12 Principles Consulting
(https://12principles.in) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
The authority is well-established through the CST (Certified Scrum Trainer) credential, which is a rigorous industry designation. Schema identity is strong, including Organization markup and SameAs links to LinkedIn and YouTube. The primary technical gap is the absence of an H1 tag on the homepage, which creates a slight disconnect between technical implementation and professional positioning.
The site avoids the typical ‘get rich’ or ‘double your revenue’ coaching BS, focusing instead on professional certification and job readiness. The main disconnect is the performance claim ‘transformed not just certified,’ which is a subjective outcome marketed as a definitive result of the training. Most testimonials focus on the quality of the teaching rather than specific career advancement data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.12principles.in/",
"url": "https://www.12principles.in/",
"name": "CSM-CSPO Training - 12 Principles Consulting",
"isPartOf": {
"@id": "https://www.12principles.in/#website"
},
"about": {
"@id": "https://www.12principles.in/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.12principles.in/#primaryimage"
},
"image": {
"@id": "https://www.12principles.in/#primaryimage"
},
"thumbnailUrl": "https://www.12principles.in/wp-content/uploads/2021/07/Zoom-Naveen-img.jpg",
"datePublished": "2020-08-09T18:02:53+00:00",
"dateModified": "2025-06-14T08:43:13+00:00",
"breadcrumb": {
"@id": "https://www.12principles.in/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.12principles.in/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.12principles.in/#primaryimage",
"url": "https://www.12principles.in/wp-content/uploads/2021/07/Zoom-Naveen-img.jpg",
"contentUrl": "https://www.12principles.in/wp-content/uploads/2021/07/Zoom-Naveen-img.jpg",
"width": 1250,
"height": 1397
},
{
"@type": "BreadcrumbList",
"@id": "https://www.12principles.in/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.12principles.in/#website",
"url": "https://www.12principles.in/",
"name": "12 Principles Consulting",
"description": "Your Agility Guide",
"publisher": {
"@id": "https://www.12principles.in/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.12principles.in/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.12principles.in/#organization",
"name": "12 Principles Consulting",
"url": "https://www.12principles.in/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.12principles.in/#/schema/logo/image/",
"url": "https://www.12principles.in/wp-content/uploads/2021/11/g4736.png",
"contentUrl": "https://www.12principles.in/wp-content/uploads/2021/11/g4736.png",
"width": 2221,
"height": 2221,
"caption": "12 Principles Consulting"
},
"image": {
"@id": "https://www.12principles.in/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/12principlesconsulting",
"https://www.linkedin.com/company/12-principles-consulting/",
"https://www.youtube.com/channel/UClgU3mNVISkPfFvwJVXuzbg"
]
}
]
}
/product/best-virtual-certified-scrum-master-csm-training-certification/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/",
"url": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/",
"name": "Best Online Virtual Best CSM Training Available on Weekend Batch",
"isPartOf": {
"@id": "https://www.12principles.in/#website"
},
"primaryImageOfPage": {
"@id": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/#primaryimage"
},
"image": {
"@id": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/#primaryimage"
},
"thumbnailUrl": "https://www.12principles.in/wp-content/uploads/2020/02/Logo_CSM.png",
"datePublished": "2022-10-03T17:26:55+00:00",
"dateModified": "2026-06-09T13:25:53+00:00",
"description": "Online Virtual Scrum Alliance Best CSM Training Certified Scrum Master training and certification program, practice tests, never forget scrum.",
"breadcrumb": {
"@id": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/#primaryimage",
"url": "https://www.12principles.in/wp-content/uploads/2020/02/Logo_CSM.png",
"contentUrl": "https://www.12principles.in/wp-content/uploads/2020/02/Logo_CSM.png",
"width": 301,
"height": 301,
"caption": "CSM Training Naveen Nanjundappa"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.12principles.in/"
},
{
"@type": "ListItem",
"position": 2,
"name": "12 Principles Consulting",
"item": "https://www.12principles.in/?page_id=10498"
},
{
"@type": "ListItem",
"position": 3,
"name": "Certified ScrumMaster"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.12principles.in/#website",
"url": "https://www.12principles.in/",
"name": "12 Principles Consulting",
"description": "Your Agility Guide",
"publisher": {
"@id": "https://www.12principles.in/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.12principles.in/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.12principles.in/#organization",
