Information Density: Pattern Beauty – Signal Evidence & AI Readability

Pattern Beauty

(https://patternbeauty.com) 📸 Data Snapshot: May 24, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
21 Impact Weight: 30 / 100
70% Reputation

The Information Density is high, with a strong ratio of specific nouns to power words. Headings like Leave-In Conditioner and 7X the moisture provide immediate substance, while the body text lists specific technical ingredients such as Marshmallow Root, Cacay Oil, and Amla Oil. However, concept repetition is high; the phrase juicy and joyful curls and variations of hydration appear across all analyzed pages, bordering on slogan saturation. Specificity is maintained through precise product sizing (e.g., 25 FL OZ) and targeted texture descriptors.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://patternbeauty.com) Curly and Natural Hair Care Products | PATTERN Beauty – Pattern Beauty
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[H3]
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20% OFF Sitewide* + 3 Free Indigo Rain Packettes on orders $65+. Price as marked. No code needed.Free Gift auto-adds to cart once subtotal reaches $65 +. *Exclusions: Hydration Shampoo Jumbo, Palo Santo Hydration Shampoo, Giftcards & SubscriptionsClick below for full details.Promo FAQ's

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[H3]
Save 20% on Community Favorites
bestselling essentials for hydrated, defined & juicy curls

[IMG: PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)]

[IMG: LEAVE-IN CONDITIONER
When Your Hair Needs Lasting
Hydration & Definition
PATTERN
Leave-in
conditioner
define & moisturize
9.8 FL OZ (289.8 ML)
MOISTURE INFUSION
Contains a blend of heavenly oils &
honey, perfect for sealing
in moisture
SOFT CURL DEFINITION
Formulated to provide additional
light hold
LUXURIOUS INGREDIENTS
Contains Biotin, Coconut Oil, Tea
Tree Oil, Sweet Almond Oil, Aloe
Extract & Avocado Oil]

[IMG: Leave-In Conditioner]

[IMG: LEAVE-IN
CONDITIONER
7x
THE JUICY
DOUBLE
THE DEFINITION]

[IMG: PATTERN
leave-in
conditioner
define & mairterize
9.8 FL OZ (289.8 ML]

[IMG: LEAVE-IN
CONDITIONER
7X THE JUICY
DOUBLE THE
DEFINITION
KEEP YOUR
INCHES WITH
2X LESS
BREAKAGE]

[IMG: PATTERN
leave-in
conditioner
defne & mainterize
9.8 FL OZ (289.8 ML]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)
2.5X
MORE THAN
FULL SIZE]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
3 FL OZ (88.7 ML)]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
3 FL OZ (88.7 ML)]

[H3]
Leave-In Conditioner

[H3]
Leave-In Conditioner

7X the moisture, 2X the definition

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)]

[IMG: HYDRATION SHAMPOO
When Your Hair Needs A Nourishing Cleanse
PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)
MOISTURE-RICH
Contains Aloe Vera Leaf Juice,
Coconut Oil & Honey for healthy &
hydrated hair
GENTLE FORMULA
Cleanses your hair & scalp to
remove build-up & dirt without
stripping away moisture
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Phthalates & Formaldehyde]

[IMG: Hydration Shampoo]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
3 FL OZ (88.7 ML)]

[IMG: Hydration Shampoo]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML)]

[IMG: Hydration Shampoo]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML)]

[H3]
Hydration Shampoo

[H3]
Hydration Shampoo

gentle moisture-rich cleanser

[IMG: PATTERN
conditioner
for curlies
Hydrate & meria
29 FL OZ (857.6 ML)]

[IMG: ATTER
medium
conditioner
for curlies
hydrate & nourish
3 FL OZ (88.7 MU)]

[IMG: MEDIUM CONDITIONER
When Your Hair Needs A Hit of Hydration
PATTERN
medium
conditioner
for curlies
hydrate & nourish
13 FL OZ (384.5 ML)
NOURISHING & DEFINING
Blend of Jojoba Oil & Olive Oil
provides low - normal porosity hair
with hydration without weighing
down curls
AWARD-WINNING
2020 Woman]

[IMG: Medium Conditioner]

[IMG: 2.2X
MORE THAN
FULL SIZE
PATTERN
medium
conditioner
for curlies
hydrate & nourish
29 FL OZ (857.6 ML)]

[IMG: PATTERN
conditioner
for curlies
Hydrate & meria
29 FL OZ (857.6 ML)]

[IMG: PATTERN
medium
conditioner
for curlies
hydrate & nourish
3 FL OZ (88,7 ML)]

[H3]
Medium Conditioner

[H3]
Medium Conditioner

moisture-rich hydration with extra slip

[IMG: PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML)]

[IMG: FREE OF PARABENS
PROTEIN-FREE
FREE OF PHTHALATES
COLOR-SAFE
SILICONE-FREE]

[IMG: CURL GEL
When Your Hair Wants Hold
PATTERN
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML.)
NOURISHING INGREDIENTS
Contains Aloe Vera, Coconut Oil &
Cacay Oil
CREAMY & SMOOTH FORMULA
Provides effortless glide & slip
to give coils life
TOUCHABLE HOLD & DEFINITION
Great for bouncy wash-&-gos,
flexible braids & juicy twist-outs]

[IMG: 2.5X
MORE THAN
FULL SIZE
PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML)]

[IMG: CURL GEL
a 4X MORE CURL DEFINITION
6X THE SHINE
TOUCHABLE,
CRUNCH-FREE HOLD
PATTERN.
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML)]

[IMG: CURL GEL
4,700+
FIVE-STAR REVIEWS
PATTERN
CURL
9 el
shine, define & hold
9.8 FL OZ (289.8 ML)]

[IMG: PATTERN
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML)
LOVED THIS CURL GEL.
MY CURLS WERE DEFINED,
PLUMP & LIGHT
-CANDICE B.]

[IMG: PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML)]

[IMG: PATTERN
curl
gel
shine, define & hold
3 FL OZ (88.7 ML)]

[H3]
Curl Gel

[H3]
Curl Gel

4X the curl definition, 6X the shine

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[H3]
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[IMG: PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ]

[IMG: CURL MOUSSE
When your hair wants weightless
hold & definition
PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ
MAINTAINS
VOLUME & DEFINITION
Lightweight hold delivers body,
minimizes frizz caused by humidity &
holds styles in place.
GREAT FOR
VERSATILE STYLES
Use to create a variety of styles
from wash & gos, finger waves,
roller sets, flat twists, braids
& more...
MOISTURIZING
FORMULA
No drying alcohols & contains
Marshmallow Root & Castor Oil to
maintain softness.]

