Propeller
(https://propeller.com) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
14
Impact Weight: 20 / 100
70% Reputation
The site displays a review_count of 30 on the What We Do page with a proof_links_count of only 1, suggesting that while reviews are present, external verification paths are limited. Testimonials are high-substance, featuring specific titles like ‘Director of IT PMO’ and ‘VP of Clinical Training,’ though they partially anonymize the companies (e.g., ‘Global Footwear Retailer’). The trust_theatre_flag remains false because the testimonials contain unique, non-boilerplate language and specific departmental references.
The proof density is higher than the industry average due to the specificity of the client roles mentioned in testimonials and the quantitative nature of their research claims. The site provides 8+ specific case study titles on the What We Do page, though these lack linked deep-dives in the provided crawl. The ratio of verifiable evidence to vague assertions is balanced by the ‘Insights’ section, which features published work in external journals like InformationWeek and AI Journal.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
43Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 5 | 1 |
| /what-we-do/ | 30 | 1 |
| /insights/ | 8 | 1 |
| /careers/ | 0 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"author": {
"@id": "https://propeller.com/#identity"
},
"copyrightHolder": {
"@id": "https://propeller.com/#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "https://propeller.com/#creator"
},
"dateModified": "2026-05-13T09:28:10-07:00",
"datePublished": "2022-08-09T11:26:00-07:00",
"description": "We are a business management consulting firm focused on accelerating transformation to help your business succeed.",
"headline": "Business Management Consulting to Accelerate Change | Propeller",
"image": {
"@type": "ImageObject",
"url": "https://optimise2.assets-servd.host/propeller-consulting/production/uploads/heroes/Home-Page-2025-Hero-Image.jpeg?w=1200&h=630&q=60&fm=jpg&fit=crop&dm=1754433262&s=ef730cec51ed1b9267c1279260910ecb"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://propeller.com/",
"name": "Propeller",
"publisher": {
"@id": "https://propeller.com/#creator"
},
"url": "https://propeller.com/"
},
{
"@id": "https://propeller.com/#identity",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressCountry": "USA",
"addressLocality": "Portland",
"addressRegion": "Oregon",
"postalCode": "97209",
"streetAddress": "108 NW 9th Ave. Suite 300"
},
"alternateName": "Propeller Consulting",
"description": "Propeller Inc. is a consulting firm based in Portland, OR and San Francisco, CA that helps large organizations navigate and succeed in an increasingly volatile business landscape.",
"duns": "078623177",
"email": "info@propeller.com",
"foundingDate": "July 9, 2012",
"geo": {
"@type": "GeoCoordinates",
"latitude": "45.5240361",
"longitude": "-122.6799663"
},
"name": "Propeller Inc.",
"priceRange": "$",
"sameAs": [
"https://twitter.com/propellerinc",
"https://www.facebook.com/propellerconsulting",
"https://www.linkedin.com/company/propellerllc",
"https://plus.google.com/+propellerconsulting",
"https://www.instagram.com/propellerconsulting"
],
"telephone": "503.946.1505",
"url": "https://propeller.com/"
},
{
"@id": "https://humanshapes.co#creator",
"@type": "LocalBusiness",
"alternateName": "Soft Return",
"email": "cody@humanshapes.co",
"name": "Human Shapes",
"priceRange": "$",
"url": "https://humanshapes.co"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://propeller.com/",
"name": "Home",
"position": 1
}
],
"name": "Breadcrumbs"
}
]
}
/what-we-do/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"author": {
"@id": "https://propeller.com/#identity"
},
"copyrightHolder": {
"@id": "https://propeller.com/#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "https://propeller.com/#creator"
},
"dateModified": "2025-08-11T07:23:59-07:00",
"datePublished": "2022-08-08T13:07:00-07:00",
"description": "Our business consulting service are built to solve complex problems with custom solutions that flex to your needs.",
"headline": "Business Consulting Services Customized to Your Needs | Propeller",
"image": {
"@type": "ImageObject",
"url": "https://optimise2.assets-servd.host/propeller-consulting/production/uploads/heroes/AdobeStock_254765019.jpeg?w=1200&h=630&q=60&fm=jpg&fit=crop&dm=1754511640&s=6bc3744da0f89ca2dde4ceca0cbe14c9"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://propeller.com/what-we-do",
"name": "Business Consulting Services Customized to Your Needs | Propeller",
"publisher": {
"@id": "https://propeller.com/#creator"
},
"url": "https://propeller.com/what-we-do"
},
{
"@id": "https://propeller.com/#identity",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressCountry": "USA",
"addressLocality": "Portland",
"addressRegion": "Oregon",
"postalCode": "97209",
"streetAddress": "108 NW 9th Ave. Suite 300"
},
"alternateName": "Propeller Consulting",
"description": "Propeller Inc. is a consulting firm based in Portland, OR and San Francisco, CA that helps large organizations navigate and succeed in an increasingly volatile business landscape.",
"duns": "078623177",
"email": "info@propeller.com",
"foundingDate": "July 9, 2012",
"geo": {
"@type": "GeoCoordinates",
"latitude": "45.5240361",
"longitude": "-122.6799663"
},
"name": "Propeller Inc.",
"priceRange": "$",
"sameAs": [
"https://twitter.com/propellerinc",
"https://www.facebook.com/propellerconsulting",
"https://www.linkedin.com/company/propellerllc",
"https://plus.google.com/+propellerconsulting",
"https://www.instagram.com/propellerconsulting"
],
"telephone": "503.946.1505",
"url": "https://propeller.com/"
