Semantic Coherence: Saie – Signal Evidence & AI Readability

Saie

(https://saiehello.com) 📸 Data Snapshot: May 25, 2026
Semantic Coherence — The Lens

Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.

Semantic Coherence Homepage promise vs. Sub-page reality.
17 Impact Weight: 20 / 100
85% Reputation

There is very little semantic drift between the homepage signal and sub-page substance. The H2 ‘ELEVATED CLEAN MAKEUP’ on the homepage is directly supported by the deep-dive ingredient education found on the CitySet and SuperSuede product pages. Sub-pages maintain the premium positioning suggested by the ‘Friends & Family Sale’ and ‘Allure 2025 Winner’ highlights. The only minor drift is the technical brand identification in the schema data, where the product name is listed as the brand, creating a slight identity disconnect.

Semantic Coherence is read from the heading hierarchy first: what each page announces in its H1 and headings, then whether the body actually delivers on it. Below is the structure the engine mapped, followed by the clean text to check for drift between promise and reality.

🏗️ Semantic Structure — heading hierarchy & page identity (the promise the page makes)
HOMEPAGE Saie | Clean Makeup You'll Love (https://saiehello.com)
Title

Saie | Clean Makeup You'll Love

Meta

Saie hello to super clean makeup. Built by beauty experts and inspired by you. Discover elevated essentials made of superhero ingredients for dewy, no-makeup makeup skin.

H1 THE FRIENDS & FAMILY SALE
H2 Sign In
H2 Sign Up
H2 Reset Password
H2 ELEVATED CLEAN MAKEUP
H2 INSTANT SKIN CONFIDENCE
H2 NEWNESS
H2 Face
H2 Lip
H2 Eye
H2 Cheek
H3 Don't have an account?
H3 Glowy Super™ Gel in Sunglow
H3 Slip Tint™ Tinted Moisturizer in One: Very Light – Pink
H3 Dew Blush™ in Lady
H3 Dew Bronze™ in Sand
H3 CitySet™ Lightweight Setting Spray
H3 Glossybounce™ in Remix
H3 SuperSuede™ Radiant Baked Bronzer in Palermo
H3 SuperSuede™ Baked Powder Blush in Grazie
H3 Lip Liner 101™ in Bite
H3 SuperSuede™ Radiant Baked Bronzer in Palermo
H3 CitySet™ Lightweight Setting Spray
H3 Slip Tint™ Undetectable Baked Setting Powder in Translucent 1
H3 The Mini Vanity Case in Red
HEADER_HEADING_REPEATED_BODY CitySet™ Lightweight Setting Spray – Saie (https://saiehello.com/products/cityset-lightweight-setting-spray/)
Title

CitySet™ Lightweight Setting Spray – Saie

Meta

Introducing the first clean setting spray with no compromises: 16-hour wear, comfortable, and actually good for your skin. Why set with anything else? CitySet™ Lightweight Setting Spray uses plant-based polymers to comfortably set your makeup for 16 hours. The non-aerosol, ultra-fine mist disperses evenly and absorbs i

H1 CitySet™ Lightweight Setting Spray
H2 Sign In
H2 Sign Up
H2 Reset Password
H2 NON-AEROSOL MIST 3.21 oz / 95mL
H2 Details
H2 Ingredients
H2 How To Use
H2 Complete Your Collection
H2 Certifications
H2 Details – CitySet™ Lightweight Setting Spray
H2 Ingredients List – CitySet™ Lightweight Setting Spray
H2 How To Use – CitySet™ Lightweight Setting Spray
H3 Don't have an account?
H3 Notify me when back in stock
H3 CitySet™ Lightweight Setting Spray
H3 Glowy Super™ Gel in Starglow
H3 Mascara 101™ in Black
H3 Sunvisor™
H3 Mini Mascara 101™
H3 Mini Glowy Super™ Gel in Warmglow
H3 Certified Plastic Negative
H3 Leaping Bunny Certified
H3 1% For The Planet
H3 What It's Good For
H3 What we won't include
HEADER_HEADING_REPEATED_BODY SuperSuede™ Radiant Baked Bronzer – Saie (https://saiehello.com/products/supersuede-radiant-baked-bronzer/)
Title

