Information Density: Pai Skincare UK – Signal Evidence & AI Readability

[H2] Our best sellers, plus a new favourite.
Proven formulas for even the most sensitive skin – including our bright shiny newcomer.

New

Bestseller

All Skin Types

Brightens

Bright Now ™ PHA & Rosehip Exfoliating Toner

£34.00

Save 15%

New

All Skin Types

Brightens

The Bright Stuff

£73.95

£87.00

[IMG: Rosehip Oil texture]

Bestseller

All Skin Types

Brightens

Rosehip Bioregenerate™ Face Oil

£34.00

[IMG: Pai Skincare Cleansing Oil Light Work Rosehip Fruit Extract Cleansing Oil]

Bestseller

Pai Icon

All Skin Types

Cleanses

Light Work™ Cleansing Oil

£34.00

[IMG: Pai Skincare Moisturiser The Anthemis Chamomile & Rosehip Soothing Moisturiser]

[IMG: Pai Skincare Moisturiser The Anthemis Chamomile & Rosehip Soothing Moisturiser]
[IMG: Pai Skincare Moisturiser The Anthemis]

Bestseller

Pai Icon

Sensitive Skin

Brightens

The Anthemis™ Moisturiser

£39.00

New

All Skin Types

Reduces Fine Lines

Age Confidence™ NAD+ & TriPeptide Renewal Serum

£69.00

[IMG: Pai Skincare Cleanser Middlemist Seven Camellia & Rose Gentle Cream Cleanser + Dual Flyer Cloth]

Bestseller

All Skin Types

Softens

Middlemist Seven™ Cream Cleanser

£34.00

Limited Edition

All Skin Types

Cleanses

The Rosehip Ritual

£39.00

New

All Skin Types

Hydrates

The Impossible Tan™ Hydrating Self Tan Drops

£34.00

[IMG: The Impossible Glow™ Glow Drops]

All Skin Types

The Impossible Glow™ Glow Drops

£34.00

[IMG: Try Pai Kit]

[IMG: Try Pai Kit]
[IMG: Try Pai Kit]

Set

Bestseller

All Skin Types

Best Seller

Try Pai Kit

£49.00

[IMG: Pai Skincare C-2 Believe Vitamin C Brightening Moisturiser]

[IMG: Pai Skincare C-2 Believe Vitamin C Brightening Moisturiser]

All Skin Types

Brightens

C-2 Believe™ Moisturiser

£49.00

All Skin Types

Easy Calm, Easy Glow Gift Set

£29.00

[H2] Swipe bright
Gentle exfoliation, powerful enough for real results. No tingle, no tightness – no wonder you’re loving our first acid toner.
Shop Bright Now™

[H2] Get glowing
Our bestselling range to restore radiance, fast. Powered by Rosehip, Vitamin C and Niacinamide.
Shop Brighten Collection

[H2] Rosehip rules
The overnight rejuvenator that nourishes, replenishes and brightens. Our Rosehip Oil is a superior skin superfood.
SHOP ROSEHIP BIOREGENERATE™

[H2]
Five stars all round

“
This is a great toner and skin refresher to use in the morning. It brightens the skin and is lightly oiled, without being heavy, leaving a subtle glow.
”

AnnaBright Now™ PHA & Rosehip Exfoliating Toner
“
Wow. I've been using it this morning and night and am genuinely so impressed by the results. I love the difference it's made. My skin looks and feels brighter and clearer.
”

HQBright Now™ PHA & Rosehip Exfoliating Toner
“
I’ve been wary of exfoliating toners because of my Uticaria. This is nice and gentle and I think my skin is actually already brighter. Love the glass bottle too.
”

CharlotteBright Now™ PHA & Rosehip Exfoliating Toner
“
My skin looks like it's glowing - even my teenagers and husband have noticed, commenting that my skin looks smoother, softer and 'just nicer'. I have sensitive skin, and this hasn't affected me at all - there has been no drying effect and none of the usual redness/rawness that some new products can cause. This is now part of my daily routine, and I highly recommend giving it a try.
”

MumBright Now™ PHA & Rosehip Exfoliating Toner
[H2] The Pai Life

[H2] What does Niacinamide do for your skin?
All about this multi-tasking skincare ingredient
Read Now

[H2] Discover our PHA and Rosehip exfoliating toner
Brighten and smooth even the most sensitive skin
Read Now

[H2] How do PHAs work? Your guide to polyhydroxy acids
The secret to exfoliating sensitive skin explained
Read Now

[H2] Naturally powerful ingredients
Our results-driven formulas are made with the most high-performing plant extracts – and are proven to deliver their promises.

