Sam's Barbers
(https://samsbarbers.com) 📸 Data Snapshot: May 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
Authority is established through lineage (Donnelly family), but there is a lack of Person schema to connect Sam or James Donnelly to their digital footprint. Furthermore, the technical credibility gap is widened by the aforementioned ‘0’ values in the location stats, contradicting the primary ‘120 Years’ claim.
The disconnect is purely technical rather than conceptual; the marketing tone claims extreme longevity and scale, but the technical execution on the Locations page fails to populate the actual numbers, showing 0 stars and 0 years of experience in the body text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://samsbarbers.com/",
"url": "https://samsbarbers.com/",
"name": "Sam's Barbers - 120 Years of Clean Cuts & Close Shaves",
"isPartOf": {
"@id": "https://samsbarbers.com/#website"
},
"about": {
"@id": "https://samsbarbers.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://samsbarbers.com/#primaryimage"
},
"image": {
"@id": "https://samsbarbers.com/#primaryimage"
},
"thumbnailUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"datePublished": "2024-11-26T16:14:01+00:00",
"dateModified": "2025-04-18T16:02:40+00:00",
"description": "Experience traditional barbering with Sam's Barbers in Dublin. Book your appointment today for expert grooming services tailored to you.",
"breadcrumb": {
"@id": "https://samsbarbers.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://samsbarbers.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/#primaryimage",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"width": 131,
"height": 96
},
{
"@type": "BreadcrumbList",
"@id": "https://samsbarbers.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://samsbarbers.com/#website",
"url": "https://samsbarbers.com/",
"name": "Sam's Barbers",
"description": "120 Years of Clean Cuts & Close Shaves",
"publisher": {
"@id": "https://samsbarbers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://samsbarbers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://samsbarbers.com/#organization",
"name": "Sam's Barbers",
"url": "https://samsbarbers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/#/schema/logo/image/",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"width": 131,
"height": 96,
"caption": "Sam's Barbers"
},
"image": {
"@id": "https://samsbarbers.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/samsbarbersireland/"
]
}
]
}
/vouchers-product/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://samsbarbers.com/vouchers-product/",
"url": "https://samsbarbers.com/vouchers-product/",
"name": "Vouchers & Product - Sam's Barbers",
"isPartOf": {
"@id": "https://samsbarbers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://samsbarbers.com/vouchers-product/#primaryimage"
},
"image": {
"@id": "https://samsbarbers.com/vouchers-product/#primaryimage"
},
"thumbnailUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/mask2-1024x1024.png",
"datePublished": "2024-11-29T13:22:13+00:00",
"dateModified": "2025-04-18T16:08:49+00:00",
"description": "Give the gift of choice with our no-expiry barber gift cards or explore the premium Pomp & Co. grooming range, crafted by generations of master barbers. Shop now!",
"breadcrumb": {
"@id": "https://samsbarbers.com/vouchers-product/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://samsbarbers.com/vouchers-product/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/vouchers-product/#primaryimage",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/mask2.png",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/mask2.png",
"width": 1080,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://samsbarbers.com/vouchers-product/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://samsbarbers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Vouchers & Product"
}
]
},
{
"@type": "WebSite",
"@id": "https://samsbarbers.com/#website",
"url": "https://samsbarbers.com/",
"name": "Sam's Barbers",
"description": "120 Years of Clean Cuts & Close Shaves",
"publisher": {
"@id": "https://samsbarbers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://samsbarbers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://samsbarbers.com/#organization",
"name": "Sam's Barbers",
"url": "https://samsbarbers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/#/schema/logo/image/",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"width": 131,
"height": 96,
"caption": "Sam's Barbers"
},
"image": {
"@id": "https://samsbarbers.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/samsbarbersireland/"
]
}
]
}
/our-story/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://samsbarbers.com/our-story/",
"url": "https://samsbarbers.com/our-story/",
"name": "Our Story - Sam's Barbers",
"isPartOf": {
"@id": "https://samsbarbers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://samsbarbers.com/our-story/#primaryimage"
},
"image": {
"@id": "https://samsbarbers.com/our-story/#primaryimage"
},
"thumbnailUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/mask2-1024x1024.png",
"datePublished": "2024-11-26T16:14:01+00:00",
"dateModified": "2026-04-28T09:39:38+00:00",
"description": "Discover the rich history of Sam's Barbers in Dublin. Learn how our tradition of excellence has shaped our reputation over the years.",
"breadcrumb": {
"@id": "https://samsbarbers.com/our-story/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://samsbarbers.com/our-story/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/our-story/#primaryimage",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/mask2.png",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/mask2.png",
"width": 1080,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://samsbarbers.com/our-story/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://samsbarbers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story"
}
]
},
{
"@type": "WebSite",
"@id": "https://samsbarbers.com/#website",
"url": "https://samsbarbers.com/",
"name": "Sam's Barbers",
"description": "120 Years of Clean Cuts & Close Shaves",
"publisher": {
