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Identity & Authority: Revlon US – Signal Evidence & AI Readability

Revlon US

(https://revlon.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

There is a significant authority gap regarding named experts; while the copy mentions ‘derm-tweakments’ and ‘Breakthrough formula,’ no specific dermatologist, chemist, or formulator is named or linked via Person schema. The Organization schema is technically proficient and includes sameAs social links, but it lacks the ‘founder’ or ‘knowsAbout’ properties that would establish deep authority. The ‘Heads-Up!’ heading suggests an informal authority that clashes with the attempt at clinical-style performance claims.

The site makes bold performance claims, such as ‘100% agreed lips look more youthful,’ but bases this on a small sample size of only 37 participants. The marketing tone promises a ‘sculpted’ and ‘visibly firmer’ face, which sets an expectation for biological change that a topical $17.99 ‘skin tint’ is unlikely to deliver. These assertions lack external clinical validation or independent laboratory testing citations to bridge the disconnect between marketing hype and product reality.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "url": "https://www.revlon.com",
    "logo": "https://www.revlon.com/cdn/shop/files/favicon.jpg",
    "image": "https://www.revlon.com/cdn/shop/files/favicon.jpg",
    "name": "Revlon US",
    "description": "Makeup, nail color, hair color, and beauty tools. Check out our Revlon Collections including ColorStay™, ColorSilk™, PhotoReady™, Men's Series and more.",
    "email": "noreply@revlon.com",
    "telephone": "2125274000",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "55 Water Street",
        "addressLocality": "New York",
        "addressCountry": "US",
        "addressRegion": "New York",
        "postalCode": "10041"
    },
    "sameAs": [
        "https://www.instagram.com/revlon/",
        "https://www.facebook.com/revlon/",
        "https://www.youtube.com/user/revlon",
        "https://co.pinterest.com/revlon/",
        "https://www.tiktok.com/@revlon",
        "https://twitter.com/revlon"
    ]
}
/products/photoready-lift-fill-skin-tint/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.2",
            "reviewCount": "1760"
        },
        "name": "PhotoReady™ Lift & Fill Skin Tint",
        "image": [
            "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_LiftFill_Skin_Tint_SoldierCapOff_100_300RGB.3000x3000.jpg?v=1761578251&width=480"
        ],
        "offers": {
            "@type": "Offer",
            "availability": "https://schema.org/InStock",
            "price": "17.99",
            "priceCurrency": "USD",
            "sku": "0309970284916",
            "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint?variant=44898938618051"
        },
        "brand": {
            "@type": "Brand",
            "name": "PhotoReady"
        },
        "sku": "0309970284916"
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/photoready-lift-fill-skin-tint#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "PhotoReady"
        },
        "category": "Foundation",
        "description": "",
        "hasVariant": [
            {
                "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938618051#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_LiftFill_Skin_Tint_SoldierCapOff_100_300RGB.3000x3000.jpg?v=1761578251&width=1920",
                "mpn": "7274324XXX",
                "name": "PhotoReady™ Lift & Fill Skin Tint - 100",
                "offers": {
                    "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938618051#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "17.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint?variant=44898938618051"
                },
                "sku": "0309970284916"
            },
            {
                "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938585283#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_LiftFill_Skin_Tint_SoldierCapOff_100_300RGB.3000x3000.jpg?v=1761578251&width=1920",
                "mpn": "7274324XXX",
                "name": "PhotoReady™ Lift & Fill Skin Tint - 110",
                "offers": {
                    "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938585283#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "17.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint?variant=44898938585283"
                },
                "sku": "0309970284923"
            },
            {
                "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938552515#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_LiftFill_Skin_Tint_SoldierCapOff_100_300RGB.3000x3000.jpg?v=1761578251&width=1920",
                "mpn": "7274324XXX",
                "name": "PhotoReady™ Lift & Fill Skin Tint - 120",
                "offers": {
                    "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938552515#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "17.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint?variant=44898938552515"
                },
                "sku": "0309970284930"
            },
            {
                "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938781891#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_LiftFill_Skin_Tint_SoldierCapOff_100_300RGB.3000x3000.jpg?v=1761578251&width=1920",
                "mpn": "7274324XXX",
                "name": "PhotoReady™ Lift & Fill Skin Tint - 130",
                "offers": {
                    "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938781891#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "17.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint?variant=44898938781891"
                },
                "sku": "0309970284947"
            },
            {
                "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938749123#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_LiftFill_Skin_Tint_SoldierCapOff_100_300RGB.3000x3000.jpg?v=1761578251&width=1920",
                "mpn": "7274324XXX",
                "name": "PhotoReady™ Lift & Fill Skin Tint - 140",
                "offers": {
                    "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938749123#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "17.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint?variant=44898938749123"
                },
                "sku": "0309970284954"
            },
            {
                "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938650819#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_LiftFill_Skin_Tint_SoldierCapOff_100_300RGB.3000x3000.jpg?v=1761578251&width=1920",
                "mpn": "7274324XXX",
                "name": "PhotoReady™ Lift & Fill Skin Tint - 150",
                "offers": {
                    "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938650819#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "17.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint?variant=44898938650819"
                },
                "sku": "0309970284961"
            },
            {
                "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938683587#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_LiftFill_Skin_Tint_SoldierCapOff_100_300RGB.3000x3000.jpg?v=1761578251&width=1920",
                "mpn": "7274324XXX",
                "name": "PhotoReady™ Lift & Fill Skin Tint - 160",
                "offers": {
                    "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938683587#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "17.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint?variant=44898938683587"
                },
                "sku": "0309970284978"
            },
            {
                "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938716355#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_LiftFill_Skin_Tint_SoldierCapOff_100_300RGB.3000x3000.jpg?v=1761578251&width=1920",
                "mpn": "7274324XXX",
                "name": "PhotoReady™ Lift & Fill Skin Tint - 170",
                "offers": {