[IMG: CURL MOUSSE
• crunch-free
• no drying alcohols
• flake-free
• never heavy
• never sticky
MARSHMALLOW ROOT
& CASTOR OIL
maintains softness &
smoothness.]

[IMG: PATTERN
curl
mousse
volume & healthy hoid
118.3 mL E 4 FL OZ]

[IMG: PATTERN
curl
mousse
volume & healthy held
236.6 mL e 8 FL OZ
PATTERN
curl
mousse
volume & healthy hold
118.3 mL E 4FL OZ]

[IMG: Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands.]

[IMG: Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.]

[H3]
Curl Mousse

[H3]
Curl Mousse

weightless volume & touchable hold

[IMG: PATTERN
INDIGO RAIN
STRONG HOLD GEL
GEL À TENUE FERME
INDIGO RAIN
425 g E NET WT. 15 OZ. (US)]

[IMG: STRONG HOLD GEL
SEA MOSS, ALOE VERA,
FLAX SEED OIL + CHIA SEEDS
FOR MAXIMUM HOLD]

[IMG: INSPIRED BY
RAINFALL
TOP NOTES
BLUE CHAMOMILE
ORANGE
SPANISH ROCK ROSE
HEART NOTES
YLANG-YLANG
GERANIUM
FRENCH LAVENDER
BASE NOTES
AMBER
ARMOISE
INDONESIAN PATCHOULI]

[IMG: NEW
SCENT!
PATTERN
STRONG HOLD GEL
GEL À TENUE FERME
425 g e NET WT. 15 OZ. (US)
PATTERN
INDIGO RAIN
STRONG HOLD GEL
GEL À TENUE FERME
INDIGO RAIN
425 g E NET WT. 15 OZ. (US)]

[IMG: STRONG HOLD GEL
SOLID RESULTS
LONG LASTING HOLD WITHOUT DAMAGING
OR DRYING THE HAIR*
SLICK STYLING
EASILY DISTRIBUTES THROUGH HAIR
FOR BEAUTIFUL RESULTS
HEALTHY HAIR FORMULA
WITHOUT BREAKING HAIR OR EDGES
PATTER
INDIGO RAIN
STRONG HOLD GEL
GEL À TENUE FERME
INDIGO RAIN
425 g e NET WT. 15 OZ. (US)]

[IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE?
SHAPE VS SET
DEFINE + SLIP
STYLING CUSTARD
HEALTHY HOLD
STRONG HOLD GEL
RESULTS >
11X THE CURL
RETENTION.
*
RESULTS >
LONG-LASTING HOLD
WITHOUT DAMAGING OR
DRYING THE HAIR.
*BASED ON A THIRD PARTY STUDY]

[IMG: HOW TO >
APPLY ON WET OR DRY HAIR TO STYLE
INTO A SLICK LOOK.]

[IMG: STRONG HOLD GEL]

NEW

[H3]
Indigo Rain Strong Hold Gel

[H3]
Indigo Rain Strong Hold Gel

long-lasting hold with extra slip

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL e 12 FL OZ]

[IMG: MOISTURE MILK
When Your Curls Need
Long-lasting Moisture
PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL e 12 FL OZ
MOISTURE FOR DAYS
Made to provide long-lasting,
daily moisture & refresh twist
outs & wash-&-gos.
LENGTH RETENTION
Rich Amla Oil, Irish Moss &
Agave Nectar soften curls to
reduce breakage.
SILKY DEFINITION
Finesses unwanted frizz
& smooths flyaways.]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.8mL e 12 FL OZ]

[IMG: Moisture Milk]

[IMG: Moisture Milk]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL e 12 FL OZ]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
88.7 mL C 3 FL. OZ. (US)]

[H3]
Moisture Milk

[H3]
Moisture Milk

refreshes & smooths unwanted frizz

[IMG: PATTERN
INDIGO RAIN
STYLING CUSTARD
POMMADE COIFFANTE
INDIGO RAIN
443.6 mL e 15 FL. OZ. (US)]

[IMG: STYLING CUSTARD
FLAXSEED OIL, AGAVE,
IRISH MOSS + CHAMOMILE
SLIP. SHINE. DEFINITION.]

[IMG: INSPIRED BY
RAINFALL
TOP NOTES
BLUE CHAMOMILE
ORANGE
SPANISH ROCK ROSE
TOP NOTES
BLUE CHAMOMILE
ORANGE
SPANISH ROCK ROSE
HEART NOTES
YLANG-YLANG
GERANIUM
FRENCH LAVENDER
BASE NOTES
AMBER
ARMOISE
INDONESIAN PATCHOULI]

[IMG: NEW
SCENT!
PATTERN
STYLING CUSTARD
POMMADE COIFFANTE
443.6 mL e 15 FL OZ.
PATTERN
INDIGO RAIN
STYLING CUSTARD
POMMADE COIFFANTE
INDIGO RAIN
443.6 mL e 15 FL. OZ. (US)]

[IMG: STYLING CUSTARD
ALL- DAY DEFINITION
CLINICALLY PROVEN TO PROVIDE
11X CURL DEFINITION®
LIGHTWEIGHT FORMULA
JUICY + HYDRATING DEFINITION
EXTRA SLIP
TO SUPPORT YOUR FAVORITE STYLES]

[IMG: "IT HAS SO MUCH SLIP. MAKES STYLING EASIER.
PERFECT BALANCE BETWEEN MOISTURE + HOLD,
I]

[IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE?
SHAPE VS SET
DEFINE + SLIP
HEALTHY HOLD
STYLING CUSTARD
STRONG HOLD GEL
PATTERN
INDIGO RAIN
STYLING CUSTARD
POMMADE COIFFANTE
INDIGO RAIN
4434-・
INDIGO RAIN
STRONG HOLD GEL
GEL À TENUE FERME
INDIGO RAIN
425 g e NET WT. 15 OZ. (US)
RESULTS >
11X THE CURL
RETENTION.
*
RESULTS >
LONG-LASTING HOLD
WITHOUT DAMAGING OR
*
DRYING THE HAIR.
*BASED ON A THIRD PARTY STUDY]

[IMG: HOW TO >
ON DAMP HAIR APPLY TO SMALL SECTIONS
+ SMOOTH FROM ROOT TO TIP]

[IMG: STYLING CUSTARD]

NEW

[H3]
Indigo Rain Styling Custard

[H3]
Indigo Rain Styling Custard

lightweight hold, hydrating & ultra slippy

[H3]
for juicy & joyful curls
texture loving favorites to hydrate, define, moisturize your pattern

HOLD & DEFINE

FOR EVERY TEXTURE & STYLE

[H5] STYLING

Shop Now

AWARD-WINNING TOOLS

TEXTURE-FIRST DESIGN

[H5] STEAM & HEAT

Shop Now

HEALTHY & HYDRATING INGREDIENTS

CLINICALLY PROVEN RESULTS

[H5] SHAMPOO & CONDITIONER

Shop Now

[H4] featured in

[H3]
Turn Up the Heat—20% OFF Heat Tools
Upgrade your routine with pro-level heat tools for less.

