Identity & Authority: Tangle Teezer – Signal Evidence & AI Readability

Tangle Teezer

(https://tangleteezer.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

A significant technical credibility gap exists; the homepage lacks an H1 tag, and multiple H2 tags on sub-pages are corrupted with raw JavaScript logic text like ‘i !== 1) : selected.push(1)’. There is a complete lack of Person schema for the founders or the cited celebrities, and the absence of Organization schema on the homepage prevents the verification of the ‘industry leader’ positioning. The delivery page mentions a 2023 update, which is exactly 36 months old relative to the current date, indicating aging authority.

The brand claims its technology is ‘groundbreaking (seriously)’ and results in ‘less breakage,’ but provides no clinical data, laboratory test results, or comparative study to validate these assertions. Bold claims such as ‘perform brilliantly’ and ‘life saver’ are subjective marketing tones that remain entirely unproven by the provided content. The ‘Plant Brush’ page claims it is ‘kind to both your scalp and planet’ but provides no third-party sustainability certifications beyond its own recycling program.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/pages/delivery-returns/
{
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://tangleteezer.com"
        },
        {
            "@type": "ListItem",
            "position": 2,
            "name": "Delivery & Returns",
            "item": "https://tangleteezer.com/pages/delivery-returns"
        }
    ]
}
/products/the-ultimate-detangler-plant-brush/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://tangleteezer.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Plant Brush",
                "item": "https://tangleteezer.com/pages/plant-brush"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "name": "The Ultimate Detangler Plant Brush™",
                "item": "https://tangleteezer.com/products/the-ultimate-detangler-plant-brush"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What are Tangle Teezers made from? Can I recycle my Tangle Teezer?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Please refer to our <a href=\"https://tangleteezer.com/pages/sustainability\" title=\"Sustainability\"><strong>Sustainability page</strong></a><strong>.</strong></p>"
                }
            },
            {
                "@type": "Question",
                "name": "Will heat damage my Tangle Teezer?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>We advise that the hairbrushes in our Detangling, Styling and Wellness ranges should not be used with heat, as this can cause the teeth to melt. Only the brushes in our Blow-Styling range have been specifically designed to be used with low heat to cool setting.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "How do I clean my Tangle Teezer?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Like any brush the teeth of the Tangle Teezer will collect hair and any residue of styling products. To clean, remove loose hair and with a clean toothbrush use soap in warm water to gently scrub between the teeth and the base of the brush. Rinse and allow to dry naturally with teeth facing up.</p><p>Learn more about how to <a href=\"https://tangleteezer.com/blogs/tips-tricks/how-to-clean-your-tangle-teezer-products\" title=\"How to Clean your Tangle Teezer Products\"><strong>clean your Tangle Teezer here</strong></a>.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "I would like to stock Tangle Teezer in my salon. Who do I speak to?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>If you would like to stock Tangle Teezer hairbrushes in your salon, please get in touch with our sales team on <strong>(0)20 3987 3521 (Monday-Friday, 9am-1pm) </strong>or drop them an email on <strong>sales@tangleteezer.com</strong>.</p>"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "productID": "9211942404428",
        "name": "The Ultimate Detangler Plant Brush™",
        "description": "Designed differently, to perform brilliantly\nIt’s innovative, it’s revolutionary, it’s plant-based; say hello to the Ultimate Detangler Plant Brush™.\nThe next generation of Tangle Teezer, it’s the same detangling power you know and love in our Ultimate design, but made out of 85% sustainably sourced castor beans.\nLong story short, we took the beans and turned them into a high-performing, long-lasting eco hairbrush that will leave you with smoother and healthier-looking hair.\nPlant-based doesn’t mean you have to compromise on quality - not on our watch - because the Plant Brush™ still features our unique two-tiered teeth technology, designed to effortlessly detangle and care for your hair. It’s a stroke of genius and a stroke of good.\nKinder to the planet? Check. Fully recyclable*? Check. Same Tangle Teezer touch? CHECK! Learn more about the Plant Brush™ here.\nHOT TIP: Keep this brush away from heat!\nTogether with the Plant Brush™, enjoy smoother and healthier-looking hair.\n*Via our Recycling Programme. Find out more here",
        "url": "https://tangleteezer.com/products/the-ultimate-detangler-plant-brush",
        "image": {
            "@type": "ImageObject",
            "url": "https://tangleteezer.com/cdn/shop/files/MarshmallowPink_TUDPlant_PDP_1.png?v=1756738084&width=1024",
            "image": "https://tangleteezer.com/cdn/shop/files/MarshmallowPink_TUDPlant_PDP_1.png?v=1756738084&width=1024",
            "name": "The Ultimate Detangler Plant Brush™",
            "width": "1024",
            "height": "1024"
        },
        "brand": {