[H2] Efficacy guaranteed
Our formulas combine gold-standard green chemistry expertise and ingredients to deliver truly transformative results.

[H2] Patch tested for longer
Most skincare is patch tested for 24 hours. We test ours for 96 hours to ensure it won’t cause irritation now – or later.

•

Vegan

•

Powered By Green Chemistry

•

Cruelty Free

Why You'll Love It

SWIPE BRIGHT.This ultra-kind exfoliant whips off dead skin cells and is proven to brighten skin from the very first use – for a smoother, more even-toned complexion. All that and still clinically proven for sensitive skin.
Thanks to PHA – or Polyhydroxy Acid, whose molecules are larger than other exfoliating acids, making it gentler on the skin – and the first 100% natural COSMOS-certified Niacinamide, Bright Now™ works hard to even things out without irritation. Fragrance and alcohol free, think of it as your daily radiance-boosting, skin-smoothing step.

Directions

Use once daily, AM or PM. Shake before use. Soak a reusable cotton pad and apply to cleansed, dry skin, sweeping across the face and neck.

Full Ingredients

Aqua (water), Aloe Barbadensis Leaf Juice* (aloe vera), Gluconolactone, Niacinamide, Glycerin, Pentylene Glycol, Zinc Lactate, Rosa Canina Fruit Extract*ᶜ, Babassu Oil Polyglyceryl-4 Esters, Sea Water Extract, Pandanus Conoidus Fruit Oil (buah merah), Caprylyl/capryl Glucoside, Xanthan Gum, Polyglyceryl-10 Laurate, Arginine, Hyaluronic Acid, Glucosylrutin, Citric Acid.24% Organic (of total, minus water and minerals) / 100% natural origin.*Organic ᶜCO₂ extracted

Recycling

Say no to landfill! Let's recycle everything! - SarahBright Now comes in a glass bottle. Unscrew the cap from the bottle and rinse out any remaining product. Place the glass bottle and cap into your household recycling.All Pai boxes, cartons, sleeves and inserts can be recycled with your household paper recycling.The majority of your Pai packaging can be recycled at home, but some components need specialist recycling. We've partnered with a specialist programme to make this as easy as possible for our UK customers.Keep your Pai mailer box (it can be flat packed for easy storage). Fill it with the packaging elements you can't recycle at home, and clearly label the box RECYCLING. Create your free returns label and drop it off at the post office.Please note we are unable to accept glass or non-Pai packaging. Glass bottles can be separated and placed into your household recycling.If you are in the UK and unsure what your local services accept, visit recyclenow.com.

[H4] An independent trial of consumers with enlarged pores and uneven skin tone showed the following results*:

[H4] 87%

agreed skin looked brighter

[H4] 87%

agreed it didn't dry out the skin

[H4] 80%

agreed skin looked clearer

*Based on a one week independent consumer trial of 105 subjects

[H4] Key Ingredients

Rosehip Extract
A Pai Skincare hero, this radiance-boosting skin superfood is rich in Omegas 3, 6, 7 and 9. Highly regenerative, Rosehip also fuels our skin health for a brighter and more even-looking complexion.

Natural Niacinamide
The first 100% natural, COSMOS-certified Niacinamide that brightens and evens skin tone by helping to slow down our skin’s melanin production. A potent antioxidant, it neutralises free radicals to banish dullness, too.

Deep Sea Magnesium
Harnessing the power of the ocean, this natural complex has a regenerative and anti-inflammatory effect. It soaks in quickly to improve the skin’s health at every level.

