Identity & Authority: Poosh – Signal Evidence & AI Readability

Poosh

(https://poosh.com) πŸ“Έ Data Snapshot: May 24, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

The site leverages the authority of Kourtney Kardashian Barker effectively through schema_json and sameAs social links. While it references experts (Mel Robbins, Dr. Amir Levine), there is a gap in structured data linking these individuals via Person schema to verify their specific credentials or relationship to the brand. The technical implementation is functional but flawed by the generic H1 Menu tags, which undermines the claim of being a ‘modern guide’ with digital excellence.

Poosh makes broad performance claims about ‘redefining’ and ‘modernizing’ wellness, yet the content demonstrates standard lifestyle blogging and e-commerce curation. The ‘Poosh-approved’ label is a marketing wrapper for affiliate and collaborative product placement rather than a demonstrated rigorous testing protocol. Despite the ‘expert advice’ signal, many posts are formatted as listicles without deep-dive technical substantiation.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://poosh.com/",
            "url": "https://poosh.com/",
            "name": "Poosh: Home",
            "isPartOf": {
                "@id": "https://poosh.com/#website"
            },
            "about": {
                "@id": "https://poosh.com/#organization"
            },
            "datePublished": "2019-02-20T21:26:12+00:00",
            "dateModified": "2026-05-20T21:08:45+00:00",
            "description": "Discover the best wellness tips, expert advice, and Poosh-approved products curated by Kourtney Kardashian Barker to help you live wellβ€”inside and out.",
            "breadcrumb": {
                "@id": "https://poosh.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://poosh.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://poosh.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://poosh.com/#website",
            "url": "https://poosh.com/",
            "name": "Poosh",
            "description": "Poosh",
            "publisher": {
                "@id": "https://poosh.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://poosh.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://poosh.com/#organization",
            "name": "Poosh",
            "url": "https://poosh.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://poosh.com/#/schema/logo/image/",
                "url": "https://poosh.com/app/uploads/2020/01/poosh_social_logo3.png",
                "contentUrl": "https://poosh.com/app/uploads/2020/01/poosh_social_logo3.png",
                "width": 1280,
                "height": 1280,
                "caption": "Poosh"
            },
            "image": {
                "@id": "https://poosh.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/pooshdotcom/",
                "https://x.com/pooshdotcom",
                "https://www.instagram.com/poosh/",
                "https://www.pinterest.com/poosh/",
                "https://www.youtube.com/poosh"
            ]
        }
    ]
}
/category/home-entertaining/recipes/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://poosh.com/category/home-entertaining/recipes/",
            "url": "https://poosh.com/category/home-entertaining/recipes/",
            "name": "recipes - Poosh",
            "isPartOf": {
                "@id": "https://poosh.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://poosh.com/category/home-entertaining/recipes/#primaryimage"
            },
            "image": {
                "@id": "https://poosh.com/category/home-entertaining/recipes/#primaryimage"
            },
            "thumbnailUrl": "https://poosh.com/app/uploads/2026/05/1080X1350-2.jpg",
            "breadcrumb": {
                "@id": "https://poosh.com/category/home-entertaining/recipes/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://poosh.com/category/home-entertaining/recipes/#primaryimage",
            "url": "https://poosh.com/app/uploads/2026/05/1080X1350-2.jpg",
            "contentUrl": "https://poosh.com/app/uploads/2026/05/1080X1350-2.jpg",
            "width": 1080,
            "height": 1350,
            "caption": "A white platter of lemon crinkle cookies."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://poosh.com/category/home-entertaining/recipes/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://poosh.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "HOME + ENTERTAINING",
                    "item": "https://poosh.com/category/home-entertaining/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "recipes"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://poosh.com/#website",
            "url": "https://poosh.com/",
            "name": "Poosh",
            "description": "Poosh",
            "publisher": {
                "@id": "https://poosh.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://poosh.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://poosh.com/#organization",
            "name": "Poosh",
            "url": "https://poosh.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://poosh.com/#/schema/logo/image/",
                "url": "https://poosh.com/app/uploads/2020/01/poosh_social_logo3.png",
                "contentUrl": "https://poosh.com/app/uploads/2020/01/poosh_social_logo3.png",
                "width": 1280,
