Information Density: Scotties – Signal Evidence & AI Readability

Scotties

(https://scottiesfacial.com) 📸 Data Snapshot: June 19, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
19 Impact Weight: 30 / 100
63% Reputation

The body text contains a surprisingly high volume of specific nouns and metrics, such as 1 billion trees and 1,450 specific sites. However, the H1 and H2 headings suffer from marketing fluff, using phrases like Breathe Easy and GET MORE SCOTTIES without substantive qualifiers. The site relies on a significant repetition of the one billion trees claim across all analyzed pages to fill space.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://scottiesfacial.com) Scotties
[IMG: Scotties logo]
[H5] Products
[H5] Where to Buy
[H5] About
[H5] Values & Value
[H5] Our People
[H5] Careers
[H5] Contact Us
[H1] OVER ONE BILLION REASONSTO LOVE SCOTTIES®
Not only does Scotties® make great tissues, we're also part of an organization that has planted over 1 billion trees since 1957.* Our Story
[IMG: Person with Scotties product]
[IMG: Person with Scotties product]
[IMG: Person with Scotties product]
[IMG: Person with Scotties product]
[IMG: Person with Scotties product]
[IMG: Person with Scotties product]
[IMG: find your box]
[IMG: tree planted counter]
[H1] TREES PLANTED*
We genuinely care about the environment. When you buy any box of Scotties® facial tissue, you can feel good knowing it’s made by an organization that plants millions of trees annually in responsibly managed forests. We’ve planted 1+ billion trees since 1957 and counting.* Because that’s what counts.Learn More
[IMG: 1 billion tree planted logo]
[H2] Breathe Easy
People told us to get our heads out of the clouds. Carbon neutrality** was a distant daydream. We couldn’t possibly offset the emissions it takes to make every soft sheet of Scotties® facial tissue. And yet here we are, helping people breathe a little easier in more ways than one.Because we only have one Planet Earth. And you only have one nose.Learn More
[IMG: screen with ad]
[IMG: scotties product]
[H2] GET MORE SCOTTIES®
Be the first to know about Scotties® news, rewards, and savings.
[IMG: Scotties Logo]
Contact Us
[IMG: Facebook Icon]
[IMG: Instagram Icon]
Privacy PolicyUser Agreement*Scotties® tissue is manufactured by Irving Consumer Products, Inc., an affiliate of J.D. Irving, Limited. J.D. Irving, Limited and its affiliates have planted more than a billion trees since 1957. For more information, visit www.irvingconsumerproducts.com/sustainability/**Each year, forests managed by J.D. Irving, Limited and affiliated corporations remove more carbon than is emitted in the lifecycle of Scotties® Facial Tissue products. © 2024 Irving Consumer Products, Inc. Scotties® is a registered trademark of Kimberly-Clark Worldwide, Inc. used under license by Irving Consumer Products, Inc. TM Trademark of Irving Consumer Products Inc. Get Special Offers
[IMG: Scotties offer]
[H5] BE THE FIRST TO KNOW ABOUT NEW SCOTTIES® FACIAL TISSUE OFFERS
Sign up
[IMG: Scotties offer]
[H5] LOOKING FOR SCOTTIES® SAVINGS?
Explore offers
2404 chars
SUB-PAGE (https://scottiesfacial.com/values-and-value/) Scotties
[IMG: Scotties logo]
[H5] Products
[H5] Where to Buy
[H5] About
[H5] Values & Value
[H5] Our People
[H5] Careers
[H5] Contact Us
[H3] About Us
[H1] Values & Value
[H2] Easy on the wallet.Easy on the Environment.
Scotties® believes that values and value can live side-by-side. That you should never have to pay more for products just because they’re made the right way. So don’t blow your budget to keep your beliefs. With Scotties®, you can have both.Learn More
[IMG: women with wallet and money]
[H2] Our gentle carbon footprint
The organization we belong to manages forests that remove more carbon than is emitted in the lifecycle of our tissue products each year**. This includes the carbon footprint of all scopes including input materials, production, distribution, use-phase, and end-of-life phase of the tissue products.Scotties® tissue products have achieved carbon neutrality on the total carbon footprint of tissue products sold in the U.S. from cradle-to-grave in accordance with the ISO 14068-1: 2023 standard.That’s something we’re really proud of.Learn More
[IMG: kids with scotties product]
[H2] FAQ
[H4] Who makes and is responsible for Scotties® products?
Scotties® facial tissue in the United States is proudly made in North America by Irving Consumer Products, Inc., a family-owned company committed to managing its operations in an environmentally sustainable and socially responsible manner.
[H4] Who is Irving Consumer Products, Inc.?
Irving Consumer Products, Inc. is part of the J.D. Irving Group of Companies, which are all family-owned companies. Irving Consumer Products, Inc. has grown to become one of North America's leading manufacturers of household paper products.
[H4] Who is J.D. Irving?
