PRAVANA
(https://pravana.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is established through the ‘Color Certification Program,’ which is a strong professional signal. However, no individual master colorists or chemists are named in the schema or text (Person schema is missing). The brand relies on its organizational identity rather than named experts to drive authority.
Performance claims like ‘2x the shine compared to untreated hair’ and ‘lasts up to 30 washes’ are bold but accompanied by specific technical usage instructions. There is a slight disconnect in the lack of linked clinical methodology to support the ‘2x shine’ metric, which remains an unsubstantiated internal lab claim.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pravana.com/",
"url": "https://www.pravana.com/",
"name": "PRAVANA - Hair color, care and style products for salon professionals.",
"isPartOf": {
"@id": "https://www.pravana.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.pravana.com/#primaryimage"
},
"image": {
"@id": "https://www.pravana.com/#primaryimage"
},
"thumbnailUrl": "https://www.pravana.com/wp-content/uploads/2022/10/pravana-logo-square-white.png",
"datePublished": "2022-03-22T16:31:47+00:00",
"dateModified": "2026-05-18T16:20:03+00:00",
"description": "PRAVANA is a leading line of hair color, care and style products for salon professionals.",
"breadcrumb": {
"@id": "https://www.pravana.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pravana.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.pravana.com/#primaryimage",
"url": "https://www.pravana.com/wp-content/uploads/2022/10/pravana-logo-square-white.png",
"contentUrl": "https://www.pravana.com/wp-content/uploads/2022/10/pravana-logo-square-white.png",
"width": 1000,
"height": 1000,
"caption": "PRAVANA logo square white"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pravana.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pravana.com/#website",
"url": "https://www.pravana.com/",
"name": "PRAVANA",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pravana.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.pravana.com/#organization",
"name": "PRAVANA",
"url": "https://www.pravana.com/"
},
{
"@type": "WebSite",
"@id": "https://www.pravana.com/#website",
"url": "https://www.pravana.com/",
"name": "PRAVANA",
"publisher": {
"@id": "https://www.pravana.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.pravana.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://www.pravana.com/#webpage",
"url": "https://www.pravana.com/",
"name": "Home",
"isPartOf": {
"@id": "https://www.pravana.com/#website"
}
},
{
"@type": "VideoObject",
"@id": "https://vimeo.com/1184894506?quality=1080p#video",
"name": "BITE INTO BOLD",
"description": "2 NEW RED VIOLET DEMI-PERMANENT SHADES.",
"thumbnailUrl": "https://www.pravana.com/wp-content/uploads/2026/04/hg-forbidden-fruit-logo-hp.png",
"embedUrl": "https://vimeo.com/1184894506?quality=1080p",
"url": "https://vimeo.com/1184894506?quality=1080p"
},
{
"@type": "ItemList",
"@id": "https://www.pravana.com/#item-list",
"name": "Featured products",
"url": "https://www.pravana.com/",
"numberOfItems": 4,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/color/semi-permanent/chromasilk-vivids-original/#product",
"name": "ChromaSilk VIVIDS Original",
"url": "https://www.pravana.com/products/color/semi-permanent/chromasilk-vivids-original/",
"image": "https://www.pravana.com/wp-content/uploads/2026/01/VIVIDS-Sugarcoated-Crush-Model-Image-1.jpg",
"description": "The ChromaSilk VIVIDS collection is semi-permanent, non-oxidative hair color that is designed to be used without developer.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/#product",
"name": "ChromaSilk HydraGloss",
"url": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/",
"image": "https://www.pravana.com/wp-content/uploads/2026/04/6RV-Red-Violet-Dark-Blonde-Model-Image.jpg",
"description": "HydraGloss Demi-Permanent offers 33-shade collection with a no drip gel-to-creme formula that deposits vibrant, long-lasting color, refreshes, and gloss.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/color/permanent/chromasilk-creme-color-dark-intense-brown/#product",
"name": "ChromaSilk Creme Color – Dark Intense Brown",
"url": "https://www.pravana.com/products/color/permanent/chromasilk-creme-color-dark-intense-brown/",
"image": "https://www.pravana.com/wp-content/uploads/2022/07/creme-color-tube-box-768x768.png",
"description": "For professional stylists looking to create on-trend and inclusive subtle shades for their brunette clients, PRAVANA’s ChromaSilk Deep Chroma Collection gives stylists the tools and confidence they need to ensure the perfect jewel-toned shades. 4 dark, high-impact shades add subtle hues, enhanced shine after one use and superior gray coverage for long-lasting color.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/leave-in/intense-therapy/#product",
"name": "Intense Therapy",
"url": "https://www.pravana.com/products/care/leave-in/intense-therapy/",
"image": "https://www.pravana.com/wp-content/uploads/2025/03/Moisture-Marvel-Conditioner-Image.jpg",
"description": "Protect your hair with this bi-phase multi-benefit hydrating spray.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
}
]
},
{
"@type": "ItemList",
"@id": "https://www.pravana.com/#product-categories",
"name": "Product categories",
"url": "https://www.pravana.com/",
"numberOfItems": 3,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "CollectionPage",
"@id": "https://www.pravana.com/products/color/#collection",
"name": "Color",
"url": "https://www.pravana.com/products/color/",
"image": "https://www.pravana.com/wp-content/uploads/2025/09/color-category-image.jpg",
"description": "Discover PRAVANA's best-selling, award-winning color collections for endless possibilities and ultimate customization."
