Identity & Authority: Charging At Home – Signal Evidence & AI Readability

Charging At Home

(https://chargingathome.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

Authority is tied entirely to ‘Nick’, a founder whose full name, professional background, and external credentials are absent from both the clean text and the Organization schema. There is a lack of Person schema or sameAs links to social profiles like LinkedIn, which creates an expert-footprint gap. The site claims to be a ‘go-to resource’ based on personal ownership of one EV, which is a thin foundation for industry-wide authority.

The site claims to be ‘rapidly growing in the UK’ and aims to ‘encourage more people to enter the electric car industry’, yet it fails to demonstrate its own reach through traffic stats, subscriber counts, or community engagement metrics. The marketing tone suggests a large-scale resource, but the content remains that of a solo-operator blog. The ‘Tools’ page is marked as insufficient, suggesting the ‘Comparison Tool’ and ‘Calculators’ may be less robust than the ‘designed and created’ marketing claim implies.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
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    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://chargingathome.co.uk/",
            "url": "https://chargingathome.co.uk/",
            "name": "Charging At Home - The Go To Place For EV Charging",
            "isPartOf": {
                "@id": "https://chargingathome.co.uk/#website"
            },
            "about": {
                "@id": "https://chargingathome.co.uk/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://chargingathome.co.uk/#primaryimage"
            },
            "image": {
                "@id": "https://chargingathome.co.uk/#primaryimage"
            },
            "thumbnailUrl": "https://chargingathome.co.uk/wp-content/uploads/2022/09/Zappi-3.jpg",
            "datePublished": "2022-08-18T14:17:05+00:00",
            "dateModified": "2024-02-22T10:05:56+00:00",
            "description": "Charging At Home is dedicated to bringing you advice, reviews and the latest news on all things electric chargers and vehicles.",
            "breadcrumb": {
                "@id": "https://chargingathome.co.uk/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://chargingathome.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://chargingathome.co.uk/#primaryimage",
            "url": "https://ebas9uwtquy.exactdn.com/wp-content/uploads/2022/09/Zappi-3.jpg?strip=all",
            "contentUrl": "https://ebas9uwtquy.exactdn.com/wp-content/uploads/2022/09/Zappi-3.jpg?strip=all",
            "width": 800,
            "height": 600,
            "caption": "a white car charging"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://chargingathome.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://chargingathome.co.uk/#website",
            "url": "https://chargingathome.co.uk/",
            "name": "Charging At Home",
            "description": "Stay Charged",
            "publisher": {
                "@id": "https://chargingathome.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://chargingathome.co.uk/?s={search_term_string}"
                    },
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                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://chargingathome.co.uk/#organization",
            "name": "Charging At Home",
            "url": "https://chargingathome.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/",
                "url": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "contentUrl": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "width": 200,
                "height": 200,
                "caption": "Charging At Home"
            },
            "image": {
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/chargers/
{
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            "@type": "WebPage",
            "@id": "https://chargingathome.co.uk/chargers/",
            "url": "https://chargingathome.co.uk/chargers/",
            "name": "Charger Reviews & Buyers Guide - Charging At Home",
            "isPartOf": {
                "@id": "https://chargingathome.co.uk/#website"
            },
            "datePublished": "2022-08-16T19:51:31+00:00",
            "dateModified": "2023-07-18T15:33:50+00:00",
            "description": "View all the charger reviews we have and decide for yourself which model is going to be the best for charging your EV.",
            "breadcrumb": {
                "@id": "https://chargingathome.co.uk/chargers/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://chargingathome.co.uk/chargers/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://chargingathome.co.uk/chargers/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://chargingathome.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Charger Reviews"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://chargingathome.co.uk/#website",
            "url": "https://chargingathome.co.uk/",
            "name": "Charging At Home",
            "description": "Stay Charged",
            "publisher": {
                "@id": "https://chargingathome.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://chargingathome.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
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                        "valueRequired": true,
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                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://chargingathome.co.uk/#organization",
            "name": "Charging At Home",
            "url": "https://chargingathome.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/",
                "url": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "contentUrl": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "width": 200,
                "height": 200,
                "caption": "Charging At Home"
            },
            "image": {
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/costs/
{
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            "@id": "https://chargingathome.co.uk/costs/",
            "url": "https://chargingathome.co.uk/costs/",
            "name": "Electric Vehicle Costs - Charging At Home",
            "isPartOf": {
                "@id": "https://chargingathome.co.uk/#website"
            },
            "datePublished": "2022-08-16T19:53:07+00:00",
            "dateModified": "2023-04-06T15:58:36+00:00",
            "description": "View all our articles regarding electric cars and there costs. From road tax to installation cost, we cover a wide range of price topics.",
            "breadcrumb": {
                "@id": "https://chargingathome.co.uk/costs/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
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                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://chargingathome.co.uk/costs/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://chargingathome.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "EV Costs"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://chargingathome.co.uk/#website",
            "url": "https://chargingathome.co.uk/",
            "name": "Charging At Home",
            "description": "Stay Charged",
            "publisher": {
                "@id": "https://chargingathome.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://chargingathome.co.uk/?s={search_term_string}"
                    },
