Palmer's
(https://palmers.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority gaps exist primarily in the absence of named expertise; while the brand claims to be ‘trusted by dermatologists,’ it does not name specific medical advisors or include Person schema for its formulators. The technical implementation is professional, but the structured data lacks sameAs links to external authority footprints for its leadership team. The generational trust claim is strong, but the digital footprint of its ‘expert’ backing is generic rather than individualized.
The disconnect between marketing tone and demonstrated performance is lower than the industry average. Most bold claims, such as those regarding ‘improved skin elasticity,’ are qualified with citations to specific 8-week trials. However, some hair care claims like ‘fully strengthens hair’ lack the same granular trial data found in the stretch mark category, relying instead on the presence of Biotin as a proxy for proof.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "OnlineStore",
"@id": "https://palmers.com",
"name": "Palmer's",
"description": "Family owned and operated since 1840, Palmer’s is one of the longest standing skin and hair care brands made in the USA. Our commitment to quality has made Palmer’s a trusted household name, used by families for generations.",
"logo": "https://palmers.com/cdn/shop/files/Palmers_clean_logo_RGB.svg?v=1750349327&width=112",
"telephone": "",
"address": [
{
"@type": "PostalAddress",
"streetAddress": "440 Sylvan Avenue",
"addressLocality": " Englewood Cliffs",
"addressRegion": " New Jersey",
"postalCode": " 07632",
"addressCountry": " USA"
},
{
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": "",
"addressCountry": ""
}
],
"email": "orders@palmers.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Palmer's",
"potentialAction": {
"@type": "SearchAction",
"target": "https://palmers.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://palmers.com"
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Palmer's",
"logo": "https://palmers.com/cdn/shop/files/Palmer_s_Updated_Disk_RGB.svg?v=1744224727&width=1990",
"sameAs": [
"https://www.twitter.com/palmersworks",
"https://www.facebook.com/palmers",
"https://www.pinterest.com/palmersworks",
"https://www.instagram.com/palmers",
"https://www.tiktok.com/@palmersus?lang=en",
"",
"",
"https://www.youtube.com/@PalmersTV",
""
],
"url": "https://palmers.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Palmer's",
"potentialAction": {
"@type": "SearchAction",
"target": "https://palmers.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://palmers.com"
}
]
/pages/our-story/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Palmer's",
"logo": "https://palmers.com/cdn/shop/files/Palmer_s_Updated_Disk_RGB.svg?v=1744224727&width=1990",
"sameAs": [
"https://www.twitter.com/palmersworks",
"https://www.facebook.com/palmers",
"https://www.pinterest.com/palmersworks",
"https://www.instagram.com/palmers",
"https://www.tiktok.com/@palmersus?lang=en",
"",
"",
"https://www.youtube.com/@PalmersTV",
""
],
"url": "https://palmers.com/pages/our-story"
}
/collections/stretch-marks-scar-products/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Palmer's",
"logo": "https://palmers.com/cdn/shop/files/Palmer_s_Updated_Disk_RGB.svg?v=1744224727&width=1990",
"sameAs": [
"https://www.twitter.com/palmersworks",
"https://www.facebook.com/palmers",
"https://www.pinterest.com/palmersworks",
"https://www.instagram.com/palmers",
"https://www.tiktok.com/@palmersus?lang=en",
"",
"",
"https://www.youtube.com/@PalmersTV",
""
],
"url": "https://palmers.com"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://palmers.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Stretch Marks & Scar Products",
"item": "https://palmers.com/collections/stretch-marks-scar-products"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "I'm not pregnant; will your products work on my stretch marks?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Palmer's Cocoa Butter Formula Stretch products work best when used at the beginning of pregnancy or before any significant weight change where the skin might be stretched. You can expect that the Palmer's Cocoa Butter Formula stretch line of products will help skin's moisture content and elasticity, improving the appearance of stretch marks. Skin tone and texture will look more even and your stretch marks will appear softened."