SuperSuede™ Radiant Baked Bronzer – Saie

Meta

Introducing the elevated powder bronzer you always wished for: skin-like, talc-free, and naturally radiant. With its lightweight, creamy texture, SuperSuede™ Bronzer melts in for glowing skin and blurred, bronzed dimension. The long-lasting formula provides up to 8 hours of wear and is supercharged with ingredients for

H1 SuperSuede™ Radiant Baked Bronzer
H2 Sign In
H2 Sign Up
H2 Reset Password
H2 Radiant Diffused Bronze
H2 Apply with
H2 Details
H2 Ingredients
H2 How To Use
H2 Complete Your Collection
H2 Certifications
H2 Details – SuperSuede™ Radiant Baked Bronzer
H2 Ingredients List – SuperSuede™ Radiant Baked Bronzer
H2 How To Use – SuperSuede™ Radiant Baked Bronzer
H3 Don't have an account?
H3 The All-Over Powder Brush
H3 Notify me when back in stock
H3 SuperSuede™ Radiant Baked Bronzer
H3 Glowy Super™ Gel in Starglow
H3 Mascara 101™ in Black
H3 Sunvisor™
H3 Mini Mascara 101™
H3 Mini Glowy Super™ Gel in Warmglow
H3 Certified Plastic Negative
H3 Leaping Bunny Certified
H3 1% For The Planet
H3 What we won't include
NAV_HEADER_HEADING_REPEATED_BODY Best Sellers – Saie (https://saiehello.com/collections/bestsellers/)
Title

Best Sellers – Saie

H1 Best Sellers
H2 Sign In
H2 Sign Up
H2 Reset Password
H3 Don't have an account?
H3 Slip Tint™ Tinted Moisturizer in One: Very Light – Pink
H3 Glowy Super™ Gel in Starglow
H3 Dew Blush™ in Flirty
H3 Sun Melt in Fair Bronze
H3 The Vanity Case
H3 Mascara 101™ in Black
H3 Glossybounce™ in Burst
H3 The Big Brush
H3 Mini Glowy Super™ Gel in Warmglow
H3 The Mini Vanity Case in Red
H3 Sunvisor™
H3 Glowy Super Skin Tint Foundation in 1
H3 Mini Mascara 101™
H3 Dew Bronze™ in Sand
H3 Slip Tint Radiant All-Over Concealer in 1
H3 Airset in Translucent
H3 Glow Sculpt™ in Bronzeglow / Mirror with Compact
H3 The Base Brush
H3 The Fluffy Brush
H3 Lip Liner 101™ in Bite
H3 The Double Brush
H3 SuperSuede™ Baked Powder Blush in Stella
H3 Mini Sunvisor™
H3 Slip Tint™ Undetectable Baked Setting Powder in Translucent 1
H3 The Powder Blush Brush
H3 CitySet™ Lightweight Setting Spray
H3 Mini CitySet™ Lightweight Setting Spray
H3 Mini Dew Blush™ in Sweetie
H3 The All-Over Powder Brush
H3 Mini CitySet™ Case
H3 Blush & Glow Set
H3 The Bellhop Bear Keychain
H3 Saie Gift Card in $20.00 / lilac
H3 The Saie Water Bottle
H3 The Brush Collection
H3 Complexion Boost
H3 Bestsellers Bundle
H3 Lip Combo
H3 Toasty Fall Bundle
H3 Strawberry Gelato Bundle
H3 The Blush Stack
H3 The SuperSuede™ Stack
H3 The Allure Bundle 2024
H3 Blush n’ Glow
H3 The Dew-O
H3 The Slip Tint™ Family
H4 Sort By:
H4 Category
H4 Concern
H4 Formula
H4 Ingredients
H4 Collection / Exclusives
H4 Sort by
H4 Category
H4 Concern
H4 Formula
H4 Ingredients
H4 Collection / Exclusives
📝 The Narrative — clean text per page (homepage promise vs. sub-page reality)
HOMEPAGE · THIN (https://saiehello.com) Saie | Clean Makeup You'll Love
[H2]
ELEVATED CLEAN MAKEUP
Your clean makeup essentials for instant skin confidence.
About us

