SlotsUp
(http://www.slotsup.com) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is generally well-supported by robust JSON-LD schema that identifies a specific Organization and multiple named authors (e.g., Gover Matthew, Mykhailiuta Maryna) with linked profiles. A minor authority gap exists due to the company being headquartered in Hong Kong (Sheung Wan) while focusing heavily on the UK market, which can sometimes indicate a regulatory distance. The ‘Coming soon’ badges for industry recognition represent a gap between claimed status and current reality.
The site makes bold claims about expertise and ’10 years of experience’ which it attempts to back up with massive data counts (727 page updates in 30 days). The disconnect arises in the ‘Quoted in’ section, where the site attempts to project the performance of an established media authority without having secured the actual placements. Most other claims, such as withdrawal times (0-2 days for BetVictor), are specific and testable.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.slotsup.com#organization",
"name": "SlotsUp",
"alternateName": "Slots Up",
"url": "https://www.slotsup.com",
"description": "SlotsUp is the largest collector of casino games and online casinos, that offer biggest range of free games & online casino brand reviews for players around the world.",
"foundingDate": "2015-05-01",
"logo": {
"@type": "ImageObject",
"url": "https://www.slotsup.com/banners/slotsup-logo.svg",
"width": 600,
"height": 150,
"caption": "SlotsUp Logo"
},
"image": {
"@type": "ImageObject",
"url": "https://www.slotsup.com/banners/organisation-logo.png",
"width": 1200,
"height": 630,
"caption": "SlotsUp Product Main Image"
},
"publishingPrinciples": [
"https://www.slotsup.com/editorial-principles",
"https://www.slotsup.com/how-we-rate"
],
"contactPoint": {
"@type": "ContactPoint",
"email": "info@slotsup.com"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "50 Bonham Strand, Sheung Wan, Hong Kong",
"addressLocality": "Sheung Wan",
"addressCountry": "HK"
},
"sameAs": [
"https://www.linkedin.com/company/slotsup",
"https://x.com/SlotsUp",
"https://www.youtube.com/channel/UCyuyiOEyEkOAoytEVJtHs5Q",
"https://www.pinterest.com/slotsup/",
"https://www.trustpilot.com/review/slotsup.com"
]
},
{
"@type": "WebSite",
"@id": "https://www.slotsup.com#website",
"url": "https://www.slotsup.com",
"name": "SlotsUp",
"inLanguage": "en",
"about": {
"@type": "WebPage",
"@id": "https://www.slotsup.com#about",
"url": "https://www.slotsup.com/about-us",
"name": "About SlotsUp"
},
"publisher": {
"@id": "https://www.slotsup.com#organization"
}
},
{
"@type": "WebPage",
"@id": "https://www.slotsup.com/#webpage",
"url": "https://www.slotsup.com/",
"name": "SlotsUp: User-Centric Guide in the Online Casino Industry",
"description": "SlotsUp is your user-centric guide to everything in the online casino industry, powered by data and experts since 2015.",
"inLanguage": "en",
"datePublished": "2015-05-01",
"dateModified": "2025-09-08",
"primaryImageOfPage": {
"@type": "ImageObject",
"url": "https://www.slotsup.com/banners/home.png",
"width": 1200,
"height": 630,
"caption": "Page Main Image"
},
"author": {
"@type": "Person",
"@id": "https://www.slotsup.com#author",
"name": "Gover Matthew",
"url": "https://www.slotsup.com/author/matthew-gover",
"jobTitle": "Game Analyst & Reviewer",
"sameAs": [
null,
null,
"https://www.linkedin.com/in/matthew-gover-937b931b0/",
null,
"matthew.gover@slotsup.com"
],
"image": {
"@type": "ImageObject",
"url": "https://www.slotsup.com/static/storage/crops/cover-40-40/0/a7/06e9036b937eb9a6d142c7cef7eeaa70.png",
"width": 40,
"height": 40,
"caption": "Author Photo"
},
"worksFor": {
"@id": "https://www.slotsup.com#organization"
}
},
"publisher": {
"@id": "https://www.slotsup.com#organization"
},
"isPartOf": {
"@id": "https://www.slotsup.com#website"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 781 | 2 |
| /news/casino-news/ | 0 | 0 |
| /casino-bonus-list/ | 0 | 0 |
| /about-us/ | 0 | 0 |
| /online-casinos/ | 0 | 0 |
| /free-slots-online/ | 0 | 0 |
This page presents a snapshot of public data from SlotsUp, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SlotsUp: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.slotsup.com to view the most current version of its content and see directly what this company is about and what it offers.