},
{
"@id": "https://humanshapes.co#creator",
"@type": "LocalBusiness",
"alternateName": "Soft Return",
"email": "cody@humanshapes.co",
"name": "Human Shapes",
"priceRange": "$",
"url": "https://humanshapes.co"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://propeller.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://propeller.com/what-we-do",
"name": "What We Do",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/insights/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"author": {
"@id": "https://propeller.com/#identity"
},
"copyrightHolder": {
"@id": "https://propeller.com/#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "https://propeller.com/#creator"
},
"dateModified": "2026-05-22T10:29:56-07:00",
"datePublished": "2022-08-17T10:04:00-07:00",
"description": "<p>The latest ideas, trends, and <br />resources to spark change.</p>",
"headline": "Insights",
"image": {
"@type": "ImageObject",
"url": "https://optimise2.assets-servd.host/propeller-consulting/production/uploads/heroes/bookshelves-in-a-modern-library.jpg?w=1200&h=630&q=60&fm=jpg&fit=crop&dm=1666116984&s=8f6133d874e0592c5d7a7970bfce88ee"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://propeller.com/insights",
"name": "Insights",
"publisher": {
"@id": "https://propeller.com/#creator"
},
"url": "https://propeller.com/insights"
},
{
"@id": "https://propeller.com/#identity",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressCountry": "USA",
"addressLocality": "Portland",
"addressRegion": "Oregon",
"postalCode": "97209",
"streetAddress": "108 NW 9th Ave. Suite 300"
},
"alternateName": "Propeller Consulting",
"description": "Propeller Inc. is a consulting firm based in Portland, OR and San Francisco, CA that helps large organizations navigate and succeed in an increasingly volatile business landscape.",
"duns": "078623177",
"email": "info@propeller.com",
"foundingDate": "July 9, 2012",
"geo": {
"@type": "GeoCoordinates",
"latitude": "45.5240361",
"longitude": "-122.6799663"
},
"name": "Propeller Inc.",
"priceRange": "$",
"sameAs": [
"https://twitter.com/propellerinc",
"https://www.facebook.com/propellerconsulting",
"https://www.linkedin.com/company/propellerllc",
"https://plus.google.com/+propellerconsulting",
"https://www.instagram.com/propellerconsulting"
],
"telephone": "503.946.1505",
"url": "https://propeller.com/"
},
{
"@id": "https://humanshapes.co#creator",
"@type": "LocalBusiness",
"alternateName": "Soft Return",
"email": "cody@humanshapes.co",
"name": "Human Shapes",
"priceRange": "$",
"url": "https://humanshapes.co"
},
{
"@type": "BreadcrumbList",
"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://propeller.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://propeller.com/insights",
"name": "Insights",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
/careers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"author": {
"@id": "https://propeller.com/#identity"
},
"copyrightHolder": {
"@id": "https://propeller.com/#identity"
},
"copyrightYear": "2022",
"creator": {
"@id": "https://propeller.com/#creator"
},
"dateModified": "2026-05-18T16:24:33-07:00",
"datePublished": "2022-08-09T14:20:00-07:00",
"description": "<p></p>\n<p>Where doing good work and doing right by people go hand in hand.</p>\n<p></p>",
"headline": "Consulting Careers | Propeller Consulting",
"image": {
"@type": "ImageObject",
"url": "https://optimise2.assets-servd.host/propeller-consulting/production/uploads/heroes/team-woman-laughing-at-meeting-table.jpg?w=1200&h=630&q=60&fm=jpg&fit=crop&dm=1666125921&s=37c087924495469c86cca3d954fa7085"
},
"inLanguage": "en-us",
"mainEntityOfPage": "https://propeller.com/careers",
"name": "Consulting Careers | Propeller Consulting",
"publisher": {
"@id": "https://propeller.com/#creator"
},
"url": "https://propeller.com/careers"
},
{
"@id": "https://propeller.com/#identity",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressCountry": "USA",
"addressLocality": "Portland",
"addressRegion": "Oregon",
"postalCode": "97209",
"streetAddress": "108 NW 9th Ave. Suite 300"
},
"alternateName": "Propeller Consulting",
"description": "Propeller Inc. is a consulting firm based in Portland, OR and San Francisco, CA that helps large organizations navigate and succeed in an increasingly volatile business landscape.",
"duns": "078623177",
"email": "info@propeller.com",
"foundingDate": "July 9, 2012",
"geo": {
"@type": "GeoCoordinates",
"latitude": "45.5240361",
"longitude": "-122.6799663"
},
"name": "Propeller Inc.",
"priceRange": "$",
"sameAs": [
"https://twitter.com/propellerinc",
"https://www.facebook.com/propellerconsulting",
"https://www.linkedin.com/company/propellerllc",
"https://plus.google.com/+propellerconsulting",
"https://www.instagram.com/propellerconsulting"
],
"telephone": "503.946.1505",
"url": "https://propeller.com/"
},
{
"@id": "https://humanshapes.co#creator",
"@type": "LocalBusiness",
"alternateName": "Soft Return",
"email": "cody@humanshapes.co",
"name": "Human Shapes",
"priceRange": "$",
"url": "https://humanshapes.co"
},
{
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"description": "Breadcrumbs list",
"itemListElement": [
{
"@type": "ListItem",
"item": "https://propeller.com/",
"name": "Home",
"position": 1
},
{
"@type": "ListItem",
"item": "https://propeller.com/careers",
"name": "Careers",
"position": 2
}
],
"name": "Breadcrumbs"
}
]
}
Explore the other reputation pillars for Propeller
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Propeller, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Propeller: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://propeller.com to view the most current version of its content and see directly what this company is about and what it offers.