[IMG: Allure 2025 Winner]

[IMG: New]

[IMG: Saie Image]
[IMG: Saie Image]

[IMG: New]

[IMG: New]

[H2] Face

[H2] Lip

[H2] Eye

[H2] Cheek
798 chars
SUB-PAGE (https://saiehello.com/products/cityset-lightweight-setting-spray/) CitySet™ Lightweight Setting Spray – Saie
Pay in 4 interest-free payments with

available at checkout

[H3] Notify me when back in stock

Sign up below to get first dibs when this product is back in stock.

[H2] Details

[H2] Ingredients

[H2] How To Use

Sign up for text updates

And get $10 off your next order over $50

Sign Up Now

[H2] Complete Your Collection

[H3] Certified Plastic Negative

We are Certified Plastic Negative, recovering at least twice as much ocean-bound plastic as we use in our operations.

[H3] Leaping Bunny Certified

We are Certified Cruelty Free, meaning we never test on animals or work with those who do.

[H3] 1% For The Planet

We donate 1% of all our sales back to earth conservation efforts all year long.

Learn more

close

Introducing the first clean setting spray with no compromises: 16-hour wear, comfortable, and actually good for your skin. Why set with anything else? CitySet™ Lightweight Setting Spray uses plant-based polymers to comfortably set your makeup for 16 hours. The non-aerosol, ultra-fine mist disperses evenly and absorbs instantly for a natural-dewy finish that’s never sticky, tacky, or shiny. CitySet™ is the only setting spray you’ll reach for daily, with its lightweight mist, natural finish, and comfortable, hydrating feel.
CitySet™ is non-comedogenic, alcohol- and scent-free. It’s also dermatologist tested to be safe for all skin types including sensitive, blemish-prone, and dry skin.

[H3] What It's Good For

SETS MAKEUP FOR 16 HOURS

Hydrolyzed Corn Starch is a bio-based, biodegradable polymer that mimics synthetic polymers and helps to lock and set makeup while allowing a flexible, comfortable feel on the skin.

NATURAL-DEWY FINISH

Humectants (Propanediol and Glycogen) support skin hydration and provide a fresh, dewy glow.

PERFECT FOR DAILY USE

Mandarin Orange Extract is a powerful antioxidant upcycled from mandarin oranges that helps to soothe and support your skin’s natural pH.

close

AQUA/WATER/EAU

PROPANEDIOL

HYDROLYZED CORN STARCH

PENTYLENE GLYCOL

1,2-HEXANEDIOL

BETAINE

GLYCERIN

CITRIC ACID

CITRUS RETICULATA (TANGERINE) PEEL EXTRACT

GLYCOGEN

TRISODIUM ETHYLENEDIAMINE DISUCCINATE

SODIUM HYDROXIDE

AQUA/WATER/EAU

WHAT IS IT:Synthetic antioxidants that are preservatives to prevent oils from going bad.OFTEN DISGUISED AS:butylated hydroxyanisole, butylated hydroxytolueneWHY WE DON'T USE:A preservative linked to skin irritation, cancer, kidney, thyroid and liver problems, and hormone disruption.

WHAT IS IT:Chemical Sunscreens contain organic (carbon based) compounds which create a chemical reaction and work by changing UV rays into heat, then releasing that heat from the skin. They are often referred to as chemical or organic absorbers.OFTEN DISGUISED AS:Oxybenzone (or Benzophenone-3) Octinoxate (or octyl methoxycinnamate) Octocrylene Octisalate HomosalateWHY WE DON'T USE:We are not developing products that require these ingredients but if we ever do we'll never use this ingredient— we just wanted you to know!

