema/logo/image/",
"url": "https://nicky.eu/wp-content/uploads/2022/11/logo.svg",
"contentUrl": "https://nicky.eu/wp-content/uploads/2022/11/logo.svg",
"width": 87,
"height": 61,
"caption": "Nicky"
},
"image": {
"@id": "https://nicky.eu/it/#/schema/logo/image/"
}
}
]
}
/smart-paper/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nicky.eu/it/smart-paper/",
"url": "https://nicky.eu/it/smart-paper/",
"name": "Nicky Smart Paper carta igienica e asciugatutto di alta qualità",
"isPartOf": {
"@id": "https://nicky.eu/it/#website"
},
"primaryImageOfPage": {
"@id": "https://nicky.eu/it/smart-paper/#primaryimage"
},
"image": {
"@id": "https://nicky.eu/it/smart-paper/#primaryimage"
},
"thumbnailUrl": "https://nicky.eu/wp-content/uploads/2022/11/Group.svg",
"datePublished": "2022-11-14T09:11:35+00:00",
"dateModified": "2024-09-17T13:54:48+00:00",
"description": "Scopri la comodità del nuovo Smart Paper di Nicky: la carta igienica e asciugatutto perfetta per la tua igiene quotidiana. Acquistala ora su Nicky.eu!",
"breadcrumb": {
"@id": "https://nicky.eu/it/smart-paper/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nicky.eu/it/smart-paper/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://nicky.eu/it/smart-paper/#primaryimage",
"url": "https://nicky.eu/wp-content/uploads/2022/11/Group.svg",
"contentUrl": "https://nicky.eu/wp-content/uploads/2022/11/Group.svg"
},
{
"@type": "BreadcrumbList",
"@id": "https://nicky.eu/it/smart-paper/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nicky.eu/it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Smart paper"
}
]
},
{
"@type": "WebSite",
"@id": "https://nicky.eu/it/#website",
"url": "https://nicky.eu/it/",
"name": "Nicky",
"description": "",
"publisher": {
"@id": "https://nicky.eu/it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nicky.eu/it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://nicky.eu/it/#organization",
"name": "Nicky",
"url": "https://nicky.eu/it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://nicky.eu/it/#/schema/logo/image/",
"url": "https://nicky.eu/wp-content/uploads/2022/11/logo.svg",
"contentUrl": "https://nicky.eu/wp-content/uploads/2022/11/logo.svg",
"width": 87,
"height": 61,
"caption": "Nicky"
},
"image": {
"@id": "https://nicky.eu/it/#/schema/logo/image/"
}
}
]
}
/smart-tips/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nicky.eu/it/smart-tips/",
"url": "https://nicky.eu/it/smart-tips/",
"name": "Scopri i migliori consigli per l'uso della carta igienica e asciugatutto | Nicky",
"isPartOf": {
"@id": "https://nicky.eu/it/#website"
},
"datePublished": "2022-11-10T11:27:41+00:00",
"dateModified": "2025-08-06T08:37:19+00:00",
"description": "Scopri i nostri smart tips per la scelta della carta igienica e asciugatutto perfetti per te! Visita il sito Nicky.eu e trova la soluzione ideale.",
"breadcrumb": {
"@id": "https://nicky.eu/it/smart-tips/#breadcrumb"
},
"inLanguage": "it-IT",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nicky.eu/it/smart-tips/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nicky.eu/it/smart-tips/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nicky.eu/it/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Smart Tips"
}
]
},
{
"@type": "WebSite",
"@id": "https://nicky.eu/it/#website",
"url": "https://nicky.eu/it/",
"name": "Nicky",
"description": "",
"publisher": {
"@id": "https://nicky.eu/it/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nicky.eu/it/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "it-IT"
},
{
"@type": "Organization",
"@id": "https://nicky.eu/it/#organization",
"name": "Nicky",
"url": "https://nicky.eu/it/",
"logo": {
"@type": "ImageObject",
"inLanguage": "it-IT",
"@id": "https://nicky.eu/it/#/schema/logo/image/",
"url": "https://nicky.eu/wp-content/uploads/2022/11/logo.svg",
"contentUrl": "https://nicky.eu/wp-content/uploads/2022/11/logo.svg",
"width": 87,
"height": 61,
"caption": "Nicky"
},
"image": {
"@id": "https://nicky.eu/it/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 17 |
| /it/linea-bamboo/ | 2 | 16 |
| /smart-paper/ | 2 | 16 |
| /smart-tips/ | 2 | 16 |
This page presents a snapshot of public data from Nicky (Sofidel Group), captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Nicky (Sofidel Group): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nicky.eu to view the most current version of its content and see directly what this company is about and what it offers.