Asda Foundation
(https://asdafoundation.org) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site names its Board of Trustees, it fails to utilize Person schema or provide sameAs links to professional footprints, leaving the expertise of ‘external subject matter experts’ unverifiable. The technical implementation is hampered by the ‘£0’ data errors in the heading hierarchy of the impact page, which contradicts the foundation’s claim of ‘transparency’ and ‘breadth of knowledge.’ The JSON-LD schema is basic WebPage/WebSite and lacks the more authoritative Organization or NGO specific tags.
The marketing tone of ‘acting fast’ and ‘creating strong community connections’ is generally supported by the specific fund descriptions, but the disconnect between 2023 data summaries and 2025/2026 application windows creates temporal confusion. The H1 promise of ‘Transforming Communities’ is well-supported by regional spend data, though the ’90P in every pound’ claim lacks a direct link to a verified audit or annual report within the text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://asdafoundation.org/",
"url": "https://asdafoundation.org/",
"name": "Asda Foundation | Transforming Communities, Improving Lives",
"isPartOf": {
"@id": "https://asdafoundation.org/#website"
},
"datePublished": "2024-04-16T09:40:24+00:00",
"dateModified": "2026-06-01T10:24:18+00:00",
"description": "Asda Foundation is an independent charity with more than 30 years’ history of helping people in local communities.",
"breadcrumb": {
"@id": "https://asdafoundation.org/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://asdafoundation.org/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://asdafoundation.org/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://asdafoundation.org/#website",
"url": "https://asdafoundation.org/",
"name": "Asda Foundation",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://asdafoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/our-impact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://asdafoundation.org/our-impact/",
"url": "https://asdafoundation.org/our-impact/",
"name": "Our Impact in 2025 | Asda Foundation",
"isPartOf": {
"@id": "https://asdafoundation.org/#website"
},
"datePublished": "2025-04-22T11:45:10+00:00",
"dateModified": "2026-05-20T13:25:49+00:00",
"breadcrumb": {
"@id": "https://asdafoundation.org/our-impact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://asdafoundation.org/our-impact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://asdafoundation.org/our-impact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://asdafoundation.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Impact in 2025"
}
]
},
{
"@type": "WebSite",
"@id": "https://asdafoundation.org/#website",
"url": "https://asdafoundation.org/",
"name": "Asda Foundation",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://asdafoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/our-grants/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://asdafoundation.org/our-grants/",
"url": "https://asdafoundation.org/our-grants/",
"name": "Our Grants | Asda Foundation",
"isPartOf": {
"@id": "https://asdafoundation.org/#website"
},
"datePublished": "2024-04-16T09:40:47+00:00",
"dateModified": "2025-12-24T13:42:24+00:00",
"breadcrumb": {
"@id": "https://asdafoundation.org/our-grants/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://asdafoundation.org/our-grants/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://asdafoundation.org/our-grants/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://asdafoundation.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Grants"
}
]
},
{
"@type": "WebSite",
"@id": "https://asdafoundation.org/#website",
"url": "https://asdafoundation.org/",
"name": "Asda Foundation",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://asdafoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://asdafoundation.org/about-us/",
"url": "https://asdafoundation.org/about-us/",
"name": "About us | Asda Foundation",
"isPartOf": {
"@id": "https://asdafoundation.org/#website"
},
"datePublished": "2024-04-16T09:41:34+00:00",
"dateModified": "2026-04-15T07:37:23+00:00",
"breadcrumb": {
"@id": "https://asdafoundation.org/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://asdafoundation.org/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://asdafoundation.org/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://asdafoundation.org/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About us"
}
]
},
{
"@type": "WebSite",
"@id": "https://asdafoundation.org/#website",
"url": "https://asdafoundation.org/",
"name": "Asda Foundation",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://asdafoundation.org/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 6 | 2 |
| /our-impact/ | 6 | 2 |
| /our-grants/ | 2 | 2 |
| /about-us/ | 6 | 2 |
This page presents a snapshot of public data from Asda Foundation, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Asda Foundation: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://asdafoundation.org to view the most current version of its content and see directly what this company is about and what it offers.