Organic Aloe Vera
This powerful plant extract is known for its deeply soothing and hydrating properties, helping to reduce inflammation for an altogether calmer complexion.

Hyaluronic Acid
A sugar the body naturally produces, Hyaluronic Acid can hold between 10 and 50 times its weight in water, storing it like a reservoir for the skin – giving a long-lasting, moisturising effect. Our all-natural form comes from maize.

Polyhydroxy Acid (PHA)
This formula is powered by Polyhydroxy Acids (PHAs) in the form of Gluconolactone, which gently resurfaces to reveal smoother, clearer and glowier skin. The larger molecule size means PHAs penetrate the skin less deeply than AHAs and BHAs – making them a better fit for sensitive complexions.

View full ingredients list

[H2] “Exfoliating is tricky territory for those with sensitive skin. So our first acid exfoliant had to be gentle enough for daily use, yet powerful enough to deliver dazzling results. A world away from old school toners, it resurfaces your skin to reveal and maintain an everyday glow – without dryness or drama.”
SARAH BROWNFOUNDER, PAI SKINCARE

[H4] Frequently Asked Questions

It was developed specifically to serve consumers left without Ready Steady Glow after Unilever closed REN in 2025. Both are British-made daily acid toners, but Bright Now improves on the original in key ways: it swaps lactic acid (AHA) for gluconolactone (PHA), which delivers comparable resurfacing without the stinging or sun sensitivity. It also replaces Ready Steady Glow's parfum and four citrus essential oils (all containing the allergen limonene) with a completely fragrance-free formula, and adds niacinamide, hyaluronic acid, and CO2-extracted rosehip for brightening and hydration that the original didn't offer.

It works across a broad range: blemish-prone skin benefits from the cell turnover and pore-clearing action, dull or uneven skin gets the brightening and tone-evening effects, and mature skin sees texture refinement and improved radiance. In the consumer trial, 80% agreed skin looked clearer and 87% agreed it didn't dry out skin, so it suits drier and oilier types alike.

Use once daily, AM or PM. Shake before use, soak a reusable cotton pad, and sweep across cleansed, dry face and neck. It's a leave-on formula, so no rinsing needed. Apply before your serums and moisturisers, and pair it with Rosehip Bioregenerate Oil at night for a complementary rosehip-powered brightening routine.

It was designed specifically for sensitive skin. The formula is independently patch tested for 96 hours (four times the industry standard), and published research confirms gluconolactone PHA is compatible with clinically sensitive skin, including rosacea and atopic dermatitis (Green et al., Cutis, 2004). In the consumer trial, 88% of 105 subjects agreed it caused no irritation, and 81% said it didn't cause any tingle.

Yes. Bright Now is pregnancy-safe. It uses PHA (gluconolactone) rather than the AHAs or retinoids that are typically flagged during pregnancy, and the entire formula is 100% natural origin with no essential oils or fragrance.

No. Unlike glycolic acid and other AHAs, gluconolactone PHA does not increase photosensitivity (confirmed in published research; PMID: 15002656), so it's safe for year-round daily use without needing extra sun protection precautions beyond your normal routine. That said, daily SPF is always a good idea, especially if brightening and evening skin tone are your goals.

Yes. Because PHA works gently at the skin's surface rather than penetrating deep, it layers well with other actives in the Pai range, including retinoid and vitamin C boosters. Apply Bright Now after cleansing, then follow with your treatment serums and moisturisers as usual.

Bright Now features the first 100% natural, COSMOS-certified niacinamide available in cosmetics, which means certified organic formulations can finally include this gold-standard brightening active. It works by inhibiting melanosome transfer, the process that moves pigment from melanocytes to surrounding skin cells. In vitro research found it reduces that transfer by 35–68% (Hakozaki et al., British Journal of Dermatology, 2002), and a 12-week vehicle-controlled clinical study showed 5% topical niacinamide significantly improved hyperpigmentation and skin lightness from as early as week 4 (Bissett et al., Journal of Cosmetic Dermatology, 2005).