WHAT IS IT:These are basically plastic. There is so much that can be distilled from petroleum, things like preservatives, gelifying agents, solvers and stabilizers. They are tough to nail down because they are so easily disguised.WHY WE DON'T USE:Because this is essentially putting a clear liquid version of plastic on your face. There are about a thousand reasons to avoid petroleum products from an environmental standpoint but in terms of our bodies, they are known organ disruptors. There are many cleverly disguised ingredients under this category that claim to be clean so we are doing our ingredient testing with Gay Timmons to make sure there are no disguised petroleum derivatives. Petroleum is film-forming on the skin and it can aggravate or prolong acne.WHAT WE USE INSTEAD:It’s really hard to not use these but it’s what sets us apart as truly clean. We use natural oils and waxes, coconut oil, lanolin and glycerin. They don’t have the same properties which is why development becomes a balancing act trying to achieve the look without it being heavy or sticky.

WHAT IS IT:You've probably heard about GMO's in your food, but GMOs in your skin care or cosmetic products? How could that happen? These are kind of similar to food, if something is genetically modified and it’s been altered using genetic engineering. It just as harmful what you’re putting on your body as what you’re putting in your body.OFTEN DISGUISED AS:Canola, Corn, Cotton, Soy, Maltodextrins, Ethanol (if derived from corn or GMO sugar beets), Sucrose (if derived from sugar beets), Molasses (if derived from sugar beets), Amino acids, Yeast productsWHY WE DON'T USE:Cosmetic ingredients are not routinely tested for GMOs mainly due to the high testing costs, the availability of alternative non-GMO (e.g. synthetic) ingredients, and the low risk profile as cosmetics are applied only externally. Aside from that they are linked with many problems including infertility, immune problems, accelerated aging, insulin regulation, and changes in the liver, kidney, spleen, and digestive system. In addition, studies have linked GM foods with asthma, allergies, inflammation, and intestinal damage.

WHAT IS IT:Preservative to keep formulas fresh.OFTEN DISGUISED AS:Methylparaben (E number E218), ethylparaben (E214), propylparaben (E216), butylparaben and heptylparaben (E209) isobutylparaben, isopropylparaben, benzylparaben and their sodium salts.WHY WE DON'T USE:Typically they extend the shelf life of products. Parabens are a group of preservatives that prevent the growth of bad bacteria and mold in your beauty products. They mimic estrogen in the human body, and are linked to reproductive organ harm, thyroid disruption, hormone-related cancers, and obesity.WHAT WE USE INSTEAD:We use naturally derived preservatives wherever possible. We use Caprylyl Glycol — an alcohol derived from caprylic acid, a natural fatty acid found in the milk of some mammals, palm and coconut oil. Ours is naturally derived. Radish Root Ferment Filtrate —a preservative created by fermenting radish roots. Phenethyl Alcohol which is made by isolating the bark and branches of cinnamomum cassia by water steam distillation. Potassium Sorbate — a salt synthetically produced from sorbic acid and potassium hydroxide. Sodium Benzoate — preservative to keep the formula fresh that is naturally derived.

WHAT IS IT:Phthalates are industrial plasticizers in cosmetics. They are widely used in personal care products to moisturize and soften skin, to dissolve and combine ingredients. Phthalates also enhance elasticity and they make products flexible when you apply them.OFTEN DISGUISED AS:DEHP (di-2-ethylhexyl phthalate) DMP (dimethyl phthalate) BBP (benzyl butyl phthalate) DNOP (di-n-octyl phthalate)WHY WE DON'T USE:Whenever you see the term fragrance this usually means there are hidden Phthalates which have been linked to reproductive and hormonal harm in children and men. Some studies have linked phthalates to breast cancers, reproductive malformation, and infertility.WHAT WE USE INSTEAD:Shea Butter, Murumuru seed butter squalane oil, Castor Oil, Carnauba wax, Jojoba oil, Vitamin E.

WHAT IS IT:Sulfates are surfactants – molecules that can attract both oil and water: One end of the molecule clings to the oily dirt, while the other clings to water. Translation? They can lift the grease and grime off of our skin and hair, dissolve (emulsify) it into solution and then rinse everything down the drain.OFTEN DISGUISED AS:"Sodium Lauryl Sulfate (SLS) Sodium Laureth Sulfate (SLES) Sodium Lauryl Sulfoacetate Sodium Lauroyl Isoethionate Sodium Lauroyl Taurate Sodium Cocoyl Isoethionate Sodium Lauroyl Methyl Isoethionate Sodium Lauroyl Sarcosinate Disodium Laureth Sulfosuccinate"WHY WE DON'T USE:Sulfates are powerful, cheap and everywhere. Sulfates are mostly used for hair products which we don't have but we promise to never develop any of our future products with sulfates.

