Identity & Authority: Upswing Poker – Signal Evidence & AI Readability

Poker.com

(https://poker.com) πŸ“Έ Data Snapshot: May 24, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
7 Impact Weight: 15 / 100
47% Reputation

There is a notable gap between the expert claims and the technical implementation of authority. While the site cites specific pros like Dara O’ Kearney and Chris Fox Wallace, it fails to connect them via Person schema or sameAs links to their social or professional profiles. Additionally, the homepage lacks an H1 tag, representing a technical credibility gap for a site claiming to be the expert source.

The site makes bold performance-related claims regarding strategy (Expert poker advice to improve your poker game) which it generally supports with specific concepts like Multi-Way Pots and Nash Equilibrium. The disconnect is minor, though the claim of having a database updated every 5 minutes cannot be verified from the static crawl data provided. Stale dates on news articles (2020) create a delta of 72 months against the anchor date, weakening the current performance claim.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://poker.com/#organization",
                "url": "https://poker.com/",
                "name": "Poker.com",
                "sameAs": [
                    "https://twitter.com/pokercom"
                ],
                "logo": {
                    "@type": "ImageObject",
                    "@id": "https://poker.com/#logo",
                    "url": "https://poker.com/wp-content/uploads/2020/06/pcom_square.png",
                    "caption": ""
                },
                "image": {
                    "@id": "https://poker.com/#logo"
                }
            },
            {
                "@type": "WebSite",
                "@id": "https://poker.com/#website",
                "url": "https://poker.com/",
                "name": "Poker.com",
                "publisher": {
                    "@id": "https://poker.com/#organization"
                },
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": "https://poker.com/?s={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://poker.com#webpage",
                "url": "https://poker.com",
                "inLanguage": "en-US",
                "name": "Poker.com",
                "isPartOf": {
                    "@id": "https://poker.com/#website"
                },
                "breadcrumb": {
                    "@id": "https://poker.com#breadcrumblist"
                },
                "image": {
                    "@type": "ImageObject",
                    "@id": "https://poker.com#primaryimage",
                    "url": "https://poker.com/wp-content/uploads/2020/05/legal-usa-poker-tracker.png",
                    "width": 500,
                    "height": 281
                },
                "primaryImageOfPage": {
                    "@id": "https://poker.com#primaryimage"
                },
                "datePublished": "2020-07-12T20:29:13+00:00",
                "dateModified": "2020-09-29T15:26:36+00:00",
                "about": {
                    "@id": "https://poker.com/#organization"
                }
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://poker.com#breadcrumblist",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "item": {
                            "@type": "WebPage",
                            "@id": "https://poker.com/",
                            "url": "https://poker.com/",
                            "name": "Poker.com"
                        }
                    }
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What are the "Button" and the "Blinds" in Poker?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": ""Blinds" are shorthand for β€œblind bets,” these are the compulsory bets which must be made by two players in a poker hand before any cards are dealt. In Texas hold'em, blinds replace the β€œante.”  <br/><br/>The Button is the name for the player in the seat before the small and big-blinds, who acts as the dealer in the current hand. The button moves around the table clockwise after each hand of poker.  More poker terms are explained in our <a href="/poker-glossary/">poker glossary</a>."
                }
            },
            {
                "@type": "Question",
                "name": "Where can I play free poker games?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "A lot of online poker rooms offer "freerolls" which are free-to-enter poker tournaments with real prizes.. They generally pay out 10-15% of the field in cash, tournament tickets and other goodies.  The Poker.com <a href="/online-poker-freerolls/">freeroll tracker page</a> lists upcoming freerolls from the top poker rooms worldwide, updated every 5 minutes. If you live in the USA, Australia or New-Zealand, check out the <a href="https://poker.com/poker-industry-news/2500-freeroll-at-ignition-poker/">$10,000 in monthly freerolls running at Ignition Poker</a>."