Organic rosehip extract (Rosa canina) delivers the carotenoids, polyphenols, and flavonoids that provide antioxidant protection and support radiance while your skin is being exfoliated. CO2 supercritical extraction significantly increases the concentration of natural antioxidants like tocopherols and carotenoids while decreasing peroxide content compared to conventional methods (Koraqi et al., Frontiers in Pharmacology, 2024). It's the same extraction method used in Pai's Rosehip Bioregenerate Oil, so the two work as natural partners in a brightening routine.

Bright Now is COSMOS Organic certified with 100% natural origin content, Vegan Society registered, Leaping Bunny cruelty-free certified, and dermatologist tested and approved. It's also hypoallergenic and non-comedogenic (so it won't clog pores), and free from parabens, silicones, sulfates, gluten, alcohol, fragrance, and essential oils. Like every Pai product, it's formulated and manufactured in Pai's own London lab.

Most acid toners use AHAs or BHAs that penetrate deep into skin, causing stinging, redness, and sun sensitivity. Bright Now uses gluconolactone (PHA), a larger-molecule acid that delivers the same resurfacing effect but works at the skin's surface, so there's no irritation trade-off. It's also fragrance-free, alcohol-free, and essential oil-free, which is rare in this category. In a consumer trial of 105 women, 87% agreed skin looked brighter after one week while 88% agreed it caused no irritation.

In an independent consumer trial of 105 women (aged 30+, with enlarged pores and uneven skin tone), 87% agreed skin looked brighter after seven days, 86% agreed it gave skin a glow, 80% agreed skin looked clearer, and 72% agreed skin tone looked more even. Notably, 82% also agreed skin felt smoother and 75% said it felt less congested. The actives are supported by published peer-reviewed research: a 12-week vehicle-controlled study found 5% niacinamide significantly improved hyperpigmentation and skin lightness (Bissett et al., 2005; PMID: 17166242), and a 12-week regimen comparison confirmed PHA delivers comparable smoothing results to AHA with significantly less irritation (Green et al., 2004; PMID: 15002656).

Both use the same gluconolactone PHA, but the format changes what they do. Phaze is a wash-off cleanser designed for daily decongesting and clarifying, so the PHA has limited contact time with skin. Bright Now is a leave-on toner, meaning the gluconolactone stays on your skin to deliver continuous resurfacing, brightening (with added niacinamide and rosehip), and hydration throughout the day or night. You can use them together or alternate depending on whether your priority is clearing congestion (Phaze) or brightening and evening tone (Bright Now).

Yes. The niacinamide in Bright Now works by reducing the transfer of pigment-containing melanosomes between skin cells, rather than suppressing melanin production itself. Research found it reduces that transfer by 35–68% (Hakozaki et al., British Journal of Dermatology, 2002), which helps fade hyperpigmentation and even out tone without affecting overall skin colour. The PHA exfoliation also supports this by gently lifting away pigmented dead cells at the surface, and because it doesn't increase photosensitivity the way AHAs do, it's less likely to trigger the post-inflammatory darkening that can follow irritation on deeper skin tones.