"@id": "https://samsbarbers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://samsbarbers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://samsbarbers.com/#organization",
"name": "Sam's Barbers",
"url": "https://samsbarbers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/#/schema/logo/image/",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"width": 131,
"height": 96,
"caption": "Sam's Barbers"
},
"image": {
"@id": "https://samsbarbers.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/samsbarbersireland/"
]
}
]
}
/our-locations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://samsbarbers.com/our-locations/",
"url": "https://samsbarbers.com/our-locations/",
"name": "Our Locations - Sam's Barbers",
"isPartOf": {
"@id": "https://samsbarbers.com/#website"
},
"primaryImageOfPage": {
"@id": "https://samsbarbers.com/our-locations/#primaryimage"
},
"image": {
"@id": "https://samsbarbers.com/our-locations/#primaryimage"
},
"thumbnailUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/mask2-1024x1024.png",
"datePublished": "2026-04-16T09:27:44+00:00",
"dateModified": "2026-04-28T09:29:26+00:00",
"description": "Discover the rich history of Sam's Barbers in Dublin. Learn how our tradition of excellence has shaped our reputation over the years.",
"breadcrumb": {
"@id": "https://samsbarbers.com/our-locations/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://samsbarbers.com/our-locations/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/our-locations/#primaryimage",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/mask2.png",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/mask2.png",
"width": 1080,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://samsbarbers.com/our-locations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://samsbarbers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Locations"
}
]
},
{
"@type": "WebSite",
"@id": "https://samsbarbers.com/#website",
"url": "https://samsbarbers.com/",
"name": "Sam's Barbers",
"description": "120 Years of Clean Cuts & Close Shaves",
"publisher": {
"@id": "https://samsbarbers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://samsbarbers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://samsbarbers.com/#organization",
"name": "Sam's Barbers",
"url": "https://samsbarbers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/#/schema/logo/image/",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"width": 131,
"height": 96,
"caption": "Sam's Barbers"
},
"image": {
"@id": "https://samsbarbers.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/samsbarbersireland/"
]
}
]
}
/privacy-policy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://samsbarbers.com/privacy-policy/",
"url": "https://samsbarbers.com/privacy-policy/",
"name": "Privacy Policy - Sam's Barbers",
"isPartOf": {
"@id": "https://samsbarbers.com/#website"
},
"datePublished": "2024-11-25T15:13:12+00:00",
"dateModified": "2025-04-18T16:04:37+00:00",
"breadcrumb": {
"@id": "https://samsbarbers.com/privacy-policy/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://samsbarbers.com/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://samsbarbers.com/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://samsbarbers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://samsbarbers.com/#website",
"url": "https://samsbarbers.com/",
"name": "Sam's Barbers",
"description": "120 Years of Clean Cuts & Close Shaves",
"publisher": {
"@id": "https://samsbarbers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://samsbarbers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://samsbarbers.com/#organization",
"name": "Sam's Barbers",
"url": "https://samsbarbers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/#/schema/logo/image/",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"width": 131,
"height": 96,
"caption": "Sam's Barbers"
},
"image": {
"@id": "https://samsbarbers.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/samsbarbersireland/"
]
}
]
}
/terms-and-conditions/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://samsbarbers.com/terms-and-conditions/",
"url": "https://samsbarbers.com/terms-and-conditions/",
"name": "Terms and Conditions - Sam's Barbers",
"isPartOf": {
"@id": "https://samsbarbers.com/#website"
},
"datePublished": "2024-11-26T16:14:32+00:00",
"dateModified": "2025-04-18T16:06:33+00:00",
"breadcrumb": {
"@id": "https://samsbarbers.com/terms-and-conditions/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://samsbarbers.com/terms-and-conditions/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://samsbarbers.com/terms-and-conditions/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://samsbarbers.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Terms and Conditions"
}
]
},
{
"@type": "WebSite",
"@id": "https://samsbarbers.com/#website",
"url": "https://samsbarbers.com/",
"name": "Sam's Barbers",
"description": "120 Years of Clean Cuts & Close Shaves",
"publisher": {
"@id": "https://samsbarbers.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://samsbarbers.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://samsbarbers.com/#organization",
"name": "Sam's Barbers",
"url": "https://samsbarbers.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://samsbarbers.com/#/schema/logo/image/",
"url": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"contentUrl": "https://samsbarbers.com/wp-content/uploads/2024/11/Sams-Barber-Logo.svg",
"width": 131,
"height": 96,
"caption": "Sam's Barbers"
},
"image": {
"@id": "https://samsbarbers.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.instagram.com/samsbarbersireland/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
28Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /vouchers-product/ | 3 | 0 |
| /our-story/ | 3 | 0 |
| /our-locations/ | 4 | 0 |
| /privacy-policy/ | 4 | 0 |
| /terms-and-conditions/ | 11 | 0 |
Explore the other reputation pillars for Sam's Barbers
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Sam's Barbers, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Sam's Barbers: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://samsbarbers.com to view the most current version of its content and see directly what this company is about and what it offers.