Information Density: NIVEA (Beiersdorf AG) – Signal Evidence & AI Readability

[H4]
Africa

Benin

Burkina Faso

Burundi

Cameroon

Central African Republic

Chad

Comoros

Congo

Côte d’Ivoire

Democratic Republic of Congo

Djibouti

Equatorial Guinea

Ethiopia

Gabon

Ghana

Guinea

Kenya

Madagascar

Mali

Mauritius

Morocco

Nigeria

Senegal

South Africa

Tanzania

Togo

Uganda

[H4]
Asia and the pacific

Afghanistan

Australia

Hong Kong –
Greater China

India

Indonesia

Japan

Korea

Chinese Mainland –
Greater China

English - Malaysia
Malaysia

Malay - Malaysia
Malaysia

New Zealand

Pakistan

Philippines

Taiwan –
Greater China

Thailand

Vietnam

[H4]
Europe

Azərbaycan
Azerbaijan

България
Bulgaria

Беларусь
Belarus

Belgique - Français
Belgium

België - Nederlands
Belgium

Česká republika
Czech Republic

Danmark
Denmark

Deutschland
Germany

Ελλάδα
Greece

Eesti
Estonia

Éire
Ireland

España
Spain

France

Hrvatska
Croatia

Ísland
Iceland

Italia
Italy

Казахстан
Kazakhstan

Қазақстан
Kazakhstan

Latvija
Latvia

Lietuva
Lithuania

Magyarország
Hungary

Malta

Nederland
The Netherlands

Norge
Norway

Österreich
Austria

Россия
Russia

Polska
Poland

Portugal

Republika Srbija
Serbia

România
Romania

Schweiz - Deutsch
Switzerland

Suisse - Français
Switzerland

Slovenija
Slovenia

Slovensko
Slovakia

Suomi
Finland

Sverige
Sweden

Türkiye
Turkey

United Kingdom

Україна
Ukraine

[H4]
Middle East

البحرين
Bahrain

مصر
Egypt

ایران
Iran

العراق
Iraq

ישראל
Israel

الأردن
Jordan

الكويت
Kuwait

لبنان
Lebanon

ليبيا
Libya

العربية ‎- الشرق الأوسط
Middle East

Middle East - English
Middle East

سلطنة عمان
Oman

فلسطين
Palestine Territories

قطر
Qatar

المملكة العربية السعودية
Saudi Arabia

سوريا‎
Syria

الإمارات العربية المتحدة
United Arab Emirates

اليمن
Yemen

[H4]
North America

Canada - English

Canada - Français

México
Mexico

USA

[H4]
Central America

Costa Rica

Guatemala

El Salvador

Honduras

Nicaragua

Panamá
Panama

República Dominicana
Dominican Republic

[H4]
South America

Argentina

Bolivia

Brasil
Brazil

Chile

Colombia

Ecuador

Paraguay

Perú
Peru

Uruguay

Venezuela

[H1] Imprint

Responsible for the content of this Website:
Beiersdorf AG
NIVEA Marketing
Beiersdorfstraße 1-9
D-20245 Hamburg

Tel.: +49 (40) 4909-0
Fax: +49 (40) 4909-3434

Kontakt: nivea@beiersdorf.com

Representatives:
Vincent Warnery (Chairman of the Executive Board)
Oswald Barckhahn
Astrid Hermann
Nicola Lafrentz
Grita Loebsack
Ramon A. Mirt

Contact details as given above.
Chairman of the Supervisory Board: Prof. Dr. Reinhard Pöllath
Commercial Register / Reg. No.: Commercial Register Hamburg, HRB 1787
VAT Identification No.: DE 118 513 961

[H1] Privacy Policy

[H2] Protection of your Data is important to us!