Overall rating: 4.730769 / 5 from 26 reviews.
[H3] AI Generated Review Summary
[H3] Summary topics
Review topics: ["irritation","results","feels","use","glow","skin","looks","difference","base","toner","addition","exfoliator","fan","pai"].
[H3] Review highlights
[H3] Reviews
[H4] Lovely but my skin said no :(
"I was really excited when this launched, as it seemed to offer a gentle alternative for my rosacea-prone skin. It felt lovely and silky on application and I enjoyed using it. Sadly I had to stop after a few days due to excessive breakouts. I've now stripped back my routine and the breakouts reduced as soon as I stopped using the product. When I'm confident my skin has settled down I'll look to gradually reintroducing my lovely pai products once more." — Joy G. (2/5)
[H4] Another fantastic Pai product
"I have very sensitive skin and dehydrated skin. I have been using this toner in the morning time for a couple of weeks now and I have noticed that I need to use less moisturiser and my skin feels soft with zero dryness all day. This toner will be a part of my regular Pai skincare routine. Thank you Pai for developing products that are suitable for sensitive skin. Finally I can get excited about a new product without the fear of a reaction" — Joanne R. (5/5)
[H4] The BEST toner on the market
"I've tried many toners, and most of the time they leave my skin dry and/or irritated, however this is different. I've been using it for 3+ weeks and my skin is visibly brighter and smoother. There's no irritation and it's just a joy to use in my AM skincare routine. *I was kindly gifted this with no obligation to review it, I am just genuinely a big fan of the product and the brand!" — Agne I. (5/5)
[H4] A new addition to my nighttime routine
"I have been using Bright Now for about 3 weeks and it has quickly become a staple for my evening routine. After 1 week my skin was brighter, week 2 my pores seemed smaller and week 3…well week 3 was a game changer. My skin looks more bright and clear, I have had a plump milk spot (milia) on my upper eyelid for years and with nightly use of Bright Now the milk spot has become flat and is fading! I use Bright Now nightly after washing my face with Light Work then follow with moisturiser and Pai’s Rosehip oil. Bright Now is gentle but effective, my skin hasn’t dried out or become irritated with nightly use. I was a huge fan of REN’s Ready Steady Glow but was only able to tolerate it a couple of times a week as it would dry my skin." — AS (5/5)
[H4] The first active that hasn’t caused a flare
"Beautiful, gentle, brightening. I have super sensitive skin and type I rosacea, so actives and Vit C usually make my skin kick off. Throw illness and meds into mix, a little sunlight, and that can make things worse. Not a problem with this, it’s so gentle I can use night and day. Well done Pai! Definitely recommend" — Heidi (5/5)
[H4] Magic in the bottle
"When I received this product I wasn’t sure if I like it or not. Now it’s been 2 weeks using it every morning and my skin looks amazing, My skin is glowing. Love it. Another amazing product from Pai magic factory 🤩" — Sarka K. (5/5)
[H4] Another lovely Pai product
"This is a lovely addition to my routine. I am always wary of new products but I always trust Pai’s ingredients. This causes no irritation at all and leaves my skin happy and brighter. I am huge Pai fan and this product is a lovely addition!" — Michelle S. (5/5)
[H4] Gentle and effective exfoliator
"Ive been using the Bright Now PHA for a

[H3] Filters0

View 13 items

[H5] Free Mini Light Work™ Cleansing Oil when you spend £65

[IMG: Rosehip Oil texture]

Bestseller

All Skin Types

Brightens

Rosehip Bioregenerate™ Face Oil

£34.00

[IMG: Pai Skincare Moisturiser The Anthemis Chamomile & Rosehip Soothing Moisturiser]

[IMG: Pai Skincare Moisturiser The Anthemis Chamomile & Rosehip Soothing Moisturiser]
[IMG: Pai Skincare Moisturiser The Anthemis]

Bestseller

Pai Icon

Sensitive Skin

Brightens

The Anthemis™ Moisturiser

£39.00

[IMG: Pai Skincare Cleansing Oil Light Work Rosehip Fruit Extract Cleansing Oil]

Bestseller

Pai Icon

All Skin Types

Cleanses

Light Work™ Cleansing Oil

£34.00

[IMG: Pai Skincare Cleanser Middlemist Seven Camellia & Rose Gentle Cream Cleanser + Dual Flyer Cloth]

Bestseller

All Skin Types

Softens

Middlemist Seven™ Cream Cleanser

£34.00

[IMG: Pai Skincare Eye Cream Feather Canyon Echium & Argan Eye Cream]

[IMG: Pai Skincare Eye Cream Feather Canyon Echium & Argan Eye Cream]
[IMG: Pai Skincare Eye Cream Feather Canyon texture]

Bestseller

All Skin Types

Hydrates

Feather Canyon™ Eye Cream

£39.00

[IMG: Pai Labs Stabilised Vitamin C 20% Brightening Booster]

[IMG: Pai Labs Stabilised Vitamin C 20% Brightening Booster]