[IMG: PATTERN]

[IMG: PATTERN]

[IMG: THE HAIR STEAMER
Refresh Curls. Hydrate Locs.
Deep Condition Coils
EFFICIENT STEAM POWER
Steam Temp < 284°F
Flow Rate 9g/min.
CONVENIENT & COMFORTABLE
Maximize your time: 16-minute run time,
heats up in 60 seconds & auto shuts off
after 30 minutes. Refillable water
chamber + built-in stand so you can rest.
ATTACHMENT FOR
EVERY PATTERN
2 additional attachments to help lift,
separate & diffuse unleashing
your healthiest hair.]

[IMG: PATTERN]

[IMG: PATTERN]

[IMG: PATTERN]

[IMG: PATTERN]

[IMG: Hair Steamer]

[IMG: PATTERN]

[IMG: Hair Steamer]

[IMG: Hair Steamer]

[H3]
The Hair Steamer

[H3]
The Hair Steamer

the hydration power of steam

[IMG: PATTERN]

[IMG: PATTERN]

[IMG: PATTERN
INSPIRED BY
OUR WIDE TOOTH COMB]

[IMG: The PATTERN Blow Dryer]

[IMG: PATTERN
INSPIRED BY
OUR AWARD-WINNING
SHOWER BRUSH]

[IMG: The PATTERN Blow Dryer - Copper-colored hair dryer diffuser attachment with wide, evenly spaced prongs and smooth matte finish.]

[IMG: The PATTERN Blow Dryer - Brown plastic hair diffuser attachment with multiple prongs and ventilated holes for airflow.]

[IMG: The PATTERN Blow Dryer - Matte terracotta wide-tooth comb attachment for PATTERN Beauty blow dryer with four broad, evenly spaced prongs.]

[IMG: The PATTERN Blow Dryer - Matte bronze compact nozzle attachment for PATTERN Beauty blow dryer with smooth rounded edges.]

[H3]
The PATTERN Blow Dryer

[H3]
The PATTERN Blow Dryer

shape, stretch & define

[IMG: PATTERN]

[IMG: WHAT]

[IMG: PATTERN]

[IMG: 1]

[IMG: PATTERN]

[IMG: 325
PATTERN]
15000 chars
SUB-PAGE (https://patternbeauty.com/pages/our-story/) Our Story l Pattern Beauty
[H3]
THE PATTERN VISION
Our vision is for all to know the inherent worthiness of Blackness.

[H2]
THE PATTERN PROMISE
We promise to exceed the needs of the curly, coily & tight-textured masses & to offer access to our best hair in our own bathroom (or someone else’s).We promise to embrace, love & celebrate our community & the gorgeous hair we have.We promise to empower curl patterns & meet them where they are.We offer superior hydration.We promise to use safe ingredients & deliver high-performing products.
READ OUR CURL GUIDE

[H3]
WHO WE ARE
We believe hair doesn’t have a gender or race. Our content, our product development & our messaging are centered around the celebration of Black beauty & Black joy.We are Black-owned & Black founded.
SEE OUR GLOSSARY

[H2]
OUR DECLARATION
May we support the curliest, coiliest & tightest of hair textures. May we embrace, love & celebrate our community & the gorgeous hair we have. May we know our hair is strong. May we know our strands are flexible. May we know our texture is resilient. May we know our patterns are magic.May our hair live its best life.

[H2]
OUR MISSION
We exceed the beauty needs of our community. We are centered around the celebration of Black beauty. We are dedicated to juicy & joyful hydration. We invite you to embrace & love your whole self. Welcome home.

[H2] PATTERN NEAR YOU

[H6] Shop your favorite products, tools & accessories at

[IMG: Ulta]

[IMG: Ulta Target]

[IMG: Amazon]

[H3]
OUR CAUSE
PATTERN supports democracy, freedom & human rights through organizations that empower women & people of color. We are committed to exploring new ways to support initiatives that are leading in this transformative work. Learn more here

[H2]
The Pattern Beauty Community's Impact
1% of every Pattern Beauty purchase is donated to a nonprofit of your choice.
Check out the impact the Pattern Beauty community is making below.
2192 chars
SUB-PAGE (https://patternbeauty.com/collections/bestsellers/) Best Products For Curly Hair Types | Pattern Beauty
[IMG: CURLY]

CURLY
3B-3C

[IMG: COILY]

COILY
4A-4B

[IMG: TIGHT TEXTURED]

TIGHT TEXTURED
4B-4C

[IMG: PROTECTIVE STYLES]

PROTECTIVE STYLES

what's your type?

TAKE THE QUIZ

[IMG: PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)]

[IMG: LEAVE-IN CONDITIONER
When Your Hair Needs Lasting
Hydration & Definition
PATTERN
Leave-in
conditioner
define & moisturize
9.8 FL OZ (289.8 ML)
MOISTURE INFUSION
Contains a blend of heavenly oils &
honey, perfect for sealing
in moisture
SOFT CURL DEFINITION
Formulated to provide additional
light hold
LUXURIOUS INGREDIENTS
Contains Biotin, Coconut Oil, Tea
Tree Oil, Sweet Almond Oil, Aloe
Extract & Avocado Oil]

[IMG: Leave-In Conditioner]

[IMG: LEAVE-IN
CONDITIONER
7x
THE JUICY
DOUBLE
THE DEFINITION]

[IMG: PATTERN
leave-in
conditioner
define & mairterize
9.8 FL OZ (289.8 ML]

[IMG: LEAVE-IN
CONDITIONER
7X THE JUICY
DOUBLE THE
DEFINITION
KEEP YOUR
INCHES WITH
2X LESS
BREAKAGE]

