Information Density: Gary Vaynerchuk – Signal Evidence & AI Readability

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[H2] Serial Entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, CEO of VeeFriends, & 6X NYT Bestselling Author

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[H2] "Legacy is greater than currency."
[H4] Gary Vaynerchuk

[H3] Gary Vaynerchuk
builds businesses

[H3] GaryVee
day trades attention

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creates meaningful IP

[H4] What’s New

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[H3] Gary Vaynerchuk on Super Bowl: Linear TV Ads Overpriced
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[H3] Gary Vaynerchuk on navigating shifts in social media marketing

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[H2] What is VeeFriends?

VeeFriends is a contemporary entertainment company that combines art, storytelling, collecting, events and innovative technologies to build a community around a movement of kindness and positivity. The company’s mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. These characters foster a sense of community and inspire creativity, self-discovery, accountability, and personal growth.
Created by Gary Vaynerchuk, VeeFriends’ characters represent qualities and traits Gary hopes to inspire in others. VeeFriends’ intellectual property was minted on the Ethereum blockchain to create unprecedented opportunities for utility, collectibility, and community building.
Visit the official VeeFriends website or follow the VeeFriends blog to keep up with the latest news and updates.

Visit VeeFriends.com

[H4] Series 1
[H3] The Original Collection
Debuting on May 11th, 2021, VeeFriends Series 1 introduced 10,255 total digital collectibles of 268 unique characters hand-drawn by Gary Vaynerchuk. Beyond their collectibility, every VeeFriends Series 1 token guarantees its holder access to VeeCon 2022, 2023 and 2024.

Book Games is a collection of 125,000 digital collectibles on Immutable X, a layer-2 solution on the Ethereum Network. Buyers who purchased 12 or more copies of Gary Vaynerchuk’s book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success, received a Book Games collectible.

[H4] Series 2
[H3] The Evolution
VeeFriends' digital collectible offerings grew in 2022 with the introduction of VeeFriends Series 2. The series featured 55,555 digital collectibles of 236 characters from Series 1, along with the introduction of 15 new characters created only in Series 2.

VeeCon is a super-conference centered around business, popular culture and innovation. It brings together world-class speakers, trailblazers and thought leaders who are at the forefront of shaping the future of industry, offering attendees a transformative experience that educates and empowers.

[H2] Series 1 – The Original Collection
The genesis series of VeeFriends launched via dutch-auction on May 11th, 2021, consisting of 10,255 total NFTs of 268 unique characters hand-drawn by Gary Vaynerchuk. Every VeeFriends Series 1 NFT is admission to VeeCon 2022, 2023 and 2024.
[H3] TOKENS
Series 1 was centered around creating utility for token holders through three token categories:
9,400 Admission tokens
555 Gift tokens
300 Access tokens
Depending on their token(s), holders received admission to in-person and virtual access experiences with Gary, free physical products, as well as early-access to VeeFriends brand collaborations. All holders also received 3-year admission to VeeCon.
[H3] GARY ORIGINALLY OWNED (G.O.O.) TOKENS
Series 1 also introduced G.O.O. tokens, a highly limited, sought after supply of VeeFriends that will always have special significance, as Gary Vaynerchuk was their original owner. Each GOO can be identified by the gold G.O.O. badge.
[H3] CHRISTIE’S AUCTION
On October 1, 2021, five of Gary’s original VeeFriends Series 1 drawings sold at Christie’s for $1.2M.
The drawings sold at auction were:
“You’re Gonna Die” Fly
Empathy Elephant
Tremendous Tiger
Gratitude Gorilla
“Diamond Hands” Hen
For more on VeeFriends Series 1, explore the collection here.