WHAT IS IT:Fragrance is the problem child ingredient in traditional beauty products. It is a catchall term that can disguise up to 3,000 synthetic or natural chemicals used to make a beauty product smell delicious.OFTEN DISGUISED AS:FragranceWHY WE DON'T USE:Whenever you see the term fragrance this usually means there are hidden Phthalates which have been linked to reproductive and hormonal harm in children and men. Some studies have linked phthalates to breast cancers, reproductive malformation, and infertility.WHAT WE USE INSTEAD:We use naturally derived flavors and fragrances or essential oils. In our liquid Lip Balm we have a naturally derived coconut flavor.

WHAT IS IT:Talc is a natural mineral—the softest mineral on record—and is used in everything from paints to textiles to drugs to, you guessed it, cosmetics. It is matifying, absorbs oils and gives formulas a soft powdery texture. Most makeup brands use this for powders and eye shadowOFTEN DISGUISED AS:Hydrous magnesium silicateWHY WE DON'T USE:Talc has become very controversial recently and multiple reports have been released outlining its harm. It's important to note that there are two kinds of talc, one that isn't commonly used but was found to have asbestos in it. Yikes! The other kind hasn't been found to be a known carcinogen, and while asbestos-contaminated talc is a danger for talc miners or other workers who come in contact with natural talc fibers, it is not a concern specifically for cosmetics but we still want to stay away from it.WHAT WE USE INSTEAD:We’re going to stay away from it, we don’t think we need to use it to create nice powders. Instead we use silica and mica. When you break down mica, it breaks down flat—like a mirror—so, depending on the particle size, you can go from club glitter to frosty to illuminating to just glowy. When you rub mica into your skin, it disappears.

close

HOW TO USE: Apply as your daily final step for a 16-hour SaieGlow™. With closed eyes, hold the bottle 5-8 inches away from the face.Mist evenly over makeup application.
10741 chars
SUB-PAGE (https://saiehello.com/products/supersuede-radiant-baked-bronzer/) SuperSuede™ Radiant Baked Bronzer – Saie
[IMG: common]

[IMG: New]

SuperSuede™ Radiant Baked Bronzer
Close

Pay in 4 interest-free payments with

available at checkout

[H3] Notify me when back in stock

Sign up below to get first dibs when this product is back in stock.

[H2] Details

[H2] Ingredients

[H2] How To Use

Sign up for text updates

And get $10 off your next order over $50

Sign Up Now

[H2] Complete Your Collection

[H3] Certified Plastic Negative

We are Certified Plastic Negative, recovering at least twice as much ocean-bound plastic as we use in our operations.

[H3] Leaping Bunny Certified

We are Certified Cruelty Free, meaning we never test on animals or work with those who do.

[H3] 1% For The Planet

We donate 1% of all our sales back to earth conservation efforts all year long.

Learn more

close

Introducing the elevated powder bronzer you always wished for: skin-like, talc-free, and naturally radiant. With its lightweight, creamy texture, SuperSuede™ Bronzer melts in for glowing skin and blurred, bronzed dimension. The long-lasting formula provides up to 8 hours of wear and is supercharged with ingredients for weightless hydration and a smooth, second-skin feel.SuperSuede™ Bronzer is non-comedogenic, suitable for sensitive skin, and never patchy, cakey, streaky, or drying.

close

Palermo

Amalfi

Napoli

Portofino

Bari

Como

SYNTHETIC FLUORPHLOGOPITE

MICA

SQUALANE

SILICA

JOJOBA ESTERS

HECTORITE

BORON NITRIDE

OCTYLDODECANOL

ZINC STEARATE

ALUMINA

AQUA/WATER/EAU

CELLULOSE

ETHYLHEXYLGLYCERIN

GLYCERIN

GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT

POTASSIUM SORBATE

SODIUM ACETYLATED HYALURONATE

SODIUM BENZOATE

TIN OXIDE

TOCOPHEROL. [+/- MAY CONTAIN/PEUT CONTENIR

IRON OXIDES (CI 77491, CI 77492, CI 77499)

BISMUTH OXYCHLORIDE (CI 77163).