                }
            },
            {
                "@type": "Question",
                "name": "Can I play poker online using Bitcoin and other Cryptocurrency?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes- poker sites have been quick to embrace BTC for deposits and withdrawals because it cuts down on bank/transaction fees for their customers, as well as offering privacy benefits.  In fact some sites (such as <a href="https://poker.com/poker-sites/ignition-poker/">Ignition Poker</a>) ONLY accept cryptocurrency. Getting started is as simple as registering on a crypto exchange, buying Bitcoin and transferring it to your poker site wallet.  <a href="https://poker.com/bitcoin-poker/bitcoin-poker-guide/">Read our BTC Poker Guide</a>"
                }
            },
            {
                "@type": "Question",
                "name": "What is a Poker Rakeback Deal?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Rakeback is a refund to players of a significant portion of the money taken by poker rooms in 'rake' from cash-pots on cash-games and from tournament fees in Multi-Table Tournaments (MTTs) and Sit and Go tournaments (SNGs). Rakeback deals vary, depending mostly on the stakes played, and volume  (of hands/tournaments) a player puts in over a week/month.   More rake taken by poker room generally equates to more rakeback for a player who has a good rakeback deal.  See our <a href="/poker-rakeback/">Poker Rakeback Offers</a> page for more details."
                }
            },
            {
                "@type": "Question",
                "name": "Where can I play video poker games?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Video poker is a simple affair - with the player battling against the computer in a draw poker game. Some of the top poker rooms we recommend have casino games on offer - including video poker (and a number of variants to keep things interesting, including deuces wild, jacks wild). See our <a href="/video-poker/">Video Poker</a> page to see what's hot in video poker."
                }
            },
            {
                "@type": "Question",
                "name": "Who is the Best Poker player in the World?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "That is a tricky question to answer. Cash game winnings online and live are difficult to track, as is profitability. Tournament wins on the other hand are well documented, and we have compiled a "global money list", ranking players based on their tracked tournament winnings. Currently in 2020, the player with the most recorded live tournament cashes is <a href="/player-profiles/bryn-kenney-profile-poker-career-earnings/">Bryn Kenney</a> with over $56,000,000 in tracked tournament cashes. View the <a href="/money-lists/top-100-live-poker-players-by-winnings-worldwide/">top 100 global poker players by tournament earnings</a>."
                }
            },
            {
                "@type": "Question",
                "name": "I Live in the U.S.A - Can I play live or online poker in my State?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Poker legislation in the United States differs from state to state. Poker is legal to play in many states, and there is talk of regulation in many more. Our USA poker guide dives in to the ins and outs of playing poker in the USA on a state by state level. <a href="/features/usa-poker-legislation-by-state/">USA Poker Guide</a>"
                }
            },
            {
                "@type": "Question",
                "name": "Are there poker tools, apps or trackers that can help me monitor and improve my poker game?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Yes- you can analyse your own plays and those of your opponents using equity calculators, tracking software and poker solvers. We have reviewed a number of essential pro poker tools on our <a href="/poker-tools-apps-solvers-trackers/">poker tools and apps</a> page."
                }
            }
        ]
    }
]
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://poker.com/#organization",
            "url": "https://poker.com/",
            "name": "Poker.com",
            "sameAs": [
                "https://twitter.com/pokercom"
            ],
            "logo": {
                "@type": "ImageObject",
                "@id": "https://poker.com/#logo",
                "url": "https://poker.com/wp-content/uploads/2020/06/pcom_square.png",
                "caption": ""
            },
            "image": {
                "@id": "https://poker.com/#logo"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://poker.com/#website",
            "url": "https://poker.com/",
            "name": "Poker.com",
            "publisher": {
                "@id": "https://poker.com/#organization"
            },
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://poker.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://poker.com/contact/#webpage",
            "url": "https://poker.com/contact/",
            "inLanguage": "en-US",
            "name": "Contact Poker.com",
            "isPartOf": {
                "@id": "https://poker.com/#website"
            },
            "breadcrumb": {
                "@id": "https://poker.com/contact/#breadcrumblist"
            },
            "description": "Contact Poker.com",
            "datePublished": "2017-07-20T18:04:44+00:00",
            "dateModified": "2020-06-22T22:51:38+00:00"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://poker.com/contact/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "WebPage",
                        "@id": "https://poker.com/",
                        "url": "https://poker.com/",
                        "name": "Poker.com"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "WebPage",
