Profusion Cosmetics
(https://profusioncosmetics.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is established through brand size and social presence (extensive sameAs links in schema to TikTok, IG, etc.) rather than individual expertise. There is a total absence of Person schema or named formulators/makeup artists, which creates an authority gap regarding the ‘Pro-Quality’ claim. The technical implementation is solid, with clean ItemList schema and proper organization data, reducing the overall BS score.
The primary performance claim is ‘Pro-Quality,’ which is never technically defined or substantiated with data such as pigment load, wear-time testing, or ingredient purity. Most other claims are aesthetic rather than functional (e.g., ‘transformational glam’), which are subjective and standard for the industry. The ‘high-quality’ assertion lacks the expected proof of manufacturing standards or lab certifications listed in the industry dictionary.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Profusion Cosmetics",
"logo": "https://profusioncosmetics.com/cdn/shop/files/Profusion_Logo_White_1450x.png?v=1614291092",
"sameAs": [
"",
"",
"",
"",
"https://www.facebook.com/Profusion/",
"",
"",
"https://www.instagram.com/profusion",
"",
"",
"",
"",
"",
"https://www.pinterest.com/profusionco/",
"",
"",
"",
"",
"https://www.tiktok.com/@profusioncosmetics?lang=en",
"",
"",
"https://x.com/ProfusionCo",
"",
"9094640025",
"https://www.youtube.com/profusionco"
],
"url": "https://profusioncosmetics.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Profusion Cosmetics",
"potentialAction": {
"@type": "SearchAction",
"target": "/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://profusioncosmetics.com"
}
]
/collections/new/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Profusion Cosmetics",
"logo": "https://profusioncosmetics.com/cdn/shop/files/Profusion_Logo_White_1450x.png?v=1614291092",
"sameAs": [
"",
"",
"",
"",
"https://www.facebook.com/Profusion/",
"",
"",
"https://www.instagram.com/profusion",
"",
"",
"",
"",
"",
"https://www.pinterest.com/profusionco/",
"",
"",
"",
"",
"https://www.tiktok.com/@profusioncosmetics?lang=en",
"",
"",
"https://x.com/ProfusionCo",
"",
"9094640025",
"https://www.youtube.com/profusionco"
],
"url": "https://profusioncosmetics.com"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "https://profusioncosmetics.com/products/lashes",
"name": "Iconic 3D Faux Mink Lashes"
},
{
"@type": "ListItem",
"position": "2",
"url": "https://profusioncosmetics.com/products/35-shade-palette-1",
"name": "Pro Artistry 35 Shade Palettes"
},
{
"@type": "ListItem",
"position": "3",
"url": "https://profusioncosmetics.com/products/boba-kiss-nourishing-lip-mask",
"name": "Boba Kiss Nourishing Lip Mask"
},
{
"@type": "ListItem",
"position": "4",
"url": "https://profusioncosmetics.com/products/fruity-tea-tins",
"name": "Fruity Tea Tint Lip Tint"
},
{
"@type": "ListItem",
"position": "5",
"url": "https://profusioncosmetics.com/products/milk-tea-setting-spray",
"name": "Milk Tea Setting Spray"
},
{
"@type": "ListItem",
"position": "6",
"url": "https://profusioncosmetics.com/products/bubble-beam-baked-highlighter",
"name": "Bubble Beam Baked Highlighter"
},
{
"@type": "ListItem",
"position": "7",
"url": "https://profusioncosmetics.com/products/jelly-boba-jelly-shadow-trio",
"name": "Jelly Boba Jelly Shadow Trio"
},
{
"@type": "ListItem",
"position": "8",
"url": "https://profusioncosmetics.com/products/share-tea-4-pc-shadow-duo-liner-set",
"name": "Share Tea 4 PC Shadow Duo & Liner Set"
},
{
"@type": "ListItem",
"position": "9",
"url": "https://profusioncosmetics.com/products/lets-get-some-boba-body-spritz-hand-lotion-and-reusable-pouch-set",
"name": "Let's Get Some Boba Body Spritz, Hand Lotion, and Reusable Pouch Set"
},
{
"@type": "ListItem",
"position": "10",
"url": "https://profusioncosmetics.com/products/glimmer-balm-hydrating-melting-lip-balm",
"name": "Glimmer Balm Hydrating Melting Lip Balm"
},
{
"@type": "ListItem",
