Yardley London
(https://yardleylondon.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is based entirely on legacy (‘Since 1770’) rather than named expertise; no master formulators, chemists, or dermatologists are identified. The schema_json is generic (WebPage/WebSite) and lacks Organization schema that could link the brand to its historical record or corporate parent (Wipro Consumer Care). There is a significant technical gap between the claim of ‘finely crafted formulations’ and the absence of INCI (International Nomenclature of Cosmetic Ingredients) data or technical specifications on the product-range page.
The marketing tone promises ‘Mood Inspiring’ and ‘Skin Nourishing’ transformations, yet the site demonstrates only basic bar soap functionality. Claims of ‘English luxury’ are disconnected from the lack of high-end digital presentation or specific heritage storytelling beyond a single date. The site asserts ‘replenishing’ properties without citing a single active ingredient concentration or biological mechanism.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://yardleylondon.com/",
"url": "https://yardleylondon.com/",
"name": "Mood Inspiring Skin Nourishing Since 1770 | Yardley London",
"isPartOf": {
"@id": "https://yardleylondon.com/#website"
},
"datePublished": "2023-06-08T11:17:08+00:00",
"dateModified": "2025-11-21T21:56:48+00:00",
"description": "Yardley bath bars have stood as a symbol of English luxury since 1770, with soaps from natural ingredients that offer the best bath experience",
"breadcrumb": {
"@id": "https://yardleylondon.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://yardleylondon.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://yardleylondon.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://yardleylondon.com/#website",
"url": "https://yardleylondon.com/",
"name": "Yardley London",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://yardleylondon.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://yardleylondon.com/about/",
"url": "https://yardleylondon.com/about/",
"name": "Skin Nourishing Since 1770 | About Yardley London",
"isPartOf": {
"@id": "https://yardleylondon.com/#website"
},
"datePublished": "2023-06-15T11:12:51+00:00",
"dateModified": "2025-11-21T14:01:17+00:00",
"description": "Our bath bars are formulated with plant-based ingredients and essential oils to gently cleanse and moisturise the skin with rich lather.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://yardleylondon.com/about/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://yardleylondon.com/#website",
"url": "https://yardleylondon.com/",
"name": "Yardley London",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://yardleylondon.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/product-range/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://yardleylondon.com/product-range/",
"url": "https://yardleylondon.com/product-range/",
"name": "Explore Our Nourishing Bath Bars | Yardley London",
"isPartOf": {
"@id": "https://yardleylondon.com/#website"
},
"datePublished": "2023-06-15T11:36:18+00:00",
"dateModified": "2025-11-21T14:01:17+00:00",
"description": "Explore our wide range of bath bars, specially crafted to nourish your skin and mind naturally, leaving you engulfed in energising fragrances",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://yardleylondon.com/product-range/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://yardleylondon.com/#website",
"url": "https://yardleylondon.com/",
"name": "Yardley London",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://yardleylondon.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/where-to-buy/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://yardleylondon.com/where-to-buy/",
"url": "https://yardleylondon.com/where-to-buy/",
"name": "Where to Buy Our Bath Bars | Yardley London",
"isPartOf": {
"@id": "https://yardleylondon.com/#website"
},
"datePublished": "2023-06-15T15:07:50+00:00",
"dateModified": "2025-11-21T14:01:17+00:00",
"description": "Our nourishing bath bars are available in local and online retail stores nationwide. Discover the stores you can shop for our products today",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://yardleylondon.com/where-to-buy/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://yardleylondon.com/#website",
"url": "https://yardleylondon.com/",
"name": "Yardley London",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://yardleylondon.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /about/ | 2 | 2 |
| /product-range/ | 2 | 2 |
| /where-to-buy/ | 2 | 2 |
This page presents a snapshot of public data from Yardley London, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yardley London: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yardleylondon.com to view the most current version of its content and see directly what this company is about and what it offers.