}
},
{
"@type": "Question",
"name": "When should I start using your stretch products?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The sooner you start using these products, the better your results will be. No product will work for every person but keeping the skin moisturized and supple during pregnancy is essential to help foster the best results. Palmer's recommends that you first consult your doctor before beginning any new skincare regimen."
}
},
{
"@type": "Question",
"name": "Which formula works best for stretch marks?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The entire Palmer's Cocoa Butter Formula stretch line of products was developed especially to help improve the appearance of stretch marks so we've created different formulas customized to suit your individual preference.Palmer's Cocoa Butter Formula Massage Cream and Lotion for Stretch Marks help improve the appearance of stretch marks with a special combination of Cocoa Butter, Vitamin E, Collagen, and Elastin. The lotion has the added benefit of Shea Butter. These non-greasy formulas relieve the dryness associated with stretched skin due to pregnancy and smooth stretch marks due to weight loss.Palmer's Cocoa Butter Skin Therapy Oil is a unique, multi-purpose dry oil that can be used for all over face and body. This exclusive blend of key ingredients absorbs immediately with no greasy feel and is formulated to help improve the appearance of scars, stretch marks, dry, damaged skin, uneven skin tone and aging skin. Skin looks and feels instantly soft and smooth.Palmer's Cocoa Butter Formula Tummy Butter is a highly concentrated formula with Cocoa Butter, Vitamin E, Collagen, Elastin, and soothing Lavender Oil that is widely recommended for stretch marks during and after pregnancy. The Tummy Butter penetrates as deep as the dryness and helps to restore vital moisture while smoothing marks and toning skin."
}
},
{
"@type": "Question",
"name": "How often should I use your products to help improve the appearance of stretch marks?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We recommend that you use our products twice a day, morning and evening, to help keep skin tone soft and smooth while helping to visibly improve skin's elasticity. With consistent use, skin stays supple and firm. Palmer's combines only the most proven ingredients to ensure skin looks and feels healthy and soft."
}
},
{
"@type": "Question",
"name": "Is your Palmer's Cocoa Butter Formula stretch line safe to use during pregnancy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, our products are safe, effective and recommended for use during pregnancy. Palmer's Cocoa Butter Formula products are dermatologically tested to help improve the appearance of stretch marks while keeping skin soft and toned while your belly expands. As indicated, if you are experiencing any kind of adverse reaction, discontinue use and seek medical attention immediately."
}
},
{
"@type": "Question",
"name": "Is the Bust Cream safe to use during pregnancy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Palmer's Cocoa Butter Formula Bust Cream is safe to use during pregnancy but you should thoroughly remove any product residue from the breast area prior to breastfeeding. As with all of our products, Palmer's recommends that you first consult your doctor before beginning any new skin care regimen."
}
},
{
"@type": "Question",
"name": "I've heard a lot about the Palmer's Cocoa Butter Formula Skin Therapy Oil- what is it for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Palmer's Cocoa Butter Skin Therapy Oil is a unique, multi-purpose dry-oil that can be used for all over face and body. This exclusive blend of key ingredients absorbs immediately with no-greasy feel and is formulated to help improve the appearance of scars, stretch marks, dry, damaged skin, uneven skin tone and aging skin. Skin looks and feels instantly soft and smooth."
}
},
{
"@type": "Question",
"name": "How long does it take to see results?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Stretch marks don't just happen overnight. Immediately, you should notice that your skin looks smoother and more moisturized. After a few weeks, skin's tone and texture is visibly improved and marks are softened. In time you'll notice an overall improvement in the appearance of your stretch marks while skin takes on a healthier, firmer look."