[IMG: PATTERN
leave-in
conditioner
defne & mainterize
9.8 FL OZ (289.8 ML]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)
2.5X
MORE THAN
FULL SIZE]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
3 FL OZ (88.7 ML)]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
3 FL OZ (88.7 ML)]

[H3]
Leave-In Conditioner

[H3]
Leave-In Conditioner

7X the moisture, 2X the definition

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)]

[IMG: HYDRATION SHAMPOO
When Your Hair Needs A Nourishing Cleanse
PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)
MOISTURE-RICH
Contains Aloe Vera Leaf Juice,
Coconut Oil & Honey for healthy &
hydrated hair
GENTLE FORMULA
Cleanses your hair & scalp to
remove build-up & dirt without
stripping away moisture
SAFE & CURL-FRIENDLY
INGREDIENTS
Cruelty-Free • Color-Safe •
Free of Parabens, SLS/SLES,
Phthalates & Formaldehyde]

[IMG: Hydration Shampoo]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
3 FL OZ (88.7 ML)]

[IMG: Hydration Shampoo]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML)]

[IMG: Hydration Shampoo]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
25 FL OZ (740.0 ML)]

[H3]
Hydration Shampoo

[H3]
Hydration Shampoo

gentle moisture-rich cleanser

[IMG: PATTERN
conditioner
for curlies
Hydrate & meria
29 FL OZ (857.6 ML)]

[IMG: Medium Conditioner]

[IMG: ATTER
medium
conditioner
for curlies
hydrate & nourish
3 FL OZ (88.7 MU)]

[IMG: MEDIUM CONDITIONER
When Your Hair Needs A Hit of Hydration
PATTERN
medium
conditioner
for curlies
hydrate & nourish
13 FL OZ (384.5 ML)
NOURISHING & DEFINING
Blend of Jojoba Oil & Olive Oil
provides low - normal porosity hair
with hydration without weighing
down curls
AWARD-WINNING
2020 Woman]

[IMG: Medium Conditioner]

[IMG: 2.2X
MORE THAN
FULL SIZE
PATTERN
medium
conditioner
for curlies
hydrate & nourish
29 FL OZ (857.6 ML)]

[IMG: PATTERN
conditioner
for curlies
Hydrate & meria
29 FL OZ (857.6 ML)]

[IMG: PATTERN
medium
conditioner
for curlies
hydrate & nourish
3 FL OZ (88,7 ML)]

[H3]
Medium Conditioner

[H3]
Medium Conditioner

moisture-rich hydration with extra slip

[IMG: PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML)]

[IMG: CURL GEL
WASH & GOS, TWIST OUTS
& UPDOS]

[IMG: FREE OF PARABENS
PROTEIN-FREE
FREE OF PHTHALATES
COLOR-SAFE
SILICONE-FREE]

[IMG: CURL GEL
When Your Hair Wants Hold
PATTERN
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML.)
NOURISHING INGREDIENTS
Contains Aloe Vera, Coconut Oil &
Cacay Oil
CREAMY & SMOOTH FORMULA
Provides effortless glide & slip
to give coils life
TOUCHABLE HOLD & DEFINITION
Great for bouncy wash-&-gos,
flexible braids & juicy twist-outs]

[IMG: 2.5X
MORE THAN
FULL SIZE
PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML)]

[IMG: CURL GEL
a 4X MORE CURL DEFINITION
6X THE SHINE
TOUCHABLE,
CRUNCH-FREE HOLD
PATTERN.
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML)]

[IMG: CURL GEL
4,700+
FIVE-STAR REVIEWS
PATTERN
CURL
9 el
shine, define & hold
9.8 FL OZ (289.8 ML)]

[IMG: PATTERN
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML)
LOVED THIS CURL GEL.
MY CURLS WERE DEFINED,
PLUMP & LIGHT
-CANDICE B.]

[IMG: PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML)]

[IMG: PATTERN
curl
gel
shine, define & hold
3 FL OZ (88.7 ML)]

[H3]
Curl Gel

[H3]
Curl Gel

4X the curl definition, 6X the shine

[IMG: PATTERN
INDIGO RAIN
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE
INDIGO RAIN
289.8 mL e 9.8 FL. OZ. (US)]

[IMG: 7X THE MOISTURE
2X THE DEFINITION*
*BASED ON A THIRD PARTY STUDY]

[IMG: LEAVE-IN CONDITIONER
ALOE VERA + HONEY
ATTRACTS HYDRATION
JOJOBA OIL
SEALS IN MOISTURE
BIOTIN
HELPS STRENGTHEN STRANDS FOR EASIER DETANGLING]

[IMG: INSPIRED BY
RAINFALL
TOP NOTES
BLUE CHAMOMILE
ORANGE
SPANISH ROCK ROSE
HEART NOTES
YLANG-YLANG
GERANIUM
FRENCH LAVENDER
BASE NOTES
AMBER
ARMOISE
INDONESIAN PATCHOULI]

[IMG: PATTERN
leave-in conditioner
près-shampooing sans rinçage
définir et hydrater
289.8 mL e 9.8 FL OZ
PATTERN
INDIGO RAIN
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE
INDIGO RAIN
289,8 mL e 9.8 FL. OZ. (US)]

[IMG: LEAVE-IN CONDITIONER
JUICY RESULTS
PROVIDES 7X THE MOISTURE
DOUBLE DEFINITION
PROVIDES 2X THE DEFINITION*
BESTSELLING FORMULA
CONTAINS BIOTIN, COCONUT OIL, TEA TREE OIL,
SWEET ALMOND OIL, ALOE EXTRACT + AVOCADO OIL
*BASED ON A THIRD PARTY STUDY
PATTERN
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE
INDIGO RAIN
289.8 ml e 9.8 FL. OZ (US)]

[IMG: HOW TO >
APPLY EVENLY TO WET HAIR. ALSO WORKS WELL
ON DRY HAIR TO TAME FLYAWAYS
+ OFFER A LIGHT HOLD.
PATTERN
V
INDIGO RAIN
LEAVE-IN
CONDITIONER
APRÉS-SHAMPOOING
SANS RINÇAGE
INDIGO RAIN
289.8 mL e 9,8 FL. OZ, (US)]

[IMG: LEAVE IN CONDITIONER]

NEW

[H3]
Indigo Rain Leave-In Conditioner

[H3]
Indigo Rain Leave-In Conditioner

7X the moisture, 2X the definition

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL e 12 FL OZ]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL € 12 FL.02]