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "CollectionPage",
"@id": "https://www.pravana.com/products/care/#collection",
"name": "Care",
"url": "https://www.pravana.com/products/care/",
"image": "https://www.pravana.com/wp-content/uploads/2025/04/PravanaCare_Models-Cropped.jpg",
"description": "A complete line of products designed to protect color-treated hair while boosting confidence. Experience nourishment and luminous shine with shampoos, conditioners, and treatments that help hair make a vibrant statement."
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "CollectionPage",
"@id": "https://www.pravana.com/products/style/#collection",
"name": "Style",
"url": "https://www.pravana.com/products/style/",
"image": "https://www.pravana.com/wp-content/uploads/2024/02/Product-Style3-885x505-1.jpg",
"description": "Discover the finishing touches you need to complete your looks! PRAVANA offers a full range of styling products for every need."
}
}
]
},
{
"@type": "VideoObject",
"@id": "https://vimeo.com/1063333918#video",
"name": "CARE COLLECTIONS",
"description": "Nourish, Hydrate & Restore Color-Treated Hair",
"thumbnailUrl": "https://www.pravana.com/wp-content/uploads/2025/11/care_restage-video-1300x720-1.jpg",
"embedUrl": "https://vimeo.com/1063333918",
"url": "https://vimeo.com/1063333918"
}
]
}
]
/certification-programs/color-certificate/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.pravana.com/courses/color-certificate/",
"url": "https://www.pravana.com/courses/color-certificate/",
"name": "Color Certification | PRAVANA",
"isPartOf": {
"@id": "https://www.pravana.com/#website"
},
"datePublished": "2022-03-28T12:43:39+00:00",
"dateModified": "2025-03-18T08:58:01+00:00",
"breadcrumb": {
"@id": "https://www.pravana.com/courses/color-certificate/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.pravana.com/courses/color-certificate/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pravana.com/courses/color-certificate/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pravana.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Courses",
"item": "https://www.pravana.com/certification-programs/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Color Certification"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pravana.com/#website",
"url": "https://www.pravana.com/",
"name": "PRAVANA",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pravana.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/products/care/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.pravana.com/products/care/",
"url": "https://www.pravana.com/products/care/",
"name": "Care Category | PRAVANA",
"isPartOf": {
"@id": "https://www.pravana.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.pravana.com/products/care/#primaryimage"
},
"image": {
"@id": "https://www.pravana.com/products/care/#primaryimage"
},
"thumbnailUrl": "https://www.pravana.com/wp-content/uploads/2025/04/Pravana-Care-Final-Perfect-Blonde-Cond.jpg",
"description": "Maintain beautiful hair color with PRAVANA's care products, designed specifically for different after-care needs.",
"breadcrumb": {
"@id": "https://www.pravana.com/products/care/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.pravana.com/products/care/#primaryimage",
"url": "https://www.pravana.com/wp-content/uploads/2025/04/Pravana-Care-Final-Perfect-Blonde-Cond.jpg",
"contentUrl": "https://www.pravana.com/wp-content/uploads/2025/04/Pravana-Care-Final-Perfect-Blonde-Cond.jpg",
"width": 660,
"height": 660,
"caption": "Perfect Blonde Conditioner"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pravana.com/products/care/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pravana.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Care"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pravana.com/#website",
"url": "https://www.pravana.com/",
"name": "PRAVANA",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.pravana.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.pravana.com/products/care/#collection",
"url": "https://www.pravana.com/products/care/",
"name": "Care",
"description": "A complete line of products designed to protect color-treated hair while boosting confidence. Experience nourishment and luminous shine with shampoos, conditioners, and treatments that help hair make a vibrant statement.",
"isPartOf": {
"@id": "https://www.pravana.com/#website"
}
},
{
"@type": "ItemList",
"@id": "https://www.pravana.com/products/care/#item-list",
"name": "Care",
"url": "https://www.pravana.com/products/care/",
"numberOfItems": 13,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/shampoo/perfect-blonde/#product",
"name": "Perfect Blonde",