Explore the Collection

[H2] Book Games
Book Games is a collection of 125,000 NFTs on Immutable X, a layer-2 solution on the Ethereum Network. To receive one, buyers purchased 12 or more copies of Gary Vaynerchuk’s book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success.
[H3] TOKENS
Every Book Games token is a burnable asset that can be exchanged for another digital asset with potential to include access, physical items, and other benefits.
Tokens are 16 drawn artworks encased in one of the five VeeFriends Spectacular rarities:
Bubblegum
Lava
Diamond
Gold
Hologram
Each token artwork is also framed in 1 of 15 randomly generated frames. The combination of 16 original artworks, 5 Spectacular rarities, and 15 different frames creates a possible combination of 1,200 different Book Game token rarity types.
For further information on Book Games, learn more here.

Learn More

[H2] Series 2 – The Evolution
Series 2 was the follow-up to Series 1, bringing Gary’s original drawings to life. This Series features 55,555 total NFTs of 236 characters from Series 1, and 15 new characters created only in Series 2.
This series saw the same characters from Series 1, now evolved into fully personified and colored characters:
251 Characters
74 Scenes
6 Poses
6 Spectacular Types
To browse VeeFriends Series 2, view the collection on OpenSea.

View the collection

[H2] VeeCon
VeeCon is a super-conference that brings together world-class speakers, trailblazers and thought leaders shaping the future of industry in a transformative experience that educates and empowers attendees.
Built around business, marketing, popular culture, innovation, and technology, VeeCon is an NFT-ticketed conference. For the first three years of the event (2022-2024), VeeFriends Series 1 NFT holders will be distributed access tickets. The original token holders can sell their access tickets on secondary marketplaces such as Opensea, which allows a broader audience access.
The inaugural VeeCon event took place at U.S. Bank Stadium in Minneapolis, Minnesota from May 19 – May 22, 2022, and was attended by more than 7,000 people.
VeeCon 2023 was held on  May 18 – May 20, 2023 in Indianapolis, Indiana. More than 200 speakers participated in panels during the three-day conference at Lucas Oil Stadium and TCU Amphitheater at White River State Park.
VeeCon 2024 will be held in Los Angeles, CA on August 9-11, 2024 at L.A. LIVE Entertainment District.
For more details, visit the VeeCon website.

Visit VeeCon.co

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”How you make your money is more important than how much you make.

Serial entrepreneur Gary Vaynerchuk is the Chairman of VaynerX, CEO of VaynerMedia, CEO of VeeFriends, and a 6x New York Times bestselling author.

[H2] Chairman & CEO

VaynerX is the most contemporary family of companies, working together to build and grow brands.

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results.

About Tamara Group (The Attention, Media, And Relevance Agency): Born from editorial, influencer, and experiential roots, Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.

ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems

PureWow is a multimedia brand that inspires, educates and entertains over 100 million women via content and experiences.

Eva Nosidam Productions is a modern storytelling production company making content people actually want to watch.

Tingley Lane Trading is a corporate trade, media and data company providing omni-channel solutions to marketers.

[H2] Co-Founder

Contemporary and innovative career management services including contract negotiations, brand building, and business opportunities.

Combining old-world hospitality with modern-day technology to create, develop and operate thoughtful restaurant and hospitality concepts, culinary experiences, and other food products both in the physical and digital space.

[H5] Acquired by American Express in 2019
Resy powers the world’s best restaurants, using technology to imagine the future of hospitality.

[H5] Acquired by Constellation Brands in July 2020
We source our grapes directly from our growers. Then we blend, bottle and ship our high-quality Red, White, and Rosé directly to you.

Production studio for original long & short-form content for linear networks and streaming services.

A speakers bureau representing the most innovative voices of today.

[H2] Creator & CEO

A Gary Vaynerchuk NFT project around meaningful intellectual property and an extraordinary community.

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”I day trade attention and build businesses.

Outside of his businesses, “GaryVee” has spent the last decade pioneering the practice of building a personal brand online through his series of original pillar shows.
He documents his life and career through his YouTube vlog series, “DailyVee” and “WeeklyVee,” builds community and offers advice through Q&A shows, “AskGaryVee” and “Tea with GaryVee,” conducts value-packed interviews with other leaders and experts in the “GaryVee Video Experience” and “GaryVee Audio Experience,” gives hot takes on a variety of different topics in culture in “Overrated/Underrated,” and teaches people how to make extra cash on the weekends through garage sale flipping in “Trash Talk.”

