Swiss Navy
(https://swissnavy.com) 📸 Data Snapshot: May 25, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable authority gap; while the site references authors like ‘Michael M,’ there is no Person schema or digital footprint provided to establish their credentials as sexual health experts. The Organization schema is incomplete, with empty sameAs arrays, failing to link the brand to established social proof or third-party authority profiles. Furthermore, the technical implementation lacks H1 tags on the homepage and collection pages, which contradicts the positioning of a ‘World Wide Leader.’
Bold marketing assertions like ‘World Wide Leader’ and ‘Science-Backed’ are disconnected from the evidence, which consists of basic e-commerce listings and generic blog advice. The site claims its lubricants are ‘renowned for their long-lasting glide’ but provides no comparative testing data or third-party lab results to substantiate the ‘superior performance.’ The ‘MAX SIZE’ and ‘Viva Cream’ products make physiological enhancement claims without displaying the required FDA disclaimers or clinical trial summaries in the provided text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "OnlineStore",
"@id": "https://swissnavy.com#onlinestore",
"name": "Swiss Navy",
"url": "https://swissnavy.com",
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
},
"telephone": "(954) 725-5502",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "(954) 725-5502",
"email": "customercare@swissnavy.com"
},
"image": "https://app.tiny-img.com/images/json-ld/b247b0d55c3e8cf0c162948319e5c561.png"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://swissnavy.com#website",
"name": "Swiss Navy",
"url": "https://swissnavy.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://swissnavy.com/search?q={query}",
"query-input": "required name=query",
"url": "https://swissnavy.com"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://swissnavy.com",
"name": "Home"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": " Swiss Navy ",
"logo": "https://swissnavy.com/cdn/shop/files/SN_Logo_1619x.png?v=1680044956",
"sameAs": [
null,
null,
null,
null,
null,
null,
null
],
"url": "https://swissnavy.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": " Swiss Navy ",
"potentialAction": {
"@type": "SearchAction",
"target": "https://swissnavy.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://swissnavy.com"
}
]
/blogs/default-blog/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://swissnavy.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://swissnavy.com/blogs/default-blog",
"name": "Education"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": " Swiss Navy ",
"logo": "https://swissnavy.com/cdn/shop/files/SN_Logo_1619x.png?v=1680044956",
"sameAs": [
null,
null,
null,
null,
null,
null,
null
],
"url": "https://swissnavy.com"
}
]
/collections/all/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://swissnavy.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://swissnavy.com/collections/all",
"name": "Products"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://swissnavy.com/collections/all",
"name": "Products",
"url": "https://swissnavy.com/collections/all",
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://swissnavy.com/products/classic-bundle",
"name": "Swiss Navy® Classic Bundle"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://swissnavy.com/products/swiss-navy-max-size-cream",
"name": "Swiss Navy® Max Size Male Enhancement Gel"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://swissnavy.com/products/silicone-based-lubricant",
"name": "Swiss Navy® Premium Silicone Lubricant"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://swissnavy.com/products/swiss-navy-premium-toy-body-cleaner",
"name": "Swiss Navy® Premium Toy & Body Cleaner"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://swissnavy.com/products/water-based-lubricant",
"name": "Swiss Navy® Premium Water-Based Lubricant"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://swissnavy.com/products/pride-silicone-lubricant",
"name": "Swiss Navy® Pride Edition Premium Silicone Lubricant"
}
]
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": " Swiss Navy ",
"logo": "https://swissnavy.com/cdn/shop/files/SN_Logo_1619x.png?v=1680044956",
"sameAs": [
null,
null,
null,
null,
null,
null,
null
],
"url": "https://swissnavy.com"
}
]
/pages/about-us/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://swissnavy.com",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://swissnavy.com/pages/about-us",
"name": "About Us"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": " Swiss Navy ",
"logo": "https://swissnavy.com/cdn/shop/files/SN_Logo_1619x.png?v=1680044956",
"sameAs": [
null,
null,
null,
null,
null,
null,
null
],
"url": "https://swissnavy.com/pages/about-us"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /blogs/default-blog/ | 2 | 1 |
| /collections/all/ | 2 | 1 |
| /pages/about-us/ | 2 | 1 |
This page presents a snapshot of public data from Swiss Navy, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Swiss Navy: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://swissnavy.com to view the most current version of its content and see directly what this company is about and what it offers.