SYNTHETIC FLUORPHLOGOPITE

SYNTHETIC FLUORPHLOGOPITE

MICA

SQUALANE

SILICA

JOJOBA ESTERS

HECTORITE

BORON NITRIDE

OCTYLDODECANOL

ZINC STEARATE

ALUMINA

AQUA/WATER/EAU

CELLULOSE

ETHYLHEXYLGLYCERIN

GLYCERIN

GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT

POTASSIUM SORBATE

SODIUM ACETYLATED HYALURONATE

SODIUM BENZOATE

TIN OXIDE

TOCOPHEROL. [+/- MAY CONTAIN/PEUT CONTENIR

IRON OXIDES (CI 77491, CI 77492, CI 77499)

BISMUTH OXYCHLORIDE (CI 77163).

SYNTHETIC FLUORPHLOGOPITE

SYNTHETIC FLUORPHLOGOPITE

MICA

SQUALANE

SILICA

JOJOBA ESTERS

HECTORITE

BORON NITRIDE

OCTYLDODECANOL

ZINC STEARATE

ALUMINA

AQUA/WATER/EAU

CELLULOSE

ETHYLHEXYLGLYCERIN

GLYCERIN

GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT

POTASSIUM SORBATE

SODIUM ACETYLATED HYALURONATE

SODIUM BENZOATE

TOCOPHEROL. [+/- MAY CONTAIN/PEUT CONTENIR

YELLOW 5 LAKE (CI 19140)

BISMUTH OXYCHLORIDE (CI 77163).

SYNTHETIC FLUORPHLOGOPITE

SYNTHETIC FLUORPHLOGOPITE

MICA

SILICA

SQUALANE

JOJOBA ESTERS

HECTORITE

BORON NITRIDE

OCTYLDODECANOL

ZINC STEARATE

ALUMINA

AQUA/WATER/EAU

CELLULOSE

ETHYLHEXYLGLYCERIN

GLYCERIN

GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT

POTASSIUM SORBATE

SODIUM ACETYLATED HYALURONATE

SODIUM BENZOATE

TOCOPHEROL. [+/- MAY CONTAIN/PEUT CONTENIR

IRON OXIDES (CI 77491, CI 77492, CI 77499)

RED 40 LAKE (CI 16035)

YELLOW 5 LAKE (CI 19140)

BISMUTH OXYCHLORIDE (CI 77163).

SYNTHETIC FLUORPHLOGOPITE

SYNTHETIC FLUORPHLOGOPITE

MICA

SILICA

SQUALANE

JOJOBA ESTERS

HECTORITE

BORON NITRIDE

OCTYLDODECANOL

ZINC STEARATE

ALUMINA

AQUA/WATER/EAU

CELLULOSE

ETHYLHEXYLGLYCERIN

GLYCERIN

GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT

POTASSIUM SORBATE

SODIUM ACETYLATED HYALURONATE

SODIUM BENZOATE

TOCOPHEROL. [+/- MAY CONTAIN/PEUT CONTENIR

IRON OXIDES (CI 77491, CI 77492, CI 77499)

RED 40 LAKE (CI 16035)

YELLOW 5 LAKE (CI 19140)

BISMUTH OXYCHLORIDE (CI 77163).

SYNTHETIC FLUORPHLOGOPITE

SYNTHETIC FLUORPHLOGOPITE

MICA

SILICA

SQUALANE

JOJOBA ESTERS

HECTORITE

BORON NITRIDE

OCTYLDODECANOL

ZINC STEARATE

ALUMINA

AQUA/WATER/EAU

CELLULOSE

ETHYLHEXYLGLYCERIN

GLYCERIN

GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT

POTASSIUM SORBATE

SODIUM ACETYLATED HYALURONATE

SODIUM BENZOATE

TOCOPHEROL. [+/- MAY CONTAIN/PEUT CONTENIR

IRON OXIDES (CI 77491, CI 77492, CI 77499)

RED 40 LAKE (CI 16035)

YELLOW 5 LAKE (CI 19140)

BISMUTH OXYCHLORIDE (CI 77163).