[H4] 6.8M+ Followers
[H4] 35M+ Impressions
[H4] 3.1M+ Followers
[H4] 4.5M+ Subscribers
[H4] 10M+ Followers
[H4] 5.7M+ Followers
[H4] 15M+ Followers

[H2] GaryVee Signature Content

[H3] GaryVee Content Model

[H3] $1.80 Strategy

[H3] How to Make 64 Pieces of Content

[H3] NFT 101

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[H3] Book Gary To Speak
[H6] Gary Vaynerchuk is exclusively represented by VaynerSpeakers. Click here to book him to speak at your next event.

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[H2] 1989
At 14 years old, Gary gets a job stocking shelves in his family’s business, Shopper’s Discount Liquors.
[H2] 1996
Gary and his dad, Sasha, rename the store Wine Library and launch winelibrary.com, one of the first e-commerce platforms for alcohol in the country. He eventually grows the business from $4 – $60MM in annual sales during his tenure.
[H2] 2006
WineLibraryTV is born – one of the first long-form episodic video shows on YouTube where Gary provides reviews and commentary on the wines sold in his father’s store.
[H2] 2008
Gary gives a keynote speech at Web 2.0 in New York City that would ultimately change his career. That speech becomes the backbone of Gary’s $1MM 10-book deal with HarperCollins and puts him on the map as a headlining keynote speaker.
[H2] 2009
Gary’s first book, Crush It!, is published. It later goes on to become Gary’s first New York Times best-seller. During this period, Gary begins angel investing in notable companies including Facebook, Twitter, Tumblr, Uber, Snap and Venmo.
[H2] 2009
Gary co-founds a full-service advertising agency, VaynerMedia, with his brother, AJ Vaynerchuk. Today, VaynerMedia has offices in New York, Los Angeles, London, Tokyo, Mexico City, Singapore, Bangkok, Sydney, Petaling Jaya and Latin America.
[H2] 2011
After 1000 episodes, Gary ends WLTV to fully focus on the newly started agency, VaynerMedia. Gary had done a new episode nearly every day for five years, launching him into internet fame status and solidifying his obsession with community building and engagement.
[H2] 2014
In July, Gary launches the #AskGaryVee Show on YouTube. The Q&A web show and podcast allows Gary to provide as much value to his viewers as possible by answering questions on a variety of topics, including social media, entrepreneurship, startups, work/life balance and much more.
[H2] 2014
Gary teams up with Ben Leventhal and Mike Montero to co-found Resy, an app allowing users to pay for premium table reservations at top restaurants. Resy is later acquired by American Express in 2019.
[H2] 2017
VaynerMedia enters the publishing space, acquiring premiere women’s magazine, PureWow, under the newly formed company, Gallery Media Group.
[H2] 2018
Men’s lifestyle brand ONE37 launches – the second media brand under the Gallery Media Group umbrella.
[H2] 2019
Gary co-founds Empathy Wines, a direct-to-consumer wine company, with Jon Troutman and Nate Scherotter. Empathy is acquired in July 2020 by Constellation Brands.
[H2] 2020
Gary teams up with esteemed entrepreneur and Fanatics Executive Chairman Michael Rubin for the #ALLInChallenge. On Tuesday, May 26th, TikTok partnered with Gary and Fanatics on a one-of-a-kind 12-hour TikTok livestream to help raise money to feed families across the US during these unprecedented times.
[H2] 2021
Gary’s NFT project, VeeFriends, is launched on May 11th, consisting of 10,255 total NFTs of 268 unique characters hand-drawn by Gary. Every VeeFriends Series 1 NFT is admission to VeeCon 2022, 2023 and 2024. Series 1 is later followed by Book Games and VeeFriends Series 2 in January and April 2022, respectively.
[H2] 2022
The inaugural VeeCon event takes place at the U.S. Bank Stadium in Minneapolis, Minnesota from May 19th – May 22nd. VeeCon is a first of its kind Web3 superconference built around NFTs, pop culture, entrepreneurship, marketing, and innovation. The only way to enter is to own a VeeCon ticket NFT, which is exclusively sent to VeeFriends Series 1 holders annually for free.

