100% PURE
(https://puritycosmetics.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the brand provides a founding date (2005) and geographical origin (California), it fails to name specific experts, dermatologists, or the founders themselves within the crawled text. There is a total absence of Person schema or sameAs links for individual authorities, leaving the expert claims attached only to the corporate entity rather than a verifiable human footprint. The technical implementation is sound, with professional schema.org Organization markers and social media sameAs links, which partially offsets the lack of named experts.
The site makes bold performance assertions like plumps, age corrective, and transformative without citing specific clinical study results, sample sizes, or before-and-after methodology. For instance, the Hydra Drench Cream is labeled softening and the Multi-Vitamin PM Treatment is labeled age corrective without a linked white paper or lab result to substantiate the claims. The disconnect is moderate because these are standard cosmetic descriptors, but they lack the science-backed evidence suggested by the industry jargon used.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.100percentpure.com/#organization",
"name": "100% PURE",
"url": "https://www.100percentpure.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.100percentpure.com/cdn/shop/files/checkout_logo_212.png"
},
"sameAs": [
"https://www.facebook.com/100percentpure",
"https://www.instagram.com/100percentpure/",
"https://www.pinterest.com/100percentpure",
"https://twitter.com/100percentpure",
"https://www.youtube.com/channel/UCuDO-8MnXXrUFX1VkRJPCuA",
"https://www.tiktok.com/@100percentpure",
"https://www.threads.net/@100percentpure"
]
},
{
"@type": "WebSite",
"@id": "https://www.100percentpure.com/#website",
"url": "https://www.100percentpure.com",
"name": "100% PURE",
"publisher": {
"@id": "https://www.100percentpure.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.100percentpure.com/search?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
}
/collections/skin-care/
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Multi-Vitamin + Antioxidants Ultra Riché PM Treatment",
"url": "https://www.100percentpure.com/products/multi-vitamin-antioxidants-ultra-riche-pm-treatment"
},
{
"@type": "ListItem",
"position": 2,
"name": "Multi-Vitamin + Antioxidants PM Facial Oil",
"url": "https://www.100percentpure.com/products/multi-vitamin-antioxidants-pm-facial-oil"
},
{
"@type": "ListItem",
"position": 3,
"name": "Multi-Vitamin + Antioxidants Potent PM Serum",
"url": "https://www.100percentpure.com/products/multi-vitamin-antioxidants-potent-pm-serums"
},
{
"@type": "ListItem",
"position": 4,
"name": "Multi-Vitamin + Antioxidants PM Eye Treatment",
"url": "https://www.100percentpure.com/products/multi-vitamin-antioxidants-pm-eye-treatment"
},
{
"@type": "ListItem",
"position": 5,
"name": "Coffee Bean Caffeine Brightening Eye Cream",
"url": "https://www.100percentpure.com/products/coffee-bean-caffeine-brightening-eye-cream"
},
{
"@type": "ListItem",
"position": 6,
"name": "Retinol PM Eye Cream",
"url": "https://www.100percentpure.com/products/retinol-pm-eye-cream"
}
]
}
/collections/fruit-dyed-makeup/
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Maracuja Mascara",
"url": "https://www.100percentpure.com/products/maracuja-mascara"
},
{
"@type": "ListItem",
"position": 2,
"name": "Fruit Pigmented® Ultra Lengthening Mascara",
"url": "https://www.100percentpure.com/products/fruit-pigmented-ultra-lengthening-mascara"
},
{
"@type": "ListItem",
"position": 3,
"name": "Long Last Liquid Eye Liner",
"url": "https://www.100percentpure.com/products/long-last-liquid-eye-liner"
},
{
"@type": "ListItem",
"position": 4,
"name": "Creamy Long Last Liner",
"url": "https://www.100percentpure.com/products/creamy-long-last-liner"
},
{
"@type": "ListItem",
"position": 5,
"name": "Fruit Pigmented® Full Coverage Water Foundation",
"url": "https://www.100percentpure.com/products/fruit-pigmented-full-coverage-water-foundation"
},
{
"@type": "ListItem",
"position": 6,
"name": "Fruit Pigmented® Healthy Foundation",
"url": "https://www.100percentpure.com/products/fruit-pigmented-healthy-foundation"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 680 | 1 |
| /collections/skin-care/ | 1023 | 1 |
| /pages/press/ | 498 | 1 |
| /collections/fruit-dyed-makeup/ | 874 | 1 |
This page presents a snapshot of public data from 100% PURE, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to 100% PURE: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://puritycosmetics.com to view the most current version of its content and see directly what this company is about and what it offers.