Bestseller

All Skin Types

Brightens

Stabilised Vitamin C 20% Brightening Booster

£19.00

New

Bestseller

All Skin Types

Brightens

Bright Now ™ PHA & Rosehip Exfoliating Toner

£34.00

[IMG: Pai Skincare Moisturiser Love & Haight Avocado & Jojoba Hydrating Moisturiser]

[IMG: Pai Skincare Moisturiser Love & Haight Avocado & Jojoba Hydrating Moisturiser]
[IMG: Pai Skincare Love & Haight moisturiser texture]

Bestseller

Very Dry Skin

Hydrates

Love and Haight™ Moisturiser

£39.00

[IMG: Pai Labs Peptides 5% Smoothing Booster]

[IMG: Pai Labs Peptides 5% Smoothing Booster]

Bestseller

All Skin Types

Smooths

Peptides 5% Smoothing Booster

£19.00

Bestseller

All Skin Types

Soothes

Century Flower™ Face Mist

£42.00

[IMG: Pai Skincare Sunscreen British Double Summer Time]

[IMG: Pai Skincare Sunscreen British Double Summer Time]
[IMG: Pai Skincare Sunscreen British Double Summer Time Texture]

Trending

Bestseller

All Skin Types

Protects

British Summer Time™ SPF 30

£39.00

[IMG: pregnancy body care gift set Pai Skincare]

[IMG: pregnancy body care gift set Pai Skincare]
[IMG: pregnancy stretch mark oil and cream Certified Organic and Cruelty Free Pai Skincare]

Bestseller

All Skin Types

Nourishes

The Gemini™ Stretch Mark System

£59.00

[IMG: Pai Skincare Organic Cotton Muslin Face Cloth]

[IMG: Pai Skincare Organic Cotton Muslin Face Cloth]
[IMG: Pai Skincare Organic Cotton Muslin Face Cloth]

Bestseller

All Skin Types

Cleanses

Twin Flyer™ Cleansing Cloths

£19.00

[H2]
Bestsellers
This is where you’ll find the very best Pai Skincare products, as voted by you. Our bestsellers for sensitive skin include our iconic Rosehip face oil, our most calming moisturiser for reactive and redness-prone skin, and of course our well-loved gentle cleansing oil. These customer favourites are made with organic ingredients, and clinically proven to be suitable for sensitive skin. Loved for their visible results and soothing benefits, these bestselling skincare heroes are often called ‘life-changing’—and for good reason.

•

Vegan

•

Powered By Green Chemistry

•

Cruelty Free

Why You'll Love It

Kick your skin into age-defying action.Biohack your skin with this rejuvenating longevity serum. Powered by NAD+ and collagen-boosting peptide technology, it's clinically proven to instantly revitalise and significantly reduce wrinkle depth in four weeks*. For ultra-plumped, smooth skin that visibly brings your bounce back.
Most serums go after the visible signs of ageing one by one. This one targets the root cause: the cellular energy decline that drives all of them. Our fragrance-free, clear gel formula is designed to recharge your skin at a cellular level, effectively turning back its clock. An advanced formula to decelerate and undo the signs of ageing, without causing irritation.
Here's how it works. Sunflower Sprout Extract activates your skin's own NAD+ production, re-energising every cell to work at its best. A biofermented TriPeptide Complex smooths expression lines, evens skin tone, and targets puffiness and dark circles, while exosome-rich Centella Asiatica delivers repair signals directly to skin cells. Broad spectrum Hyaluronic Acid, including an enzyme-resistant form for longer-lasting moisture, hydrates at every level. Fine lines appear reduced, firmness improves, and skin is renewed from the ground up.
*Based on a clinical study of 21 subjects over 8 weeks and an independent consumer trial of 100 subjects (Eurofins Alba, 2025).

Directions

A little goes a long way. One pump on cleansed, dry skin, morning and night. The clear gel absorbs fast, so give it a moment to sink in before layering your moisturiser, oil, or SPF on top.Use up to and around the orbital bone, avoiding the delicate eye area. (That's what Feather Canyon Eye Cream is for.)For the full Age Confidence routine, follow with Salvation Jane in the morning or Bonne Nuit at night.