[IMG: MOISTURE MILK
When Your Curls Need
Long-lasting Moisture
PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL e 12 FL OZ
MOISTURE FOR DAYS
Made to provide long-lasting,
daily moisture & refresh twist
outs & wash-&-gos.
LENGTH RETENTION
Rich Amla Oil, Irish Moss &
Agave Nectar soften curls to
reduce breakage.
SILKY DEFINITION
Finesses unwanted frizz
& smooths flyaways.]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.8mL e 12 FL OZ]

[IMG: Moisture Milk]

[IMG: Moisture Milk]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL e 12 FL OZ]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
88.7 mL C 3 FL. OZ. (US)]

[H3]
Moisture Milk

[H3]
Moisture Milk

refreshes & smooths unwanted frizz

[IMG: PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ]

[IMG: 3x
THE MOISTURE
3x
THE SMOOTH]

[IMG: CURL MOUSSE
When your hair wants weightless
hold & definition
PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ
MAINTAINS
VOLUME & DEFINITION
Lightweight hold delivers body,
minimizes frizz caused by humidity &
holds styles in place.
GREAT FOR
VERSATILE STYLES
Use to create a variety of styles
from wash & gos, finger waves,
roller sets, flat twists, braids
& more...
MOISTURIZING
FORMULA
No drying alcohols & contains
Marshmallow Root & Castor Oil to
maintain softness.]

[IMG: CURL MOUSSE
• crunch-free
• no drying alcohols
• flake-free
• never heavy
• never sticky
MARSHMALLOW ROOT
& CASTOR OIL
maintains softness &
smoothness.]

[IMG: PATTERN
curl
mousse
volume & healthy hoid
118.3 mL E 4 FL OZ]

[IMG: PATTERN
curl
mousse
volume & healthy held
236.6 mL e 8 FL OZ
PATTERN
curl
mousse
volume & healthy hold
118.3 mL E 4FL OZ]

[IMG: Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands.]

[IMG: Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.]

[H3]
Curl Mousse

[H3]
Curl Mousse

weightless volume & touchable hold

[IMG: PATTERN]

[IMG: The PATTERN Blow Dryer]

[IMG: PATTERN]

[IMG: PATTERN
INSPIRED BY
OUR WIDE TOOTH COMB]

[IMG: The PATTERN Blow Dryer]

[IMG: PATTERN
INSPIRED BY
OUR AWARD-WINNING
SHOWER BRUSH]

[IMG: The PATTERN Blow Dryer - Copper-colored hair dryer diffuser attachment with wide, evenly spaced prongs and smooth matte finish.]

[IMG: The PATTERN Blow Dryer - Brown plastic hair diffuser attachment with multiple prongs and ventilated holes for airflow.]

[IMG: The PATTERN Blow Dryer - Matte terracotta wide-tooth comb attachment for PATTERN Beauty blow dryer with four broad, evenly spaced prongs.]

[IMG: The PATTERN Blow Dryer - Matte bronze compact nozzle attachment for PATTERN Beauty blow dryer with smooth rounded edges.]

[H3]
The PATTERN Blow Dryer

[H3]
The PATTERN Blow Dryer

shape, stretch & define

[IMG: PATTERN]

[IMG: THE HAIR STEAMER
MICROFIBER TOWEL
FOR CLEANING
FLUSH KIT
DUAL LOCKING MECHANISM
PRONG
ATTACHMENT
REFILLABLE WATER
CHAMBER
DIFFUSER
ATTACHMENT
BUILT-IN STAND
6 FT 90° CORD]

[IMG: PATTERN]

[IMG: THE HAIR STEAMER
Refresh Curls. Hydrate Locs.
Deep Condition Coils
EFFICIENT STEAM POWER
Steam Temp < 284°F
Flow Rate 9g/min.
CONVENIENT & COMFORTABLE
Maximize your time: 16-minute run time,
heats up in 60 seconds & auto shuts off
after 30 minutes. Refillable water
chamber + built-in stand so you can rest.
ATTACHMENT FOR
EVERY PATTERN
2 additional attachments to help lift,
separate & diffuse unleashing
your healthiest hair.]

[IMG: PATTERN]

[IMG: PATTERN]

[IMG: PATTERN]

[IMG: PATTERN]

[IMG: Hair Steamer]

[IMG: PATTERN]

[IMG: Hair Steamer]

[IMG: Hair Steamer]

[H3]
The Hair Steamer

[H3]
The Hair Steamer

the hydration power of steam

[H3]

[IMG: PATTERN
PALO SANTO
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
740.0 mL e 25 FL. OZ. (US)]

[IMG: PATTERN
PALO SANTO
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
289.8 mL e 9.8 FL OZ]

[IMG: Palo Santo Leave-In Conditioner]

[IMG: PALO SANTO
LEAVE-IN CONDITIONER
When Your Hair Needs Lasting
Hydration & Definition
MOISTURE INFUSION
Contains a blend of heavenly oils &
honey, perfect for sealing
in moisture
SOFT CURL DEFINITION
Formulated to provide additional
light hold
LUXURIOUS INGREDIENTS
Contains Biotin, Coconut Oil, Tea
Tree Oil, Sweet Almond Oil, Aloe
Extract & Avocado Oil]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)
PATTERN
PALO SANTO
LEAVE•IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
289.8 mL e 9.8 FL. OZ]

[IMG: 2.5X
MORE THAN
FULL SIZE]

[IMG: Palo Santo Leave-In Conditioner]

[IMG: PATTERN
PALO SANTO
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
289.8 mL e 9.8 FL OZ]

[IMG: PATTERN
PALO SANTO
LEAVE•IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
289.8 mL e 9.8 FL. OZ]

[IMG: PATTERN
PALO SANTO
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
88.7 mL e 3 FL. OZ. (US)]

[H3]
Palo Santo Leave-In Conditioner

[H3]
Palo Santo Leave-In Conditioner

moisture-rich & soft curl definition

[IMG: PATTERN
INDIGO RAIN
STYLING CUSTARD
POMMADE COIFFANTE
INDIGO RAIN
443.6 mL e 15 FL. OZ. (US)]

[IMG: 11X THE CURL RETENTION:
*BASED ON A THIRD PARTY STUDY]

[IMG: STYLING CUSTARD
FLAXSEED OIL, AGAVE,
IRISH MOSS + CHAMOMILE
SLIP. SHINE. DEFINITION.]