[H3] Gary Vaynerchuk’s Story
Gary and his family immigrated to the US from Belarus in 1978. He lived with eight family members in a studio apartment in Queens, New York, before relocating to Edison, New Jersey. Gary often calls himself a “purebred entrepreneur,” having successfully started a lemonade franchise at age seven, and eventually selling tens of thousands of dollars worth of baseball cards and toys throughout his high school career. At fourteen, he joined his family business bagging ice for $2/hr. When Gary identified “the internet” as a land-grab opportunity in the late 90’s, he transitioned his father’s local liquor store (then named “Shoppers Discount Liquors”) into one of the first e-commerce platforms for alcohol in the country – resulting in explosive top-line growth. Renaming the business to “Wine Library,” Gary grew his father’s company from $4-60MM in annual sales during his tenure.
During his time at Wine Library, Gary Vaynerchuk started one of the first long-form episodic video shows on YouTube in 2006 called WineLibraryTV. Gary produced an episode almost every day for five years. His charisma and uncanny ability to engage with his community landed him appearances on national television with Ellen Degeneres and Conan O’Brien.
After growing his family business through what he calls “underpriced attention,” – including the impact of content, ecommerce, email marketing, and Google AdWords – Gary began his own journey of producing original business content as the voice of entrepreneurship online.
In 2008, Gary gave a keynote at Web 2.0 in New York City that would ultimately change his career. That speech was the backbone of Gary’s $1MM, ten-book deal with HarperCollins and led to the publishing of his first book, Crush It!, in 2009. Crush It! then went on to become an international bestseller, laying the foundation for Gary’s principles on media, marketing, and communication. During this period, he began angel investing in notable companies including Facebook, Twitter, Tumblr, Uber, Snap and Venmo.
Replicating what he had done for WineLibrary for other businesses and brands, Gary then co-founded VaynerMedia in 2009 with his younger brother, AJ Vaynerchuk. True to his own DNA, Gary never raised startup funding and began the business in a conference room at Buddy Media. Just nine years later, the company included more than 800 employees, servicing clients such as PepsiCo, GE, Johnson and Johnson, Chase, AbInBev and more.
Since its founding, VaynerMedia has flourished, having built best-in-class capabilities in paid media, strategy, full-service creative, influencer marketing, IoT & Voice, eCommerce, personal branding, SMB marketing and in-house consulting. In 2017, VaynerMedia entered the publishing space by acquiring premiere women’s magazine, PureWow, under the Gallery Media Group, and restructured under the holding company, VaynerX.
True to his word, while scaling his business, Gary continued to behave as a media company on his own, writing four more New York Times bestselling business books and becoming one of the most sought-after public speakers. Five years in, Gary launched #AskGaryVee, an online business and advice Q&A show which later led him to launch DailyVee, a full-blown vlog documenting his life as a CEO.
Pioneering the practice of building a personal brand, Gary devised a new content strategy by producing these pillar shows. Today, Gary has more than 44MM combined followers across social media, producing content daily on Instagram, YouTube, Facebook, Twitter, LinkedIn, TikTok, Snapchat, Spotify and more.
Gary also hosts a global top 100 business podcast, The GaryVee Audio Experience, which features new episodes every day.
In the Fall of 2017, Gary announced his first signature sneakers in collaboration with K-Swiss. The GaryVee 001 & 002s were released in November 2017, the GaryVee 003s were released in July 2018 & the GaryVee 004s were released in June 2019.
Gary’s life ambition is the pursuit of buying the New York Jets.