            "@type": "Brand",
            "name": "Tangle Teezer"
        },
        "sku": "10208-001-2",
        "hasMerchantReturnPolicy": {
            "@type": "MerchantReturnPolicy",
            "applicableCountry": "GB",
            "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
            "merchantReturnDays": 14,
            "returnMethod": "https://schema.org/ReturnByMail",
            "returnFees": "https://schema.org/FreeReturn"
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 4.4,
            "reviewCount": 8
        },
        "additionalProperty": [
            {
                "@type": "PropertyValue",
                "name": "Hair Type",
                "value": "Straight & Wavy"
            },
            {
                "@type": "PropertyValue",
                "name": "Hair Type",
                "value": "Fine or Fragile"
            },
            {
                "@type": "PropertyValue",
                "name": "Hair Type",
                "value": "Tight Curls & Coils"
            },
            {
                "@type": "PropertyValue",
                "name": "Benefit",
                "value": "Smooths Hair"
            },
            {
                "@type": "PropertyValue",
                "name": "Benefit",
                "value": "Gentle on Hair"
            }
        ],
        "offers": [
            {
                "@type": "Offer",
                "sku": "10206-001-2",
                "price": 18,
                "priceCurrency": "GBP",
                "itemCondition": "https://schema.org/NewCondition",
                "name": "The Ultimate Detangler Plant Brush™ Straight & Wavy / Marshmallow Pink",
                "url": "https://tangleteezer.com/products/the-ultimate-detangler-plant-brush?variant=48634366361932",
                "availability": "https://schema.org/OutOfStock",
                "seller": {
                    "@type": "Organization",
                    "name": "Tangle Teezer"
                },
                "priceValidUntil": "25-05-2027"
            },
            {
                "@type": "Offer",
                "sku": "10208-001-2",
                "price": 18,
                "priceCurrency": "GBP",
                "itemCondition": "https://schema.org/NewCondition",
                "name": "The Ultimate Detangler Plant Brush™ Fine or Fragile / Cool Matcha",
                "url": "https://tangleteezer.com/products/the-ultimate-detangler-plant-brush?variant=48650449649996",
                "availability": "https://schema.org/InStock",
                "seller": {
                    "@type": "Organization",
                    "name": "Tangle Teezer"
                },
                "priceValidUntil": "25-05-2027"
            },
            {
                "@type": "Offer",
                "sku": "10209-001-2",
                "price": 18,
                "priceCurrency": "GBP",
                "itemCondition": "https://schema.org/NewCondition",
                "name": "The Ultimate Detangler Plant Brush™ Tight Curls & Coils / Pastel Lemon",
                "url": "https://tangleteezer.com/products/the-ultimate-detangler-plant-brush?variant=48650449748300",
                "availability": "https://schema.org/InStock",
                "seller": {
                    "@type": "Organization",
                    "name": "Tangle Teezer"
                },
                "priceValidUntil": "25-05-2027"
            }
        ]
    }
]
/products/the-devil-wears-prada-and-tangle-teezer-the-ultimate-detangler%E2%84%A2/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Home",
                "item": "https://tangleteezer.com"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Hairbrushes",
                "item": "https://tangleteezer.com/collections/all-hairbrushes"
            },
            {
                "@type": "ListItem",
                "position": 3,
                "name": "Detangling",
                "item": "https://tangleteezer.com/collections/detangling"
            },
            {
                "@type": "ListItem",
                "position": 4,
                "name": "The Devil Wears Prada and Tangle Teezer The Ultimate Detangler™",
                "item": "https://tangleteezer.com/products/the-devil-wears-prada-and-tangle-teezer-the-ultimate-detangler%E2%84%A2"
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What are Tangle Teezers made from? Can I recycle my Tangle Teezer?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Please refer to our <a href=\"https://tangleteezer.com/pages/sustainability\" title=\"Sustainability\"><strong>Sustainability page</strong></a><strong>.</strong></p>"
                }
            },
            {
                "@type": "Question",
                "name": "Will heat damage my Tangle Teezer?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>We advise that the hairbrushes in our Detangling, Styling and Wellness ranges should not be used with heat, as this can cause the teeth to melt. Only the brushes in our Blow-Styling range have been specifically designed to be used with low heat to cool setting.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "How do I clean my Tangle Teezer?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Like any brush the teeth of the Tangle Teezer will collect hair and any residue of styling products. To clean, remove loose hair and with a clean toothbrush use soap in warm water to gently scrub between the teeth and the base of the brush. Rinse and allow to dry naturally with teeth facing up.</p><p>Learn more about how to <a href=\"https://tangleteezer.com/blogs/tips-tricks/how-to-clean-your-tangle-teezer-products\" title=\"How to Clean your Tangle Teezer Products\"><strong>clean your Tangle Teezer here</strong></a>.</p>"