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                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://chargingathome.co.uk/#organization",
            "name": "Charging At Home",
            "url": "https://chargingathome.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/",
                "url": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "contentUrl": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "width": 200,
                "height": 200,
                "caption": "Charging At Home"
            },
            "image": {
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/ev-living/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://chargingathome.co.uk/ev-living/",
            "url": "https://chargingathome.co.uk/ev-living/",
            "name": "Living With An EV - Charging At Home",
            "isPartOf": {
                "@id": "https://chargingathome.co.uk/#website"
            },
            "datePublished": "2022-08-16T19:56:10+00:00",
            "dateModified": "2023-04-13T15:50:43+00:00",
            "description": "Read all our guides on how to properly live and maintain an electric car with helpful tips and advice along the way.",
            "breadcrumb": {
                "@id": "https://chargingathome.co.uk/ev-living/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
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                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://chargingathome.co.uk/ev-living/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://chargingathome.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Living With An EV"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://chargingathome.co.uk/#website",
            "url": "https://chargingathome.co.uk/",
            "name": "Charging At Home",
            "description": "Stay Charged",
            "publisher": {
                "@id": "https://chargingathome.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://chargingathome.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://chargingathome.co.uk/#organization",
            "name": "Charging At Home",
            "url": "https://chargingathome.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/",
                "url": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "contentUrl": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "width": 200,
                "height": 200,
                "caption": "Charging At Home"
            },
            "image": {
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/guides/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://chargingathome.co.uk/guides/",
            "url": "https://chargingathome.co.uk/guides/",
            "name": "Guides - Charging At Home",
            "isPartOf": {
                "@id": "https://chargingathome.co.uk/#website"
            },
            "datePublished": "2022-08-16T19:58:28+00:00",
            "dateModified": "2023-06-18T19:28:31+00:00",
            "description": "Browse all of our general guides on electric vehicles and charging as we answer some of the most frequently asked questions.",
            "breadcrumb": {
                "@id": "https://chargingathome.co.uk/guides/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://chargingathome.co.uk/guides/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://chargingathome.co.uk/guides/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://chargingathome.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Guides"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://chargingathome.co.uk/#website",
            "url": "https://chargingathome.co.uk/",
            "name": "Charging At Home",
            "description": "Stay Charged",
            "publisher": {
                "@id": "https://chargingathome.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://chargingathome.co.uk/?s={search_term_string}"
                    },
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                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
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                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
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            "@id": "https://chargingathome.co.uk/#organization",
            "name": "Charging At Home",
            "url": "https://chargingathome.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/",
                "url": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "contentUrl": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "width": 200,
                "height": 200,
                "caption": "Charging At Home"
            },
            "image": {
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
/tools/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://chargingathome.co.uk/tools/",
            "url": "https://chargingathome.co.uk/tools/",
            "name": "EV Charging Tools Designed To Help - Charging At Home",
            "isPartOf": {
                "@id": "https://chargingathome.co.uk/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://chargingathome.co.uk/tools/#primaryimage"
            },
            "image": {
                "@id": "https://chargingathome.co.uk/tools/#primaryimage"
            },
            "thumbnailUrl": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Pod-Point-3.jpg",
            "datePublished": "2023-04-06T13:14:42+00:00",
            "dateModified": "2023-04-25T15:14:10+00:00",
            "description": "Discover a range of tools that we have designed in order to help you make the switch to electric vehicles.",
            "breadcrumb": {
                "@id": "https://chargingathome.co.uk/tools/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
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                    ]
                }
            ]
        },
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            "inLanguage": "en-GB",
            "@id": "https://chargingathome.co.uk/tools/#primaryimage",
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            "height": 600,
            "caption": "two pod points on a wall plugged into cars"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://chargingathome.co.uk/tools/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://chargingathome.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Tools"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://chargingathome.co.uk/#website",
            "url": "https://chargingathome.co.uk/",
            "name": "Charging At Home",
            "description": "Stay Charged",
            "publisher": {
                "@id": "https://chargingathome.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://chargingathome.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://chargingathome.co.uk/#organization",
            "name": "Charging At Home",
            "url": "https://chargingathome.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/",
                "url": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "contentUrl": "https://chargingathome.co.uk/wp-content/uploads/2022/08/Charging-At-Home-Logo.png",
                "width": 200,
                "height": 200,
                "caption": "Charging At Home"
            },
            "image": {
                "@id": "https://chargingathome.co.uk/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
93Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 23 1
/chargers/ 42 1
/costs/ 8 1
/ev-living/ 7 1
/guides/ 7 1
/tools/ 6 1