For NIVEA not only the care and protection of your skin is important. We also attach great importance to the protection of your personal data. That's why we respect your privacy and want you to be able to trust us as much when it comes to data protection as when it comes to skin care. We always inform you transparently about what we need your data for and if and for how long we store it.
List of Content
1. General Information
1.1. Processing of Personal Data
1.2. Controller
1.3. Rights of the Data Subject
1.4. Recipients (general information)
2. Collection and Processing of Personal Data when visiting our Website
2.1 Hosting
2.2 Login Functionalities
2.2.1 Centralised Login Profile
2.2.2Social Login
2.3 eShop
2.4 Ratings and Reviews
2.5 Cookies/tools
2.5.1 Consentmanager CMP - Central cookie management platform
2.5.2 Matomo
2.5.3 Google Analytics
2.5.4 A/B Testing
2.5.5 Google Ads (formerly Google Adwords)
2.5.6 Google Analytics Advertising Features
2.5.7 Google Campaign Manager
2.5.8 Adform
2.5.9 (Website) Facebook Custom Audiences / Conversion ("Facebook Pixel")
2.5.10 Commerce Connector
2.5.11 Where to buy (Swaven)
2.5.12 Data Management Platform (Salesforce Audience Studio/Krux)
2.5.13 Pinterest Pixel
2.5.14 Salesforce/Evergage
2.5.15 Floodlight activities DV360
2.5.16 Social Plug-Ins
2.5.17 Youtube-Videos
2.5.18 Google Tag Manager
2.5.19 Google Maps
2.5.20 Loyjoy Chat
2.5.21 Live Chat (Userlike)
2,5,22 Augmented Reality campaigns (Zappar)
2.5.23 User generated social media content (via squarelovin)
2.5.24 Hotjar
2.5.25 Google reCaptcha
2.5.26 Friendly Captcha
2.5.27 Contentsquare
2.5.28 LinkedIn Insight Tag
3. Further services offered (on- and offline)
3.1 Contacting/Communication/Collaboration
3.2 Newsletter
3.3 Campaigns (Sweepstakes, Surveys, Product Tests)
3.4 Loyalty Program / NIVEA FOR ME
3.5 Postal Mailings
3.6 Surveys
3.7 SKiN GUiDE
3.8 Data Privacy Statement for applicants (recruitment)
4. Objection or Withdrawal of your consent to the Processing of Personal Data

[H2] General Information

The purpose of this privacy policy is to provide you with information concerning the processing of personal data when using our website and related services. This privacy policy applies to all websites or services that refer to this privacy policy.

1.1. Processing of Personal Data
Personal data within the meaning of Art. 4 of the EU General Data Protection Regulation (GDPR) are all information relating to an identified or identifiable natural person, e.g. name, address, email address, etc.

1.2. Controller
Responsible for the processing of personal data within the meaning of Art. 4 (7) GDPR is: Beiersdorf AG, Unnastraße 48, 20245 Hamburg [Dataprotection[at]Beiersdorf.com] (see our imprint).
Contact details of the data protection officer: Dataprotection[at]Beiersdorf.com or via the postal address of the controller for the attention of the “data protection officer”.
Specific data processing activities might occur under the responsibility of other controllers. It is indicated in the respective description of those activities below, where this is the case.

1.3. Rights of the Data Subject
As data subject affected by the data processing activity, you have the following rights with regard to your personal data in accordance with the legal provisions:
Right of access;
Right to rectification and to erasure;
Right to restriction of processing;
Right to data portability; and
Right to object.
Furthermore, you have the right to lodge a complaint with a supervisory authority concerning the processing of your personal data.
When we work on your above-mentioned right, we may ask you for proof of your identity. For more information on how we process your data, see 3.1.

1.4. Recipients (general information)
Additionally to the recipients that are listed within the recipients paragraph of each section below, we transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors in accordance with the purposes required. We also forward the data to the following recipients:
Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard standard contractual clauses pursuant to Art. 46 GDPR were concluded. For third countries/companies which fall under an adequacy decision, the adequacy decision also applies. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en
Analytical service providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard standard contractual clauses pursuant to Art. 46 GDPR were concluded. For third countries/companies which fall under an adequacy decision, the adequacy decision also applies. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en
IT support service providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard standard contractual clauses pursuant to Art. 46 GDPR were concluded. For third countries/companies which fall under an adequacy decision, the adequacy decision also applies. More information on this topic is published here:  https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en
Authorities: In the event of a legal obligation, we reserve the right to disclose information about you if we are required to surrender it to competent authorities or law enforcement bodies acc. to: Art. 6 (1) c GDPR (legal obligation).
Further information can be found within the recipients paragraph of each section.