J.D. Irving is a group of family-owned businesses with operations in the USA and Canada. For over 140 years our focus has been on providing quality service and products to customers around the world. Our head offices are in Saint John and Dieppe, New Brunswick, Canada. The companies are internationally recognized for efforts in ecosystem research and habitat conservation. Operations within the J.D. Irving Group of Companies include:Forestry & Forest ProductsTransportation & LogisticsShipbuilding & Industrial FabricationRetail & DistributionConstruction & EquipmentConsumer ProductsFood ProductsAgricultureStaffing Solutions
[H4] What are the forests used for by J.D. Irving?
J.D. Irving, Limited's forests are used to make various quality products. In addition to consumer tissue products (facial, bath, towel, napkin), J.D. Irving, Limited's forests are also used to make specialty wood products, corrugating medium, kraft pulp, specialty paper grades, premium kiln dried lumber (including hardwood, softwood (SPF), eastern white pine, and eastern white cedar).
[H4] What are Scotties® products made from?
Scotties® products are made from new wood pulp fibres from J.D. Irving, Limited's forests. The wood pulp fibres come from hardwood and softwood trees.
[H4] Is Scotties® still Hypoallergenic?
Yes, our softest Scotties® ever is still hypoallergenic and is made without the use of inks or dyes.
[H4] What do you mean when you say you manage your forests responsibly?
This means that J.D. Irving, Limited has developed and follows guidelines for sustainable forest management, including measures to protect water quality, biodiversity, wildlife habitat, species at risk and forests with exceptional conservation value. In addition to these guidelines the company works with the Sustainable Forestry Initiative (SFI), the Forest Stewardship Council® (FSC® C041515), and Canada’s Crown Land Management Program to ensure they meet or exceed these third-party standards. J.D. Irving, Limited has over 20% of its forests dedicated as conservation habitats. Today they manage over 1,450 specific sites including the famous La Dune de Bouctouche and the Irving Nature Park, both located in New Brunswick, Canada. To learn more visit jdirving.com.
[H4] How many trees has Irving Woodlands planted?
J.D. Irving, Limited’s forestry specialists have planted over 960 million trees on owned and Crown land in North America — a national record. 2018 marks the planting of 1 billion trees by Irving Woodlands since 1957.
[H4] What is the Sustainable Forestry Initiative®?
The Sustainable Forestry Initiative is one of the largest and most widely accepted forest certifications in the world. It is an independent, 3rd party certification program with non-profit charitable status. It is a comprehensive science-based forest certification standard with one rigorous standard for all members no matter where they are located. It audits the health of forests according to 75 criteria that includes biodiversity, habitat protection, water quality, forest harvesting and forest management activities. It also audits the chain-of-custody delivery of sustainably managed wood to processing plants like tissue mills. To learn more visit sfiprogram.org.
[H4] Are Irving Woodlands forest management activities certified by the Sustainable Forestry Initiative?
Yes. Since 2001, 100% of the forests owned and/or managed by Irving Woodlands have been certified by The Sustainable Forestry Initiative Inc. (“SFI”). SFI’s forest certification standard is based on principles that promote sustainable forest management, including measures to protect water quality, biodiversity, wildlife habitat, species at risk, and forests with exceptional conservation value. Irving Woodlands has been internationally honoured by SFI for its work in forest research and voluntary conservation. To learn more about SFI certification standards visit: sfiprogram.org.
[IMG: Scotties Logo]
Contact Us
[IMG: Facebook Icon]
[IMG: Instagram Icon]
Privacy PolicyUser Agreement*Scotties® tissue is manufactured by Irving Consumer Products, Inc., an affiliate of J.D. Irving, Limited. J.D. Irving, Limited and its affiliates have planted more than a billion trees since 1957. For more information, visit www.irvingconsumerproducts.com/sustainability/**Each year, forests managed by J.D. Irving, Limited and affiliated corporations remove more carbon than is emitted in the lifecycle of Scotties® Facial Tissue products. © 2024 Irving Consumer Products, Inc. Scotties® is a registered trademark of Kimberly-Clark Worldwide, Inc. used under license by Irving Consumer Products, Inc. TM Trademark of Irving Consumer Products Inc. Get Special Offers
[IMG: Scotties offer]
[H5] BE THE FIRST TO KNOW ABOUT NEW SCOTTIES® FACIAL TISSUE OFFERS
Sign up
[IMG: Scotties offer]
[H5] LOOKING FOR SCOTTIES® SAVINGS?
Explore offers
6622 chars
SUB-PAGE (https://scottiesfacial.com/products/) Scotties
[IMG: Scotties logo]
[H5] Products
[H5] Where to Buy
[H5] About
[H5] Values & Value
[H5] Our People
[H5] Careers
[H5] Contact Us
[H1] Products
[H1] Products
[H2] THERE’S A BOX OF SCOTTIES® FOR EVERYONE
Your nose knows a high-quality tissue when it feels it. It’s soft, hypoallergenic, and gentle on your skin. But it’s still strong and thick enough to stand up to colds, allergies, and tears.Whether you need a trusted, everyday facial tissue or something softer and more soothing, Scotties® has a box for every room and everyone.