[IMG: INSPIRED BY
RAINFALL
TOP NOTES
BLUE CHAMOMILE
ORANGE
SPANISH ROCK ROSE
TOP NOTES
BLUE CHAMOMILE
ORANGE
SPANISH ROCK ROSE
HEART NOTES
YLANG-YLANG
GERANIUM
FRENCH LAVENDER
BASE NOTES
AMBER
ARMOISE
INDONESIAN PATCHOULI]

[IMG: NEW
SCENT!
PATTERN
STYLING CUSTARD
POMMADE COIFFANTE
443.6 mL e 15 FL OZ.
PATTERN
INDIGO RAIN
STYLING CUSTARD
POMMADE COIFFANTE
INDIGO RAIN
443.6 mL e 15 FL. OZ. (US)]

[IMG: STYLING CUSTARD
ALL- DAY DEFINITION
CLINICALLY PROVEN TO PROVIDE
11X CURL DEFINITION®
LIGHTWEIGHT FORMULA
JUICY + HYDRATING DEFINITION
EXTRA SLIP
TO SUPPORT YOUR FAVORITE STYLES]

[IMG: "IT HAS SO MUCH SLIP. MAKES STYLING EASIER.
PERFECT BALANCE BETWEEN MOISTURE + HOLD,
I]

[IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE?
SHAPE VS SET
DEFINE + SLIP
HEALTH
15000 chars
SUB-PAGE (https://patternbeauty.com/collections/stylers/) Natural Hair Styling Products – Curly Hair Stylers | PATTERN – Pattern Beauty
[IMG: CURLY]

CURLY
3B-3C

[IMG: COILY]

COILY
4A-4B

[IMG: TIGHT TEXTURED]

TIGHT TEXTURED
4B-4C

[IMG: PROTECTIVE STYLES]

PROTECTIVE STYLES

what's your type?

TAKE THE QUIZ

[IMG: PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)]

[IMG: LEAVE-IN CONDITIONER
When Your Hair Needs Lasting
Hydration & Definition
PATTERN
Leave-in
conditioner
define & moisturize
9.8 FL OZ (289.8 ML)
MOISTURE INFUSION
Contains a blend of heavenly oils &
honey, perfect for sealing
in moisture
SOFT CURL DEFINITION
Formulated to provide additional
light hold
LUXURIOUS INGREDIENTS
Contains Biotin, Coconut Oil, Tea
Tree Oil, Sweet Almond Oil, Aloe
Extract & Avocado Oil]

[IMG: Leave-In Conditioner]

[IMG: LEAVE-IN
CONDITIONER
7x
THE JUICY
DOUBLE
THE DEFINITION]

[IMG: PATTERN
leave-in
conditioner
define & mairterize
9.8 FL OZ (289.8 ML]

[IMG: LEAVE-IN
CONDITIONER
7X THE JUICY
DOUBLE THE
DEFINITION
KEEP YOUR
INCHES WITH
2X LESS
BREAKAGE]

[IMG: PATTERN
leave-in
conditioner
defne & mainterize
9.8 FL OZ (289.8 ML]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)
2.5X
MORE THAN
FULL SIZE]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
3 FL OZ (88.7 ML)]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
25 FL OZ (740.0 ML)]

[IMG: PATTERN
leave-in
conditioner
define & moisturize
3 FL OZ (88.7 ML)]

[H3]
Leave-In Conditioner

[H3]
Leave-In Conditioner

7X the moisture, 2X the definition

[IMG: PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML)]

[IMG: CURL GEL
WASH & GOS, TWIST OUTS
& UPDOS]

[IMG: FREE OF PARABENS
PROTEIN-FREE
FREE OF PHTHALATES
COLOR-SAFE
SILICONE-FREE]

[IMG: CURL GEL
When Your Hair Wants Hold
PATTERN
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML.)
NOURISHING INGREDIENTS
Contains Aloe Vera, Coconut Oil &
Cacay Oil
CREAMY & SMOOTH FORMULA
Provides effortless glide & slip
to give coils life
TOUCHABLE HOLD & DEFINITION
Great for bouncy wash-&-gos,
flexible braids & juicy twist-outs]

[IMG: 2.5X
MORE THAN
FULL SIZE
PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML)]

[IMG: CURL GEL
a 4X MORE CURL DEFINITION
6X THE SHINE
TOUCHABLE,
CRUNCH-FREE HOLD
PATTERN.
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML)]

[IMG: CURL GEL
4,700+
FIVE-STAR REVIEWS
PATTERN
CURL
9 el
shine, define & hold
9.8 FL OZ (289.8 ML)]

[IMG: PATTERN
curl
gel
shine, define & hold
9.8 FL OZ (289.8 ML)
LOVED THIS CURL GEL.
MY CURLS WERE DEFINED,
PLUMP & LIGHT
-CANDICE B.]

[IMG: PATTERN
curl
gel
shine, define & hold
25 FL OZ (740.0 ML)]

[IMG: PATTERN
curl
gel
shine, define & hold
3 FL OZ (88.7 ML)]

[H3]
Curl Gel

[H3]
Curl Gel

4X the curl definition, 6X the shine

[IMG: PATTERN
INDIGO RAIN
STYLING CUSTARD
POMMADE COIFFANTE
INDIGO RAIN
443.6 mL e 15 FL. OZ. (US)]

[IMG: 11X THE CURL RETENTION:
*BASED ON A THIRD PARTY STUDY]

[IMG: STYLING CUSTARD
FLAXSEED OIL, AGAVE,
IRISH MOSS + CHAMOMILE
SLIP. SHINE. DEFINITION.]

[IMG: INSPIRED BY
RAINFALL
TOP NOTES
BLUE CHAMOMILE
ORANGE
SPANISH ROCK ROSE
TOP NOTES
BLUE CHAMOMILE
ORANGE
SPANISH ROCK ROSE
HEART NOTES
YLANG-YLANG
GERANIUM
FRENCH LAVENDER
BASE NOTES
AMBER
ARMOISE
INDONESIAN PATCHOULI]

[IMG: NEW
SCENT!
PATTERN
STYLING CUSTARD
POMMADE COIFFANTE
443.6 mL e 15 FL OZ.
PATTERN
INDIGO RAIN
STYLING CUSTARD
POMMADE COIFFANTE
INDIGO RAIN
443.6 mL e 15 FL. OZ. (US)]

[IMG: STYLING CUSTARD
ALL- DAY DEFINITION
CLINICALLY PROVEN TO PROVIDE
11X CURL DEFINITION®
LIGHTWEIGHT FORMULA
JUICY + HYDRATING DEFINITION
EXTRA SLIP
TO SUPPORT YOUR FAVORITE STYLES]

