St. Tropez
(https://sttropeztan.com) 📸 Data Snapshot: May 25, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Despite claiming 30 years of heritage, the structured data is basic and lacks ‘sameAs’ links to authoritative sources or social proof. No specific experts, dermatologists, or founders are named or linked via Person schema, leaving the ‘authority’ of the brand to rest entirely on unverified self-proclaimed titles. The technical implementation failure on the AU page (using UK copy) further erodes the brand’s claim of being an ‘elite’ or ‘No. 1’ global leader.
The brand makes bold performance claims such as ‘flawless, streak-free self tan’ and ‘No.1 most trusted tanning brand’ without providing a single case study, clinical trial reference, or market share report. The distance between the marketing tone (‘ultimate tan’) and the demonstrated proof (zero technical specs or lab data) is significant. Even basic ingredient descriptions are replaced by generic benefits like ‘soft, curved bristles.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sttropeztan.com/",
"url": "https://sttropeztan.com/",
"name": "Home | St.Tropez",
"isPartOf": {
"@id": "https://sttropeztan.com/#website"
},
"about": {
"@id": "https://sttropeztan.com/#organization"
},
"datePublished": "2019-05-17T10:57:37+00:00",
"dateModified": "2026-05-11T08:58:50+00:00",
"description": "St.Tropez is the No.1 and most trusted tanning brand. The best fake tan for flawless results and a natural tan.",
"breadcrumb": {
"@id": "https://sttropeztan.com/#breadcrumb"
},
"inLanguage": "en-NZ",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sttropeztan.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://sttropeztan.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://sttropeztan.com/#website",
"url": "https://sttropeztan.com/",
"name": "St.Tropez",
"description": "",
"publisher": {
"@id": "https://sttropeztan.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sttropeztan.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-NZ"
},
{
"@type": "Organization",
"@id": "https://sttropeztan.com/#organization",
"name": "St Tropez",
"url": "https://sttropeztan.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-NZ",
"@id": "https://sttropeztan.com/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "St Tropez"
},
"image": {
"@id": "https://sttropeztan.com/#/schema/logo/image/"
}
}
]
}
/uk/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sttropeztan.com/uk/",
"url": "https://sttropeztan.com/uk/",
"name": "St.Tropez UK | 30 Years of Riviera Radiance",
"isPartOf": {
"@id": "https://sttropeztan.com/uk/#website"
},
"about": {
"@id": "https://sttropeztan.com/uk/#organization"
},
"datePublished": "2026-04-14T12:40:52+00:00",
"dateModified": "2026-05-11T09:19:51+00:00",
"description": "St.Tropez is the No.1 and most trusted self tanning brand. The best fake tan for flawless results and a natural tan.",
"breadcrumb": {
"@id": "https://sttropeztan.com/uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sttropeztan.com/uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://sttropeztan.com/uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://sttropeztan.com/uk/#website",
"url": "https://sttropeztan.com/uk/",
"name": "St.Tropez",
"description": "",
"publisher": {
"@id": "https://sttropeztan.com/uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sttropeztan.com/uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://sttropeztan.com/uk/#organization",
"name": "St Tropez",
"url": "https://sttropeztan.com/uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://sttropeztan.com/uk/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "St Tropez"
},
"image": {
"@id": "https://sttropeztan.com/uk/#/schema/logo/image/"
}
}
]
}
/us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sttropeztan.com/us/",
"url": "https://sttropeztan.com/us/",
"name": "St.Tropez USA | The No.1 Trusted Self-Tanning Brand",
"isPartOf": {
"@id": "https://sttropeztan.com/us/#website"
},
"about": {
"@id": "https://sttropeztan.com/us/#organization"
},
"datePublished": "2026-04-15T13:06:18+00:00",
"dateModified": "2026-05-11T09:20:20+00:00",
"description": "St.Tropez is the No.1 and most trusted self-tanning brand. The best fake tan for flawless results and a natural tan.",
"breadcrumb": {
"@id": "https://sttropeztan.com/us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sttropeztan.com/us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://sttropeztan.com/us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://sttropeztan.com/us/#website",
"url": "https://sttropeztan.com/us/",
"name": "St.Tropez",
"description": "",
"publisher": {
"@id": "https://sttropeztan.com/us/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sttropeztan.com/us/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://sttropeztan.com/us/#organization",
"name": "St Tropez",
"url": "https://sttropeztan.com/us/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://sttropeztan.com/us/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "St Tropez"
},
"image": {
"@id": "https://sttropeztan.com/us/#/schema/logo/image/"
}
}
]
}
/au/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://sttropeztan.com/au/",
"url": "https://sttropeztan.com/au/",
"name": "St.Tropez Australia | The No.1 Trusted Self-Tanning Brand",
"isPartOf": {
"@id": "https://sttropeztan.com/au/#website"
},
"about": {
"@id": "https://sttropeztan.com/au/#organization"
},
"datePublished": "2026-04-14T12:40:52+00:00",
"dateModified": "2026-05-11T09:21:02+00:00",
"description": "St.Tropez is the No.1 and most trusted self tanning brand. The best fake tan for flawless results and a natural tan.",
"breadcrumb": {
"@id": "https://sttropeztan.com/au/#breadcrumb"
},
"inLanguage": "en-AU",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://sttropeztan.com/au/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://sttropeztan.com/au/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://sttropeztan.com/au/#website",
"url": "https://sttropeztan.com/au/",
"name": "St.Tropez",
"description": "",
"publisher": {
"@id": "https://sttropeztan.com/au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://sttropeztan.com/au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-AU"
},
{
"@type": "Organization",
"@id": "https://sttropeztan.com/au/#organization",
"name": "St Tropez",
"url": "https://sttropeztan.com/au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-AU",
"@id": "https://sttropeztan.com/au/#/schema/logo/image/",
"url": "",
"contentUrl": "",
"caption": "St Tropez"
},
"image": {
"@id": "https://sttropeztan.com/au/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 0 |
| /uk/ | 61 | 0 |
| /us/ | 85 | 0 |
| /au/ | 61 | 0 |
This page presents a snapshot of public data from St. Tropez, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to St. Tropez: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sttropeztan.com to view the most current version of its content and see directly what this company is about and what it offers.