St. Ives
(https://stives.com) 📸 Data Snapshot: June 19, 2026Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
The site maintains a decent ratio of substance by providing specific product volumes (e.g., 6oz, 22 fl oz) and clear ingredient identifications like Walnuts and Green Tea in H3 tags. However, fluff saturation is evident in H2 headings such as ‘Lather. Soothe. Refresh.’ and ‘Find your perfect Body Wash Match,’ which utilize generic verbs without technical depth. The body text often leans on emotive marketing phrases like ‘skin-loving’ and ‘soul-soothing’ rather than biological outcomes. While product specifications are present, the ratio of marketing adjectives to technical data remains typical for a mass-market brand.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://stives.com) St Ives Face Scrubs, Body Wash, Lotions | St Ives – St. Ives US
This store requires javascript to be enabled for some features to work correctly. Nature Inspired & Cruelty Free [H2] Yup, still America's #1 face scrub. ? Kicks excess shine? Gently buff away dead cellsOur signature facial scrubs (made with 100% natural exfoliants) will leave you with smooth, glowing skin. Now with a new look! FIND YOUR FLAVOR [H2] Recommended for you No matter what your skin needs, we’ve got your back, knees, cheeks—all of you—covered. Apricot Face Scrub, Facial Exfoliant for Balanced to Oily Skin, 6oz Exfoliating Body Wash, Sea Salt & Pacific Kelp, 22 fl oz Juicy Watermelon Lip Scrub, 0.5oz Energizing Body Wash, Citrus & Cherry Blossom, 22 fl oz Rose & Aloe Face Scrub, Facial Micro-Exfoliant for Sensitive Skin, 6 oz Avocado & Honey Face Scrub, Facial Exfoliant for Balanced to Dry Skin, 6 oz Nourishing Body Wash, Dark Cherry & Argan Oil, 22 fl oz Sweet Almond Oil Hand & Body Lotion, 20.28 oz shop bestsellers [H2] Find your perfect Body Wash Match ✓ Made with 100% Natural Exfoliating Ingredients EXPLORE COLLECTION [H2] Lather. Soothe. Refresh. Cleanse, soothe, and refresh with body washes made from 100% natural extracts. Skin-loving, soul-soothing, and hand-friendly too. Exfoliating Body Wash, Sea Salt & Pacific Kelp, 22 fl oz Exfoliating Body Wash, Pink Lemon & Mandarin Orange, 22 fl oz Calming Body Wash, Lavender & Chamomile, 22 fl oz Nourishing Body Wash, Dark Cherry & Argan Oil, 22 fl oz Energizing Body Wash, Citrus & Cherry Blossom, 22 fl oz Soothing Body Wash, Oatmeal & Shea Butter, 22 fl oz St. Ives Rose Water & Aloe Vera Body Wash, 22 fl oz / 650ml Hydrating Body Wash, Coconut Water & Orchid, 22 fl oz SHOP BODY WASH [H2] How we turn ingredients into results you can feel & see Once we find an ingredient we like, we’ll follow it around the world. To make sure we always use the best of what’s out there for our skincare, we keep track of their growing seasons at home and elsewhere. Here are a few of the ingredients that you’ll find in our bottles: [H3] Walnuts [H3] Green Tea [H3] Apricots [H3] Coconuts
SUB-PAGE · THIN (https://stives.com/collections/face-scrubs/) Exfoliating Face Scrubs Skin Care Collection | St Ives – St. Ives US
This store requires javascript to be enabled for some features to work correctly. Nature Inspired & Cruelty Free BHA Green Tea & Bamboo Face Scrub, Facial Exfoliant For Acne Prone Skin, 6oz Apricot Face Scrub, Facial Exfoliant for Balanced to Oily Skin, 6oz Rose & Aloe Face Scrub, Facial Micro-Exfoliant for Sensitive Skin, 6 oz Avocado & Honey Face Scrub, Facial Exfoliant for Balanced to Dry Skin, 6 oz BHA Apricot Face Scrub, Facial Exfoliant for Acne Prone Skin, 6oz
SUB-PAGE (https://stives.com/collections/all-products/) Body Wash, Lotion, Face and Lip Scrubs | St Ives – St. Ives US
This store requires javascript to be enabled for some features to work correctly. Nature Inspired & Cruelty Free Apricot Face Scrub, Facial Exfoliant for Balanced to Oily Skin, 6oz Exfoliating Body Wash, Sea Salt & Pacific Kelp, 22 fl oz Juicy Watermelon Lip Scrub, 0.5oz Energizing Body Wash, Citrus & Cherry Blossom, 22 fl oz Rose & Aloe Face Scrub, Facial Micro-Exfoliant for Sensitive Skin, 6 oz Avocado & Honey Face Scrub, Facial Exfoliant for Balanced to Dry Skin, 6 oz Nourishing Body Wash, Dark Cherry & Argan Oil, 22 fl oz Sweet Almond Oil Hand & Body Lotion, 20.28 oz BHA Apricot Face Scrub, Facial Exfoliant for Acne Prone Skin, 6oz Vitamin E and Avocado Hand & Body Lotion, 20.28 oz Oatmeal and Shea Butter Hand & Body Lotion Moisturizer, 20.28 oz Exfoliating Body Wash, Pink Lemon & Mandarin Orange, 22 fl oz Calming Body Wash, Lavender & Chamomile, 22 fl oz BHA Green Tea & Bamboo Face Scrub, Facial Exfoliant For Acne Prone Skin, 6oz Soothing Body Wash, Oatmeal & Shea Butter, 22 fl oz Hydrating Body Wash, Coconut Water & Orchid, 22 fl oz Collagen and Elastin Hand & Body Lotion, 20.28 oz Coconut and Orchid Hand & Body Lotion, 20.28 oz St. Ives Rose Water & Aloe Vera Body Wash, 22 fl oz / 650ml Rose and Argan Oil Hand & Body Lotion, 20.28 oz
SUB-PAGE · THIN (https://stives.com/collections/lip-scrubs/) Exfoliating Lip Scrub Skin Care Collection | St Ives – St. Ives US
This store requires javascript to be enabled for some features to work correctly. Nature Inspired & Cruelty Free Juicy Watermelon Lip Scrub, 0.5oz
🧭 Industry Context — common generic-claim patterns in Beauty, Cosmetics & Personal Care to weigh the text against
This page presents a snapshot of public data from St. Ives, captured on June 19, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to St. Ives: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://stives.com to view the most current version of its content and see directly what this company is about and what it offers.