                }
            },
            {
                "@type": "Question",
                "name": "I would like to stock Tangle Teezer in my salon. Who do I speak to?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>If you would like to stock Tangle Teezer hairbrushes in your salon, please get in touch with our sales team on <strong>(0)20 3987 3521 (Monday-Friday, 9am-1pm) </strong>or drop them an email on <strong>sales@tangleteezer.com</strong>.</p>"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "productID": "15647853281612",
        "name": "The Devil Wears Prada and Tangle Teezer The Ultimate Detangler™",
        "description": "Get camera-ready hair\nWe’ve given our award-winning detangler a make-over montage moment inspired by The Devil Wears Prada with a limited-edition red metallic finish. Smooth, shiny hair that’s camera-ready in an instant? Everybody wants that.  \nAdd this beauty-closet icon to your haircare routine for quick and drama-free detangling. Designed for use on wet or dry strands, The Ultimate Detangler™ in Devil Wears Prada Red effortlessly glides through straight, wavy and curly hair.  \nThe patented two-tiered teeth technology is gentle on dry and vulnerable, shower-fresh hair, meaning less breakage and more shine. The long teeth detangle, while the shorter teeth smooth. Groundbreaking (seriously).\nTreating your locks to a conditioning treatment? Use The Ultimate Detangler™ to evenly draw your products of choice through the lengths of your hair.\nFor those last-minute coffee runs, slip The Ultimate Detangler™ Mini into your handbag to detangle on-the-move. \nHot tip: Keep this hairbrush away from heat!\nTogether with The Ultimate Detangler™, avoid breakage and enjoy smooth, detangled hair.\n© 20th Century Studios",
        "url": "https://tangleteezer.com/products/the-devil-wears-prada-and-tangle-teezer-the-ultimate-detangler%E2%84%A2",
        "image": {
            "@type": "ImageObject",
            "url": "https://tangleteezer.com/cdn/shop/files/PDP_TUDChrome_DWP_2000x2000_Global1.png?v=1774275272&width=1024",
            "image": "https://tangleteezer.com/cdn/shop/files/PDP_TUDChrome_DWP_2000x2000_Global1.png?v=1774275272&width=1024",
            "name": "The Devil Wears Prada and Tangle Teezer The Ultimate Detangler™",
            "width": "1024",
            "height": "1024"
        },
        "brand": {
            "@type": "Brand",
            "name": "Tangle Teezer"
        },
        "sku": "10201-097-3",
        "hasMerchantReturnPolicy": {
            "@type": "MerchantReturnPolicy",
            "applicableCountry": "GB",
            "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
            "merchantReturnDays": 14,
            "returnMethod": "https://schema.org/ReturnByMail",
            "returnFees": "https://schema.org/FreeReturn"
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": 5,
            "reviewCount": 2
        },
        "additionalProperty": [
            {
                "@type": "PropertyValue",
                "name": "Hair Type",
                "value": "Straight & Wavy"
            },
            {
                "@type": "PropertyValue",
                "name": "Hair Type",
                "value": "Thick or Curly"
            },
            {
                "@type": "PropertyValue",
                "name": "Benefit",
                "value": "Gentle on Hair"
            },
            {
                "@type": "PropertyValue",
                "name": "Benefit",
                "value": "Smooths Hair"
            }
        ],
        "offers": [
            {
                "@type": "Offer",
                "sku": "10201-097-3",
                "price": 18,
                "priceCurrency": "GBP",
                "itemCondition": "https://schema.org/NewCondition",
                "name": "The Devil Wears Prada and Tangle Teezer The Ultimate Detangler™ Regular / Devil Wears Prada Red",
                "url": "https://tangleteezer.com/products/the-devil-wears-prada-and-tangle-teezer-the-ultimate-detangler%E2%84%A2?variant=57055829819724",
                "availability": "https://schema.org/InStock",
                "seller": {
                    "@type": "Organization",
                    "name": "Tangle Teezer"
                },
                "priceValidUntil": "25-05-2027"
            },
            {
                "@type": "Offer",
                "sku": "10204-032-3",
                "price": 13,
                "priceCurrency": "GBP",
                "itemCondition": "https://schema.org/NewCondition",
                "name": "The Devil Wears Prada and Tangle Teezer The Ultimate Detangler™ Mini / Mini Devil Wears Prada Red",
                "url": "https://tangleteezer.com/products/the-devil-wears-prada-and-tangle-teezer-the-ultimate-detangler%E2%84%A2?variant=57055833686348",
                "availability": "https://schema.org/InStock",
                "seller": {
                    "@type": "Organization",
                    "name": "Tangle Teezer"
                },
                "priceValidUntil": "25-05-2027"
            }
        ]
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
293Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 131 1
/pages/delivery-returns/ 4 1
/products/the-ultimate-detangler-plant-brush/ 79 1
/products/the-devil-wears-prada-and-tangle-teezer-the-ultimate-detangler%E2%84%A2/ 79 1