SYNTHETIC FLUORPHLOGOPITE

WHAT IS IT:Synthetic antioxidants that are preservatives to prevent oils from going bad.OFTEN DISGUISED AS:butylated hydroxyanisole, butylated hydroxytolueneWHY WE DON'T USE:A preservative linked to skin irritation, cancer, kidney, thyroid and liver problems, and hormone disruption.

WHAT IS IT:Chemical Sunscreens contain organic (carbon based) compounds which create a chemical reaction and work by changing UV rays into heat, then releasing that heat from the skin. They are often referred to as chemical or organic absorbers.OFTEN DISGUISED AS:Oxybenzone (or Benzophenone-3) Octinoxate (or octyl methoxycinnamate) Octocrylene Octisalate HomosalateWHY WE DON'T USE:We are not developing products that require these ingredients but if we ever do we'll never use this ingredient— we just wanted you to know!

WHAT IS IT:These are basically plastic. There is so much that can be distilled from petroleum, things like preservatives, gelifying agents, solvers and stabilizers. They are tough to nail down because they are so easily disguised.WHY WE DON'T USE:Because this is essentially putting a clear liquid version of plastic on your face. There are about a thousand reasons to avoid petroleum products from an environmental standpoint but in terms of our bodies, they are known organ disruptors. There are many cleverly disguised ingredients under this category that claim to be clean so we are doing our ingredient testing with Gay Timmons to make sure there are no disguised petroleum derivatives. Petroleum is film-forming on the skin and it can aggravate or prolong acne.WHAT WE USE INSTEAD:It’s really hard to not use these but it’s what sets us apart as truly clean. We use natural oils and waxes, coconut oil, lanolin and glycerin. They don’t have the same properties which is why development becomes a balancing act trying to achieve the look without it being heavy or sticky.

WHAT IS IT:You've probably heard about GMO's in your food, but GMOs in your skin care or cosmetic products? How could that happen? These are kind of similar to food, if something is genetically modified and it’s been altered using genetic engineering. It just as harmful what you’re putting on your body as what you’re putting in your body.OFTEN DISGUISED AS:Canola, Corn, Cotton, Soy, Maltodextrins, Ethanol (if derived from corn or GMO sugar beets), Sucrose (if derived from sugar beets), Molasses (if derived from sugar beets), Amino acids, Yeast productsWHY WE DON'T USE:Cosmetic ingredients are not routinely tested for GMOs mainly due to the high testing costs, the availability of alternative non-GMO (e.g. synthetic) ingredients, and the low risk profile as cosmetics are applied only externally. Aside from that they are linked with many problems including infertility, immune problems, accelerated aging, insulin regulation, and changes in the liver, kidney, spleen, and digestive system. In addition, studies have linked GM foods with asthma, allergies, inflammation, and intestinal damage.

WHAT IS IT:Preservative to keep formulas fresh.OFTEN DISGUISED AS:Methylparaben (E number E218), ethylparaben (E214), propylparaben (E216), butylparaben and heptylparaben (E209) isobutylparaben, isopropylparaben, benzylparaben and their sodium salts.WHY WE DON'T USE:Typically they extend the shelf life of products. Parabens are a group of preservatives that prevent the growth of bad bacteria and mold in your beauty products. They mimic estrogen in the human body, and are linked to reproductive organ harm, thyroid disruption, hormone-related cancers, and obesity.WHAT WE USE INSTEAD:We use naturally derived preservatives wherever possible. We use Caprylyl Glycol — an alcohol derived from caprylic acid, a natural fatty acid found in the milk of some mammals, palm and coconut oil. Ours is naturally derived. Radish Root Ferment Filtrate —a preservative created by fermenting radish roots. Phenethyl Alcohol which is made by isolating the bark and branches of cinnamomum cassia by water steam distillation. Potassium Sorbate — a salt synthetically produced from sorbic acid and potassium hydroxide. Sodium Benzoate — preservative to keep the formula fresh that is naturally derived.

