Based on 218 businesses audited.
Blogs, Influencers & Personal Brands Reputation: Michael Newcomb (Miken.com) (miken.com)
This site is a minimalist ghost ship from a previous era of the web, containing zero modern marketing bullshit but suffering from total technical stagnation. It is a rare example of a personal brand that makes no attempt to influence, sell, or manufacture authority.
Blogs, Influencers & Personal Brands Reputation: Michael Newcomb (Miken.com) (miken.com)
The site technically falls into the Blogs and Personal Brands category as it is a portfolio for Michael Newcomb, but it functions primarily as a static software archive. It lacks the community building, digital storytelling, and audience growth strategies defined in the industry patterns dictionary, suggesting it is a historical repository rather than an active personal brand platform.
“The low BS score of 79 is driven by the total absence of industry jargon, power words, and trust theatre. The points that were awarded are almost exclusively due to technical deficiencies in Step 5, such as the 13-year-old stale copyright and missing schema, alongside a total lack of external verification links in Step 3.”