IDC (International Data Corporation)
(https://idc.com) 📸 Data Snapshot: May 30, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site triggers significant trust theatre penalties because it displays review counts (ranging from 3 to 6 per page) without any proof_links_count to verify these ratings. While the claim of being a ‘Five time Analyst firm of the year award winner’ is specific and includes a year range (2020-2024), the lack of outbound links to the iiAR or other external validators in the crawled content forces the user to rely on brand reputation alone. This creates a closed-loop trust environment characteristic of ‘Trust Theatre.’
Proof density is high regarding internal resources (1,300 analysts) but low regarding external validation. The site provides specific metrics for its own database size but zero named external client case studies with measurable revenue or efficiency outcomes in the provided crawl. The evidence is ‘expert-led’ rather than ‘outcome-proven,’ which is typical for the analyst industry but remains a signal-substance gap.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /research/ | 3 | 0 |
| /data-analytics/ | 6 | 0 |
| /custom-solutions/ | 4 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.idc.com/",
"url": "https://www.idc.com/",
"name": "IDC | Trusted Tech Intelligence",
"isPartOf": {
"@id": "https://www.idc.com/#website"
},
"about": {
"@id": "https://www.idc.com/#organization"
},
"datePublished": "2024-12-10T15:57:44+00:00",
"dateModified": "2026-04-27T12:47:54+00:00",
"description": "Navigate the changing tech landscape with IDC’s trusted intelligence and insights from 11 billion data points.",
"breadcrumb": {
"@id": "https://www.idc.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.idc.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.idc.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.idc.com/#website",
"url": "https://www.idc.com/",
"name": "IDC",
"description": "",
"publisher": {
"@id": "https://www.idc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.idc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.idc.com/#organization",
"name": "IDC",
"url": "https://www.idc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.idc.com/#/schema/logo/image/",
"url": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
"contentUrl": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
"width": 640,
"height": "1024",
"caption": "IDC"
},
"image": {
"@id": "https://www.idc.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "IDC",
"url": "https://www.idc.com",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.idc.com/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "Spencer Sherman"
}
],
"creator": [
"Spencer Sherman"
],
"publisher": {
"@type": "Organization",
"name": "IDC",
"logo": ""
},
"keywords": [],
"dateCreated": "2024-12-10T15:57:44Z",
"datePublished": "2024-12-10T15:57:44Z",
"dateModified": "2026-04-27T12:47:54Z"
}
]
/research/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.idc.com/research/",
"url": "https://www.idc.com/research/",
"name": "IDC.com - Research - Overview",
"isPartOf": {
"@id": "https://www.idc.com/#website"
},
"datePublished": "2024-12-13T14:38:09+00:00",
"dateModified": "2025-12-11T15:38:54+00:00",
"breadcrumb": {
"@id": "https://www.idc.com/research/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.idc.com/research/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.idc.com/research/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.idc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Research"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.idc.com/#website",
"url": "https://www.idc.com/",
"name": "IDC",
"description": "",
"publisher": {
"@id": "https://www.idc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.idc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.idc.com/#organization",
"name": "IDC",
"url": "https://www.idc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.idc.com/#/schema/logo/image/",
"url": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
"contentUrl": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
"width": 640,
"height": "1024",
"caption": "IDC"
},
"image": {
"@id": "https://www.idc.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Research",
"url": "http://www.idc.com/research/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.idc.com/research/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "Joseph Noble"
}
],
"creator": [
"Joseph Noble"
],
"publisher": {
"@type": "Organization",
"name": "IDC",
"logo": ""
},
"keywords": [],
"dateCreated": "2024-12-13T14:38:09Z",
"datePublished": "2024-12-13T14:38:09Z",
"dateModified": "2025-12-11T15:38:54Z"
}
]
/data-analytics/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.idc.com/data-analytics/",
"url": "https://www.idc.com/data-analytics/",
"name": "IDC - Data Analytics - Home",
"isPartOf": {
"@id": "https://www.idc.com/#website"
},
"datePublished": "2024-12-13T14:34:15+00:00",
"dateModified": "2026-05-22T07:18:03+00:00",
"description": "IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets.",
"breadcrumb": {
"@id": "https://www.idc.com/data-analytics/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.idc.com/data-analytics/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.idc.com/data-analytics/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.idc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Data Analytics – Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.idc.com/#website",
"url": "https://www.idc.com/",
"name": "IDC",
"description": "",
"publisher": {
"@id": "https://www.idc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.idc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.idc.com/#organization",
"name": "IDC",
"url": "https://www.idc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.idc.com/#/schema/logo/image/",
"url": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
"contentUrl": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
"width": 640,
"height": "1024",
"caption": "IDC"
},
"image": {
"@id": "https://www.idc.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Data Analytics – Home",
"url": "http://www.idc.com/data-analytics/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.idc.com/data-analytics/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "Joseph Noble"
}
],
"creator": [
"Joseph Noble"
],
"publisher": {
"@type": "Organization",
"name": "IDC",
"logo": ""
},
"keywords": [],
"dateCreated": "2024-12-13T14:34:15Z",
"datePublished": "2024-12-13T14:34:15Z",
"dateModified": "2026-05-22T07:18:03Z"
}
]
/custom-solutions/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.idc.com/custom-solutions/",
"url": "https://www.idc.com/custom-solutions/",
"name": "IDC - Custom Solutions - Home",
"isPartOf": {
"@id": "https://www.idc.com/#website"
},
"datePublished": "2024-12-10T16:47:52+00:00",
"dateModified": "2026-02-16T14:05:12+00:00",
"breadcrumb": {
"@id": "https://www.idc.com/custom-solutions/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.idc.com/custom-solutions/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.idc.com/custom-solutions/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.idc.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Custom Solutions – Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.idc.com/#website",
"url": "https://www.idc.com/",
"name": "IDC",
"description": "",
"publisher": {
"@id": "https://www.idc.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.idc.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.idc.com/#organization",
"name": "IDC",
"url": "https://www.idc.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.idc.com/#/schema/logo/image/",
"url": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
"contentUrl": "https://www.idc.com/wp-content/uploads/2024/12/IDC_LOGO_Header_Blue_Color-890808bbd0af2d4f55548f363a768b49.svg?w=640",
"width": 640,
"height": "1024",
"caption": "IDC"
},
"image": {
"@id": "https://www.idc.com/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Custom Solutions – Home",
"url": "http://www.idc.com/custom-solutions/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.idc.com/custom-solutions/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "James Nichols"
}
],
"creator": [
"James Nichols"
],
"publisher": {
"@type": "Organization",
"name": "IDC",
"logo": ""
},
"keywords": [],
"dateCreated": "2024-12-10T16:47:52Z",
"datePublished": "2024-12-10T16:47:52Z",
"dateModified": "2026-02-16T14:05:12Z"
}
]
This page presents a snapshot of public data from IDC (International Data Corporation), captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to IDC (International Data Corporation): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://idc.com to view the most current version of its content and see directly what this company is about and what it offers.