"position": "11",
"url": "https://profusioncosmetics.com/products/glowy-jelly-gloss-nourishing-jelly-lip-gloss",
"name": "Glowy Jelly Gloss Nourishing Jelly Lip Gloss"
},
{
"@type": "ListItem",
"position": "12",
"url": "https://profusioncosmetics.com/products/face-essentials-3pc-face-brush-set",
"name": "Face Essentials 3PC Face Brush Set"
},
{
"@type": "ListItem",
"position": "13",
"url": "https://profusioncosmetics.com/products/eye-essentials-3pc-eye-brush-set",
"name": "Eye Essentials 3PC Eye Brush Set"
},
{
"@type": "ListItem",
"position": "14",
"url": "https://profusioncosmetics.com/products/blending-essentials-makeup-sponge-puff-set",
"name": "Blending Essentials Makeup Sponge & Puff Set"
},
{
"@type": "ListItem",
"position": "15",
"url": "https://profusioncosmetics.com/products/jelly-beam-jelly-shimmer-stick",
"name": "Jelly Beam Jelly Shimmer Stick"
},
{
"@type": "ListItem",
"position": "16",
"url": "https://profusioncosmetics.com/products/get-a-grip-gripping-jelly-setting-spray",
"name": "Get a Grip - Gripping Jelly Setting Spray"
},
{
"@type": "ListItem",
"position": "17",
"url": "https://profusioncosmetics.com/products/get-a-grip-hydrating-gripping-face-primer",
"name": "Get a Grip - Hydrating Gripping Face Primer"
},
{
"@type": "ListItem",
"position": "18",
"url": "https://profusioncosmetics.com/products/blush-crush-bouncy-blush",
"name": "Blush Crush Bouncy Blush"
},
{
"@type": "ListItem",
"position": "19",
"url": "https://profusioncosmetics.com/products/totally-set-illuminating-setting-mist",
"name": "Totally Set Illuminating Setting Mist"
},
{
"@type": "ListItem",
"position": "20",
"url": "https://profusioncosmetics.com/products/cloud-skin-blurring-face-primer",
"name": "Cloud Skin Blurring Face Primer"
},
{
"@type": "ListItem",
"position": "21",
"url": "https://profusioncosmetics.com/products/h-m-night-set",
"name": "Harry Potter Holiday | Hogwarts™ Holiday Night Set"
},
{
"@type": "ListItem",
"position": "22",
"url": "https://profusioncosmetics.com/products/h-p-mirror",
"name": "Harry Potter Holiday | Hogwarts™ House Pride Handheld Mirror"
},
{
"@type": "ListItem",
"position": "23",
"url": "https://profusioncosmetics.com/products/h-e-sponge-set",
"name": "Harry Potter Holiday | Hogwarts™ Express Sponge Set"
},
{
"@type": "ListItem",
"position": "24",
"url": "https://profusioncosmetics.com/products/h-champs-face-eye-brush-set",
"name": "Harry Potter Holiday | House Champions Face & Brush Set"
},
{
"@type": "ListItem",
"position": "25",
"url": "https://profusioncosmetics.com/products/tmm-lip-cheek-balm",
"name": "Harry Potter Holiday | Yule Ball Blush Lip & Cheek Blurring Pot & Silicone Applicator"
},
{
"@type": "ListItem",
"position": "26",
"url": "https://profusioncosmetics.com/products/multi-use-holo-highlighter",
"name": "Harry Potter Holiday | Magical Charms Illuminating Highlighter Quad"
},
{
"@type": "ListItem",
"position": "27",
"url": "https://profusioncosmetics.com/products/d-is-f-2-pc-liner-duo",
"name": "Harry Potter Holiday | Dobby™ Is Free 2 PC Liner Set"
},
{
"@type": "ListItem",
"position": "28",
"url": "https://profusioncosmetics.com/products/h-time-turner-spray",
"name": "Harry Potter Holiday | Lumos™ Illuminating Setting Spray"
},
{
"@type": "ListItem",
"position": "29",
"url": "https://profusioncosmetics.com/products/g-s-pressed-highlighter",
"name": "Harry Potter Holiday | Golden Snitch™ Highlighter"
},
{
"@type": "ListItem",
"position": "30",
"url": "https://profusioncosmetics.com/products/stocking-stuffer-lip-oil-duo",
"name": "Harry Potter Holiday | Gryffindor™ Slytherin™ Hufflepuff™ Raven Claw™ Lip Duo Set"
},
{
"@type": "ListItem",
"position": "31",
"url": "https://profusioncosmetics.com/products/r-frog-face-body-bronzer",
"name": "Harry Potter Holiday | Chocolate Frog™ Bronzer Powder"
},
{
"@type": "ListItem",
"position": "32",
"url": "https://profusioncosmetics.com/products/monster-bash-wicked-wink-purrfect",
"name": "Monster Bash | Wicked Wink - Purrfect"
},
{
"@type": "ListItem",
