Purearth
(https://www.purearth.asia) 📸 Data Snapshot: May 17, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is anchored by the founder, Kavita Khosa, who is cited in ‘pro tips’ and connected to a specific patent number (#532814). However, there is a schema identity gap as the structured data is limited to Organization and Product types, missing Person schema that would provide a verifiable digital footprint or sameAs links for the founder’s credentials. The technical implementation is otherwise clean with proper heading hierarchies.
The site makes bold performance claims, such as ‘17% increase in hair density,’ but provides the methodology directly underneath the claim (16-week study, 39 volunteers). This is a significant departure from typical BS patterns where such numbers are stated without context. The disconnect is minimal, though the ‘noticeable results after one use’ claim for the Mitti Masque remains an unsubstantiated qualitative assertion.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.purearth.asia"
}
]
},
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Purearth",
"url": "https://www.purearth.asia",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.purearth.asia/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Purearth",
"logo": "https://www.purearth.asia/cdn/shop/files/purearth-black-logo.png?v=1768305152&width=450",
"description": "Wild harvest, sustainable skincare, and wellness rooted in eternal Ayurvedic wisdom. Vegan, Leaping Bunny cruelty-free certified.",
"sameAs": [
"https://www.facebook.com/Purearth/",
"https://www.instagram.com/purearth/",
"https://www.youtube.com/channel/UCA3sEdIA6aOYUkcQCWLxaJA"
],
"url": "https://www.purearth.asia"
}
]
]
/collections/acneic-oily-combination-congested/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.purearth.asia"
},
{
"@type": "ListItem",
"position": 2,
"name": "Acneic & Oily. Combination Skin",
"item": "https://www.purearth.asia/collections/acneic-oily-combination-congested"
}
]
}
/collections/mature-dry-dehydrated/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.purearth.asia"
},
{
"@type": "ListItem",
"position": 2,
"name": "Mature. Dry & Dehydrated Skin",
"item": "https://www.purearth.asia/collections/mature-dry-dehydrated"
}
]
}
/collections/uv-sun-damage-hyperpigmentation-uneven-tone/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.purearth.asia"
},
{
"@type": "ListItem",
"position": 2,
"name": "UV Sun Damage. Hyperpigmented Skin",
"item": "https://www.purearth.asia/collections/uv-sun-damage-hyperpigmentation-uneven-tone"
}
]
}
/products/kesha-fortifying-hair-oil/
[
{
"@context": "http://schema.org/",
"@id": "/products/kesha-fortifying-hair-oil#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Purearth"
},
"category": "Hair Oils",
"description": "A vibrant, naturally neon-pink elixir designed to revitalize the scalp and fortify follicles for long, lustrous locks. Powered by 21 certified organic Ayurvedic botanicals, this synergistic blend repairs heat and color damage while visibly reducing hair fall and thinning. Breathe deeply as fragrant notes of jasmine, jatamansi, and lavender soothe the senses and restore the spirit.",
"hasVariant": [
{
"@id": "/products/kesha-fortifying-hair-oil?variant=47339152474347#variant",
"@type": "Product",
"gtin": "793591602608",
"image": "https://www.purearth.asia/cdn/shop/files/purearth-kesha-fortifying-hair-oil-01.jpg?v=1774438952&width=1920",
"name": "Kesha Fortifying Hair Oil - A Crown Affair - 100ml / 3.3oz — classic size",
"offers": {
"@id": "/products/kesha-fortifying-hair-oil?variant=47339152474347#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "4784.00",
"priceCurrency": "INR",
"url": "https://www.purearth.asia/products/kesha-fortifying-hair-oil?variant=47339152474347"
},
"sku": "H-KHO100"
},
{
"@id": "/products/kesha-fortifying-hair-oil?variant=47339152507115#variant",
"@type": "Product",
"image": "https://www.purearth.asia/cdn/shop/files/kesha_5_ml.jpg?v=1775132289&width=1920",
"name": "Kesha Fortifying Hair Oil - A Crown Affair - 5ml / 0.17oz — trial size",
"offers": {
"@id": "/products/kesha-fortifying-hair-oil?variant=47339152507115#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "460.00",
"priceCurrency": "INR",
"url": "https://www.purearth.asia/products/kesha-fortifying-hair-oil?variant=47339152507115"
},
"sku": "H-KHO5"
}
],
"name": "Kesha Fortifying Hair Oil - A Crown Affair",
"productGroupID": "9288552972523",
"url": "https://www.purearth.asia/products/kesha-fortifying-hair-oil"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.purearth.asia"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kesha Fortifying Hair Oil - A Crown Affair",
"item": "https://www.purearth.asia/products/kesha-fortifying-hair-oil"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is Kesha suitable for dandruff, itchy scalp, hair fall, hair loss, thinning, or coloured damaged hair?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Kesha supports hair weakened by stress, hormonal imbalances, heat styling, and colouring. Strengthens follicles and improves scalp health and circulation. Encourages long-term hair density and vitality with regular use.</p></div>"
}
},
{
"@type": "Question",