"name": "12 Principles Consulting",
"url": "https://www.12principles.in/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.12principles.in/#/schema/logo/image/",
"url": "https://www.12principles.in/wp-content/uploads/2021/11/g4736.png",
"contentUrl": "https://www.12principles.in/wp-content/uploads/2021/11/g4736.png",
"width": 2221,
"height": 2221,
"caption": "12 Principles Consulting"
},
"image": {
"@id": "https://www.12principles.in/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/12principlesconsulting",
"https://www.linkedin.com/company/12-principles-consulting/",
"https://www.youtube.com/channel/UClgU3mNVISkPfFvwJVXuzbg"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/#product",
"name": "Certified ScrumMaster",
"url": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/",
"description": "Register for Virtual Live Training (via Zoom)\r\n\r\n\r\n \t\r\nTrainer: Mr. Naveen Nanjundappa (Live Video Throughout)\r\n\r\n \t\r\nFormat: Interactive, near-classroom experience with limited participants per batch\r\n\r\n \t\r\nLanguage: English\r\n\r\n \t\r\nTime Zone: Indian Standard Time (GMT+5.5, Bengaluru)\r\n\r\n\r\nSelect your date & category, then review the category description. proceed to registration and payment",
"image": "https://www.12principles.in/wp-content/uploads/2020/02/Logo_CSM.png",
"sku": 22913,
"offers": [
{
"@type": "AggregateOffer",
"lowPrice": "17150.00",
"highPrice": "28330.00",
"offerCount": 3,
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"priceType": "https://schema.org/SalePrice",
"price": "17150.00",
"priceCurrency": "INR",
"valueAddedTaxIncluded": false,
"validThrough": "2027-12-31"
}
],
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.12principles.in/product/best-virtual-certified-scrum-master-csm-training-certification/",
"seller": {
"@type": "Organization",
"name": "12 Principles Consulting",
"url": "https://www.12principles.in"
},
"priceCurrency": "INR"
}
]
}
]
/product/certified-scrum-product-owner/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.12principles.in/product/certified-scrum-product-owner/",
"url": "https://www.12principles.in/product/certified-scrum-product-owner/",
"name": "Best Product Owner Certification Scrum Alliance CSPO Training",
"isPartOf": {
"@id": "https://www.12principles.in/#website"
},
"primaryImageOfPage": {
"@id": "https://www.12principles.in/product/certified-scrum-product-owner/#primaryimage"
},
"image": {
"@id": "https://www.12principles.in/product/certified-scrum-product-owner/#primaryimage"
},
"thumbnailUrl": "https://www.12principles.in/wp-content/uploads/2019/07/seal-cspo.png",
"datePublished": "2022-10-01T13:49:57+00:00",
"dateModified": "2026-06-14T11:38:30+00:00",
"description": "Best online CSPO training, product owner scrum alliance certification from highly recommended Trainer Naveen Nanjundappa, 5 stars",
"breadcrumb": {
"@id": "https://www.12principles.in/product/certified-scrum-product-owner/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.12principles.in/product/certified-scrum-product-owner/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.12principles.in/product/certified-scrum-product-owner/#primaryimage",
"url": "https://www.12principles.in/wp-content/uploads/2019/07/seal-cspo.png",
"contentUrl": "https://www.12principles.in/wp-content/uploads/2019/07/seal-cspo.png",
"width": 600,
"height": 601,
"caption": "CSPO training"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.12principles.in/product/certified-scrum-product-owner/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.12principles.in/"
},
{
"@type": "ListItem",
"position": 2,
"name": "12 Principles Consulting",
"item": "https://www.12principles.in/?page_id=10498"
},
{
"@type": "ListItem",
"position": 3,
"name": "Certified Scrum Product Owner"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.12principles.in/#website",
"url": "https://www.12principles.in/",
"name": "12 Principles Consulting",
"description": "Your Agility Guide",
"publisher": {
"@id": "https://www.12principles.in/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.12principles.in/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.12principles.in/#organization",
"name": "12 Principles Consulting",
"url": "https://www.12principles.in/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.12principles.in/#/schema/logo/image/",
"url": "https://www.12principles.in/wp-content/uploads/2021/11/g4736.png",
"contentUrl": "https://www.12principles.in/wp-content/uploads/2021/11/g4736.png",
"width": 2221,
"height": 2221,
"caption": "12 Principles Consulting"
},
"image": {
"@id": "https://www.12principles.in/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/12principlesconsulting",
"https://www.linkedin.com/company/12-principles-consulting/",