"position": "33",
"url": "https://profusioncosmetics.com/products/monster-bash-wicked-wink-batty-for-you",
"name": "Monster Bash | Wicked Wink - Batty For You"
},
{
"@type": "ListItem",
"position": "34",
"url": "https://profusioncosmetics.com/products/monster-bash-vampire-bite-tinted-lip-gloss-lip-liner",
"name": "Monster Bash | Vampire Bite Tinted Lip Gloss & Lip Liner"
},
{
"@type": "ListItem",
"position": "35",
"url": "https://profusioncosmetics.com/products/monster-bash-moonlight-magic-ph-color-changing-balm",
"name": "Monster Bash | Moonlight Magic PH Color Changing Balm"
},
{
"@type": "ListItem",
"position": "36",
"url": "https://profusioncosmetics.com/products/monster-bash-widows-gaze-handheld-mirror",
"name": "Monster Bash | Widow's Gaze Handheld Mirror"
},
{
"@type": "ListItem",
"position": "37",
"url": "https://profusioncosmetics.com/products/monster-bash-witchs-broom-closet-face-eye-brush-set",
"name": "Monster Bash | Witch's Broom Closet Face & Eye Brush Set"
},
{
"@type": "ListItem",
"position": "38",
"url": "https://profusioncosmetics.com/products/monster-bash-web-of-eyes-13-shade-palette",
"name": "Monster Bash | Web of Eyes 13 Shade Palette"
},
{
"@type": "ListItem",
"position": "39",
"url": "https://profusioncosmetics.com/products/monster-bash-mummy-glow-luminous-face-lip-gloss-duo",
"name": "Monster Bash | Mummy Glow Luminous Face & Lip Gloss Duo"
},
{
"@type": "ListItem",
"position": "40",
"url": "https://profusioncosmetics.com/products/monster-bash-chrome-monster-gel-liner-set",
"name": "Monster Bash | Chrome Monster Gel Liner Set"
},
{
"@type": "ListItem",
"position": "41",
"url": "https://profusioncosmetics.com/products/monster-bash-graveyard-flush-lip-cheek-balm",
"name": "Monster Bash | Graveyard Flush Lip & Cheek Balm"
},
{
"@type": "ListItem",
"position": "42",
"url": "https://profusioncosmetics.com/products/monster-bash-spooky-seal-setting-spray",
"name": "Monster Bash | Spooky Seal Setting Spray"
},
{
"@type": "ListItem",
"position": "43",
"url": "https://profusioncosmetics.com/products/monster-bash-witchs-potion-blend-sponge-set",
"name": "Monster Bash | Witch's Potion Blend Sponge Set"
},
{
"@type": "ListItem",
"position": "44",
"url": "https://profusioncosmetics.com/products/seamless-strokes-precision-gel-liner-dark-roast",
"name": "Seamless Strokes Precision Gel liner - Dark Roast"
},
{
"@type": "ListItem",
"position": "45",
"url": "https://profusioncosmetics.com/products/hp-dark-arts-morsmordre-illuminating-setting-spray",
"name": "HP Dark Arts | Morsmordre Illuminating Setting Spray"
},
{
"@type": "ListItem",
"position": "46",
"url": "https://profusioncosmetics.com/products/hp-dark-arts-nagini-cosmetic-bag-with-face-gems-temporary-tattoo",
"name": "HP Dark Arts | Nagini Cosmetic Bag with Face Gems & Temporary Tattoo"
},
{
"@type": "ListItem",
"position": "47",
"url": "https://profusioncosmetics.com/products/hp-dark-arts-the-dark-mark-ph-color-changing-blushlighter",
"name": "HP Dark Arts | The Dark Mark PH Color Changing Blushlighter"
},
{
"@type": "ListItem",
"position": "48",
"url": "https://profusioncosmetics.com/products/hp-dark-arts-spells-and-charms-liner-pencil-set",
"name": "HP Dark Arts | Spells and Charms Liner Pencil Set"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://profusioncosmetics.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "/collections/new",
"name": "What's New"
}
}
]
}
]
/collections/empowered-butterfly/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Profusion Cosmetics",
"logo": "https://profusioncosmetics.com/cdn/shop/files/Profusion_Logo_White_1450x.png?v=1614291092",
"sameAs": [
"",
"",
"",
"",
"https://www.facebook.com/Profusion/",
"",
"",
"https://www.instagram.com/profusion",
"",
"",
"",
"",
"",
"https://www.pinterest.com/profusionco/",
"",
"",
"",
"",
"https://www.tiktok.com/@profusioncosmetics?lang=en",
"",
"",
"https://x.com/ProfusionCo",
"",
"9094640025",
"https://www.youtube.com/profusionco"
],
