Soft & Gentle
(https://softandgentle.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists where the site uses the term Skin Expert in an H1 without naming any actual experts, dermatologists, or formulators. There is no Person schema present to back the clinical claims, and the Organization schema is basic, lacking sameAs links to authoritative industry bodies or certifications. The brand relies on the England Netball Partnership as a proxy for authority, but this is a marketing sponsorship rather than a technical endorsement of product efficacy.
The disconnect between marketing tone and demonstrated proof is sharp. The site asserts a Triple Action benefit delivering a superior sensorial experience, yet it fails to define the three actions or provide evidence of sensorial testing. Bold claims such as non-irritating formula are stated as fact in H2 headings on the Men’s Range page without any mention of the testing protocols or the specific hypoallergenic standards met.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://softandgentle.com/",
"url": "https://softandgentle.com/",
"name": "Soft & Gentle Anti-Perspirant Deodorants",
"isPartOf": {
"@id": "https://softandgentle.com/#website"
},
"about": {
"@id": "https://softandgentle.com/#organization"
},
"datePublished": "2026-04-27T08:57:43+00:00",
"dateModified": "2026-05-12T10:35:54+00:00",
"breadcrumb": {
"@id": "https://softandgentle.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://softandgentle.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://softandgentle.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://softandgentle.com/#website",
"url": "https://softandgentle.com/",
"name": "Soft & Gentle",
"description": "",
"publisher": {
"@id": "https://softandgentle.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://softandgentle.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://softandgentle.com/#organization",
"name": "Soft & Gentle",
"url": "https://softandgentle.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://softandgentle.com/#/schema/logo/image/",
"url": "https://softandgentle.com/wp-content/uploads/2026/04/soft-and-gentle-logo.svg",
"contentUrl": "https://softandgentle.com/wp-content/uploads/2026/04/soft-and-gentle-logo.svg",
"width": 123,
"height": 102,
"caption": "Soft & Gentle"
},
"image": {
"@id": "https://softandgentle.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/softandgentleUK",
"https://www.instagram.com/softandgentleuk"
]
}
]
}
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://softandgentle.com/products/",
"url": "https://softandgentle.com/products/",
"name": "Products - Soft & Gentle",
"isPartOf": {
"@id": "https://softandgentle.com/#website"
},
"primaryImageOfPage": {
"@id": "https://softandgentle.com/products/#primaryimage"
},
"image": {
"@id": "https://softandgentle.com/products/#primaryimage"
},
"thumbnailUrl": "https://softandgentle.com/wp-content/uploads/2026/04/fresh-blossom-supreme-hydration-shower-cream.jpg",
"breadcrumb": {
"@id": "https://softandgentle.com/products/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://softandgentle.com/products/#primaryimage",
"url": "https://softandgentle.com/wp-content/uploads/2026/04/fresh-blossom-supreme-hydration-shower-cream.jpg",
"contentUrl": "https://softandgentle.com/wp-content/uploads/2026/04/fresh-blossom-supreme-hydration-shower-cream.jpg",
"width": 920,
"height": 1184,
"caption": "Fresh Blossom Supreme Hydration Sulfate Free Shower Cream"
},
{
"@type": "BreadcrumbList",
"@id": "https://softandgentle.com/products/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://softandgentle.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://softandgentle.com/#website",
"url": "https://softandgentle.com/",
"name": "Soft & Gentle",
"description": "",
"publisher": {
"@id": "https://softandgentle.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://softandgentle.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://softandgentle.com/#organization",
"name": "Soft & Gentle",
"url": "https://softandgentle.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://softandgentle.com/#/schema/logo/image/",
"url": "https://softandgentle.com/wp-content/uploads/2026/04/soft-and-gentle-logo.svg",
"contentUrl": "https://softandgentle.com/wp-content/uploads/2026/04/soft-and-gentle-logo.svg",
"width": 123,
"height": 102,
"caption": "Soft & Gentle"
},
"image": {
"@id": "https://softandgentle.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/softandgentleUK",
"https://www.instagram.com/softandgentleuk"
]
}
]
}
/mens-range/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://softandgentle.com/mens-range/",
"url": "https://softandgentle.com/mens-range/",
"name": "Men's Range - Soft & Gentle",
"isPartOf": {
"@id": "https://softandgentle.com/#website"
},
"datePublished": "2026-04-29T09:54:21+00:00",
"dateModified": "2026-05-08T08:28:00+00:00",
"breadcrumb": {
"@id": "https://softandgentle.com/mens-range/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://softandgentle.com/mens-range/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://softandgentle.com/mens-range/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://softandgentle.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Men’s Range"
}
]
},
{
"@type": "WebSite",
"@id": "https://softandgentle.com/#website",
"url": "https://softandgentle.com/",
"name": "Soft & Gentle",
"description": "",
"publisher": {
"@id": "https://softandgentle.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://softandgentle.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://softandgentle.com/#organization",
"name": "Soft & Gentle",
"url": "https://softandgentle.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://softandgentle.com/#/schema/logo/image/",
"url": "https://softandgentle.com/wp-content/uploads/2026/04/soft-and-gentle-logo.svg",
"contentUrl": "https://softandgentle.com/wp-content/uploads/2026/04/soft-and-gentle-logo.svg",
"width": 123,
"height": 102,
"caption": "Soft & Gentle"
},
"image": {
"@id": "https://softandgentle.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/softandgentleUK",
"https://www.instagram.com/softandgentleuk"
]
}
]
}
/fragrance-collection/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://softandgentle.com/fragrance-collection/",
"url": "https://softandgentle.com/fragrance-collection/",
"name": "Fragrance Collection - Soft & Gentle",
"isPartOf": {
"@id": "https://softandgentle.com/#website"
},
"datePublished": "2026-04-29T09:53:50+00:00",
"dateModified": "2026-05-08T08:16:33+00:00",
"breadcrumb": {
"@id": "https://softandgentle.com/fragrance-collection/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://softandgentle.com/fragrance-collection/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://softandgentle.com/fragrance-collection/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://softandgentle.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Fragrance Collection"
}
]
},
{
"@type": "WebSite",
"@id": "https://softandgentle.com/#website",
"url": "https://softandgentle.com/",
"name": "Soft & Gentle",
"description": "",
"publisher": {
"@id": "https://softandgentle.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://softandgentle.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://softandgentle.com/#organization",
"name": "Soft & Gentle",
"url": "https://softandgentle.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://softandgentle.com/#/schema/logo/image/",
"url": "https://softandgentle.com/wp-content/uploads/2026/04/soft-and-gentle-logo.svg",
"contentUrl": "https://softandgentle.com/wp-content/uploads/2026/04/soft-and-gentle-logo.svg",
"width": 123,
"height": 102,
"caption": "Soft & Gentle"
},
"image": {
"@id": "https://softandgentle.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/softandgentleUK",
"https://www.instagram.com/softandgentleuk"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /products/ | 2 | 1 |
| /mens-range/ | 2 | 1 |
| /fragrance-collection/ | 2 | 1 |
This page presents a snapshot of public data from Soft & Gentle, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Soft & Gentle: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://softandgentle.com to view the most current version of its content and see directly what this company is about and what it offers.