Full Ingredients

Aqua (water), Pentylene Glycol, Glycerin, Maltodextrin, Centella Asiatica Leaf Extract, Inulin, Sterculia Urens Gum, Helianthus Annuus Sprout Extract (sunflower), Ghatti Gum, Glutathione, Hyaluronic Acid, Sodium Phytate, Sodium Levulinate, Xanthan Gum, Sodium Acetylated Hyaluronate, Acetyl Tetrapeptide-5, Acetyl Hexapeptide-8, Sodium Anisate, Fructose, Lactic Acid, Citric Acid.100% natural origin.

Recycling

Say no to landfill! Let's recycle everything! - SarahOnce all the product has been dispensed, unscrew the pump from the bottle to separate the pump, cap and pouch from the glass bottle. Place the glass bottle into your household recycling and place the pump, cap and pouch into your Pai mailer for delivery back to us.All Pai boxes, cartons, sleeves and inserts can be recycled with your household paper recycling.The majority of your Pai packaging can be recycled at home, but some components need specialist recycling. We've partnered with a specialist programme to make this as easy as possible for our UK customers.Keep your Pai mailer box (it can be flat packed for easy storage). Fill it with the packaging elements you can't recycle at home, and clearly label the box RECYCLING. Create your free returns label and drop it off at the post office.Please note we are unable to accept glass or non-Pai packaging. Glass bottles can be separated and placed into your household recycling.If you are in the UK and unsure what your local services accept, visit recyclenow.com.

[H4] Clinically proven

to significantly firm and reduce wrinkle depth*

[H4] 100%

agreed skin looked healthier*

[H4] Instantly

revitalises and smooths**

*Clinical study on 21 subjects over eight weeks
**Eight week independent consumer trial of 100 subjects

[H4] Key Ingredients

Sunflower Sprout Extract
This biotech active acts like a battery for your skin by boosting NAD+ production, which declines as you age. NAD+ energises every skin cell to power its processes – including detoxification, DNA protection and barrier support. Fully charged skin means a fresher, smoother, rejuvenated complexion that radiates health.

Tripeptide Complex
Why have one collagen-boosting peptide when you can have three? This 100% natural biotech complex plumps, firms and smooths. Acetyl Hexapeptide-8 blocks nerve signals to reduce the appearance of fine lines, antioxidant Glutathione helps inhibit melanin production to improve skin tone – and Acetyl Tetrapeptide-5 promotes microcirculation to improve the appearance of puffiness and dark circles.

Centella Asiatica
This hardworking herb is packed with protective antioxidants and exosomes that are bursting with peptides and plant growth factors – AKA communicators that tell your skin to regenerate. Giving it the fuel it needs to stimulate collagen, boost elasticity and support the barrier for firmer, stronger, smoother skin.

Broad Spectrum Hyaluronic Acid
This hero humectant is a must for hydration. But our chemists pushed it to the next level by including a broad spectrum of low to high molecular weight – giving superior skin penetration for maximum moisture.

View full ingredients list

[H2] “Over time our skin’s natural regenerative processes slow down. This NAD+ boosting elixir provides an energy surge for every single skin cell – powering their natural processes. Fully functioning skin cells mean a firmer, smoother complexion that radiates health. An instant lift for well-lived skin.”
SARAH BROWNFOUNDER, PAI SKINCARE

[H4] Frequently Asked Questions

NAD+ occurs naturally in our body and acts as a battery for our skin cells. It powers vital processes including detoxification, DNA protection and barrier support, to name just a few. As we age, our NAD+ production declines, meaning our skin cells lose their power and slow down – leading to signs of ageing. NAD+ can’t be applied topically, but we’ve used a Sunflower Sprout Extract which stimulates NAD+ production to recharge your skin at a cellular level.

Apply one pump to cleansed, dry skin morning and night, avoiding the eye area. The clear gel absorbs quickly and layers well under moisturisers, oils, and SPF. For a complete Age Confidence routine, follow with Salvation Jane in the morning or Bonne Nuit at night, and pair with Feather Canyon Eye Cream for the eye area.