[IMG: "IT HAS SO MUCH SLIP. MAKES STYLING EASIER.
PERFECT BALANCE BETWEEN MOISTURE + HOLD,
I]

[IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE?
SHAPE VS SET
DEFINE + SLIP
HEALTHY HOLD
STYLING CUSTARD
STRONG HOLD GEL
PATTERN
INDIGO RAIN
STYLING CUSTARD
POMMADE COIFFANTE
INDIGO RAIN
4434-・
INDIGO RAIN
STRONG HOLD GEL
GEL À TENUE FERME
INDIGO RAIN
425 g e NET WT. 15 OZ. (US)
RESULTS >
11X THE CURL
RETENTION.
*
RESULTS >
LONG-LASTING HOLD
WITHOUT DAMAGING OR
*
DRYING THE HAIR.
*BASED ON A THIRD PARTY STUDY]

[IMG: HOW TO >
ON DAMP HAIR APPLY TO SMALL SECTIONS
+ SMOOTH FROM ROOT TO TIP]

[IMG: STYLING CUSTARD]

NEW

[H3]
Indigo Rain Styling Custard

[H3]
Indigo Rain Styling Custard

lightweight hold, hydrating & ultra slippy

[IMG: PATTERN
INDIGO RAIN
STRONG HOLD GEL
GEL À TENUE FERME
INDIGO RAIN
425 g E NET WT. 15 OZ. (US)]

[IMG: PROVIDES LONG-LASTING
HOLD WITHOUT DAMAGING
OR DRYING THE HAIR*
*BASED ON A THIRD PARTY STUDY]

[IMG: STRONG HOLD GEL
SEA MOSS, ALOE VERA,
FLAX SEED OIL + CHIA SEEDS
FOR MAXIMUM HOLD]

[IMG: INSPIRED BY
RAINFALL
TOP NOTES
BLUE CHAMOMILE
ORANGE
SPANISH ROCK ROSE
HEART NOTES
YLANG-YLANG
GERANIUM
FRENCH LAVENDER
BASE NOTES
AMBER
ARMOISE
INDONESIAN PATCHOULI]

[IMG: NEW
SCENT!
PATTERN
STRONG HOLD GEL
GEL À TENUE FERME
425 g e NET WT. 15 OZ. (US)
PATTERN
INDIGO RAIN
STRONG HOLD GEL
GEL À TENUE FERME
INDIGO RAIN
425 g E NET WT. 15 OZ. (US)]

[IMG: STRONG HOLD GEL
SOLID RESULTS
LONG LASTING HOLD WITHOUT DAMAGING
OR DRYING THE HAIR*
SLICK STYLING
EASILY DISTRIBUTES THROUGH HAIR
FOR BEAUTIFUL RESULTS
HEALTHY HAIR FORMULA
WITHOUT BREAKING HAIR OR EDGES
PATTER
INDIGO RAIN
STRONG HOLD GEL
GEL À TENUE FERME
INDIGO RAIN
425 g e NET WT. 15 OZ. (US)]

[IMG: WHICH HOLD IS RIGHT FOR YOUR STYLE?
SHAPE VS SET
DEFINE + SLIP
STYLING CUSTARD
HEALTHY HOLD
STRONG HOLD GEL
RESULTS >
11X THE CURL
RETENTION.
*
RESULTS >
LONG-LASTING HOLD
WITHOUT DAMAGING OR
DRYING THE HAIR.
*BASED ON A THIRD PARTY STUDY]

[IMG: HOW TO >
APPLY ON WET OR DRY HAIR TO STYLE
INTO A SLICK LOOK.]

[IMG: STRONG HOLD GEL]

NEW

[H3]
Indigo Rain Strong Hold Gel

[H3]
Indigo Rain Strong Hold Gel

long-lasting hold with extra slip

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL e 12 FL OZ]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL € 12 FL.02]

[IMG: MOISTURE MILK
When Your Curls Need
Long-lasting Moisture
PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL e 12 FL OZ
MOISTURE FOR DAYS
Made to provide long-lasting,
daily moisture & refresh twist
outs & wash-&-gos.
LENGTH RETENTION
Rich Amla Oil, Irish Moss &
Agave Nectar soften curls to
reduce breakage.
SILKY DEFINITION
Finesses unwanted frizz
& smooths flyaways.]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.8mL e 12 FL OZ]

[IMG: Moisture Milk]

[IMG: Moisture Milk]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
354.9 mL e 12 FL OZ]

[IMG: PATTERN
MOISTURE
MILK
LAIT
HYDRATANT
88.7 mL C 3 FL. OZ. (US)]

[H3]
Moisture Milk

[H3]
Moisture Milk

refreshes & smooths unwanted frizz

[IMG: PATTERN
styling
cream
rich moisture & definition
15 FL OZ (443.6 ML)]

[IMG: Styling Cream]

[IMG: PATTERN
styling
cream
rich moisture & definition
15 FL OZ (443.6 ML)]

[IMG: STYLING CREAM
When Your Hair Wants a Juicy HoldSUPERIOR MOISTURE PENETRATION
Ideal oil-rich, touchable hold when
setting twist outs, braid outs,
Bantu knots, wash-&-gos & more
NOURISHES WHILE IT HOLDS
Promotes hair retention &
prevents breakage or damage
while defining curls
ALL THE OILS
Thick & juicy ingredients such as
Shea Butter, Cacay Oil, Coconut
Oil, Sunflower Oil, Cocoa Butter
& Sweet Almond Oil]

[IMG: PATTERN
styling
cream
rich moisture & definition
15 FL OZ (443.6 ML)]

[IMG: PATTERN
styling
cream
rich moisture & definition
25 FL OZ (740.0 ML)]

[IMG: PATTERN
styling
cream
rich moisture & definition
3 FL OZ (88.7 ML)]

[IMG: PATTERN
styling
cream
rich moisture & definition
25 FL OZ (740.0 ML)]

[H3]
Styling Cream

[H3]
Styling Cream

hydrated hold & definition

[IMG: PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ]

[IMG: 3x
THE MOISTURE
3x
THE SMOOTH]

[IMG: CURL MOUSSE
When your hair wants weightless
hold & definition
PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ
MAINTAINS
VOLUME & DEFINITION
Lightweight hold delivers body,
minimizes frizz caused by humidity &
holds styles in place.
GREAT FOR
VERSATILE STYLES
Use to create a variety of styles
from wash & gos, finger waves,
roller sets, flat twists, braids
& more...
MOISTURIZING
FORMULA
No drying alcohols & contains
Marshmallow Root & Castor Oil to
maintain softness.]

