Identity & Authority: Pointerpro – Signal Evidence & AI Readability

Pointerpro

(https://surveyanyplace.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is well-established through named client examples and specific expert mentions (Seppe, Karina, etc.). The major gap is technical: the lack of Person schema or sameAs links for the founders and experts mentioned. While they are named, they lack the structured data footprint to bridge the gap between ‘text on a page’ and ‘verifiable digital authority.’

The disconnect is minimal. The site claims to help consultants ‘scale’ and ‘autopilot’ their advice, which it demonstrates through specific features like the ‘Distribution Portal’ for client-independent assessment management. The most significant unsubstantiated claim is the ‘3 years of deep academic research’ for the ResilienceBuilder example, which is mentioned but not summarized or linked to a whitepaper.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebSite",
                "@id": "https://pointerpro.com/#/schema/WebSite",
                "url": "https://pointerpro.com/",
                "name": "Pointerpro",
                "description": "Software for Surveys, Quizzes & Assessments",
                "inLanguage": "en-US",
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pointerpro.com/search/{search_term_string}/"
                    },
                    "query-input": "required name=search_term_string"
                },
                "publisher": {
                    "@id": "https://pointerpro.com/#/schema/Organization"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://pointerpro.com/",
                "url": "https://pointerpro.com/",
                "name": "Pointerpro: Assessments providing personalized reports - Software for Surveys, Quizzes & Assessments",
                "description": "Create your own online assessments and automatically provide respondents with personalized reports.",
                "inLanguage": "en-US",
                "isPartOf": {
                    "@id": "https://pointerpro.com/#/schema/WebSite"
                },
                "breadcrumb": {
                    "@type": "BreadcrumbList",
                    "@id": "https://pointerpro.com/#/schema/BreadcrumbList",
                    "itemListElement": {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Pointerpro"
                    }
                },
                "potentialAction": {
                    "@type": "ReadAction",
                    "target": "https://pointerpro.com/"
                },
                "about": {
                    "@id": "https://pointerpro.com/#/schema/Organization"
                }
            },
            {
                "@type": "Organization",
                "@id": "https://pointerpro.com/#/schema/Organization",
                "name": "Pointerpro",
                "url": "https://pointerpro.com/",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://pointerpro.com/wp-content/uploads/PP-logo.png",
                    "contentUrl": "https://pointerpro.com/wp-content/uploads/PP-logo.png",
                    "width": 1500,
                    "height": 1500,
                    "inLanguage": "en-US",
                    "caption": "PP logo",
                    "contentSize": "37001"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "@id": "https://pointerpro.com/#software",
        "name": "Pointerpro",
        "url": "https://pointerpro.com",
        "description": "Create your own online assessments and automatically provide respondents with personalized reports.",
        "applicationCategory": "BusinessApplication",
        "operatingSystem": "Web",
        "browserRequirements": "Requires JavaScript. Works in all modern browsers.",
        "inLanguage": "en",
        "author": {
            "@type": "Organization",
            "@id": "https://pointerpro.com/#organization",
            "name": "Pointerpro",
            "url": "https://pointerpro.com",
            "logo": {
                "@type": "ImageObject",
                "url": "https://pointerpro.com/wp-content/uploads/Pointerpro-logo.png"
            },
            "sameAs": [
                "https://www.linkedin.com/company/pointerpro/",
                "https://www.youtube.com/@pointerpro",
                "https://www.instagram.com/pointerpro/"
            ]
        },
        "publisher": {
            "@type": "Organization",
            "@id": "https://pointerpro.com/#organization",
            "name": "Pointerpro",
            "url": "https://pointerpro.com",
            "logo": {
                "@type": "ImageObject",
                "url": "https://pointerpro.com/wp-content/uploads/Pointerpro-logo.png"
            },
            "sameAs": [
                "https://www.linkedin.com/company/pointerpro/",
                "https://www.youtube.com/@pointerpro",
                "https://www.instagram.com/pointerpro/"
            ]
        },
        "offers": {
            "@type": "Offer",
            "url": "https://pointerpro.com/pricing/",
            "price": "0",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "description": "Free trial available. Custom pricing on request."