"name": "Will it feel heavy or oily on the scalp?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Rich yet deeply penetrative, not surface-coating. Absorbs well when massaged properly. A nourishing, light glossing leave-in serum for hair length. Leaves scalp nourished, not greasy</p></div>"
}
},
{
"@type": "Question",
"name": " WHAT IS SPECIAL ABOUT THE Kesha Fortifying Hair Oil & WHY IS IT PRICED AS A LUXURY INVESTMENT?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Solar-infused, in-house quality botanical and oil macerations using traditional Ayurvedic methods over weeks, not heat processing.</p><p>Crafted with cold-pressed oils and rare hair rasayanas like bhringraj, jatamansi, and kalonji, designed to address hair fall, thinning, premature greying, and scalp imbalance.</p><p>Hand-filled and stored in biophotonic violet glass and FSC certified packaging to preserve plant bio-energy. A holistic hair + nervous system ritual, not just a cosmetic oil.</p></div>"
}
},
{
"@type": "Question",
"name": "WHY DOES PUREARTH USE FRAGRANCE IN ITS FORMULATIONS? IS IT SAFE?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Purearth does not use synthetic, cosmetic, or masking “parfum” or fragrances.</p><p>We firmly believe in aromatherapy and the therapeutic power of 100% pure plant essential oils based on research and used functionally, respecting strict dermal limits. We never use hexane or solvent extracted essential oils. Aromatherapy is not merely fragrance — it is plant-based, bio-active formulation intelligence. Every aromatic choice serves a therapeutic purpose, not merely a cosmetic one.</p><p>As some essential oils may contain molecules that can potentially act as allergens, we fully list out all molecules naturally present in an essential oil in our ingredients list, in compliance with stringent EU regulations. </p></div>"
}
},
{
"@type": "Question",
"name": "WHAT IS THE PUREARTH PROMISE?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Our formulations are free from alcohol, petrochemicals, parabens, phthalates, palm oil, formaldehyde, silicones, sulphates, carbomers, glycols, PEGs, MEA, DEA, TEA, GMOs, artificial fragrances, colourants and "forever chemicals," or PFAS (per- and polyfluoroalkyl substances) commonly used in the industry. We never use pre-mix bases, fillers or additives and are certified by Leaping Bunny Cruelty-Free International. </p></div>"
}
},
{
"@type": "Question",
"name": "HOW DOES PUREARTH DEMONSTRATE ITS ETHOS OF EQUAL, ETHICAL, ECOLOGICAL?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Purearth pledges 10% of its profits to the Pure Purpose Foundation (PPF), our sister tax exempt charity organization, including donating to the Eco-Pot sanitation project building toilets, long-term afforestation initiatives - planting native fruit and forest species and works directly with women’s self-help groups and producer communities supporting income generation and fair trade livelihoods. With our Get. Give.Grow Recycling Program, we plant a tree for every bottle returned. </p></div>"
}
}
]
}
]
/products/kwansha-facial-beauty-coin/
[
{
"@context": "http://schema.org/",
"@id": "/products/kwansha-facial-beauty-coin#product",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Purearth"
},
"category": "Skin Care Rollers",
"description": "The Kwansha® Facial Beauty Coin is a patented Ayurvedic facial massage tool designed to sculpt, tone, and lift facial muscles while enhancing circulation and natural radiance. Handcrafted from traditional kansa by master artisans, it works deeply to support facial balance, firmness, and elasticity.\nEach coin is uniquely crafted with its own natural patina and comes with Purearth’s Certificate of Authenticity, ensuring an original tool for holistic, transformative facial care.\nPatent No.: #532814\nAwards:Grazia Indie Beauty Superstars 2024 'Best Face Tool'",
"gtin": "793591602677",
"image": "https://www.purearth.asia/cdn/shop/files/kwansha_-facial-beauty-coin-01.jpg?v=1768371484&width=1920",
"name": "Kwansha® Facial Beauty Coin",
"offers": {
"@id": "/products/kwansha-facial-beauty-coin?variant=47339153948907#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "7728.00",
"priceCurrency": "INR",
"url": "https://www.purearth.asia/products/kwansha-facial-beauty-coin?variant=47339153948907"
},
"sku": "T-KBC120",
"url": "https://www.purearth.asia/products/kwansha-facial-beauty-coin"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.purearth.asia"
},
{
"@type": "ListItem",
"position": 2,
"name": "Kwansha® Facial Beauty Coin",
"item": "https://www.purearth.asia/products/kwansha-facial-beauty-coin"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": " Is it safe for daily use and all skin types?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Yes — when used correctly. Always pair Kwansha® with one of Purearth’s facial oils or creams to ensure adequate slip and prevent friction. Avoid use on broken skin, active acne, open wounds, or during illness.</p><p>Results improve with consistency and technique, not pressure. Gentle, mindful strokes following the Purearth method (provided in the leaflet) are far more effective than force.</p></div>"
}
},
{
"@type": "Question",