"url": "https://www.pravana.com/products/care/shampoo/perfect-blonde/",
"image": "https://www.pravana.com/wp-content/uploads/2025/03/Perfect-Blonde-Collection-Image.jpg",
"description": "Helps neutralize unwanted yellow tones in the hair while brightening and enhancing shine.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/shampoo/repair-radiance/#product",
"name": "Repair Radiance",
"url": "https://www.pravana.com/products/care/shampoo/repair-radiance/",
"image": "https://www.pravana.com/wp-content/uploads/2025/03/Repair-Radiance-Collection-Image.jpg",
"description": "Strengthens, repairs & restores moisture for normal to damaged hair.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/shampoo/volume-vibrance/#product",
"name": "Volume Vibrance",
"url": "https://www.pravana.com/products/care/shampoo/volume-vibrance/",
"image": "https://www.pravana.com/wp-content/uploads/2025/04/Volume-Vibrance-Models-Image.jpg",
"description": "Volumizes, enhances, restores and increases shine.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 4,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/shampoo/moisture-marvel/#product",
"name": "Moisture Marvel",
"url": "https://www.pravana.com/products/care/shampoo/moisture-marvel/",
"image": "https://www.pravana.com/wp-content/uploads/2025/03/Moisture-Marvel-Collection-Image.jpg",
"description": "Nourishes, hydrates and restores moisture for normal to dry hair.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 5,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/shampoo/clear-cleanse/#product",
"name": "Clear Cleanse",
"url": "https://www.pravana.com/products/care/shampoo/clear-cleanse/",
"image": "https://www.pravana.com/wp-content/uploads/2025/03/PRAVANA-Clear-Cleanse-Model-Image.jpg",
"description": "Removes buildup, refreshes, energizes and restores shine for color-treated hair",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 6,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/last-chance/silk-degrees/#product",
"name": "Silk Degrees",
"url": "https://www.pravana.com/products/care/last-chance/silk-degrees/",
"image": "https://www.pravana.com/wp-content/uploads/2022/08/22_SilkDegrees-CollectionImage-800x800.jpg",
"description": "Provides even color deposit and long-lasting color.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 7,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/last-chance/color-enhancers/#product",
"name": "Color Enhancers",
"url": "https://www.pravana.com/products/care/last-chance/color-enhancers/",
"image": "https://www.pravana.com/wp-content/uploads/2022/08/22_ColorEnhancer-CollectionImage-1-800x800.jpg",
"description": "Color depositing conditioners with added Reunite Mending Technology™.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 8,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/last-chance/the-perfect-blonde/#product",
"name": "The Perfect Blonde",
"url": "https://www.pravana.com/products/care/last-chance/the-perfect-blonde/",
"image": "https://www.pravana.com/wp-content/uploads/2022/08/22_ThePerfectBlonde-CollectionImage-1-800x800.jpg",
"description": "Purple toning collection neutralizes unwanted yellow tones.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 9,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/last-chance/purify-and-revive/#product",
"name": "Purify & Revive",
"url": "https://www.pravana.com/products/care/last-chance/purify-and-revive/",
"image": "https://www.pravana.com/wp-content/uploads/2022/08/1-768x768.jpeg",
"description": "Removes mineral build-up on the hair.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 10,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/last-chance/intense-therapy_/#product",
"name": "Intense Therapy",
"url": "https://www.pravana.com/products/care/last-chance/intense-therapy_/",
"image": "https://www.pravana.com/wp-content/uploads/2022/08/22_IntenseTherapy-CollectionImage-800x800.jpg",
"description": "Proven to reduce breakage, improve manageability, maintain smoothness, and add shine to damaged hair.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 11,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/last-chance/truity/#product",
"name": "Truity",
"url": "https://www.pravana.com/products/care/last-chance/truity/",
"image": "https://www.pravana.com/wp-content/uploads/2024/08/PRV-Truity-660x660.jpg",
"description": "A color safe care collection formulated without animal-derived ingredients, parabens, phthalates, mineral oil, and synthetic dyes.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 12,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/last-chance/color-protect/#product",
"name": "Color Protect",
"url": "https://www.pravana.com/products/care/last-chance/color-protect/",
