Omaze
(https://omaze.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a massive authority gap caused by the total absence of structured data (schema_json is null). Despite claiming to support major national entities like the NSPCC and British Heart Foundation, the site lacks Organization or Person schema to link these authorities to its own digital footprint. The technical implementation is poor, featuring broken heading hierarchies (missing H1s) which contradicts its position as a platform handling multi-million pound transactions.
The site makes bold claims about £4.5M prizes and supporting dozens of charities, yet provides zero transparent data on the actual ratio of ticket sales to charity donations within the clean text. The marketing tone is purely aspirational (‘Watch the magic’), providing a disconnect from the hard financial metrics expected in a regulated gambling or fundraising environment. It demonstrates the ‘win’ but hides the ‘how’ and the ‘how much.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 4 |
| /pages/english-heritage/ | 4 | 4 |
| /pages/over-the-wall-camp/ | 4 | 4 |
| /account/login/ | 4 | 4 |
This page presents a snapshot of public data from Omaze, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Omaze: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://omaze.com to view the most current version of its content and see directly what this company is about and what it offers.