Based on 1453 businesses audited.
Zoya has 12.4 points more reputation than the average for Beauty, Cosmetics & Personal Care.
Beauty, Cosmetics & Personal Care Reputation: Zoya (zoya.com)
Zoya is a high-substance brand that provides excellent ingredient transparency but fails the authority test by neglecting technical SEO (schema) and expert validation. It avoids the typical revolutionary fluff found in the beauty industry by focusing on specific ‘free-from’ lists, though it leans heavily on the Oprah endorsement as a proxy for actual clinical proof. It is a low-BS site that would benefit from moving from celebrity-led trust to science-led proof.
Beauty, Cosmetics & Personal Care Reputation: Zoya (zoya.com)
The website perfectly aligns with the Beauty, Cosmetics & Personal Care category. The content is heavily focused on nail polish formulations, skincare ingredients like Hyaluronic Acid, and professional manicure systems.
“The score of 67 is driven primarily by the lack of structured data and expert authority footprints (Identity and Authority). This is offset by very strong Information Density and Semantic Coherence, as the site provides exactly what it promises with high ingredient transparency. Trust and Proof scores were moderated by the inclusion of the Oprah endorsement, which prevents the score from reaching the Moderate BS range.”