Yes. It's been clinically proven for sensitive skin through a 96-hour human repeat insult patch test, and a 100-person consumer trial recorded only 2 mild adverse events, both of which resolved. The formula is fragrance-free, essential oil-free, alcohol-free, and non-comedogenic.

Yes. The formula is certified pregnancy and breastfeeding safe, made with 100% natural-origin ingredients and free from retinoids, fragrance, essential oils, and alcohol. It's been independently patch tested through a 96-hour human repeat insult protocol, so you can use it with confidence throughout pregnancy and while nursing.

Yes. The formula contains no ingredients that conflict with retinol or vitamin C, so you can layer it alongside either. Apply the serum first to cleansed skin, let it absorb, then follow with your retinol or vitamin C product. If you're using retinol, it's best kept to your evening routine, while this serum works well both morning and night.

In an independent 100-person consumer trial, 73% agreed skin felt revitalised and looked smoother immediately after first use. Over time, results build: a 21-subject clinical study measured a 9.45% reduction in wrinkle depth, 11% improvement in firmness, and 17.95% improvement in hydration by eight weeks, with statistically significant firming and wrinkle reduction from just four weeks.

The TriPeptide Complex combines three biofermented peptides. Acetyl Hexapeptide-8 modulates the micro-contractions that deepen expression lines, with a placebo-controlled study of 60 subjects showing 48.9% anti-wrinkle efficacy versus 0% for placebo. Glutathione inhibits tyrosinase to help even skin tone by shifting melanin production towards lighter pigment, while Acetyl Tetrapeptide-5 promotes microcirculation to reduce the appearance of puffiness and dark circles.

It includes a broad spectrum of molecular weights, from high (which forms a moisture-retaining film on the surface) to low (which penetrates deeper into the epidermis for hydration from within). The formula also contains sodium acetylated hyaluronate, a modified HA that's chemically protected against breakdown by hyaluronidase, the enzyme that rapidly degrades standard HA on skin, so moisture lasts longer.

Centella Asiatica is a well-established regenerative botanical, but this extract is notable for its concentration of plant-derived exosomes. These are nano-sized vesicles (30–150nm) that act as biological messengers, delivering peptides and plant growth factors directly to skin cells rather than just sitting on the surface. Peer-reviewed research confirms that Centella-derived exosomes promote barrier recovery, collagen synthesis, and fibroblast proliferation (Chang et al., IJMS, 2025), and a separate study found exosome-treated skin cells showed substantially more gene expression activity than those treated with standard extracts (Cho et al., 2022).

Inulin is a chicory root-derived prebiotic that selectively feeds the beneficial bacteria on your skin while inhibiting pathogens. This supports a balanced skin microbiome, which strengthens barrier function and helps reduce irritation. Think of it as the support crew keeping your skin's ecosystem stable while the other actives do their work.

It's COSMOS Natural certified by the Soil Association, Vegan, and Cruelty-Free (Leaping Bunny approved). The formula is also free from parabens, silicones, sulfates, mineral oil, PEGs, SLS, phthalates, palm oil, GMOs, and 18+ additional exclusions. Pai itself is a certified B Corp, so those standards extend beyond the formula to how the business operates.

Most anti-ageing serums treat wrinkles, dullness, and dryness as separate symptoms. This one targets the cellular energy decline that drives them all, restoring the NAD+ supply that powers your skin's own repair and renewal processes from within.It's also one of the few serums to combine biofermented peptides, exosome-rich Centella Asiatica, and enzyme-resistant hyaluronic acid in a fully COSMOS Natural certified formula. That level of biotech complexity in a certified natural product is genuinely unusual.

It's designed for anyone noticing that their skin's natural repair processes are slowing down, typically from your mid-thirties onwards, when NAD+ levels begin to decline significantly. All skin types can use it, including sensitive, oily, and combination skin. The clear gel formula is non-comedogenic and fragrance-free. If your main concerns are fine lines, loss of firmness, dullness, or dehydration, this is a strong starting point.

[H6]
You May Also Like