[H2] Choose your Scotties®
[IMG: Everyday Comfort]
[H5] Everyday Comfort
Meet your Everyday Comfort companion. Perfect for everyday sneezes and sniffles.BROWSE STYLES
[IMG: Triple Soft<sup>®</sup>]
[H5] Triple Soft®
Three cheers for Triple Soft®. Your sniffer will appreciate this soft and strong facial tissue.BROWSE STYLES
[IMG: Triple Soft<sup>®</sup> Aloe]
[H5] Triple Soft® Aloe
Say “aloe” to Triple Soft® Aloe. It's like a spa day for your nose.BROWSE STYLES
[H2] Where to buy
[IMG: Everyday Comfort]
[H5] Everyday Comfort
Albertsons®ALDIAmazon.com®Associated Grocers of New EnglandBig Lots!®Bozzuto’s Inc.C&S Wholesale GrocersMarket BasketDollar Tree®General TradingPrice Chopper®Hannaford®Krasdale® FoodsMilitarySchoolkidzSuperValuShopRite®Gourmet Garage®Price Rite® MarketplaceFairway MarketDearborn MarketThe Fresh Grocer®WalmartWeis MarketsWoodman’s Markets
[IMG: Triple Soft<sup>®</sup>]
[H5] Triple Soft®
Albertsons®Amazon.com®Big Lots!®Bozzuto’s Inc.C&S Wholesale GrocersMarket BasketDollar Tree®MilitaryTrucchi’s SupermarketsSuperValuShopRite®Gourmet Garage®Price Rite® MarketplaceFairway MarketDearborn MarketThe Fresh Grocer®Woodman’s Markets
[IMG: Triple Soft<sup>®</sup> Aloe]
[H5] Triple Soft® Aloe
Albertsons®ALDIAmazon.com®Bozzuto’s Inc.C&S Wholesale GrocersMarket BasketDollar Tree®MilitaryTrucchi’s SupermarketsWeis Markets
[IMG: Scotties Logo]
Contact Us
[IMG: Facebook Icon]
[IMG: Instagram Icon]
Privacy PolicyUser Agreement*Scotties® tissue is manufactured by Irving Consumer Products, Inc., an affiliate of J.D. Irving, Limited. J.D. Irving, Limited and its affiliates have planted more than a billion trees since 1957. For more information, visit www.irvingconsumerproducts.com/sustainability/© 2024 Irving Consumer Products, Inc. Scotties® is a registered trademark of Kimberly-Clark Worldwide, Inc. used under license by Irving Consumer Products, Inc. TM Trademark of Irving Consumer Products Inc. Get Special Offers
[IMG: Scotties offer]
[H5] BE THE FIRST TO KNOW ABOUT NEW SCOTTIES® FACIAL TISSUE OFFERS
Sign up
[IMG: Scotties offer]
[H5] LOOKING FOR SCOTTIES® SAVINGS?
Explore offers
2714 chars
SUB-PAGE (https://scottiesfacial.com/contact/) Scotties
[H1] Contact us
[IMG: Scotties logo]
[H5] Products
[H5] Where to Buy
[H5] About
[H5] Values & Value
[H5] Our People
[H5] Careers
[H5] Contact Us
[IMG: phone icon]
1-800-952-6633Whether you have a question, need product information, or would like to share your experience, we're here to help. Please fill out the form below to send us a message.
[H2] Contact Us
[IMG: Scotties Logo]
Contact Us
[IMG: Facebook Icon]
[IMG: Instagram Icon]
Privacy PolicyUser Agreement*Scotties® tissue is manufactured by Irving Consumer Products, Inc., an affiliate of J.D. Irving, Limited. J.D. Irving, Limited and its affiliates have planted more than a billion trees since 1957. For more information, visit www.irvingconsumerproducts.com/sustainability/**Each year, forests managed by J.D. Irving, Limited and affiliated corporations remove more carbon than is emitted in the lifecycle of Scotties® Facial Tissue products. © 2024 Irving Consumer Products, Inc. Scotties® is a registered trademark of Kimberly-Clark Worldwide, Inc. used under license by Irving Consumer Products, Inc. TM Trademark of Irving Consumer Products Inc.
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🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
Generic Claims: visible results, transform your skin, unlock your natural beauty, trusted by millions, the secret to radiant skin, look younger in days…
Red Flags: before-and-after photos with different lighting or makeup, clinical claims without study citations, proprietary blend hiding ingredient concentrations, celebrity endorsement without FTC disclosure, transformation timelines without disclaimer, anti-aging claims promising reversal of biological aging…
Semantic Drift Patterns: homepage claims clinical-grade but ingredients page shows basic cosmetics, claims natural and clean but ingredient lists include synthetic compounds, homepage targets luxury market but pricing is drugstore-level, claims dermatologist-developed but no dermatologist is named…
Proof Expectations: full ingredient lists (INCI format), specific clinical study references with sample sizes, named dermatologists or formulators with credentials, before-and-after with methodology disclosure, specific percentages of active ingredients, third-party lab testing documentation…