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.6",
            "bestRating": "5",
            "worstRating": "1",
            "ratingCount": "271",
            "reviewAspect": "Overall"
        }
    }
]
/nl/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebSite",
                "@id": "https://pointerpro.com/nl/#/schema/WebSite",
                "url": "https://pointerpro.com/nl/",
                "name": "Pointerpro",
                "description": "Software voor enquêtes, quizzen en assessments",
                "inLanguage": "en-US",
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pointerpro.com/nl/search/{search_term_string}/"
                    },
                    "query-input": "required name=search_term_string"
                },
                "publisher": {
                    "@id": "https://pointerpro.com/nl/#/schema/Organization"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://pointerpro.com/nl/",
                "url": "https://pointerpro.com/nl/",
                "name": "Pointerpro: Testen met gepersonaliseerde rapporten - Software voor enquêtes, quizzen en assessments",
                "description": "Maak je eigen online assessments en voorzie respondenten automatisch van gepersonaliseerde rapporten.",
                "inLanguage": "en-US",
                "isPartOf": {
                    "@id": "https://pointerpro.com/nl/#/schema/WebSite"
                },
                "breadcrumb": {
                    "@type": "BreadcrumbList",
                    "@id": "https://pointerpro.com/nl/#/schema/BreadcrumbList",
                    "itemListElement": {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Pointerpro"
                    }
                },
                "potentialAction": {
                    "@type": "ReadAction",
                    "target": "https://pointerpro.com/nl/"
                },
                "about": {
                    "@id": "https://pointerpro.com/nl/#/schema/Organization"
                }
            },
            {
                "@type": "Organization",
                "@id": "https://pointerpro.com/nl/#/schema/Organization",
                "name": "Pointerpro",
                "url": "https://pointerpro.com/nl/",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://pointerpro.com/wp-content/uploads/PP-logo.png",
                    "contentUrl": "https://pointerpro.com/wp-content/uploads/PP-logo.png",
                    "width": 1500,
                    "height": 1500,
                    "inLanguage": "en-US",
                    "caption": "PP logo",
                    "contentSize": "37001"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "@id": "https://pointerpro.com/nl/#software",
        "name": "Pointerpro",
        "url": "https://pointerpro.com/nl",
        "description": "Maak je eigen online assessments en voorzie respondenten automatisch van gepersonaliseerde rapporten.",
        "applicationCategory": "BusinessApplication",
        "operatingSystem": "Web",
        "browserRequirements": "Requires JavaScript. Works in all modern browsers.",
        "inLanguage": "en",
        "author": {
            "@type": "Organization",
            "@id": "https://pointerpro.com/nl/#organization",
            "name": "Pointerpro",
            "url": "https://pointerpro.com/nl",
            "logo": {
                "@type": "ImageObject",
                "url": "https://pointerpro.com/wp-content/uploads/Pointerpro-logo.png"
            },
            "sameAs": [
                "https://www.linkedin.com/company/pointerpro/",
                "https://www.youtube.com/@pointerpro",
                "https://www.instagram.com/pointerpro/"
            ]
        },
        "publisher": {
            "@type": "Organization",
            "@id": "https://pointerpro.com/nl/#organization",
            "name": "Pointerpro",
            "url": "https://pointerpro.com/nl",
            "logo": {
                "@type": "ImageObject",
                "url": "https://pointerpro.com/wp-content/uploads/Pointerpro-logo.png"
            },
            "sameAs": [
                "https://www.linkedin.com/company/pointerpro/",
                "https://www.youtube.com/@pointerpro",
                "https://www.instagram.com/pointerpro/"
            ]
        },
        "offers": {
            "@type": "Offer",
            "url": "https://pointerpro.com/nl/prijzen/",
            "price": "0",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "description": "Gratis proefversie beschikbaar. Aangepaste prijzen op aanvraag."