[IMG: CURL MOUSSE
• crunch-free
• no drying alcohols
• flake-free
• never heavy
• never sticky
MARSHMALLOW ROOT
& CASTOR OIL
maintains softness &
smoothness.]

[IMG: PATTERN
curl
mousse
volume & healthy hoid
118.3 mL E 4 FL OZ]

[IMG: PATTERN
curl
mousse
volume & healthy held
236.6 mL e 8 FL OZ
PATTERN
curl
mousse
volume & healthy hold
118.3 mL E 4FL OZ]

[IMG: Curl Mousse - PATTERN Beauty Curl Mousse being applied to long textured hair, with foam visible on strands.]

[IMG: Curl Mousse - Hand holding spoon with white, fluffy curl mousse against warm orange background.]

[H3]
Curl Mousse

[H3]
Curl Mousse

weightless volume & touchable hold

[IMG: PATTERN
PALO SANTO
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
740.0 mL e 25 FL. OZ. (US)]

[IMG: PATTERN
PALO SANTO
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
289.8 mL e 9.8 FL OZ]

[IMG: Palo Santo Leave-In Conditioner]

[IMG: PALO SANTO
LEAVE-IN CONDITIONER
When Your Hair Needs Lasting
Hydration & Definition
MOISTURE INFUSION
Contains a blend of heavenly oils &
honey, perfect for sealing
in moisture
SOFT CURL DEFINITION
Formulated to provide additional
light hold
LUXURIOUS INGREDIENTS
Contains Biotin, Coconut Oil, Tea
Tree Oil, Sweet Almond Oil, Aloe
Extract & Avocado Oil]

[IMG: PATTERN
hydration
shampoo
gently cleanse & hydrate
9.8 FL OZ (289.8 ML)
PATTERN
PALO SANTO
LEAVE•IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
289.8 mL e 9.8 FL. OZ]

[IMG: 2.5X
MORE THAN
FULL SIZE]

[IMG: Palo Santo Leave-In Conditioner]

[IMG: PATTERN
PALO SANTO
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
289.8 mL e 9.8 FL OZ]

[IMG: PATTERN
PALO SANTO
LEAVE•IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
289.8 mL e 9.8 FL. OZ]

[IMG: PATTERN
PALO SANTO
LEAVE-IN
CONDITIONER
APRÈS-SHAMPOOING
SANS RINÇAGE :
PALO SANTO
88.7 mL e 3 FL. OZ. (US)]

[H3]
Palo Santo Leave-In Conditioner

[H3]
Palo Santo Leave-In Conditioner

moisture-rich & soft curl definition

[IMG: PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR
CHEVEUX BOUCLÉS:
PALO SANTO
236.6 mL e 8 FL. OZ. (US)]

[IMG: Palo Santo Curl Mousse - PATTERN Beauty Palo Santo Curl Mousse bottle with brown cap held by a woman with long braided hair against a rust-colored.]

[IMG: PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR CHEVEUX
BOUCLÉS: PALO SANTO
236.6 mL e 8 FL. OZ. (US)]

[IMG: Marshmallow Root
Castor Oil]

[IMG: CURL MOUSSE
When your hair wants weightless
hold & definition
PATTERN
curl
mousse
volume & healthy hold
236.6 mL e 8 FL OZ
MAINTAINS
VOLUME & DEFINITION
Lightweight hold delivers body,
minimizes frizz caused by humidity &
holds styles in place.
GREAT FOR
VERSATILE STYLES
Use to create a variety of styles
from wash & gos, finger waves,
roller sets, flat twists, braids
& more...
MOISTURIZING
FORMULA
No drying alcohols & contains
Marshmallow Root & Castor Oil to
maintain softness.]

[IMG: CURL MOUSSE
• crunch-free
• no drying alcohols
• flake-free
• never heavy
• never sticky
MARSHMALLOW ROOT
& CASTOR OIL
maintains softness &
smoothness.]

[IMG: PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR
CHEVEUX BOUCLÉS:
PALO SANTO
236.6 mL e 8 FL. OZ. (US)]

[IMG: PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR
CHEVEUX BOUCLEs:
PALO SANTO
236.6 mL e 8 FL. OZ. (US)]

[IMG: PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR CHEVEUT
SOUCLÉS: PALO SANTO
236.6 mL e 8FL. OZ. (US)
ATTERN
mousse
solute & healthy hold
236.6 mL e 8FL. OZ.(US)]

[IMG: PATTERN
PALO SANTO
CURL MOUSSE
MOUSSE POUR
CHEVEUX BOUCLÉS:
PALO SANTO
118.3 mL E 4 FL. OZ. (US)]

[H3]
Palo Santo Curl Mousse

[H3]
Palo Santo Curl Mousse

weightless volume & touchable hold

[IMG: BEAUTY & WELLNESS
GLAMOUR
AWARD • 2023
PATTERN
detangling
nectar
separate & soften
354.9 mL e 12 FL. OZ]

[IMG: PATTERN
DETANGLING
NECTAR
separate & soften
354.9 mL e 12 FL OZ]

[IMG: Detangling Nectar]

[IMG: DETANGLING NECTAR
When your strands want ease
& definition
PATTERN
detangling
nectar
separate & soften
354.9 ml e 12 FL OZ
INTENSE SLIP
Works well as a pre-poo to detangle
stubborn knots
HYDRATION
Contains Sea Moss, Aloe Vera &
Grapeseed Oil to hydrate & leave
hair shiny
SAVES TIME
Helps reduce styling time for both
adults & children]

[IMG: DETANGLING
NECTAR
GREAT
SLIP
4x
LESS
BREAKAGE]

[IMG: PATTERN]

[IMG: DETANGLING
NECTAR
great on wet or
dry hair
SEA MOSS
ALOE VERA
& GRAPESEED OIL
adds shine & hydration]

[IMG: PATTERN
DETANGLING
NECTAR
NECTAR
DÉMÊLANT
88.7 mL E 3 FL. OZ.
15000 chars
🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
Generic Claims: visible results, transform your skin, unlock your natural beauty, trusted by millions, the secret to radiant skin, look younger in days…
Red Flags: before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure, transformation timelines without disclaimer, anti-aging claims promising reversal of biological aging…
Semantic Drift Patterns: homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations: full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure, specific percentages of active ingredients, third-party lab testing documentation…