"image": "https://www.pravana.com/wp-content/uploads/2022/08/22_ColorProtect-CollectionImage-1-800x800.jpg",
"description": "Proven to improve manageability and color longevity while adding shine and smoothness.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
},
{
"@type": "ListItem",
"position": 13,
"item": {
"@type": "Product",
"@id": "https://www.pravana.com/products/care/leave-in/intense-therapy/#product",
"name": "Intense Therapy",
"url": "https://www.pravana.com/products/care/leave-in/intense-therapy/",
"image": "https://www.pravana.com/wp-content/uploads/2025/03/Moisture-Marvel-Conditioner-Image.jpg",
"description": "Protect your hair with this bi-phase multi-benefit hydrating spray.",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
}
}
}
]
}
]
}
]
/products/color/demi-permanent/chromasilk-hydragloss/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/",
"url": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/",
"name": "ChromaSilk HydraGloss | PRAVANA",
"isPartOf": {
"@id": "https://www.pravana.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/#primaryimage"
},
"image": {
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/#primaryimage"
},
"thumbnailUrl": "https://www.pravana.com/wp-content/uploads/2026/04/6RV-Red-Violet-Dark-Blonde-Model-Image.jpg",
"datePublished": "2023-06-29T12:14:39+00:00",
"dateModified": "2026-05-07T16:28:33+00:00",
"description": "Available in 33 intermixable shades with a no drip gel-to-creme formula that deposits vibrant, long-lasting color, refreshes, and gloss. Ammonia-free and vegan formula.",
"breadcrumb": {
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/#primaryimage",
"url": "https://www.pravana.com/wp-content/uploads/2026/04/6RV-Red-Violet-Dark-Blonde-Model-Image.jpg",
"contentUrl": "https://www.pravana.com/wp-content/uploads/2026/04/6RV-Red-Violet-Dark-Blonde-Model-Image.jpg",
"width": 660,
"height": 660,
"caption": "Woman with PRAVANA 6RV Red Violet Dark Blonde Hair Color"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.pravana.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "ChromaSilk HydraGloss"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.pravana.com/#website",
"url": "https://www.pravana.com/",
"name": "PRAVANA",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "[DEPTH_TRUNCATED]",
"urlTemplate": "[DEPTH_TRUNCATED]"
},
"query-input": {
"@type": "[DEPTH_TRUNCATED]",
"valueRequired": "[DEPTH_TRUNCATED]",
"valueName": "[DEPTH_TRUNCATED]"
}
}
],
"inLanguage": "en-US"
}
],
"_truncated": true,
"_original_size": 22090
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Product",
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/#product",
"name": "ChromaSilk HydraGloss",
"url": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/",
"image": "https://www.pravana.com/wp-content/uploads/2026/04/6RV-Red-Violet-Dark-Blonde-Model-Image.jpg",
"description": "Drench Hair in Shine and Color. HydraGloss Demi-Permanent offers 33-shade collection with a no drip gel-to-creme formula that deposits vibrant, long-lasting color, refreshes, and glosses — leaving hair looking healthy and hydrated with up to 2x the shine compared to untreated hair. HydraGloss Forbidden Fruit Red Violet: 4RV Red Violet Brown and 6RV Red Violet Dark Blonde.",
"sku": "64053",
"brand": {
"@type": "Brand",
"name": "PRAVANA"
},
"category": "Color, Demi-Permanent",
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Features",
"value": "HydraGloss is an alkaline demi‑permanent color with pH of 9.4–10.2 when used with the dedicated developer Ammonia-free Formulated to be gentle on the hair. Leaves hair feeling conditioned and healthy looking Easy‑to‑use, no‑drip gel‑to‑creme formula for precision techniques including refreshing, toning, glossing, grey blending, and more Lasts up to 30 washes Glossy finish with up to 2x the shine vs. untreated hair Delivers bonding technology to the hair (when mixed with PRAVANA ChromaSilk Zero L"
},
{
"@type": "PropertyValue",
"name": "New Colors",
"value": "CHROMASILK HYDRAGLOSS – FORBIDDEN FRUIT RED VIOLET CHROMASILK HYDRAGLOSS – PLATINUM LEVEL 10 CHROMASILK HYDRAGLOSS – WARMS 2025"
},
{
"@type": "PropertyValue",
"name": "FAQ",
"value": "When should I use HydraGloss? HydraGloss can be a very versatile tool in the colorist’s toolbox. It is perfect for depositing glossy color for clients who don’t want long-term commitment, refreshing faded all-over color, blending grays for a softer regrowth appearance, adding dimension to lightened hair for lower-maintenance blonde looks, restoring shine to dull hair, color balancing, and toning. It is suitable for straight, wavy, curly, and coily hair textures. How should I use the clear shade?"