                    "@id": "/products/photoready-lift-fill-skin-tint?variant=44898938716355#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "17.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint?variant=44898938716355"
                },
                "sku": "0309970284985"
            }
        ],
        "name": "PhotoReady™ Lift & Fill Skin Tint",
        "productGroupID": "8219835891907",
        "url": "https://www.revlon.com/products/photoready-lift-fill-skin-tint",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 4.2,
            "reviewCount": 1760
        }
    }
]
/products/photoready-instant-plump-serum/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.5",
            "reviewCount": "1633"
        },
        "name": "PhotoReady™ Instant Plump Serum",
        "image": [
            "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=480"
        ],
        "offers": {
            "@type": "Offer",
            "availability": "https://schema.org/InStock",
            "price": "12.99",
            "priceCurrency": "USD",
            "sku": "0309970271305",
            "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043606723"
        },
        "brand": {
            "@type": "Brand",
            "name": "PhotoReady"
        },
        "sku": "0309970271305"
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/photoready-instant-plump-serum#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "PhotoReady"
        },
        "category": "Lip Balm & Treatment",
        "description": "",
        "hasVariant": [
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043606723#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Magically Inflated",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043606723#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043606723"
                },
                "sku": "0309970271305"
            },
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043573955#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Bring the Zing",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043573955#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043573955"
                },
                "sku": "0309970271329"
            },
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043639491#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Heatonist",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043639491#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043639491"
                },
                "sku": "0309970271343"
            },
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043508419#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Youth Boost",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043508419#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043508419"
                },
                "sku": "0309970271367"
            },
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043344579#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Fill Fantasy",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043344579#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043344579"
                },
                "sku": "0309970271381"
            },
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043410115#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Spice Show",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043410115#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043410115"
                },
                "sku": "0309970271404"
            },
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043442883#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Lip Floaties",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043442883#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043442883"
                },
                "sku": "0309970271428"
            },
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043541187#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Jumbo Juice",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043541187#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043541187"
                },
                "sku": "0309970271442"
            },
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043377347#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Needleless To Say",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043377347#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043377347"
                },
                "sku": "0309970271268"
            },
            {
                "@id": "/products/photoready-instant-plump-serum?variant=44899043475651#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantPlump_Serum_Gloss_SoldierApplicator_Magically_Inflated_003_300RGB.3000x3000coverimage.jpg?v=1768326253&width=1920",
                "mpn": "7272814XXX",
                "name": "PhotoReady™ Instant Plump Serum - Fill Her Up",
                "offers": {
                    "@id": "/products/photoready-instant-plump-serum?variant=44899043475651#offer",
                    "@type": "Offer",
                    "availability": "http://schema.org/InStock",
                    "price": "12.99",
                    "priceCurrency": "USD",
                    "url": "https://www.revlon.com/products/photoready-instant-plump-serum?variant=44899043475651"
                },
                "sku": "0309970271282"
            }
        ],
        "name": "PhotoReady™ Instant Plump Serum",
        "productGroupID": "8219856208067",
        "url": "https://www.revlon.com/products/photoready-instant-plump-serum",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 4.5,
            "reviewCount": 1633
        }
    }
]
/products/photoready-instant-blur-liner/ 
[
    {
        "@context": "https://schema.org",
        "@type": "Product",
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.5",
            "reviewCount": "1644"
        },
        "name": "PhotoReady™ Instant Blur Liner",
        "image": [
            "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantBlur_Liner_SoldierCapOff_Dewy_001_300RGB.3000x3000.jpg?v=1761668829&width=480"
        ],
        "offers": {
            "@type": "Offer",
            "availability": "https://schema.org/InStock",
            "price": "12.99",
            "priceCurrency": "USD",
            "sku": "0309970285456",
            "url": "https://www.revlon.com/products/photoready-instant-blur-liner?variant=44920606720195"
        },
        "brand": {
            "@type": "Brand",
            "name": "PhotoReady"
        },
        "sku": "0309970285456"
    },
    {
        "@context": "http://schema.org/",
        "@id": "/products/photoready-instant-blur-liner#product",
        "@type": "ProductGroup",
        "brand": {
            "@type": "Brand",
            "name": "PhotoReady"
        },
        "category": "Lip Liner",
        "description": "",
        "hasVariant": [
            {
                "@id": "/products/photoready-instant-blur-liner?variant=44920606720195#variant",
                "@type": "Product",
                "image": "https://www.revlon.com/cdn/shop/files/RV_1H26_PR_InstantBlur_Liner_SoldierCapOff_Dewy_001_300RGB.3000x3000.jpg?v=1761668829&width=1920",
                "mpn": "7274470XXX",
                "name": "PhotoReady™ Instant Blur Liner - Dewy",
                "offers": {
                    "@id": "/products/photoready-instant-blur-liner?variant=44920606720195#offer",
                    "@type": "Offer",
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]
🛡️ Trust Signals — external proof links that back the declared identity
1071Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 30 1
/products/photoready-lift-fill-skin-tint/ 321 1
/products/photoready-instant-plump-serum/ 367 1
/products/photoready-instant-blur-liner/ 353 1
Explore the other reputation pillars for Revlon US
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Revlon US, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Revlon US: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://revlon.com to view the most current version of its content and see directly what this company is about and what it offers.