"https://www.youtube.com/channel/UClgU3mNVISkPfFvwJVXuzbg"
]
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://www.12principles.in/product/certified-scrum-product-owner/#product",
"name": "Certified Scrum Product Owner",
"url": "https://www.12principles.in/product/certified-scrum-product-owner/",
"description": "Register for Virtual Live Training (via Zoom)\r\n\r\n\r\n \t\r\nTrainer: Mr. Naveen Nanjundappa (Live Video Throughout)\r\n\r\n \t\r\nFormat: Interactive, near-classroom experience with limited participants per batch\r\n\r\n \t\r\nLanguage: English\r\n\r\n \t\r\nTime Zone: Indian Standard Time (GMT+5.5, Bengaluru)\r\n\r\n\r\nSelect your date & category, then review the category description. proceed to registration and payment",
"image": "https://www.12principles.in/wp-content/uploads/2019/07/seal-cspo.png",
"sku": 22893,
"offers": [
{
"@type": "AggregateOffer",
"lowPrice": "17150.00",
"highPrice": "28330.00",
"offerCount": 3,
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"priceType": "https://schema.org/SalePrice",
"price": "17150.00",
"priceCurrency": "INR",
"valueAddedTaxIncluded": false,
"validThrough": "2027-12-31"
}
],
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.12principles.in/product/certified-scrum-product-owner/",
"seller": {
"@type": "Organization",
"name": "12 Principles Consulting",
"url": "https://www.12principles.in"
},
"priceCurrency": "INR"
}
]
}
]
/cspo-csm-training-feedback-naveen-nanjundappa/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.12principles.in/cspo-csm-training-feedback-naveen-nanjundappa/",
"url": "https://www.12principles.in/cspo-csm-training-feedback-naveen-nanjundappa/",
"name": "Participants Review & Feedback on Naveen Nanjundappa - 12 Principles Consulting",
"isPartOf": {
"@id": "https://www.12principles.in/#website"
},
"primaryImageOfPage": {
"@id": "https://www.12principles.in/cspo-csm-training-feedback-naveen-nanjundappa/#primaryimage"
},
"image": {
"@id": "https://www.12principles.in/cspo-csm-training-feedback-naveen-nanjundappa/#primaryimage"
},
"thumbnailUrl": "https://www.12principles.in/wp-content/uploads/2020/01/Shilpa.png",
"datePublished": "2020-01-05T11:42:14+00:00",
"dateModified": "2021-04-13T18:01:48+00:00",
"breadcrumb": {
"@id": "https://www.12principles.in/cspo-csm-training-feedback-naveen-nanjundappa/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.12principles.in/cspo-csm-training-feedback-naveen-nanjundappa/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.12principles.in/cspo-csm-training-feedback-naveen-nanjundappa/#primaryimage",
"url": "https://www.12principles.in/wp-content/uploads/2020/01/Shilpa.png",
"contentUrl": "https://www.12principles.in/wp-content/uploads/2020/01/Shilpa.png",
"width": 871,
"height": 862,
"caption": "CSPO Training Feedback Naveen Nanjundappa"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.12principles.in/cspo-csm-training-feedback-naveen-nanjundappa/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.12principles.in/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Participants Review & Feedback on Naveen Nanjundappa"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.12principles.in/#website",
"url": "https://www.12principles.in/",
"name": "12 Principles Consulting",
"description": "Your Agility Guide",
"publisher": {
"@id": "https://www.12principles.in/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.12principles.in/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.12principles.in/#organization",
"name": "12 Principles Consulting",
"url": "https://www.12principles.in/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.12principles.in/#/schema/logo/image/",
"url": "https://www.12principles.in/wp-content/uploads/2021/11/g4736.png",
"contentUrl": "https://www.12principles.in/wp-content/uploads/2021/11/g4736.png",
"width": 2221,
"height": 2221,
"caption": "12 Principles Consulting"
},
"image": {
"@id": "https://www.12principles.in/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/12principlesconsulting",
"https://www.linkedin.com/company/12-principles-consulting/",
"https://www.youtube.com/channel/UClgU3mNVISkPfFvwJVXuzbg"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
224Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 0 |
| /product/best-virtual-certified-scrum-master-csm-training-certification/ | 12 | 0 |
| /product/certified-scrum-product-owner/ | 14 | 0 |
| /cspo-csm-training-feedback-naveen-nanjundappa/ | 186 | 0 |
Explore the other reputation pillars for 12 Principles Consulting
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from 12 Principles Consulting, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to 12 Principles Consulting: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://12principles.in to view the most current version of its content and see directly what this company is about and what it offers.