Oden's eye
(https://odenseye.se) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable technical authority gap; the site possesses Organization schema and social links, but the heading hierarchy is broken or absent on multiple pages. While a collaborator (Heather Austin) is named, she lacks Person schema or a direct digital footprint link within the provided data. The company identifies as ‘Sleepless P. Nordic AB,’ providing a specific corporate entity that adds a layer of verifiable authority.
The brand makes very few bold performance claims (e.g., ‘look younger’), which significantly lowers its BS score. Its claims are almost entirely aesthetic and thematic (‘revealing the art and beauty of Nordic myth’). The disconnect is minimal because the site focuses on what the product ‘is’ (artistic/thematic) rather than what it ‘does’ (clinical results).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.odenseye.se"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Oden's eye",
"url": "https://www.odenseye.se",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.odenseye.se/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Oden's eye",
"logo": "https://www.odenseye.se/cdn/shop/files/logopng.png?v=1768353396&width=1000",
"description": "Oden's Eye infuses makeup with Nordic mythology's beauty. Unveiling ancient sagas, we inspire your extraordinary look.",
"slogan": "Oden's Eye - Unleashing Nordic Beauty in Every Stroke",
"sameAs": [
"https://www.facebook.com/odenseye",
"https://www.instagram.com/odenseyecosmetics/",
"https://www.tiktok.com/@odenseyecosmetics",
"https://www.youtube.com/channel/UCMWTZac8kQNwrctTAIgeskA"
],
"url": "https://www.odenseye.se"
}
]
]
/collections/collab-edition/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.odenseye.se"
},
{
"@type": "ListItem",
"position": 2,
"name": "Collab Edition?",
"item": "https://www.odenseye.se/collections/collab-edition"
}
]
}
/collections/holiday-single-shadow/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.odenseye.se"
},
{
"@type": "ListItem",
"position": 2,
"name": "Holiday Single Shadow",
"item": "https://www.odenseye.se/collections/holiday-single-shadow"
}
]
}
/collections/holiday-limited-collection/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.odenseye.se"
},
{
"@type": "ListItem",
"position": 2,
"name": "Holiday Limited Collection",
"item": "https://www.odenseye.se/collections/holiday-limited-collection"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 422 | 1 |
| /collections/collab-edition/ | 634 | 1 |
| /collections/holiday-single-shadow/ | 634 | 1 |
| /collections/holiday-limited-collection/ | 566 | 1 |
This page presents a snapshot of public data from Oden's eye, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Oden's eye: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://odenseye.se to view the most current version of its content and see directly what this company is about and what it offers.