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.6",
            "bestRating": "5",
            "worstRating": "1",
            "ratingCount": "271",
            "reviewAspect": "Overall"
        }
    }
]
/de/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebSite",
                "@id": "https://pointerpro.com/de/#/schema/WebSite",
                "url": "https://pointerpro.com/de/",
                "name": "Pointerpro",
                "description": "Software für Umfragen, Quizze und Assessments",
                "inLanguage": "en-US",
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pointerpro.com/de/search/{search_term_string}/"
                    },
                    "query-input": "required name=search_term_string"
                },
                "publisher": {
                    "@id": "https://pointerpro.com/de/#/schema/Organization"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://pointerpro.com/de/",
                "url": "https://pointerpro.com/de/",
                "name": "Pointerpro: Assessments mit personalisierten Berichten - Software für Umfragen, Quizzes & Assessments",
                "description": "Erstellen Sie Ihre eigenen Online-Assessments und versorgen Sie die Befragten automatisch mit personalisierten Berichten.",
                "inLanguage": "en-US",
                "isPartOf": {
                    "@id": "https://pointerpro.com/de/#/schema/WebSite"
                },
                "breadcrumb": {
                    "@type": "BreadcrumbList",
                    "@id": "https://pointerpro.com/de/#/schema/BreadcrumbList",
                    "itemListElement": {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Pointerpro"
                    }
                },
                "potentialAction": {
                    "@type": "ReadAction",
                    "target": "https://pointerpro.com/de/"
                },
                "about": {
                    "@id": "https://pointerpro.com/de/#/schema/Organization"
                }
            },
            {
                "@type": "Organization",
                "@id": "https://pointerpro.com/de/#/schema/Organization",
                "name": "Pointerpro",
                "url": "https://pointerpro.com/de/",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://pointerpro.com/wp-content/uploads/PP-logo.png",
                    "contentUrl": "https://pointerpro.com/wp-content/uploads/PP-logo.png",
                    "width": 1500,
                    "height": 1500,
                    "inLanguage": "en-US",
                    "caption": "PP logo",
                    "contentSize": "37001"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "@id": "https://pointerpro.com/de/#software",
        "name": "Pointerpro",
        "url": "https://pointerpro.com",
        "description": "Erstellen Sie Ihre eigenen Online-Assessments und versorgen Sie die Befragten automatisch mit personalisierten Berichten.",
        "applicationCategory": "BusinessApplication",
        "operatingSystem": "Web",
        "browserRequirements": "Requires JavaScript. Works in all modern browsers.",
        "inLanguage": "en",
        "author": {
            "@type": "Organization",
            "@id": "https://pointerpro.com/de/#organization",
            "name": "Pointerpro",
            "url": "https://pointerpro.com",
            "logo": {
                "@type": "ImageObject",
                "url": "https://pointerpro.com/wp-content/uploads/Pointerpro-logo.png"
            },
            "sameAs": [
                "https://www.linkedin.com/company/pointerpro/",
                "https://www.youtube.com/@pointerpro",
                "https://www.instagram.com/pointerpro/"
            ]
        },
        "publisher": {
            "@type": "Organization",
            "@id": "https://pointerpro.com/de/#organization",
            "name": "Pointerpro",
            "url": "https://pointerpro.com",
            "logo": {
                "@type": "ImageObject",
                "url": "https://pointerpro.com/wp-content/uploads/Pointerpro-logo.png"
            },
            "sameAs": [
                "https://www.linkedin.com/company/pointerpro/",
                "https://www.youtube.com/@pointerpro",
                "https://www.instagram.com/pointerpro/"
            ]
        },
        "offers": {
            "@type": "Offer",
            "url": "https://pointerpro.com/de/preisgestaltung/",
            "price": "0",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "description": "Kostenlose Testversion verfügbar. Kundenspezifische Preise auf Anfrage."