"name": "How should I care for my Kwansha®, and why does it show natural marks or scratches?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Kwansha® is a living, handcrafted tool — not a factory-perfect object. Minor surface marks, variations, or patina are natural and a testament to its handmade nature and kansa alloy.</p><p>To care for your Kwansha®:</p><ul><li>Wipe clean after each use with a soft cloth</li><li>Occasionally wash with mild soap and warm water, dry thoroughly</li><li>Store in its pouch to prevent unnecessary abrasion</li></ul><p>Over time, your Kwansha® will age beautifully, developing character just like fine brass, copper, or silver. We invite you to embrace its imperfections — they are signs of authenticity, not flaws.</p><p>Please note this is a handcrafted artisanal product and may have minor uneven surfaces, edges or blemishes. The product has no varnish or polish and may change color once received and after usage since pure alloys get oxidized in the atmosphere. These products cannot be exchanged unless there is an obvious damage or defect.</p></div>"
}
},
{
"@type": "Question",
"name": " WHAT IS SPECIAL ABOUT THE Kwansha® Facial Beauty Coin & WHY IS IT PRICED AS A LUXURY INVESTMENT?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>An award-winning, proprietary and patented Purearth invention — the world’s first facial beauty coin designed specifically for facial muscle remodeling, not just surface massage. Each Kwansha® is entirely handcrafted by master artisans in India using high-grade kansa, a sacred Ayurvedic alloy traditionally revered for its healing and balancing properties.</p><p>No machines, molds, or mass production are involved. Each piece is individually shaped, finished, and calibrated by hand, making every Kwansha® subtly unique. Comes with a Purearth Certificate of Authenticity, hologram seal, and unique article number to protect against fakes and copies — ensuring lineage, integrity, and longevity.</p></div>"
}
},
{
"@type": "Question",
"name": "How does the Kwansha® Coin differ from regular gua sha tools?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Kwansha® is a proprietary, patented invention, not a variation of traditional gua sha. Unlike commonly available stone tools (often machine-cut and mass-produced), Kwansha® is entirely handmade from kansa — an alloy revered in Ayurveda for balancing acidity and prana (life force).<br />\n</p><p>It is designed to work deeper into facial musculature and connective tissue, supporting sculpting, toning, release of stagnation, and long-term muscle memory. This is not just lymphatic drainage — it is facial remodeling with cumulative results over time.</p></div>"
}
},
{
"@type": "Question",
"name": "Why is Kansa considered a sacred metal in Ayurveda, and how does it enhance the Kwansha™ experience?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>An ancient sacred metal. The Ayurveda Prakasha text elucidates the therapeutic properties of authentic Kansa tools which must exhibit specific characteristics:<br />\n<br />\n1. Fine, sharp resonance (Teekshna shabdam)<br />\n2. Softness, smoothness (Mridu and snigdha)<br />\n3. Purity (Shubhram/nirmalam)<br />\n4. Turning blood red upon heating (Dahe raktam)<br />\n5. Therapeutic Beauty & Health Benefits:-<br />\n-Skin & Scalp: Acneic, congested, barrier compromised skin and scalps benefits from the antimicrobial, anti inflammatory and alkaline properties of copper in the Kwansha. <br />\n-Immunity: The alloy has beneficial properties that strengthen the body’s natural defenses.<br />\n-Digestion & Gut: The best metal to cook and eat in. Stokes and strenghtens digestive fire and balances gut health. <br />\n-Dosha Balancing: The three bodily humors or doshas—Vata, Pitta, and Kapha—contributing to overall well-being and longevity.<br />\n<br />\n<br />\nThe ancient Vedic scriptures mention metallurgy and the importance of kansa or bronze metal in the realm of medical and spiritual practices<br />\n<br />\n</p></div>"
}
},
{
"@type": "Question",
"name": "HOW DOES PUREARTH DEMONSTRATE ITS ETHOS OF EQUAL, ETHICAL, ECOLOGICAL?",
"acceptedAnswer": {
"@type": "Answer",
"text": "<div class=\"metafield-rich_text_field\"><p>Purearth pledges 10% of its profits to the Pure Purpose Foundation (PPF), our sister tax exempt charity organization, including donating to the Eco-Pot sanitation project building toilets, long-term afforestation initiatives - planting native fruit and forest species and works directly with women’s self-help groups and producer communities supporting income generation and fair trade livelihoods. With our Get. Give.Grow Recycling Program, we plant a tree for every bottle returned. </p></div>"
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
444Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 71 | 1 |
| /collections/acneic-oily-combination-congested/ | 67 | 1 |
| /collections/mature-dry-dehydrated/ | 65 | 1 |
| /collections/uv-sun-damage-hyperpigmentation-uneven-tone/ | 64 | 1 |
| /products/kesha-fortifying-hair-oil/ | 67 | 1 |
| /products/kwansha-facial-beauty-coin/ | 110 | 1 |
Explore the other reputation pillars for Purearth
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Purearth, captured on May 17, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Purearth: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.purearth.asia to view the most current version of its content and see directly what this company is about and what it offers.