                        "@id": "https://poker.com/contact/",
                        "url": "https://poker.com/contact/",
                        "name": "Contact Poker.com"
                    }
                }
            ]
        }
    ]
}
/features/usa-poker-legislation-by-state/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://poker.com/#organization",
            "url": "https://poker.com/",
            "name": "Poker.com",
            "sameAs": [
                "https://twitter.com/pokercom"
            ],
            "logo": {
                "@type": "ImageObject",
                "@id": "https://poker.com/#logo",
                "url": "https://poker.com/wp-content/uploads/2020/06/pcom_square.png",
                "caption": ""
            },
            "image": {
                "@id": "https://poker.com/#logo"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://poker.com/#website",
            "url": "https://poker.com/",
            "name": "Poker.com",
            "publisher": {
                "@id": "https://poker.com/#organization"
            },
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://poker.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "WebPage",
            "@id": "https://poker.com/features/usa-poker-legislation-by-state/#webpage",
            "url": "https://poker.com/features/usa-poker-legislation-by-state/",
            "inLanguage": "en-US",
            "name": "USA Poker Legislation Federal and State Law",
            "isPartOf": {
                "@id": "https://poker.com/#website"
            },
            "breadcrumb": {
                "@id": "https://poker.com/features/usa-poker-legislation-by-state/#breadcrumblist"
            },
            "description": "Our experts dive into poker laws on a federal and on a state by state level, looking at the history and current state of play in the United States of America.",
            "image": {
                "@type": "ImageObject",
                "@id": "https://poker.com/features/usa-poker-legislation-by-state/#primaryimage",
                "url": "https://poker.com/wp-content/uploads/2020/05/usa-poker-webp.webp"
            },
            "primaryImageOfPage": {
                "@id": "https://poker.com/features/usa-poker-legislation-by-state/#primaryimage"
            },
            "datePublished": "2020-05-21T11:58:59+00:00",
            "dateModified": "2020-12-18T12:45:18+00:00"
        },
        {
            "@type": "Article",
            "@id": "https://poker.com/features/usa-poker-legislation-by-state/#article",
            "isPartOf": {
                "@id": "https://poker.com/features/usa-poker-legislation-by-state/#webpage"
            },
            "author": {
                "@id": "https://poker.com/author/admin/#author"
            },
            "headline": "USA Poker Legislation Federal and State Law",
            "datePublished": "2020-05-21T11:58:59+00:00",
            "dateModified": "2020-12-18T12:45:18+00:00",
            "commentCount": 0,
            "mainEntityOfPage": {
                "@id": "https://poker.com/features/usa-poker-legislation-by-state/#webpage"
            },
            "publisher": {
                "@id": "https://poker.com/#organization"
            },
            "articleSection": "Features",
            "image": {
                "@type": "ImageObject",
                "@id": "https://poker.com/features/usa-poker-legislation-by-state/#primaryimage",
                "url": "https://poker.com/wp-content/uploads/2020/05/usa-poker-webp.webp"
            }
        },
        {
            "@type": "Person",
            "@id": "https://poker.com/author/admin/#author",
            "name": "Poker.com",
            "sameAs": []
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://poker.com/features/usa-poker-legislation-by-state/#breadcrumblist",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@type": "WebPage",
                        "@id": "https://poker.com/",
                        "url": "https://poker.com/",
                        "name": "Poker.com"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@type": "WebPage",
                        "@id": "https://poker.com/features/usa-poker-legislation-by-state/",
                        "url": "https://poker.com/features/usa-poker-legislation-by-state/",
                        "name": "USA Poker Legislation Federal and State Law"
                    }
                }
            ]
        }
    ]
}
/online-poker-tournaments/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "Organization",
                "@id": "https://poker.com/#organization",
                "url": "https://poker.com/",
                "name": "Poker.com",
                "sameAs": [
                    "https://twitter.com/pokercom"
                ],
                "logo": {
                    "@type": "ImageObject",
                    "@id": "https://poker.com/#logo",
                    "url": "https://poker.com/wp-content/uploads/2020/06/pcom_square.png",
                    "caption": ""
                },
                "image": {
                    "@id": "https://poker.com/#logo"
                }
            },
            {
                "@type": "WebSite",
                "@id": "https://poker.com/#website",
                "url": "https://poker.com/",
                "name": "Poker.com",
                "publisher": {
                    "@id": "https://poker.com/#organization"
                },
                "potentialAction": {
                    "@type": "SearchAction",
                    "target": "https://poker.com/?s={search_term_string}",
                    "query-input": "required name=search_term_string"
                }
            },
            {