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.6",
            "bestRating": "5",
            "worstRating": "1",
            "ratingCount": "271",
            "reviewAspect": "Overall"
        }
    }
]
/es/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebSite",
                "@id": "https://pointerpro.com/es/#/schema/WebSite",
                "url": "https://pointerpro.com/es/",
                "name": "Pointerpro",
                "description": "Software para Encuestas, Cuestionarios y Evaluaciones",
                "inLanguage": "en-US",
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://pointerpro.com/es/search/{search_term_string}/"
                    },
                    "query-input": "required name=search_term_string"
                },
                "publisher": {
                    "@id": "https://pointerpro.com/es/#/schema/Organization"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://pointerpro.com/es/",
                "url": "https://pointerpro.com/es/",
                "name": "Pointerpro: Evaluaciones que proporcionan reportes personalizados - Software para Encuestas, Cuestionarios y Evaluaciones",
                "description": "Cree sus propias evaluaciones en línea y proporcione automáticamente reportes personalizados a los encuestados.",
                "inLanguage": "en-US",
                "isPartOf": {
                    "@id": "https://pointerpro.com/es/#/schema/WebSite"
                },
                "breadcrumb": {
                    "@type": "BreadcrumbList",
                    "@id": "https://pointerpro.com/es/#/schema/BreadcrumbList",
                    "itemListElement": {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Pointerpro"
                    }
                },
                "potentialAction": {
                    "@type": "ReadAction",
                    "target": "https://pointerpro.com/es/"
                },
                "about": {
                    "@id": "https://pointerpro.com/es/#/schema/Organization"
                }
            },
            {
                "@type": "Organization",
                "@id": "https://pointerpro.com/es/#/schema/Organization",
                "name": "Pointerpro",
                "url": "https://pointerpro.com/es/",
                "logo": {
                    "@type": "ImageObject",
                    "url": "https://pointerpro.com/wp-content/uploads/PP-logo.png",
                    "contentUrl": "https://pointerpro.com/wp-content/uploads/PP-logo.png",
                    "width": 1500,
                    "height": 1500,
                    "inLanguage": "en-US",
                    "caption": "PP logo",
                    "contentSize": "37001"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "@id": "https://pointerpro.com/es/#software",
        "name": "Pointerpro",
        "url": "https://pointerpro.com/es",
        "description": "Cree sus propias evaluaciones en línea y proporcione automáticamente reportes personalizados a los encuestados.",
        "applicationCategory": "BusinessApplication",
        "operatingSystem": "Web",
        "browserRequirements": "Requires JavaScript. Works in all modern browsers.",
        "inLanguage": "en",
        "author": {
            "@type": "Organization",
            "@id": "https://pointerpro.com/es/#organization",
            "name": "Pointerpro",
            "url": "https://pointerpro.com/es",
            "logo": {
                "@type": "ImageObject",
                "url": "https://pointerpro.com/wp-content/uploads/Pointerpro-logo.png"
            },
            "sameAs": [
                "https://www.linkedin.com/company/pointerpro/",
                "https://www.youtube.com/@pointerpro",
                "https://www.instagram.com/pointerpro/"
            ]
        },
        "publisher": {
            "@type": "Organization",
            "@id": "https://pointerpro.com/es/#organization",
            "name": "Pointerpro",
            "url": "https://pointerpro.com/es",
            "logo": {
                "@type": "ImageObject",
                "url": "https://pointerpro.com/wp-content/uploads/Pointerpro-logo.png"
            },
            "sameAs": [
                "https://www.linkedin.com/company/pointerpro/",
                "https://www.youtube.com/@pointerpro",
                "https://www.instagram.com/pointerpro/"
            ]
        },
        "offers": {
            "@type": "Offer",
            "url": "https://pointerpro.com/es/precios/",
            "price": "0",
            "priceCurrency": "USD",
            "availability": "https://schema.org/InStock",
            "description": "Prueba gratuita disponible. Precios personalizados a petición."
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.6",
            "bestRating": "5",
            "worstRating": "1",
            "ratingCount": "271",
            "reviewAspect": "Overall"
        }
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
180Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 48 0
/nl/ 44 0
/de/ 44 0
/es/ 44 0