The Beauty Academy
(http://www.thebeautyacademy.org) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is claimed via 16 tutors, but they are presented with first names only (Kerry, Christyn, Clare) and lack a digital footprint like LinkedIn profiles or specific credential lists. The schema_json includes basic Organization and WebSite data but fails to utilize Person schema for these educators. This creates a gap where expertise is asserted but not independently verifiable.
There is almost no disconnect between marketing tone and technical demonstration. The site claims fast track training and demonstrates it with 2-day and 3-day course structures. The only unsubstantiated superlative is the claim to be the original private beauty school, which is a historical claim that is difficult to verify but supported by the 1990 founding date.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite",
"url": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy",
"description": "Accredited Beauty Training Courses",
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thebeautyacademy.org/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@id": "https://www.thebeautyacademy.org/#/schema/Organization"
}
},
{
"@type": "WebPage",
"@id": "https://www.thebeautyacademy.org/",
"url": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy | Accredited Beauty Training Courses",
"description": "Fast track beauty training courses. 6 dedicated UK beauty schools + remote learning courses. Lash & Brow, Nails, Skincare, Waxing, Massage & Make-up",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.thebeautyacademy.org/#/schema/BreadcrumbList",
"itemListElement": {
"@type": "ListItem",
"position": 1,
"name": "The Beauty Academy"
}
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.thebeautyacademy.org/"
},
"about": {
"@id": "https://www.thebeautyacademy.org/#/schema/Organization"
}
},
{
"@type": "Organization",
"@id": "https://www.thebeautyacademy.org/#/schema/Organization",
"name": "The Beauty Academy",
"url": "https://www.thebeautyacademy.org/"
}
]
}
/last-minute-offers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite",
"url": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy",
"description": "Accredited Beauty Training Courses",
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thebeautyacademy.org/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.thebeautyacademy.org/#/schema/Organization",
"name": "The Beauty Academy",
"url": "https://www.thebeautyacademy.org/"
}
},
{
"@type": "WebPage",
"@id": "https://www.thebeautyacademy.org/last-minute-offers/",
"url": "https://www.thebeautyacademy.org/last-minute-offers/",
"name": "Last Minute Offers | The Beauty Academy",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.thebeautyacademy.org/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy"
},
{
"@type": "ListItem",
"position": 2,
"name": "Last Minute Offers"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.thebeautyacademy.org/last-minute-offers/"
}
}
]
}
/courses/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite",
"url": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy",
"description": "Accredited Beauty Training Courses",
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thebeautyacademy.org/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.thebeautyacademy.org/#/schema/Organization",
"name": "The Beauty Academy",
"url": "https://www.thebeautyacademy.org/"
}
},
{
"@type": "WebPage",
"@id": "https://www.thebeautyacademy.org/courses/",
"url": "https://www.thebeautyacademy.org/courses/",
"name": "All Classroom Courses | The Beauty Academy",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.thebeautyacademy.org/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Classroom Courses"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.thebeautyacademy.org/courses/"
}
}
]
}
/online-courses/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite",
"url": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy",
"description": "Accredited Beauty Training Courses",
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thebeautyacademy.org/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.thebeautyacademy.org/#/schema/Organization",
"name": "The Beauty Academy",
"url": "https://www.thebeautyacademy.org/"
}
},
{
"@type": "WebPage",
"@id": "https://www.thebeautyacademy.org/online-courses/",
"url": "https://www.thebeautyacademy.org/online-courses/",
"name": "Online Courses | The Beauty Academy",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.thebeautyacademy.org/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy"
},
{
"@type": "ListItem",
"position": 2,
"name": "Online Courses"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.thebeautyacademy.org/online-courses/"
}
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite",
"url": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy",
"description": "Accredited Beauty Training Courses",
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thebeautyacademy.org/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.thebeautyacademy.org/#/schema/Organization",
"name": "The Beauty Academy",
"url": "https://www.thebeautyacademy.org/"
}
},
{
"@type": "WebPage",
"@id": "https://www.thebeautyacademy.org/contact/",
"url": "https://www.thebeautyacademy.org/contact/",
"name": "Contact Us | The Beauty Academy",
"description": "Lines available Monday to Friday 10.30am – 2.30pm (GMT). Simply fill in the contact form below to request a callback at a time convenient for you.",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.thebeautyacademy.org/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.thebeautyacademy.org/contact/"
}
}
]
}
/offers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite",
"url": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy",
"description": "Accredited Beauty Training Courses",
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.thebeautyacademy.org/search/{search_term_string}/"
},
"query-input": "required name=search_term_string"
},
"publisher": {
"@type": "Organization",
"@id": "https://www.thebeautyacademy.org/#/schema/Organization",
"name": "The Beauty Academy",
"url": "https://www.thebeautyacademy.org/"
}
},
{
"@type": "WebPage",
"@id": "https://www.thebeautyacademy.org/offers/",
"url": "https://www.thebeautyacademy.org/offers/",
"name": "Offers | The Beauty Academy",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://www.thebeautyacademy.org/#/schema/WebSite"
},
"breadcrumb": {
"@type": "BreadcrumbList",
"@id": "https://www.thebeautyacademy.org/#/schema/BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": "https://www.thebeautyacademy.org/",
"name": "The Beauty Academy"
},
{
"@type": "ListItem",
"position": 2,
"name": "Offers"
}
]
},
"potentialAction": {
"@type": "ReadAction",
"target": "https://www.thebeautyacademy.org/offers/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
188Review mentions (all pages)
39External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 4 |
| /last-minute-offers/ | 36 | 7 |
| /courses/ | 36 | 7 |
| /online-courses/ | 36 | 7 |
| /contact/ | 36 | 7 |
| /offers/ | 36 | 7 |
Explore the other reputation pillars for The Beauty Academy
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Beauty Academy, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Beauty Academy: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.thebeautyacademy.org to view the most current version of its content and see directly what this company is about and what it offers.