}
}
]
}
]
/collections/hair-care-products/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Palmer's",
"logo": "https://palmers.com/cdn/shop/files/Palmer_s_Updated_Disk_RGB.svg?v=1744224727&width=1990",
"sameAs": {
"0": "https://www.twitter.com/palmersworks",
"1": "https://www.facebook.com/palmers",
"2": "https://www.pinterest.com/palmersworks",
"3": "https://www.instagram.com/palmers",
"4": "https://www.tiktok.com/@palmersus?lang=en",
"_items_truncated": true
},
"url": "https://palmers.com",
"_truncated": true,
"_original_size": 10683
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://palmers.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Hair",
"item": "https://palmers.com/collections/hair-care-products"
}
],
"_truncated": true,
"_original_size": 10683
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "Which products are leave-in and which should be rinsed out?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Olive Oil Formula Gro Therapy is a leave-in hairdress that’s safe for daily use. Specially formulated for very dry or frizzy hair, it’s ideal for 3C and 4C curl patterns. The rich, nourishing formula delivers lasting moisture and radiant shine, keeping hair soft, manageable, and healthy-looking. However, it may feel too heavy for straighter or finer hair types. For a lighter alternative, try the Olive Oil Formula Leave-In Conditioner—a weightless, non-rinse option that hydrates without weighing "
}
},
"1": {
"@type": "Question",
"name": "Will using a daily hairdress help my hair grow?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Palmer’s Hair Care is specially formulated to nourish, protect, and strengthen hair from root to tip. Enriched with Vitamins A, D & E plus natural extracts like jojoba, balsam, and protein, these treatments target breakage, dryness, and brittleness.On average, we lose about 100 hairs a day as part of the natural cycle. During the anagen (growth) phase, new strands are especially fragile—particularly for curly or\nfrizz-prone textures that coil and stress the follicle. That’s why conditioning "
}
},
"2": {
"@type": "Question",
"name": "What makes coconut oil good for my hair?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Coconut oil is often called nature’s healthiest oil. Rich in nourishing lipids, it\ndeeply moisturizes while forming a protective barrier that strengthens hair,\nhelping it grow longer, stronger, and visibly healthier. One of its key\ncomponents, lauric acid—a long-chain fatty acid—provides powerful cleansing and\nemollient benefits. With its high concentration of antioxidants, coconut oil\nalso helps defend against free radicals that can leave hair dull and lifeless.Our formula, made with ethically "
}
},
"3": {
"@type": "Question",
"name": "Is the Coconut Oil Formula Moisture Boost Moisture Gro Jar for all hair types?",
"acceptedAnswer": {
"@type": "Answer",
"text": "This product is a daily hairdress, specially formulated for very dry and/or frizzy hair – Ideal for 3C and 4C curl patterns. It delivers lasting moisture and radiant shine to keep hair soft, manageable, and healthy-looking. Because of its rich, nourishing formula, it may feel too heavy for straighter or finer hair types. If you have fine or straight hair and prefer a lighter option, we recommend our Coconut Oil Leave-In Conditioner—a weightless, non-rinse formula that hydrates without weighing "
}
},
"4": {
"@type": "Question",
"name": "What is the difference between the Coconut Oil Formula Conditioner and the Coconut Oil Formula Deep Conditioning Protein Pack?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Conditioner (Daily Use)· Lighter weight formula – perfect for regular use· Contains Coconut and Avocado Oil and Panthenol to repair and detangle· Leaves hair soft, smooth, and manageable· Gentle moisture without weighing hair downDeep Conditioning Protein Pack (up to 3X Monthly)· Concentrated treatment repairs and smooths rough or damaged cuticles· Enriched with Coconut Oil and Protein · Deeply penetrates and hydrates· Restores vitality to dry, damaged, or over-processed hair"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 10683
}
]
🛡️ Trust Signals — external proof links that back the declared identity
624Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 235 | 2 |
| /pages/our-story/ | 8 | 2 |
| /collections/stretch-marks-scar-products/ | 167 | 2 |
| /collections/hair-care-products/ | 214 | 2 |
Explore the other reputation pillars for Palmer's
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Palmer's, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Palmer's: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://palmers.com to view the most current version of its content and see directly what this company is about and what it offers.