Marginal Revolution
(https://marginalrevolution.com) 📸 Data Snapshot: May 25, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The authority of the founders is verifiable through their cited affiliations with George Mason University and the Mercatus Center. However, there is a technical identity gap in the structured data; the schema_json lacks Person schema and sameAs links to the founders’ external profiles (ORCID, University faculty pages), which is the only reason this pillar is not a zero.
There are no marketing-style performance claims (e.g., ‘I will help you grow your brand’). Instead, the site makes analytical claims which it immediately demonstrates through technical arguments, such as the detailed breakdown of FICA as a ‘mandatory contribution’ versus a tax. The site demonstrates expertise rather than claiming it.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://marginalrevolution.com/",
"url": "https://marginalrevolution.com/",
"name": "Marginal REVOLUTION - Small Steps Toward A Much Better World",
"isPartOf": {
"@id": "https://marginalrevolution.com/#website"
},
"description": "Small Steps Toward A Much Better World",
"breadcrumb": {
"@id": "https://marginalrevolution.com/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://marginalrevolution.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://marginalrevolution.com/#website",
"url": "https://marginalrevolution.com/",
"name": "Marginal REVOLUTION",
"description": "Small Steps Toward A Much Better World",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://marginalrevolution.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://marginalrevolution.com/about",
"url": "https://marginalrevolution.com/about",
"name": "About Marginal Revolution - Marginal REVOLUTION",
"isPartOf": {
"@id": "https://marginalrevolution.com/#website"
},
"datePublished": "2018-04-07T03:23:37+00:00",
"breadcrumb": {
"@id": "https://marginalrevolution.com/about#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://marginalrevolution.com/about"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://marginalrevolution.com/about#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://marginalrevolution.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Marginal Revolution"
}
]
},
{
"@type": "WebSite",
"@id": "https://marginalrevolution.com/#website",
"url": "https://marginalrevolution.com/",
"name": "Marginal REVOLUTION",
"description": "Small Steps Toward A Much Better World",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://marginalrevolution.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/marginalrevolution/category/books/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://marginalrevolution.com/marginalrevolution/category/books",
"url": "https://marginalrevolution.com/marginalrevolution/category/books",
"name": "Books Archives - Marginal REVOLUTION",
"isPartOf": {
"@id": "https://marginalrevolution.com/#website"
},
"breadcrumb": {
"@id": "https://marginalrevolution.com/marginalrevolution/category/books#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://marginalrevolution.com/marginalrevolution/category/books#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://marginalrevolution.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Books"
}
]
},
{
"@type": "WebSite",
"@id": "https://marginalrevolution.com/#website",
"url": "https://marginalrevolution.com/",
"name": "Marginal REVOLUTION",
"description": "Small Steps Toward A Much Better World",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://marginalrevolution.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 8 | 16 |
| /about/ | 9 | 1 |
| /marginalrevolution/category/books/ | 6 | 16 |
| /cdn-cgi/l/email-protection/ | 0 | 0 |
This page presents a snapshot of public data from Marginal Revolution, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Marginal Revolution: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://marginalrevolution.com to view the most current version of its content and see directly what this company is about and what it offers.