}
],
"offers": [
{
"@type": "Offer",
"url": "https://www.cosmoprofbeauty.com/USA-M-738034.html?icid=hp_hr_3_new_pravana_hydragloss",
"availability": "https://schema.org/InStock",
"seller": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
{
"@type": "Offer",
"url": "https://www.saloncentric.com/pravana-hydragloss-demi-permanent-gel-hair-color.html",
"availability": "https://schema.org/InStock",
"seller": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
},
{
"@type": "Offer",
"url": "https://www.marlobeauty.com/pravana-chromasilk-hydragloss-demi-permanent-creme-hair-color-3-oz/p39520/",
"availability": "https://schema.org/InStock",
"seller": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]"
}
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.61,
"reviewCount": 18,
"ratingCount": 18,
"bestRating": "5",
"worstRating": "1"
},
"hasVariant": {
"0": {
"@type": "Product",
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/4rv-red-violet-brown/#product",
"name": "4RV Red Violet Brown",
"url": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/4rv-red-violet-brown/",
"image": "https://www.pravana.com/wp-content/uploads/2026/04/4RV-Red-Violet-Brown-Shade-iMAGE.jpg",
"sku": "72018"
},
"1": {
"@type": "Product",
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/6rv-red-violet-dark-blonde/#product",
"name": "6RV Red Violet Dark Blonde",
"url": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/6rv-red-violet-dark-blonde/",
"image": "https://www.pravana.com/wp-content/uploads/2026/04/6RV-Red-Violet-Dark-Blonde-Shade-Image.jpg",
"sku": "72019"
},
"2": {
"@type": "Product",
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/10p-extra-light-pearl-blonde/#product",
"name": "10P Extra Light Pearl Blonde",
"url": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/10p-extra-light-pearl-blonde/",
"image": "https://www.pravana.com/wp-content/uploads/2025/07/10S-Extra-Light-Smoke-Blonde-Shade-660x660.jpg",
"sku": "68818"
},
"3": {
"@type": "Product",
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/10s-extra-light-smoke-blonde/#product",
"name": "10S Extra Light Smoke Blonde",
"url": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/10s-extra-light-smoke-blonde/",
"image": "https://www.pravana.com/wp-content/uploads/2025/07/10S-Extra-Light-Smoke-Blonde-Shade-660x660.jpg",
"sku": "68808"
},
"4": {
"@type": "Product",
"@id": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/3r-dark-red-brown/#product",
"name": "3R Dark Red Brown",
"url": "https://www.pravana.com/products/color/demi-permanent/chromasilk-hydragloss/3r-dark-red-brown/",
"image": "https://www.pravana.com/wp-content/uploads/2025/01/HydraGloss_3R_Swatch-1-660x660.jpg",
"sku": "66804"
},
"_items_truncated": true
}
}
],
"_truncated": true,
"_original_size": 22090
}
]
🛡️ Trust Signals — external proof links that back the declared identity
241Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /certification-programs/color-certificate/ | 3 | 1 |
| /products/care/ | 5 | 1 |
| /products/color/demi-permanent/chromasilk-hydragloss/ | 229 | 1 |
Explore the other reputation pillars for PRAVANA
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from PRAVANA, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to PRAVANA: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://pravana.com to view the most current version of its content and see directly what this company is about and what it offers.