Vital Proteins
(https://vitalproteins.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the Organization schema is technically sound and includes sameAs links to social profiles, there is a total absence of Person schema for founders or scientific advisors. Expert claims are made regarding collagen production and the benefits of Vitamin C, but no named dermatologist or formulator is cited as an authority. This creates a technical credibility gap where the brand acts as a faceless corporate entity rather than a verified authority in nutritional science.
The website makes bold performance claims such as promote collagen production and improved the glow and smoothness of my skin, yet these are supported only by anonymous customer reviews like StephD and Jayne 24 rather than clinical trials. The science-backed claim in the H3 of product pages is never substantiated with specific data points, percentages of improvement, or study methodologies. There is a clear disconnect between the authoritative marketing tone and the purely anecdotal evidence provided.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Vital Proteins",
"url": "https://www.vitalproteins.com",
"logo": "https://www.vitalproteins.com/cdn/shop/files/vital_proteins_logo_horizontal_09b05023-247f-441c-8598-9296bc15bcae_400x.png",
"sameAs": [
"https://www.facebook.com/vitalproteins",
"https://www.instagram.com/vitalproteins",
"https://twitter.com/vitalproteins",
"https://www.linkedin.com/company/vital-proteins"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "224-544-9110",
"email": "info@vitalproteins.com",
"contactType": "customer support"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"url": "https://www.vitalproteins.com/pages/returns",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "30",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Vital Proteins",
"url": "https://www.vitalproteins.com",
"description": "Vital Proteins gives you the boost you need to support healthy hair, skin, nails, bone and joint health. Shop now and save 15% when you subscribe today!",
"publisher": {
"@type": "Organization",
"name": "Vital Proteins"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.vitalproteins.com/pages/search-results-page?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
/products/collagen-peptides/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Vital Proteins",
"url": "https://www.vitalproteins.com",
"logo": "https://www.vitalproteins.com/cdn/shop/files/vital_proteins_logo_horizontal_09b05023-247f-441c-8598-9296bc15bcae_400x.png",
"sameAs": [
"https://www.facebook.com/vitalproteins",
"https://www.instagram.com/vitalproteins",
"https://twitter.com/vitalproteins",
"https://www.linkedin.com/company/vital-proteins"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "224-544-9110",
"email": "info@vitalproteins.com",
"contactType": "customer support"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"url": "https://www.vitalproteins.com/pages/returns",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "30",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Vital Proteins",
"url": "https://www.vitalproteins.com",
"description": "Vital Proteins gives you the boost you need to support healthy hair, skin, nails, bone and joint health. Shop now and save 15% when you subscribe today!",
"publisher": {
"@type": "Organization",
"name": "Vital Proteins"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.vitalproteins.com/pages/search-results-page?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.vitalproteins.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://www.vitalproteins.com/collections/all"
},
{
"@type": "ListItem",
"position": 3,
"name": "Collagen Peptides Advanced - with Hyaluronic Acid & Vitamin C",
"item": "https://www.vitalproteins.com/products/collagen-peptides"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What Types Of Collagen Are In Our Collagen Peptides?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our celebrity-loved collagen powder is Types I and III. Type I is the most prevalent type of collagen in the body. This is the type of collagen supplement you're probably thinking about if you're interested in preserving the levels of collagen in your skin, hair or nails. But Type I collagen isn't just a beauty-related substance. It's also a major component of the tendons, organs and bones. Type III is generally found in reticular fibers, such as in the bone marrow. It's usually found alongside Type I collagen in the body."
}
},
{
"@type": "Question",
"name": "Can You Use Collagen For Weight Loss?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Collagen Peptides, like any protein, may promote satiety (a feeling of fullness) and can easily be added to any beverage, like fruit smoothies or post-workout shakes. We advise using this product as a food supplement only. Do not use collagen for weight loss. Since we can't offer individual medical advice, we recommend discussing your health goals with your licensed healthcare professional."
}
},
{
"@type": "Question",
"name": "How Much Collagen Should You Take Every Day?",
"acceptedAnswer": {
"@type": "Answer",
"text": "While we typically recommend taking 10-20g of collagen per day, we also recognize everyone’s lifestyle and wellness goals are different."
}
}
]
}
]
/products/advanced-collagen-creatine-unflavored/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Vital Proteins",
"url": "https://www.vitalproteins.com",
"logo": "https://www.vitalproteins.com/cdn/shop/files/vital_proteins_logo_horizontal_09b05023-247f-441c-8598-9296bc15bcae_400x.png",
"sameAs": [
"https://www.facebook.com/vitalproteins",
"https://www.instagram.com/vitalproteins",
"https://twitter.com/vitalproteins",
"https://www.linkedin.com/company/vital-proteins"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "224-544-9110",
"email": "info@vitalproteins.com",
"contactType": "customer support"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"url": "https://www.vitalproteins.com/pages/returns",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "30",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Vital Proteins",
"url": "https://www.vitalproteins.com",
"description": "Vital Proteins gives you the boost you need to support healthy hair, skin, nails, bone and joint health. Shop now and save 15% when you subscribe today!",
"publisher": {
"@type": "Organization",
"name": "Vital Proteins"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.vitalproteins.com/pages/search-results-page?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.vitalproteins.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://www.vitalproteins.com/collections/all"
},
{
"@type": "ListItem",
"position": 3,
"name": "Advanced Collagen Peptides + Creatine - Unflavored",
"item": "https://www.vitalproteins.com/products/advanced-collagen-creatine-unflavored"
}
]
}
]
/products/advanced-creatine-strawberry-lemon/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Vital Proteins",
"url": "https://www.vitalproteins.com",
"logo": "https://www.vitalproteins.com/cdn/shop/files/vital_proteins_logo_horizontal_09b05023-247f-441c-8598-9296bc15bcae_400x.png",
"sameAs": [
"https://www.facebook.com/vitalproteins",
"https://www.instagram.com/vitalproteins",
"https://twitter.com/vitalproteins",
"https://www.linkedin.com/company/vital-proteins"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "224-544-9110",
"email": "info@vitalproteins.com",
"contactType": "customer support"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"url": "https://www.vitalproteins.com/pages/returns",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": "30",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Vital Proteins",
"url": "https://www.vitalproteins.com",
"description": "Vital Proteins gives you the boost you need to support healthy hair, skin, nails, bone and joint health. Shop now and save 15% when you subscribe today!",
"publisher": {
"@type": "Organization",
"name": "Vital Proteins"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.vitalproteins.com/pages/search-results-page?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.vitalproteins.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://www.vitalproteins.com/collections/all"
},
{
"@type": "ListItem",
"position": 3,
"name": "Advanced Collagen Peptides + Creatine - Strawberry Lemon",
"item": "https://www.vitalproteins.com/products/advanced-creatine-strawberry-lemon"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 71 | 1 |
| /products/collagen-peptides/ | 156 | 1 |
| /products/advanced-collagen-creatine-unflavored/ | 138 | 1 |
| /products/advanced-creatine-strawberry-lemon/ | 138 | 1 |
This page presents a snapshot of public data from Vital Proteins, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Vital Proteins: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://vitalproteins.com to view the most current version of its content and see directly what this company is about and what it offers.