SalonIQ
(https://saloniq.com) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
The site’s technical authority is saved only by its schema implementation. The JSON-LD correctly identifies the Organization and SoftwareApplication, including a founding date of 2012 and specific social sameAs links. However, while ‘experts’ like Fergal Doyle and Karine Jackson are mentioned as customers, there is no Person schema for company leadership, leaving the ‘team that cares’ claim as a faceless marketing assertion.
The disconnect between the marketing tone and actual evidence is extreme. The site claims to be ‘Leading the way’ and ‘Changing The Lives Of Salon Owners,’ yet it provides zero unique case study data on pages specifically titled as testimonials. Claiming a precise ‘1403% ROI’ without a linked case study or calculator is a textbook example of performance claim fabrication in B2B marketing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"SoftwareApplication"
],
"name": "SalonIQ",
"url": "https://www.saloniq.com",
"logo": "https://www.saloniq.com/img/logo.svg",
"description": "SalonIQ is a UK salon management software platform for hair, beauty, and spa businesses. Features include online booking, automated marketing, team management, and integrated payments.",
"foundingDate": "2012",
"areaServed": "GB",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web, Cloud",
"offers": {
"@type": "Offer",
"price": "47",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"billingDuration": "P1M"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "274",
"bestRating": "5"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, Little Mount Sion",
"addressLocality": "Tunbridge Wells",
"addressRegion": "Kent",
"postalCode": "TN1 1YS",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/SalonIntelligence/",
"https://www.instagram.com/salon_iq/",
"https://www.linkedin.com/company/salon-intelligence"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.saloniq.com/"
}
]
}
]
/book-demo/
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"SoftwareApplication"
],
"name": "SalonIQ",
"url": "https://www.saloniq.com",
"logo": "https://www.saloniq.com/img/logo.svg",
"description": "SalonIQ is a UK salon management software platform for hair, beauty, and spa businesses. Features include online booking, automated marketing, team management, and integrated payments.",
"foundingDate": "2012",
"areaServed": "GB",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web, Cloud",
"offers": {
"@type": "Offer",
"price": "47",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"billingDuration": "P1M"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "274",
"bestRating": "5"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, Little Mount Sion",
"addressLocality": "Tunbridge Wells",
"addressRegion": "Kent",
"postalCode": "TN1 1YS",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/SalonIntelligence/",
"https://www.instagram.com/salon_iq/",
"https://www.linkedin.com/company/salon-intelligence"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.saloniq.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book Demo",
"item": "https://www.saloniq.com/book-demo/"
}
]
}
]
/testimonials/hair-concepts/
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"SoftwareApplication"
],
"name": "SalonIQ",
"url": "https://www.saloniq.com",
"logo": "https://www.saloniq.com/img/logo.svg",
"description": "SalonIQ is a UK salon management software platform for hair, beauty, and spa businesses. Features include online booking, automated marketing, team management, and integrated payments.",
"foundingDate": "2012",
"areaServed": "GB",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web, Cloud",
"offers": {
"@type": "Offer",
"price": "47",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"billingDuration": "P1M"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "274",
"bestRating": "5"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, Little Mount Sion",
"addressLocality": "Tunbridge Wells",
"addressRegion": "Kent",
"postalCode": "TN1 1YS",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/SalonIntelligence/",
"https://www.instagram.com/salon_iq/",
"https://www.linkedin.com/company/salon-intelligence"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.saloniq.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Advice",
"item": "https://www.saloniq.com/advice/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Hair Concepts",
"item": "https://www.saloniq.com/testimonials/hair-concepts/"
}
]
}
]
/testimonials/karine-jackson-salon/
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"SoftwareApplication"
],
"name": "SalonIQ",
"url": "https://www.saloniq.com",
"logo": "https://www.saloniq.com/img/logo.svg",
"description": "SalonIQ is a UK salon management software platform for hair, beauty, and spa businesses. Features include online booking, automated marketing, team management, and integrated payments.",
"foundingDate": "2012",
"areaServed": "GB",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web, Cloud",
"offers": {
"@type": "Offer",
"price": "47",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"billingDuration": "P1M"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "274",
"bestRating": "5"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, Little Mount Sion",
"addressLocality": "Tunbridge Wells",
"addressRegion": "Kent",
"postalCode": "TN1 1YS",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/SalonIntelligence/",
"https://www.instagram.com/salon_iq/",
"https://www.linkedin.com/company/salon-intelligence"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.saloniq.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Advice",
"item": "https://www.saloniq.com/advice/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Karine Jackson Salon",
"item": "https://www.saloniq.com/testimonials/karine-jackson-salon/"
}
]
}
]
/testimonials/zappas-salons/
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"SoftwareApplication"
],
"name": "SalonIQ",
"url": "https://www.saloniq.com",
"logo": "https://www.saloniq.com/img/logo.svg",
"description": "SalonIQ is a UK salon management software platform for hair, beauty, and spa businesses. Features include online booking, automated marketing, team management, and integrated payments.",
"foundingDate": "2012",
"areaServed": "GB",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web, Cloud",
"offers": {
"@type": "Offer",
"price": "47",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"billingDuration": "P1M"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "274",
"bestRating": "5"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, Little Mount Sion",
"addressLocality": "Tunbridge Wells",
"addressRegion": "Kent",
"postalCode": "TN1 1YS",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/SalonIntelligence/",
"https://www.instagram.com/salon_iq/",
"https://www.linkedin.com/company/salon-intelligence"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.saloniq.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Advice",
"item": "https://www.saloniq.com/advice/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Zappas Salons",
"item": "https://www.saloniq.com/testimonials/zappas-salons/"
}
]
}
]
/testimonials/fergal-doyle/
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"SoftwareApplication"
],
"name": "SalonIQ",
"url": "https://www.saloniq.com",
"logo": "https://www.saloniq.com/img/logo.svg",
"description": "SalonIQ is a UK salon management software platform for hair, beauty, and spa businesses. Features include online booking, automated marketing, team management, and integrated payments.",
"foundingDate": "2012",
"areaServed": "GB",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Web, Cloud",
"offers": {
"@type": "Offer",
"price": "47",
"priceCurrency": "GBP",
"priceSpecification": {
"@type": "UnitPriceSpecification",
"billingDuration": "P1M"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "274",
"bestRating": "5"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "The Forge, Little Mount Sion",
"addressLocality": "Tunbridge Wells",
"addressRegion": "Kent",
"postalCode": "TN1 1YS",
"addressCountry": "GB"
},
"sameAs": [
"https://www.facebook.com/SalonIntelligence/",
"https://www.instagram.com/salon_iq/",
"https://www.linkedin.com/company/salon-intelligence"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.saloniq.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Advice",
"item": "https://www.saloniq.com/advice/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Fergal Doyle Hair",
"item": "https://www.saloniq.com/testimonials/fergal-doyle/"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
139Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 32 | 2 |
| /book-demo/ | 20 | 1 |
| /testimonials/hair-concepts/ | 24 | 1 |
| /testimonials/karine-jackson-salon/ | 21 | 1 |
| /testimonials/zappas-salons/ | 21 | 1 |
| /testimonials/fergal-doyle/ | 21 | 1 |
Explore the other reputation pillars for SalonIQ
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from SalonIQ, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SalonIQ: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://saloniq.com to view the most current version of its content and see directly what this company is about and what it offers.