                "@type": "WebPage",
                "@id": "https://poker.com/online-poker-tournaments/#webpage",
                "url": "https://poker.com/online-poker-tournaments/",
                "inLanguage": "en-US",
                "name": "Online Poker Tournaments",
                "isPartOf": {
                    "@id": "https://poker.com/#website"
                },
                "breadcrumb": {
                    "@id": "https://poker.com/online-poker-tournaments/#breadcrumblist"
                },
                "description": "Use the Poker.com tournament lobby to find juicy games and plan your next winning online poker session. Whether you're looking for rebuys, freezeouts, Sunday majors or Freerolls, we've got it covered.",
                "image": {
                    "@type": "ImageObject",
                    "@id": "https://poker.com/online-poker-tournaments/#primaryimage",
                    "url": "https://poker.com/wp-content/uploads/2020/07/online_tournaments_webp.webp"
                },
                "primaryImageOfPage": {
                    "@id": "https://poker.com/online-poker-tournaments/#primaryimage"
                },
                "datePublished": "2020-06-02T08:38:05+00:00",
                "dateModified": "2020-09-10T12:42:00+00:00"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://poker.com/online-poker-tournaments/#breadcrumblist",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "item": {
                            "@type": "WebPage",
                            "@id": "https://poker.com/",
                            "url": "https://poker.com/",
                            "name": "Poker.com"
                        }
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "item": {
                            "@type": "WebPage",
                            "@id": "https://poker.com/online-poker-tournaments/",
                            "url": "https://poker.com/online-poker-tournaments/",
                            "name": "Online Poker Tournaments"
                        }
                    }
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@type": "Question",
                "name": "What Is a Multi-Table Tournament (MTT)?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "In cash tournaments players buy-in for a nominated amount and play down to the last person. There will be an advertised pay out structure, where the winning player earns the largest proportion of the prize pool. Lesser prizes may be awarded for 2nd, 3rd etc. How many other places get paid will depend on the total number of buy-ins to the tournament. Generally poker sites pay 15-20% of the field - so a tournament with 100 players would pay ~ 15 to 20 players, with most of the prize money allocated to the top spots."
                }
            },
            {
                "@type": "Question",
                "name": "What is a Poker Satellite Tournament?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Satellite tournaments are a way to win your way into a higher buy-in tournament. In these tournaments the prize pool goes to buying tickets for the higher buy-in tournament and the ticket(s) are then distributed to the winning players instead of cash."
                }
            },
            {
                "@type": "Question",
                "name": "What are Freeroll Tournaments?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Freeroll tournaments are tournaments that are free to enter. Some are just for fun, some will be satellite games to a higher buy-in tournament and some may even be for cash."
                }
            },
            {
                "@type": "Question",
                "name": "What are Poker Shoot-Out Tournaments?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "In a regular tournament, players will be moved from a table once it has less than 5 players on it. In a shoot-out tournament this doesn't happen. Each table continues play until there is one player left on the table. Those table winners are merged onto a new table and the process repeats until there is only one table left and those players play until there is one winner."
                }
            },
            {
                "@type": "Question",
                "name": "How Do All In or Fold Tournaments Work?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "These tournaments are becoming more popular in the cut and thrust world of online poker. As the name suggests you only have two moves in these types of tournaments. Go all in, or fold."
                }
            },
            {
                "@type": "Question",
                "name": "What are Bounty/Knockout Tournaments?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "These tournaments are run like a cash tournament but anyone who eliminates a player also receives the losing players 'bounty'. This bounty is a cash amount which each player buys as an 'add on' when they first buy into the tournament."
                }
            },
            {
                "@type": "Question",
                "name": "What are "Heads Up" Poker Tournaments?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "All tournaments will get down to a heads up (or 1 on 1) battle at some stage but there are tournaments where players only play heads up in a knock-out format. These tournaments will normally feature 32, 64 or 128 players and at the end of each match, one player moves into the next round, while the other is eliminated."
                }
            }
        ]
    }
]
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
55Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
/ (home) 12 0
/contact/ 5 0
/features/usa-poker-legislation-by-state/ 37 1
/online-poker-tournaments/ 1 0