Based on 1456 businesses audited.
Wishtrend has 15.3 points more reputation than the average for Beauty, Cosmetics & Personal Care.
Beauty, Cosmetics & Personal Care Reputation: Wishtrend (wishtrend.com)
Wishtrend is a substantive retailer with a technical polish problem and a heavy reliance on generic loyalty marketing. It offers genuine ingredient education but fails to verify its ‘MD’ endorsements or provide external clinical proof for its product performance claims.
Beauty, Cosmetics & Personal Care Reputation: Wishtrend (wishtrend.com)
The site perfectly aligns with the Beauty, Cosmetics & Personal Care category, featuring established Korean skincare brands like Dear, Klairs and By Wishtrend. The content focus on topical treatments, SPF ratings, and active ingredient education confirms its classification.
“The score of 70 reflects a site that is mostly substantive but suffers from Trust and Proof gaps and high Industry Cliché density. The disparity between 295 reviews and 2 proof links, combined with technical template errors and generic value propositions, prevents the site from achieving a minimal BS score.”