[H2] 2. Collection & Processing of Personal Data when visiting our Website

When visiting and using our website we already collect personal data. You can find within this section more information about website specific processes and tools especially from external partners. Further information about processes which can also occur in an offline context can be found in section 3.
2.1 Hosting
Purpose/Information:
When visiting and using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server, which are technically necessary for us to display our website to you and to guarantee stability and security.
Used Cookies/Tools: Type A. More information can be found in  „Cookies/Tools“.
Recipients:
Platform/hosting providers will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard standard contractual clauses pursuant to Art. 46 GDPR were concluded. For third countries/companies which fall under an adequacy decision, the adequacy decision also applies. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en
Service Provider for IT-Support will have access to personal data from a third country (countries outside the European Economic Area). As an appropriate safeguard standard contractual clauses pursuant to Art. 46 GDPR were concluded. For third countries/companies which fall under an adequacy decision, the adequacy decision also applies. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en
Further recipients can be found in the general recipients section 1.4.
Deletion:
The deletion of the log files takes place after 7 days.
Legal basis:
Art. 6 (1) f GDPR (legitimate interest)
2.2 Login Functionalities
This website might provide different login functionalities as described below.
2.2.1 Centralised Login Profile
Purpose/Information:
This website might provide you with a centralised login profile, if this feature is activated on this website and includes a separate consent during the registration process: When registering, Beiersdorf AG provides you with the opportunity to create an account with a password (login profile). This login profile will be created within the centralised brand login profile database and shall verify that you are the valid owner of the account and/or email address. This login database is in general only connected to the service you are registering to and handles only the verification part of your login profile. The login profile will therefore be forwarded to the respective local Beiersdorf company you are demanding the service for.
If you demand additionally further services of another Beiersdorf company (e.g. registering a login profile for another country site) your login profile incl. password can be optionally reused for your demanded service within this brand.
Used Cookies: Type A. More information can be found in the “Cookies/Tools” section 2.5.
Controller:
Responsible for the centralised profile is Beiersdorf AG, Unnastr. 48, 20253 Hamburg, Germany.
Contact details of the data protection officer: Dataprotection[at]Beiersdorf.com or under the postal address of the controller for the attention of the “data protection officer”.
Recipients:
Platform/Hosting provider. Transfers to third countries are possible. As an appropriate safeguard standard contractual clauses pursuant to Art. 46 GDPR were concluded. For third countries/companies which fall under an adequacy decision, the adequacy decision also applies. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
Further recipients can be found in the general recipients section 1.4.
Deletion / Withdrawal:
Your login profile will be automatically deleted as soon as you have deleted your local brand account on the registered website, unless this conflicts with legal storage obligations or statutes of limitations. In cases where you are registered with this login profile to more than one local brand account, your login profile will be deleted when all your local brand accounts are deleted. An automatic deletion of local brand accounts in general take place after 24 months of inactivity.
In case you only created this login profile without registering to a local brand account, this login profile will be automatically deleted within one day.
Legal basis:
Art. 6 (1) a GDPR (consent; centralised login profile)
2.2.2 Social Login
Purpose/Information:
To register and log in to your account, you also have the option of authenticating yourself with your existing profile on one of the following social networks, Facebook, Twitter, Apple or Google, and finally registering or logging in.
For this purpose, you will find on the registration page or login page the corresponding symbols of the respective social networks supported by our website. Before a connection to the social networks is established, you must expressly agree to the process and transmission of data described below:
By clicking on the respective symbol, a new pop-up window opens, in which you must log in with your login data for the social network. After you have successfully logged in, the social network provider will inform you, which data will be transmitted to us for authentication as part of the registration or login process. If you have agreed to this data transfer, the fields required by us for registration will be filled with the transmitted data. The information we require for registration or login is your email address.
Only after your express consent to the use of the transmitted and required data, your data will be stored by us and used for the purposes as stated within this Privacy Policy. There is no link beyond the authentication process between your account created with us and your account on the corresponding social network.
In order to perform the authentication process for registration and login, your IP address is transmitted to the respective social network provider. We have no influence on the purpose and scope of data collection and on the further processing of the data by the respective social network providers.
Controller:
In case this feature is provided within the centralised login profile functionality: Responsible for this social login feature is Beiersdorf AG, Unnastr. 48, 20253 Hamburg, Germany.
Contact details of the data protection officer: Dataprotection[at]Beiersdorf.com or under the postal address of the controller for the attention of the “data protection officer”.  For all other cases the controller is named under clause 1.2 above.
Recipients/Sources:
Main service providers:
Meta Platforms Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland
Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA
Apple Inc., Infinite Loop, Cupertino, CA 95014, USA
Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland.
Transfers to third countries are possible. As an appropriate safeguard standard contractual clauses pursuant to Art. 46 GDPR were concluded. For third countries/companies which fall under an adequacy decision, the adequacy decision also applies. More information on this topic is published here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_en.
Further recipients can be found in the general recipients section 1.4.
Deletion:
The deletion is in the responsibility of the main service providers.
Legal basis:
Art. 6 (1) a GDPR (consent)
2.3 eShop
Purpose/Information:
In the case this website provides a dedicated eShop, the following applies: If you would like to order products in our eShop, it is required for the conclusion of the contract that you enter your personal data, which we need for the completion and execution of your order. We process the data provided by you only to process and execute your order.
In addition, you can voluntarily register so we can store your data for future purchases. When you create such an account on the website, the data you have provided will be stored revocably. All other data, including your user account, can always be deleted in the customer area.
We may also process the information you provide with your purchase in our web shop to send you i