Beyond Blue
(https://www.beyondblue.org.au) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is exceptionally well-established through structured data. The schema_json includes a founded date (2000), a named founder (Jeff Kennett), and multiple sameAs links to verified social profiles. There are no gaps between the claimed status as a leading mental health organization and the technical proof provided in the governance and media sections.
The site makes bold claims such as ‘In the next 2 minutes someone like Gavin will reach out for help,’ but these are framed as descriptive of service demand rather than unsubstantiated performance wins. Unlike commercial sites, these claims are supported by a clear path to the actual service mentioned, minimizing the disconnect between marketing tone and operational reality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Beyond Blue",
"url": "https://www.beyondblue.com.au",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.beyondblue.com.au/search-results?term={search_term_string}&sort=bb_relevance_desc&page=1",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "Organization",
"name": "Beyond Blue",
"url": "https://www.beyondblue.com.au",
"logo": "https://edge.sitecorecloud.io/beyondblue1-beyondblueltd-p69c-fe1e/media/Project/Sites/beyondblue/Logos/beyond-blue-logo-318x141.svg?h=141&iar=0&w=318",
"sameAs": [
"https://www.facebook.com/beyondblue",
"https://x.com/beyondblue",
"https://www.instagram.com/beyondblueofficial/",
"https://www.youtube.com/beyondblueofficial",
"https://www.linkedin.com/company/beyondblue/"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "Urgent Support",
"telephone": "1300 22 4636",
"url": "https://www.beyondblue.org.au/get-support/talk-to-a-counsellor/chat",
"availableLanguage": "English",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
},
{
"@type": "ContactPoint",
"contactType": "General Enquiries",
"telephone": "(03) 9810 6100",
"availableLanguage": "English",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
}
}
]
}
]
/about/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Beyond Blue",
"url": "https://www.beyondblue.org.au",
"logo": "https://edge.sitecorecloud.io/beyondblue1-beyondblueltd-p69c-fe1e/media/Project/Sites/beyondblue/Logos/beyond-blue-logo-318x141.svg?h=141&iar=0&w=318",
"sameAs": [
"https://www.facebook.com/beyondblue",
"https://x.com/beyondblue",
"https://www.instagram.com/beyondblueofficial/",
"https://www.youtube.com/beyondblueofficial",
"https://www.linkedin.com/company/beyondblue/"
],
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Urgent Support",
"telephone": "1300 22 4636",
"url": "https://www.beyondblue.org.au/get-support/talk-to-a-counsellor/chat",
"availableLanguage": "English",
"contactOption": "TollFree",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "00:00",
"closes": "23:59"
}
},
"description": " Beyond Blue is an Australian mental health and wellbeing support organisation. They provide support programs to address issues related to depression, suicide, anxiety disorders and other related mental illnesses.",
"address": {
"@type": "PostalAddress",
"streetAddress": "GPO Box 1883",
"addressLocality": "Melbourne",
"addressRegion": "VIC",
"postalCode": "3001",
"addressCountry": "AU"
},
"foundingDate": "2000",
"founders": [
{
"@type": "Person",
"name": "Jeff Kennett"
}
],
"areaServed": "Australia",
"mission": "Through early intervention, our mission is to create a mentally healthy Australia where those living with a mental health condition can get better easier, earlier, together before they reach crisis point."
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /get-involved/ | 2 | 1 |
| /about/ | 0 | 1 |
| /get-support/urgent-help/ | 0 | 1 |
| /about/media/ | 0 | 1 |
| /about/careers/ | 2 | 1 |
This page presents a snapshot of public data from Beyond Blue, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Beyond Blue: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.beyondblue.org.au to view the most current version of its content and see directly what this company is about and what it offers.