                "height": 1280,
                "caption": "Poosh"
            },
            "image": {
                "@id": "https://poosh.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/pooshdotcom/",
                "https://x.com/pooshdotcom",
                "https://www.instagram.com/poosh/",
                "https://www.pinterest.com/poosh/",
                "https://www.youtube.com/poosh"
            ]
        }
    ]
}
/about/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://poosh.com/about/",
            "url": "https://poosh.com/about/",
            "name": "About - Poosh",
            "isPartOf": {
                "@id": "https://poosh.com/#website"
            },
            "datePublished": "2019-03-10T17:50:20+00:00",
            "dateModified": "2026-02-12T03:19:29+00:00",
            "breadcrumb": {
                "@id": "https://poosh.com/about/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://poosh.com/about/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://poosh.com/about/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://poosh.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "About"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://poosh.com/#website",
            "url": "https://poosh.com/",
            "name": "Poosh",
            "description": "Poosh",
            "publisher": {
                "@id": "https://poosh.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://poosh.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://poosh.com/#organization",
            "name": "Poosh",
            "url": "https://poosh.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://poosh.com/#/schema/logo/image/",
                "url": "https://poosh.com/app/uploads/2020/01/poosh_social_logo3.png",
                "contentUrl": "https://poosh.com/app/uploads/2020/01/poosh_social_logo3.png",
                "width": 1280,
                "height": 1280,
                "caption": "Poosh"
            },
            "image": {
                "@id": "https://poosh.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/pooshdotcom/",
                "https://x.com/pooshdotcom",
                "https://www.instagram.com/poosh/",
                "https://www.pinterest.com/poosh/",
                "https://www.youtube.com/poosh"
            ]
        }
    ]
}
/category/health-wellness/relationships/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "CollectionPage",
            "@id": "https://poosh.com/category/health-wellness/relationships/",
            "url": "https://poosh.com/category/health-wellness/relationships/",
            "name": "Relationships - Poosh",
            "isPartOf": {
                "@id": "https://poosh.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://poosh.com/category/health-wellness/relationships/#primaryimage"
            },
            "image": {
                "@id": "https://poosh.com/category/health-wellness/relationships/#primaryimage"
            },
            "thumbnailUrl": "https://poosh.com/app/uploads/2026/05/Attachment-styles.jpg",
            "breadcrumb": {
                "@id": "https://poosh.com/category/health-wellness/relationships/#breadcrumb"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://poosh.com/category/health-wellness/relationships/#primaryimage",
            "url": "https://poosh.com/app/uploads/2026/05/Attachment-styles.jpg",
            "contentUrl": "https://poosh.com/app/uploads/2026/05/Attachment-styles.jpg",
            "width": 1080,
            "height": 1350,
            "caption": "Blurry film photograph close-up of couple in white linen beach clothes."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://poosh.com/category/health-wellness/relationships/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://poosh.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Health + Wellness",
                    "item": "https://poosh.com/category/health-wellness/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Relationships"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://poosh.com/#website",
            "url": "https://poosh.com/",
            "name": "Poosh",
            "description": "Poosh",
            "publisher": {
                "@id": "https://poosh.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://poosh.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://poosh.com/#organization",
            "name": "Poosh",
            "url": "https://poosh.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://poosh.com/#/schema/logo/image/",
                "url": "https://poosh.com/app/uploads/2020/01/poosh_social_logo3.png",
                "contentUrl": "https://poosh.com/app/uploads/2020/01/poosh_social_logo3.png",
                "width": 1280,
                "height": 1280,
                "caption": "Poosh"
            },
            "image": {
                "@id": "https://poosh.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/pooshdotcom/",
                "https://x.com/pooshdotcom",
                "https://www.instagram.com/poosh/",
                "https://www.pinterest.com/poosh/",
                "https://www.youtube.com/poosh"
            ]
        }
    ]
}
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
14Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 5 3
/category/home-entertaining/recipes/ 3 3
/about/ 3 3
/category/health-wellness/relationships/ 3 3