"url": "https://profusioncosmetics.com"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "https://profusioncosmetics.com/products/empowered-butterfly-free-spirit-25-shade-palette",
"name": "Empowered Butterfly | Free Spirit 25-Shade Palette"
},
{
"@type": "ListItem",
"position": "2",
"url": "https://profusioncosmetics.com/products/empowered-butterfly-dazzling-wings-liquid-shimmer-eyeliner",
"name": "Empowered Butterfly | Dazzling Wings Liquid Shimmer Eyeliner"
},
{
"@type": "ListItem",
"position": "3",
"url": "https://profusioncosmetics.com/products/empowered-butterfly-social-butterfly-mousse-blush",
"name": "Empowered Butterfly | Social Butterfly Mousse Blush"
},
{
"@type": "ListItem",
"position": "4",
"url": "https://profusioncosmetics.com/products/empowered-butterfly-soft-matte-lip-creme-set",
"name": "Empowered Butterfly | Soft Matte Lip Crème Set"
},
{
"@type": "ListItem",
"position": "5",
"url": "https://profusioncosmetics.com/products/empowered-butterfly-glassy-lip-gloss-set",
"name": "Empowered Butterfly | Glassy Lip Gloss Set"
},
{
"@type": "ListItem",
"position": "6",
"url": "https://profusioncosmetics.com/products/empowered-butterfly-repair-hydrate-lip-mask",
"name": "Empowered Butterfly | Repair & Hydrate Lip Mask"
},
{
"@type": "ListItem",
"position": "7",
"url": "https://profusioncosmetics.com/products/empowered-butterfly-mystical-butterfly-face-stickers",
"name": "Empowered Butterfly | Mystical Butterfly Face Stickers"
},
{
"@type": "ListItem",
"position": "8",
"url": "https://profusioncosmetics.com/products/empowered-butterfly-flutter-lashes-4-pair-lash-set",
"name": "Empowered Butterfly | Flutter Lashes 4 pair Lash Set"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://profusioncosmetics.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "/collections/empowered-butterfly",
"name": "Empowered Butterfly Makeup"
}
}
]
}
]
/collections/%F0%9F%8D%B5-matcha-break/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Profusion Cosmetics",
"logo": "https://profusioncosmetics.com/cdn/shop/files/Profusion_Logo_White_1450x.png?v=1614291092",
"sameAs": [
"",
"",
"",
"",
"https://www.facebook.com/Profusion/",
"",
"",
"https://www.instagram.com/profusion",
"",
"",
"",
"",
"",
"https://www.pinterest.com/profusionco/",
"",
"",
"",
"",
"https://www.tiktok.com/@profusioncosmetics?lang=en",
"",
"",
"https://x.com/ProfusionCo",
"",
"9094640025",
"https://www.youtube.com/profusionco"
],
"url": "https://profusioncosmetics.com"
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": "1",
"url": "https://profusioncosmetics.com/products/matcha-latte-color-changing-lip-cheek-tint",
"name": "Matcha Latte Color Changing Lip & Cheek Tint"
},
{
"@type": "ListItem",
"position": "2",
"url": "https://profusioncosmetics.com/products/matcha-break-10-shade-palette-brush",
"name": "Matcha Break 10 Shade Palette & Brush"
},
{
"@type": "ListItem",
"position": "3",
"url": "https://profusioncosmetics.com/products/matcha-glow-illuminating-baked-highlighter",
"name": "Matcha Glow Illuminating Baked Highlighter"
},
{
"@type": "ListItem",
"position": "4",
"url": "https://profusioncosmetics.com/products/matcha-love-2-pair-lashes-glue",
"name": "Matcha Love 2 Pair Lashes & Glue"
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://profusioncosmetics.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "/collections/?-matcha-break",
"name": "Matcha Break"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
538Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 174 | 1 |
| /collections/new/ | 210 | 1 |
| /collections/empowered-butterfly/ | 81 | 1 |
| /collections/%F0%9F%8D%B5-matcha-break/ | 73 | 1 |
Explore the other reputation pillars for Profusion Cosmetics
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Profusion Cosmetics, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Profusion Cosmetics: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://profusioncosmetics.com to view the most current version of its content and see directly what this company is about and what it offers.