WHAT IS IT:Phthalates are industrial plasticizers in cosmetics. They are widely used in personal care products to moisturize and soften skin, to dissolve and combine ingredients. Phthalates also enhance elasticity and they make products flexible when you apply them.OFTEN DISGUISED AS:DEHP (di-2-ethylhexyl phthalate) DMP (dimethyl phthalate) BBP (benzyl butyl phthalate) DNOP (di-n-octyl phthalate)WHY WE DON'T USE:Whenever you see the term fragrance this usually means there are hidden Phthalates which have been linked to reproductive and hormonal harm in children and men. Some studies have linked phthalates to breast cancers, reproductive malformation, and infertility.WHAT WE USE INSTEAD:Shea Butter, Murumuru seed butter squalane oil, Castor Oil, Carnauba wax, Jojoba oil, Vitamin E.

WHAT IS IT:Sulfates are surfactants – molecules that can attract both oil and water: One end of the molecule clings to the oily dirt, while the other clings to water. Translation? They can lift the grease and grime off of our skin and hair, dissolve (emulsify) it into solution and then rinse everything down the drain.OFTEN DISGUISED AS:"Sodium Lauryl Sulfate (SLS) Sodium Laureth Sulfate (SLES) Sodium Lauryl Sulfoacetate Sodium Lauroyl Isoethionate Sodium Lauroyl Taurate Sodium Cocoyl Isoethionate Sodium Lauroyl Methyl Isoethionate Sodium Lauroyl Sarcosinate Disodium Laureth Sulfosuccinate"WHY WE DON'T USE:Sulfates are powerful, cheap and everywhere. Sulfates are mostly used for hair products which we don't have but we promise to never develop any of our future products with sulfates.

WHAT IS IT:Fragrance is the problem child ingredient in traditional beauty products. It is a catchall term that can disguise up to 3,000 synthetic or natural chemicals used to make a beauty product smell delicious.OFTEN DISGUISED AS:FragranceWHY WE DON'T USE:Whenever you see the term fragrance this usually means there are hidden Phthalates which have been linked to reproductive and hormonal harm in children and men. Some studies have linked phthalates to breast cancers, reproductive malformation, and infertility.WHAT WE USE INSTEAD:We use naturally derived flavors and fragrances or essential oils. In our liquid Lip Balm we have a naturally derived coconut flavor.

WHAT IS IT:Talc is a natural mineral—the softest mineral on record—and is used in everything from paints to textiles to drugs to, you guessed it, cosmetics. It is matifying, absorbs oils and gives formulas a soft powdery texture. Most makeup brands use this for powders and eye shadowOFTEN DISGUISED AS:Hydrous magnesium silicateWHY WE DON'T USE:Talc has become very controversial recently and multiple reports have been released outlining its harm. It's important to note that there are two kinds of talc, one that isn't commonly used but was found to have asbestos in it. Yikes! The other kind hasn't been found to be a known carcinogen, and while asbestos-contaminated talc is a danger for talc miners or other workers who come in contact with natural talc fibers, it is not a concern specifically for cosmetics but we still want to stay away from it.WHAT WE USE INSTEAD:We’re going to stay away from it, we don’t think we need to use it to create nice powders. Instead we use silica and mica. When you break down mica, it breaks down flat—like a mirror—so, depending on the particle size, you can go from club glitter to frosty to illuminating to just glowy. When you rub mica into your skin, it disappears.

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HOW TO USE: Lightly SWIRL The All Over Powder Brush (sold separately) into the SuperSuede™ Bronzer pan. Softly SWEEP across top of forehead (where the sun hits) and under cheekbones, over bridge of nose, and under the jawline for a natural-radiant bronze.  Saie's Pro Tip:For deeper dimension or longer wear, stack SuperSuede™ Bronzer on top of Dew Bronze™ or Sun Melt™.
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